MANGO

advertisement
MANGO MNG HOLDING,
S.L.
What is Mango?
- MANGO is a prestigious multinational
company dedicated to the design,
manufacture and marketing of clothing
garments and accessories for women.
MANGO opened its first shop in 1984
on Paseo de Gracia (Barcelona,
Spain)
- Nowadays is the second export
company of spanish textile sector.
Their business dream
“To be present in every city in the world”,
Without losing their values that are a basic part of
Mango: harmony, humility and human warmth.
Where can we find MANGO?
Nowadays, MANGO has 247 own shops around the world
And 512 franchises
TOTAL: 768 MANGO shops
The future
And forecast to 2009 is that this company will continue growing with more
shops in new countries
Main products
MANGO is characterised by offering fashion for the young,
modern and urban woman. It has its own design which
adopts the latest fashion tendences and is presented in 3
differentiated lines:
- Casual Sport
- Suit
- Jeans
Furthermore, all the lines in MANGO collection can be
combined with different accessories like shoes, bags, belts,
costume jewellery and other products which are made by
MANGO
Manufacture process

Mango hasn’t any factories and
all of its designs are
subcontracted to extern suppliers
who are responsible of the
manufacture process.

It works with “Just in Time”
system, because it wants to have
only the necessary goods at the
adequate time. This is the
reason for subcontrating the
garments as near as urgent is
the order.
Production Systems
There are two different production systems in this
organisation:
The first of these consists of designing a product,
outsourcing its manufacture and acquiring it when it is
complete. In this case, suppliers are in charge of
buying all the primary materials for production.
In the second system they also design the garment but, in
contrast to the above, Mango acquires all the primary
materials used to make the garment, and later send it
to the supplier for production.
Their main goal is that each shop have what
it’s necessary in each moment having the
minimum stock.
They make sure that goods are modernized
frequently, while clothes are produced
according to the market request rate.
Everyday, information is processed and
then they replace clothes or make goods
trades between their shops.
Mango’s main tool is an informatic software
that makes possible to manage the difficult
design, purchase, manufacture, sale and
post sale processes automatically.
Organizationational
Structure
President
Executive Vice-president
Managing
Director
Manager Board
Assistant
Design
Manager Board
Assistant
Management
Manager Board
Assistant
IS
Manager Board
Assistant
Sales
Competitors
ZARA
100%
80%
60%
40%
STRADIVARIUS
SYSTEM
ACTION
BENETTON
20%
BERSHKA
0%
OTROS
Ranking
-ZARA
-MANGO
-STRADIVARIUS
-SYSTEM ACTION
-BENETTON
-BERSHKA
-CORTEFIEL
-MASSIMO DUTTI WOMAN
-LEVI´S
-BLANCO
END
Download