AGENDA
What is P&G Award
How does it work
 The Business Case
 The final
How to partecipate
FAQs
HAVE YOU EVER WONDER....
“How is working in a
multi-national company?”
“What are the daily challenges
faced by managers?”
“How different departments
work together?”
... EXPERIMENT YOURSELF
PARTICIPATE TO P&G AWARD!
5
THE BUSINESS CHALLENGE
How to explode Shave Care category in World 2.0
A Joint Business Plan with a real Customer
6
6 BUSINESS FUNCTIONS INVOLVED
MARKETING
F&A
(Finance and accounting)
SALES
CMK
(Customer Business
Development)
Strategic Sales
(Consumer Market
Knowledge)
IT
(Information and Decision Solution)
IT Solutions
7
SNO
(Supply Network Operations)
Supply Chain
Materiale confidenziale P&G. Ogni divulgazione ulteriore in mancanza di un espresso consenso scritto di P&G è vietata
THE BUSINESS CASE
You will be in charge of addressing the business challenge
working with all the functions to build:
A NEW INTEGRATED BUSINESS PLAN
to one of your top customer.
8
THE BUSINESS CASE
Structure and business questions
Preliminary
Analysis
Provide a SWOT
analysis of Gillette
business with focus on
your customer, based on
background data,
9
Consumer/Shopper
understanding
Identify purchase
barriers, based
on consumer
researches
Marketing plan
Build a digital
plan to win
with your
target tackling
their purchase
barriers
THE BUSINESS CASE
Structure and business questions
Sales, IT and Financials
Analyze customer sell-out
data in order to identify
ideal assortment
choices.
Define the best
plan to win in
Store, evaluating
incremental
revenues and ROI
BUSINESS PROPOSAL
10
Logistic
Create a
disruptive
tool to win In
Store and in
the e-channel
Optimize
logistics
ensuring
sustainability
Present your plan to explode Shave
Care Category, showing how it will
bring value to both P&G and Dahlia
Stores.
THE BUSINESS CASE
Evaluation Criteria
Analysis
Originality of the proposed idea
Coherence of all parts of the business case
Strategic approach and coherence with the brand
Problem solving
11
WHAT’S NEW in 2015 EDITION?
The challenge will involve students from all Italian, Spanish and
Portuguese universities.
HOW DOES IT WORK?
Sept
Start of
applications
20° sept
Oct
Download
the business
case 1° Oct
Deadline to
download
14 Nov
Nov
Deadline to
Upload your
business
case
14 Dec
Feb
Final in
madrid
THE FINAL
Top 6 winning teams will fly to Madrid to present their projects to
P&G Top Management
All the members of Top 6 teams will have the opportunity to
access to recruiting process.
HOW TO PARTECIPATE
P&G Award will be a completely web-based challenge at:
www.pgaward.com
FOR INTERNAL USE ONLY
www.pgaward.com
Thank you