Eric P. Laverty
New York, NY – 917.755.0653 – eric@lavertystudio.com
Creative Director / Director of Creative Services
Senior-level brand architect and creative strategist backed by the comprehensive expertise to actuate
and disseminate creative strategy in any arena.
Key of Areas Leadership and Expertise
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Transforming strategic opportunity into best-in-class creative programming and
collateral.
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Equipping clients with distinctive image and the creative platform essential to their
strategic vision.
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Articulating global branding, public relations and marketing strategies in all media - at
every stage of the creative process, delivering the highest impact within budget and within
even the tightest of deadlines.
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Facilitating communication between C-suite executives/business owners and design
teams, aligning strategic business goals and creative vision.
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Identifying and converting strategic alliances, partners and employees into effective brand
ambassadors.
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Managing all facets of creative and branding, including internal creative services,
advertising, campaign development, media strategy, web design, recruiting initiatives and
collateral development.
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Fostering strong stakeholder partnerships that validate creative strategies and maximize
compliance,
while maintaining the integrity of branded products throughout organizations and public
channels.
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Exceeding expectations with boundless enthusiasm and skilled, creative improvisation.
Project Management: Ideation to Prime-Time
Global Brand Management - Creative Improvisation - Strategic Planning
Integrated Print & Digital Solutions - Internal/External Communications - Team Leadership & Mentoring Copywriting - SEO UI/UX Best Practices - Social Media Solutions - Website Development
Photography and Photographic Direction - Custom Brand Architecture
Visual Identity - Advertising - Graphic Design
Career Highlights
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Currently executing online marketing and rebranding strategy for an established New
York jeweler.
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Called upon for a second year as producing creative partner to design, direct and
execute public relations and media strategies for New York-based entertainment
company and its properties.
Portfolio available at: http://lavertystudio.com
Additional employment history, at LinkedIn: http://www.linkedin.com/pub/eric-laverty/4/22a/67b
Current as of March 12, 2016
Eric P. Laverty
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New York, NY – 917.755.0653 – eric@lavertystudio.com
Built a robust media presence for New York’s largest Belgian brasserie and maintained
an engaging communications strategy that garnered coverage as capacious as the
restaurant itself.
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Applied expert creative guidance to launch a financial services brand in 90-days.
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Achieved long-term corporate objectives to build an empowered, global staff
confident in their abilities to disseminate branded messages and collateral.
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Capitalized on key opportunities to drive creative innovation and author automated
solutions.
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Built and sustained a creative/tactical innovation platform across global financial
services firm.
- Collaborated at the vanguard of technology and design innovation.
Professional Experience
Creative Architect of Global Brands, their Growth, Publicity & Preservation
Van Busch Fine Jewelry Designs – New York, NY
2012-present
Creative Director/Public Relations & Marketing Communications Director
- Currently executing online marketing and rebranding strategy for established New York jeweler. Release date: 7.1.13
New York Theater Ensemble – New York, NY
2011-present
Creative Director/Producer
- As a producing partner, responsible for recruiting creative talent to execute company’s overall
creative vision and to identify and engage secondary and tertiary skills/passions of performers
that enhance social media and PR.
- Authored and executed public relations and media strategies plans for New York-based
entertainment company and its properties including the 2011 production of:
Hans Project – New York, NY – http://hansproject.com
- Talent acquisition. Recruited stage performers, costume designer, stage painter and
public relations personnel as essential elements of the 40+ ensemble that included
celebrated Broadway/Film talent Austin Pendleton and André De Shields, in the 11, soldout performances at New York's West End Theatre.
- Collaborated with award-winning New Yorker Magazine illustrator to design and
produce production’s creative platform, including; email blasts, website, blog, social
media, posters, etc.
- Our producing team consulted top scholars of Freud’s original case study on which
Hans Project is based. Information from the Freud Archives/U.S. Library of Congress ,
Columbia University and New York University was incorporated into performances and
the narrative; defining a hallmark of NYTE’s process.
Brabant Belgian Brasserie – New York, NY – http://brabantbelgianbrasserie.com
2011-12
Creative Director/Director of Marketing and Communications
- Built a robust media presence for New York’s largest Belgian brasserie and maintained an engaging communications
strategy that not only weathered repeated delays to launch, but garnered coverage as capacious as the restaurant.
- Effectively communicated with the New York State Liquor Authority to expedite licensing, with hotel concierge
networks to evangelize Brabant and with customers, to continue their patronage and positively drive user reviews.
- As Creative Director and Photographer, defined and developed Brabant’s overall brand across traditional print,
social media and online channels including restaurant’s website and listings.
- Cultivated strategic media relationships with leading publications - The New York Times, Wall Street Journal,
Zagat; curated content providers - UrbanDaddy, Metromix, OpenTable and the myriad media and press outlets
vital to a restaurant’s launch, visibility and future success. Strategic alliances included:
Belgian Restaurant Week – New York, NY – http://belgianrestaurantweeknyc.com
Portfolio available at: http://lavertystudio.com
Additional employment history, at LinkedIn: http://www.linkedin.com/pub/eric-laverty/4/22a/67b
Current as of March 12, 2016
Eric P. Laverty
New York, NY – 917.755.0653 – eric@lavertystudio.com
- Consulted Belgian companies AB InBev, Neuhaus and Brussels Airlines for sponsorship opportunities then,
advised event’s organizers - Belgian-American Chamber of Commerce, Flanders Tourist Office, Belgian
Tourist Office and restaurant partners on building effective PR, social media & sponsorship strategies.
Lumesis LLC – Stamford, CT – http://lumesis.com
2010
Art Direction
- Consulted boutique financial services firm in the development of an integrated online marketing presence and
provided art direction for interface design and promotion of its proprietary statistical mapping software (DIVER).
- Lumesis was conceived and incorporated by two Ambac Financial Group, Inc. senior executives who turned to a
resource from within their ranks after having demonstrated consistent creative ingenuity over an 11-year career.
Rangemark Financial Services – Greenwich, CT
2010
Online Creative Direction
- Ideation to launch in 90-days. Designed and built online brand and integrated advertising platform for investment
management subsidiary of Ambac Financial Group, Inc. and the marketing of its proprietary financial modeling
capabilities. Rangemark was subsequently re-launched as privately held firm.
- Online design conceptualization defined overall brand identity of the firm and was incorporated into all print and
electronic communications including management presentations and sales, advertising and press materials.
Portfolio available at: http://lavertystudio.com
Additional employment history, at LinkedIn: http://www.linkedin.com/pub/eric-laverty/4/22a/67b
Current as of March 12, 2016
Eric P. Laverty
New York, NY – 917.755.0653 – eric@lavertystudio.com
Professional Experience
Executive Officer with a Proactive Impact on Corporate Culture
Ambac Financial Group, Inc. – New York, NY – http://ambac.com
1999-2010
Assistant Vice President – Brand Management & Corporate Communications
Built and sustained a creative/tactical innovation platform across global organization through 4 key services:
Project Direction, eCommunications – Brand Management and Corporate Communications
- Improved internal/external communications by comprehensively directing all aspects of global online presence
and maintaining brand integrity across public facing channels, global subsidiaries and internal departments.
- Capitalized on key opportunities to drive creative innovation and author automated solutions firm-wide by
designing and directing the building of web-based interfaces, interactive sales and training tools, applications,
intranets, SharePoint platform solutions and public-facing web sites - with and without programmer support.
- Strengthened firm’s ability to evaluate online strategy by introducing analytics/optimization tools and by
managing dissemination of data during strategic planning sessions with senior management and office of CIO.
Creative Direction for Online Branding Initiatives and New Business Development
- Persevered as a trusted, creative brand strategist during the development and deployment of new business,
while company faced a long period of down-sizing and restructuring.
- Developed innovative and successfully designed online strategies that consistently defined overall brand
identities for parent company, financial services products and subsidiaries/spin-offs.
- Championed the adoption of social media to demonstrate leadership and transparency, foster brand awareness
and enhance robust Thought Leadership to anchor forward-looking, public relations strategies.
Multi/New media / A/V Direction – Interactive Services
- Spearheaded creation of a/v knowledge base to strategically position IR and recruiting programming.
- Produced and directed 30-minute, corporate/financial performance videos in collaboration with selected
Business Units. Presented at quarterly staff meetings, these presentations were widely regarded as effective
team-building exercises as well as entertaining corporate orientation vehicles.
- Championed new media initiatives; methodically acquiring the skills and tools necessary to deliver cutting edge
creative design solutions.
Department Manager and Designer – Desktop Publishing/Interactive Services
- Achieved long-term corporate objectives to build an empowered staff confident in their abilities to disseminate
branded messages through vehicles such as MS PowerPoint presentations and MS Word templates.
- Designed and implemented SOX-compliant, automated workflows and template standards to improve internal
communications, streamline administrative processes and reinforce sales and marketing pitches.
- Responsible for hiring, training and mentoring a team of 1-3 direct reports/graphic design professionals to produce
high-quality branded materials including animated invitations, press releases and MS PowerPoint presentations.
- Strategically managed departmental budget (software, hardware, consumables, vendor procurement, personnel
requisition and training) and influenced capital expenditure with informed technology purchasing recommendations.
Additional experience with Ambac subsidiaries:
Everspan Financial Guarantee Corp. – New York, NY – formerly Connie Lee Insurance Company
Art Direction
- Conceptualized, designed, built and optimized online brand platform for subsidiary of Ambac after initial
brand platform was developed in cooperation with outside advertising agency,
- Despite regulatory restrictions that ultimately impeded its re-launch, Everspan initiated a strategic business
model for Ambac management, which led to a Creative Direction for New Business Development position.
Cadre Financial Services, Inc. – Ronkonkoma, NY – acquired by Public Financial Management, Inc.
Digital Producer - Interactive Design
- Designed and built Adobe Flash-based, interactive online sales and training tool for Cadre’s premier
institutional cash management system - Compass.
- Developed an engaging and accurate simulation of the product by regularly consulting Cadre’s sales force
and management as well as Compass software developers and end-users.
Portfolio available at: http://lavertystudio.com
Additional employment history, at LinkedIn: http://www.linkedin.com/pub/eric-laverty/4/22a/67b
Current as of March 12, 2016
Eric P. Laverty
New York, NY – 917.755.0653 – eric@lavertystudio.com
Education
Multi-Cultural Foundation in Fine Art, Design and Liberal Arts
Kunstakademie Düsseldorf – Düsseldorf Art Academy – Düsseldorf, Germany
1990-92
- Class of internationally-renown painter Gerhard Richter.
By invitation, worked and exhibited in Richter’s Masters Studio.
- Video studies in class of the late Nan Hoover and late Nam June Paik.
- Audited theoretical and art history seminars in German.
School of the Museum of Fine Arts – SMFA – Boston, MA
1987-89
- Photography concentration with acclaimed architectural photographer Jim Dow.
- Recognized for photographic excellence in juried exhibitions.
University of Michigan – School of Natural Resources and Environment – Ann Arbor, MI
1983-87
- History of Art & Architecture and Archaeology coursework complemented a concentration in Anthropology.
- Coursework and interaction with Anthropology professor, Michael Taussig (currently at Columbia University)
instrumental in opening artistic lines of inquiry that would lead to a practice of image-based narrative. It also
brought a more immediate wherewithal to begin obtaining the skills necessary to reach that vision by auditing the
School of Art and Design for a 1-year, intensive Bauhaus-styled design training before transferring to SMFA.
Comprehensive Technical Skills
Maintains Full Ownership over Execution & Implementation
29-year career based on the mastery and implementation of cutting edge software, tools
and systems used in corporate office environment, web development, print design, print
production, audio/visual production, digital imaging, photographic and publishing
workflows, including:
MS Office – core office software for templates and presentations; MS SharePoint – Intranet solutions;
Adobe Creative Suite – foundation for developing web-based solutions, image editing, print design and illustration;
HTML, CSS, JavaScript and ASP – foundation languages for developing web-based solutions;
QuarkXpress – print design; Sony Vegas Video, Final Cut Pro – audio/video production; Flash – animation design.
- Proven agility in orchestrating suites of tools to multitask through a diverse range of creative solutions.
- Supports creative/corporate staffs and clients with advanced troubleshooting and training.
- Highly skilled in quickly bringing new software and processes online to address technical evolution and creative needs.
Motivation and Interests
Aligned and in Support of Overall Creative Vision
Photography is the foundation of Eric’s creative process and a driving force behind his
creative services platform.
With over 20 years of experience, professionally crafting distinctive and innovative photographic
solutions for a multitude of industries and purpose, Eric is not only a talented practitioner with a
complete understanding of the photographic process, he is an editor with an incisive eye, who adeptly
employs imagery in service of a message and vice versa. http://www.lavertystudio.com/indexPhotography.html.
Drawing on an ongoing inquiry of adaptive reuse in the built environment, Eric produces unique visual
narratives based on the transformation of decaying, abandoned or otherwise antiquated industrial sites
and the collective histories of those who built, ran and now redefine their use. Photography from many
Portfolio available at: http://lavertystudio.com
Additional employment history, at LinkedIn: http://www.linkedin.com/pub/eric-laverty/4/22a/67b
Current as of March 12, 2016
Eric P. Laverty
New York, NY – 917.755.0653 – eric@lavertystudio.com
of these projects has been published and exhibited in the U.S. and Europe and used to enhance his
partner’s public relations. http://www.structuralcatabolism.com/
Languages – German (Intermediate)
Portfolio available at: http://lavertystudio.com
Additional employment history, at LinkedIn: http://www.linkedin.com/pub/eric-laverty/4/22a/67b
Sport – Tennis and Golf
Current as of March 12, 2016