Panel 2 – Part II:
Setting up strategies for growth in the railway sector
Railway PRO Investment Summit
Deutsche Bahn, Passenger Transport
Rütger Fenkes
Head of EU Projects
Bucharest, 6 October 2015
DB is Europe’s biggest transport group with over 300,000 staff
globally and a turnover of approx. 40 billion EUR
Key DB passenger transport
figures:

DB Bahn Long Distance
DB Bahn Regional
DB Arriva
DB Bahn Sales
3
billion passengers per year
in trains and buses

25,000
passenger trains per day

Once
around the world – the
distance travelled by every
ICE train per month

9
neighbouring countries can
be reached directly from
Germany via DB services
As of December 31, 2014; Figures on the left are rounded and exclude DB Arriva, which operates trains, buses, trams, waterbuses and non-emergency ambulances across Europe
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Serving a home market in the heart of the EU and over 70 PTAs
in DE, we have the experience to integrate mobility services and ticketing
Integral part of a vast transport network
Overview German PTA structure & DB through-ticketing
schemes with railways abroad

Since 2007 DB has been offering
through-tickets with special fares from 19
EUR to (currently) 16 countries

Mostly as “any station to any station”
arrangements

We also serve 72 diverse Public Transport
Authorities (PTA) in Germany and provide
multimodal, multi-operator throughtickets in >100 German cities

The services of over 200 public
transport operators, including all direct
competitors, are displayed in our journey
planners – on all distribution channels

With 48 bn. € budgeted for the 2013-17
period, the DB group has launched one of
the largest business investment
programmes in Europe to further improve
rail and related services
(Southern)
Sweden
Denmark
Netherlands
Poland
Belgium
Great
Britain
Czech
Republic
Luxemburg
Slovakia
Austria
France
High Speed
Slovenia
Switzerland
Italy
Deutsche Bahn, 06.10.15
Hungary
Croatia
3
To maintain a leading position and to grow further, customer
needs have to be met and innovation has to be fostered
Inspiring
customers
To achieve growth, new customers must be attracted and services
enhanced
Examples
1 Innovative products for an easier access to rail products
2 Enhancement of mobility services beyond rail to enable a full
mobility chain
3 Realisation of growth potentials abroad and expansion of
international co-operations
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1
The mobility market of the future is digital: IT enables provision
of customised smart mobility services for individuals
Digital services make travelling more
customer-centric
 Door-to-door connectivity just one-click
away: Mobile ticketing is increasingly the
rule
 Displaying more travel options and prices
help to find the perfect fit for each
customer
 The passenger is in control over his/her
journey: The smartphone provides all
relevant information and supports in case of
disruptions
 The mobility market is experiencing a
digital revolution including new business
models, extensive, customised information
and fully integrated mobility chains
Intermodal door-to-door mobility companions
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2
Besides rail and public transport, DB offers all kinds of mobility
services in order to enable seamless travelling from door-to-door
„Flinkster“ car sharing





Over 7,000 cars in 200 German cities at over 1,000 stations,
facilitated by the largest car sharing partner network in Germany
Additional 2,000 cars in Switzerland, Austria and the Netherlands
Biggest electric car fleet in Germany
Special rates with DB’s BahnCard loyalty scheme
Booking app with GPS-routing to nearest available car
„Call a bike“ city bike rental service




8,500 bikes in more than 50 German cities
Over 700,000 registered customers
Special rates with BahnCard
Booking app with GPS-routing to nearest available bike
AiRail co-operation with Lufthansa and Rail&Fly scheme



Code share arrangements with LH (AIRail), recently extended
Special interline arrangements with 90 airlines: from any
railway station to any international airport in Germany (Rail&Fly)
Replacing dozens of feeder flights to the big German airline hubs
Long distance coaches: Domestic (newly liberalised), Int’l
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3
Besides pushing our own innovations, DB collaborates with
third parties from European start-ups to global giants
DB engages in many partnerships with the goal to attract a
maximum number of new travellers to rail and PT services:

Direct systems links with partner railways such as BeNe Rail, SBB to
better sell German rail abroad; distribution co-operation agreements
with over 30 European railways

Active support of European start-ups like waymate (co-winner of EU
Commissioner Kallas’ MMJP contest), captain train and loco2 to sell DB
tickets domestically in Germany and abroad

Long-standing partnerships with the GDSs and ACP/ AccessRail to
connect travel agents world-wide

Web services and white-label integration with online travel agencies
such as opodo.de and ltur.com to display trains as an alternative in flight
search engines

Several public transport authorities and operators have followed DB in
providing their timetable data to Google, thus positioning rail and public
transport as a travel mode of choice in Google maps

And again, more to come …
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Lessons learned
 In the digital age, expectations are high: Travellers expect customised
information and ticketing. Transport operators should be shaping –
not following – the trend and continuously innovate to provide smart
mobility services
 To be able to complete with individual transport modes, rail operators
need to think in mobility chains rather than from station to station.
 There are already multimodal platforms and solutions like Qixxit,
Waymate, Mytripset, GoEuro etc. that provide customers with an
unbiased and growing choice of operators, modes and selection
criteria. With co-operations we will reach more customers!
 Seize the opportunities of leapfrogging technological cycles by
adopting the latest technologies and concepts available
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Thanks!
In case of any questions, please contact:
ruetger.fenkes@deutschebahn.com
+49 69 265 6505
DB’s integrated information and booking portal bahn.de is one
of the leading mobility portals in Europe with 40m visits a month
Number 1 travel and mobility website in Germany
 Over 470 m visits per year, 150,000 online tickets and 7 m timetable information
requests per day; multiple awards-winning mobile app “DB Navigator“ with over 2 m
downloads among the top 10 travel apps in Europe
 Online and mobile tickets can be purchased until just before departure
 Short-term notification of disruptions and changes to services (e.g. wagon order)
Comprehensive offers along the whole mobility chain
 National and international door-to-door travel information
 Neutral comparison of transport modes (price, travel time, CO2 emission etc.)
 Real-time information and GPS-based live tracking of DB trains; punctuality forecasts
and automatic re-routing proposals; eMail push notifications in case of delays
 Hotels, rental car and event tickets directly bookable from landing page
Further improvements and new services for our customers on bahn.de
 Best price-finder for all national and international DB connections
 Self-service refund and exchange of online tickets
 Paypal as additional comfortable and secure method of payment
 Instant dialogue with customers on Twitter, Facebook and Youtube
 And many more to come
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