Cardiff Metropolitan University
MODULE TITLE: - Innovation & Technology Management
PROGRAMME: BABS
SEMESTER: Semester Six
ACADEMIC YEAR PERIOD: June to September 2014
LECTURER SETTING ASSESSMENT: - Anand Walser / Dr Rajendra Kumar
DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL:-
DATE ASSESSMENT TO BE COMPLETED AND SUBMITTED:- 20/08/2014
SUBMISSION METHOD/MODE:Online via turnitin
---------------------------------------------------------------------------------------------------------------Assessment Type: (Assignment: )
An individual assignment (constituting 40% of the total module mark)
----------------------------------------------------------------------------------------------------------------------Indicative Assessment Requirements for the Module;One individual assignment (of 3000 words excluding references)
-----------------------------------------------------------------------------------------------------------------------
Cardiff Metropolitan University
BABS 6: Innovation and Technology Management
June to September 2014
Assignment One
Word limit: 3000 words
“Insights into the firm’s innovative potential and into the barriers to innovation are
necessary to make effective proactive strategic choices?” Burgelman et al,2009, p8
Critically analyse the above statement.
Task One
Identify firms that have succeeded in using innovation and those which have been criticised
in regards to their lack of strategic management of technology and innovation. Critically
assess the shortcoming of their approach and its impact of organisational performance.
(25 marks)
Task Two
Identify the barriers to innovation and how firms can overcome this to make effective
strategic choice using relevant organisational examples
(25 marks)
Guidelines :
1. Thorough literature review must be evident and these should be backed by
relevant organisational examples
2. Discussion and debate on the use of innovation as a strategy by firms to gain
competitive advantage should be seen. The barriers to innovation should be
explained and how firms can overcome his should be stated clearly.
3. Discussion and debate on the shortcomings firms are likely to face should be
backed by relevant corporate examples
4. Barriers to innovation by firms and how firms can overcome should be
explained in detail.
5. Harvard style of references should be used.
Please ensure that the report assignment has
 A table of contents
 A list of figures and/ or list of tables where appropriate
 Introduction (500 words)- 10 marks
 Literature Review & Critical Analysis (2000 words)-70 marks (Task 1-35 marks and
Task 2-35 marks
 Conclusions/Recommendations- 500 words- 10 marks
 References / Presentation – 10 marks
ASSIGNMENT MARKING CRITERIA
MARK
29 or less
30 - 39
40 - 49
50 - 59
60 - 69
70 +
CONTENT:
Has the question been
answered?
Vague,
random,
unrelated
material
Some
mention of
the issue, but
a collection of
disparate
points
Some
looseness/
digressions
Well focused
Highly focused
TOPIC
KNOWLEDGE
Is there evidence of having
read widely
and use of appropriate
and up to date material to
make a case?
No evidence
of reading.
No use of
theory – not
even hinted
at implicitly.
No evidence
of reading.
An implicit
hint at some
knowledge of
theory, etc.
Some reading
evident, but
confined to core
texts.
Good reading.
Good range of
theories
included.
Excellent reading.
Well chosen
theories.
UNDERSTANDING &
SYNTHESIS
Are ideas summarized
rather than being
reproduced, and are they
inter-related with other
ideas?
No theory
included.
Vague
assertions/po
or
explanations.
Barely
answers the
question –
just
reproduces
what knows
about the
topic
No evidence
of reading.
Very basic
theories
mentioned
but not
developed or
well used.
Long winded
descriptions
of theory.
Some long
winded
sections.
Some
quotations, but
stand alone.
Some interconnections.
Good summary
of theory.
Good use of
quotations that
flow with
narrative.
Good interconnections.
No
examples
No/limited/
inappropriate
examples
Few examples
Uneven
examples
Good examples
Succinct, effective
summaries of
theory. Excellent
choice and
threading of
quotations into
argument. Good
counterpoising of
a range of
perspectives.
Excellent range of
examples.
Vague
assertions
about
issues.
Largely
descriptive
with no
identification
and analysis
of central
issues.
Uncritical
acceptance of
material.
Limited
insight into
issues.
Some good
observations.
Good, detailed
analysis.
Comprehensive
range of issues
identified and
discussed fully.
Some
evaluation
but weak.
Little insight.
Good
interpretation.
Some but
limited
sophistication in
argument.
Good critical
assessment.
Independent
thought
displayed.
Full critical
assessment and
substantial
individual insight.
No
referencing
No
referencing
Limited/poor
referencing
Some
inconsistencies
in referencing
Appropriate
referencing
Appropriate
referencing
No
structure
apparent.
Poor
presentatio
n.
Poor
structure.
Poor
presentation.
Acceptable,
but uneven
structure.
Reasonable
presentation.
Reasonable
structure.
Good
presentation.
Good argument.
Well presented
material.
Excellent
argument.
Very effective
presentation
format.
APPLICATION
Does it show appropriate
use of theory in a
practical situation?
ANALYSIS
Does it identify the key
issues, etc in a given
scenario, proposal or
argument?
EVALUATION &
RECOMMENDATIONS
Does it critically assess
material?
Are there a workable and
imaginative solutions?
REFERENCING
Thorough and accurate
citation and referencing
PRESENTATION
Logical and coherent
structure to argument and
effective presentation
No
evaluation.
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Module Learning Outcome
Upon successful completion of the assignment, students will be able to:
Upon successful completion of the subject, students will be able to:

Demonstrate a critical understanding of some of the major international trends and
developments in technology and innovation and their relationship to international business

Advance a multidimensional understanding of the causes and consequences of technology

Critically evaluate a range of normative questions in relation to people, technology and the
marketplace in the 21st Century

Reflect analytically on the knowledge developed for innovative action

Understand the significance of innovation and how it links to wider strategic issues within
the firm

Appreciate how process innovations alter the ways of transforming a range of inputs into
products and services for customers and end users
Module
Number
Module Title
JACS Subject Code(s) and
% of each subject
ASC Category(ies)
Innovation and Technology Management
Level (4-6 u/g;
Credits
7 p/g; 8 doctorate)
6
20
ECTS Credit
10
Module Value
Teaching Period
% Taught in Welsh
Module Type
Compulsory
Pre-requisites
None
Module Leader
School(s)
Campus
Anand Walser
London School of Commerce
Assessment Methods
Assessment Type
Duration/Length of
Assessment Type
Weighting of
Assessment
Coursework
3000 words maximum
40 %
An unseen written
examination
2 Hours
60%
Approximate Date of
Submission
Aim(s)
This integrative module aims to develop critical awareness of contemporary issues in international business. It aims
to provide students with an understanding of the ways in which technology is brought to market. It does this by
focusing on key technology management topics from the standpoint of an established business as well as new
entrepreneurial ventures. Strong emphasis is placed on frameworks and methods that are both theoretically sound
and practically useful. It will provide students with both an understanding of the issues and the practical means of
dealing with them in a business context.
In this module students will discover and consider how to identify, discuss, evaluate and avoid the common pitfalls in
managing innovation. It examines how large and small organisations have to fundamentally reorganise in order to innovate
speedily and successfully. It assesses in what ways and to what extent globalisation has affected production, governance,
societies and human knowledge and exposes students to developments in innovation management. Against the
contemporary issues of the day, it encourages students to consider alternative measures and evaluate the technical and
political challenges of their implementation.
Learning Outcomes
After completing the module, the student should be able to:

Demonstrate a critical understanding of some of the major international trends and developments in technology and
innovation and their relationship to international business

Analyze change and continuity in international business using cyclical and evolutionary models of change

Advance a multidimensional understanding of the causes and consequences of technology

Critically evaluate a range of normative questions in relation to people, technology and the marketplace in the 21st
Century

Reflect analytically on the knowledge developed for innovative action


Understand the significance of innovation and how it links to wider strategic issues within the firm

Have insights into contingency factors of firm size, technological complexity and environmental uncertainty which
influence the precise choice of processes
Appreciate how process innovations alter the ways of transforming a range of inputs into products and services for
customers and end users
Learning and Teaching Delivery Methods
A variety of teaching approaches is used, including lectures, seminars, case analysis, teamwork and extensive use of
electronic resources for guided research.
STUDY HOURS
24
Lectures/ seminars
Directed learning
48
Independent learning
128
Total study hours
200
Indicative Content
 Technology in the business context
 Managing research and development (R&D) and intellectual property rights (IPR)
 Making money from new technologies
 New product introduction
 Knowledge Management
 Managing Innovation
 Technology strategy and planning
 From Kaizen to High Involvement Innovation
 Creativity and ideas management
Recommended Reading & Required Reading