Chapter 5 Quiz Questions
Group 4
1. Which is NOT a macroenvironmental factor?
a.) Culture
b.) Technology
c.) Economy
d.) Competition
Answer: D
2. Of the following entities, which is at the center of the marketing environment?
a.) Consumers
b.) Culture
c.) Competitors
d.) The company itself
e.) Corporate partners
Answer: A
3. What are the factors that affect the consumer’s immediate environment?
a.) The company’s capabilities
b.) Competition
c.) Corporate partners
d.) All of the above
Answer: D
4. The group of babies born after World War II in the United States are known as the
a.) Digital Natives
b.) Millennials
c.) Baby Boomers
d.) Generation X
Answer: C
5. Advertised food items must provide all of the following except
a.) Basic nutrients
b.) Less than 30 percent of their total calories from fat
c.) No added sweeteners
d.) No trans-fat
e.) None of the above
Answer: D
Chapter 5 Quiz Questions
Group 4
6. Approximately 80 percent of all population growth in the next 20 years is expected to come
from which group(s)
a.) African Americans
b.) Hispanics
c.) Asians
d.) All of the above
e.) None of the above
Answer: D
7. Which of the following is not an example of competition pertaining to the immediate
environment?
a.) Gillette competing with Schick
b.) Best Buy competing with Home Depot
c.) Walmart competing with Target
d.) Pizza Hut competing with Dominos
Answer: B
8. What macroenvironmental factor focuses on shared beliefs, morals, values, and customs of a
group of people?
a.) Demographic
b.) Social
c.) Political/Legal
d.) Culture
Answer: D
9. A group of people of the same generation is called a
a.) Generational cohort
b.) Demographics
c.) Generational Culture
d.) Regionals
Answer: A
10. When a company strategically supplies customers with environmentally friendly
merchandise, it is known as
a.) Going green
b.) Environmental conservation
c.) Green business
d.) Green marketing
Answer: D
Chapter 5 Quiz Questions
Group 4
11. Which do marketers have to understand about their firm's competitors?
a.) Strengths
b.) Weaknesses
c.) Likely reactions to marketing activities that their own firm undertakes
d.) All of the above
Answer: D
12. Which of these is not a part of CDSTEP?
a.) Social Trends
b.) Economic Situation
c.) Preferred Marketplace Items
d.) Technological Advances
Answer: C
13. Which of the following generations is considered the “Millennials”?
a.) Generation X
b.) Generation Y
c.) Digital Natives
d.) Baby Boomers
Answer: B
14. What is Purchasing Power tied to?
a.) Wealth
b.) Income
c.) Status
d.) Rank
Answer: B
15. What provides an easily understood snapshot of the typical consumer in a specific target
market?
a.) SWOT Analysis
b.) Marketing Overview
c.) Demographics
d.) JIT
Answer: C
Chapter 5 Quiz Questions
Group 4
16. Which company helped found USDA, and EPA?
a.) General Motors
b.) Johnson & Johnson
c.) Coca-Cola
d.) Wal-Mart
Answer: A
17. Technology has impacted which aspects of Marketing?
a.) New products
b.) Communication
c.) Advertising
d.) All aspects
Answer: D
18. Which of the following is not included in the political/regulatory environment?
a.) Foreign Government Regulations
b.) Inflation
c.) Foreign Currency Fluctuations
d.) Interest Rates
Answer: A
19. The different labels of soft drinks (i.e. “Soda, Coke, Pop”) is an example of what?
a.) Country Culture
b.) Regional Diversity
c.) Country Diversity
d.) Regional Culture
Answer: D
20. Out of the following demographics, which is the most infrequently used?
a.) Income
b.) Education
c.) Race
d.) Gender
Answer: B
Chapter 5 Quiz Questions
Group 4
21. Over time, gender based demographic patterns have…
a.) Reversed
b.) Stayed the same
c.) Increased
d.) not had an impact in organizations
Answer: A
22. Though they only make up less than 6 percent of the U.S. population, this minority
population is the fastest-growing.
a.) Pacific Islanders
b.) Asians
c.) African Americans
d.) Hispanics
Answer: B
23. Which of the following is not a part of the marketing environment analysis framework’s
immediate environment?
a.) Consumers
b.) Competition
c.) Suppliers
d.) Corporate Partners
Answer: C
24. Culture is composed of all of the following besides.
a.) Beliefs
b.) Morals
c.) Values
d.) Ethnicity
Answer: D