Kotler / Armstrong, Chapter 13
_____ consists of all of the activities involved in
selling products or services directly to the
final customer.
1. Retailing
2. Franchising
3. Wholesaling
4. Indirect buying
Kotler / Armstrong, Chapter 13
_____ consists of all of the activities involved in
selling products or services directly to the
final customer.
1. Retailing
2. Franchising
3. Wholesaling
4. Indirect buying
Kotler / Armstrong, Chapter 13
Retail stores can be classified in which of the
following ways?
1. how they are organized
2. the amount of service they offer
3. the prices they charge
4. all of the above
Kotler / Armstrong, Chapter 13
Retail stores can be classified in which of the
following ways?
1. how they are organized
2. the amount of service they offer
3. the prices they charge
4. all of the above
Kotler / Armstrong, Chapter 13
Nordstrom would be considered a _____ retailer
because its customers like to be “waited on.”
1. specialty-service
2. limited-service
3. full-service
4. direct-service
Kotler / Armstrong, Chapter 13
Nordstrom would be considered a _____ retailer
because its customers like to be “waited on.”
1. specialty-service
2. limited-service
3. full-service
4. direct-service
Kotler / Armstrong, Chapter 13
Which of the following retail stores carry a
limited line of high-turnover goods like soda,
candy, and newspapers?
1. specialty stores
2. convenience stores
3. superstores
4. hybrid stores
Kotler / Armstrong, Chapter 13
Which of the following retail stores carry a
limited line of high-turnover goods like soda,
candy, and newspapers?
1. specialty stores
2. convenience stores
3. superstores
4. hybrid stores
Kotler / Armstrong, Chapter 13
Home Depot and Lowe’s are super specialty
stores that are known as _____.
1. superstores
2. category killers
3. monster stores
4. all of the above
Kotler / Armstrong, Chapter 13
Home Depot and Lowe’s are super specialty
stores that are known as _____.
1. superstores
2. category killers
3. monster stores
4. all of the above
Kotler / Armstrong, Chapter 13
A superstore variation characterized as a huge
superstore as large as five football fields is
called a(n) ____________.
1. hypermarket
2. hybrid
3. intermodal
4. franchise
Kotler / Armstrong, Chapter 13
A superstore variation characterized as a huge
superstore as large as five football fields is
called a(n) ____________.
1. hypermarket
2. hybrid
3. intermodal
4. franchise
Kotler / Armstrong, Chapter 13
A contract between a service company and an
independent business who pay for the right to
operate a business is called a _____.
1. wheel of retailing
2. franchise
3. category killer
4. merchant wholesaler
Kotler / Armstrong, Chapter 13
A contract between a service company and an
independent business who pay for the right to
operate a business is called a _____.
1. wheel of retailing
2. franchise
3. category killer
4. merchant wholesaler
Kotler / Armstrong, Chapter 13
One of the hottest growth areas in retailing are
_____.
1. supermarkets
2. department stores
3. factory outlet malls
4. convenience stores
Kotler / Armstrong, Chapter 13
One of the hottest growth areas in retailing are
_____.
1. supermarkets
2. department stores
3. factory outlet malls
4. convenience stores
Kotler / Armstrong, Chapter 13
The three major product variables retailers
consider are _____, _____, and _____.
1. product line; product width; product
breadth
2. service mix; product assortment; store
atmosphere
3. product mix; product depth; product
assortment
4. product assortment; store atmosphere;
price standards
Kotler / Armstrong, Chapter 13
The three major product variables retailers
consider are _____, _____, and _____.
1. product line; product width; product
breadth
2. service mix; product assortment; store
atmosphere
3. product mix; product depth; product
assortment
4. product assortment; store atmosphere;
price standards
Kotler / Armstrong, Chapter 13
Most restaurants either seek _____ markups on
low volumes or _____ markups on high
volumes.
1. low; high
2. high; low
3. moderate; high
4. none of the above
Kotler / Armstrong, Chapter 13
Most restaurants either seek _____ markups on
low volumes or _____ markups on high
volumes.
1. low; high
2. high; low
3. moderate; high
4. none of the above
Kotler / Armstrong, Chapter 13
The acronym EDLP refers to “everyday low
pricing.”
1. true
2. false
Kotler / Armstrong, Chapter 13
The acronym EDLP refers to “everyday low
pricing.”
1. true
2. false
Kotler / Armstrong, Chapter 13
According to the text, the three critical factors in
retailing success are _____.
1. location, location, and location
2. price, service, and store design
3. price, service, and convenience
4. service, style, and design
Kotler / Armstrong, Chapter 13
According to the text, the three critical factors in
retailing success are _____.
1. location, location, and location
2. price, service, and store design
3. price, service, and convenience
4. service, style, and design
Kotler / Armstrong, Chapter 13
More online retailing is conducted by “click
and brick” retailers than by “click-only”
retailers.
1. true
2. false
Kotler / Armstrong, Chapter 13
More online retailing is conducted by “click
and brick” retailers than by “click-only”
retailers.
1. true
2. false
Kotler / Armstrong, Chapter 13
The future of malls will be about creating places
to be rather than places to buy.
1. true
2. false
Kotler / Armstrong, Chapter 13
The future of malls will be about creating places
to be rather than places to buy.
1. true
2. false
Kotler / Armstrong, Chapter 13
The _____ states that new types of retailers
usually begin as low-margin, low-price, lowstatus operations and evolve into the higher
priced, higher service companies they
replaced.
1. law of retailing
2. wheel of retailing
3. reseller paradigm
4. retailing life cycle (RLC)
Kotler / Armstrong, Chapter 13
The _____ states that new types of retailers
usually begin as low-margin, low-price, lowstatus operations and evolve into the higher
priced, higher service companies they
replaced.
1. law of retailing
2. wheel of retailing
3. reseller paradigm
4. retailing life cycle (RLC)
Kotler / Armstrong, Chapter 13
______ add value by performing such channel
functions as bulk-breaking, market
information, and financing.
1. Wholesalers
2. Category killers
3. Manufacturers
4. none of the above
Kotler / Armstrong, Chapter 13
______ add value by performing such channel
functions as bulk-breaking, market
information, and financing.
1. Wholesalers
2. Category killers
3. Manufacturers
4. none of the above
Kotler / Armstrong, Chapter 13
Rack jobbers retain title to the goods and invoice
the retailer only for the goods they sell.
1. true
2. false
Kotler / Armstrong, Chapter 13
Rack jobbers retain title to the goods and invoice
the retailer only for the goods they sell.
1. true
2. false
Kotler / Armstrong, Chapter 13
Merchant wholesalers, having taken title to the
merchandise, are the largest single group of
wholesalers.
1. true
2. false
Kotler / Armstrong, Chapter 13
Merchant wholesalers, having taken title to the
merchandise, are the largest single group of
wholesalers.
1. true
2. false
Kotler / Armstrong, Chapter 13
Bulk industries, such as lumber and coal, often
use merchant wholesalers called _______.
1. rack jobbers
2. mail orders
3. drop shippers
4. category killers
Kotler / Armstrong, Chapter 13
Bulk industries, such as lumber and coal, often
use merchant wholesalers called _______.
1. rack jobbers
2. mail orders
3. drop shippers
4. category killers
Kotler / Armstrong, Chapter 13
Often manufacturers’ sales branches are
wholesaling operations conducted by
nonwholesalers in an effort to bypass
wholesalers.
1. true
2. false
Kotler / Armstrong, Chapter 13
Often manufacturers’ sales branches are
wholesaling operations conducted by
nonwholesalers in an effort to bypass
wholesalers.
1. true
2. false