Running Head: ORGANIZATIONAL CULTURE Organizational Culture: A look at its history and its effects on retention, satisfaction, and performance Leigh Eskin Florida State University ORGANIZATIONAL CULTURE 2 Organizational Culture: A look at its history and its effects on retention, satisfaction, and performance The culture and values of an organization completely change the nature of the job and environment within that organization. There may be a relaxed environment with supportive managers and encouraging mentors, or there might be a stressed environment with angry bosses and frustrating politics. Organizational culture is the key that depicts the environment of the organization, and the quality of the employees that work there. Human Resource Managers, as leaders that can help instigate this culture, need to be knowledge and attuned to the effects that organizational culture can have. This paper will explore the history and implications of organizational culture including its impact on employee retention, job satisfaction, and commitment to organizational productivity. Organizational culture is a topic that has been widely researched and given much attention in recent years. There have been many noted beginnings to organizational culture, and one article indicates that the “link between workplace attitudes and productivity” goes back to the Hawthorne Studies conducted in 1939, and also the human relations movement (Judge, Thoresen, Bono & Patoon, 2001, p. 376). The more recent rise in the research on organization culture is said to have stemmed from an examination of Japanese firms in the 1970s and 80s that appeared to have superior organizational characteristics (Ouchi & Wilkins, 1985). From this observation, literature arose that examined the effects of different cultures in corporate organizations, thus leading to an exploration of the differences in organizational culture (Ouchi & Wilkins, 1985). There was also a discussion that the study of organizational culture is rooted in sociology, and ORGANIZATIONAL CULTURE 3 that this study is dominated by behavioral scientists in the United States (Ouchi & Wilkins, 1985). Nerveless, the study of organizational culture continues to be important today, and the features that make a positive environment will be further discussed. Many theorists have shed light on what they think constitutes a positive work environment. An article discussed the cultural framework purposed by Beer (1980), where four components of organizational culture were described. These components centered on people: the values, needs, and expectations of employees; the process: the behavior, attitudes, and interactions in the organization; the structure: the formal procedures such as job evaluation systems; and the environment: the amount of competition and values in which the organization operates (Chatterjee, 2009). These are important categories to think about because each one gives implications that can lead to a positive or negative work environment or organizational culture. Another method of conceiving culture is with the use of Hofstede’s (1980) definition, which is that culture exists as a result of the organization’s presence within a certain society (Wallace, Hunt & Richards, 1999). In an analysis of over 88,000 respondents from 66 countries, Hofstede found that there are four discrete dimensions of culture: Individualism, uncertainty avoidance, power distance, and masculinity. Individualism entailed self interest versus group interest, uncertainty avoidance was that certain people minimize uncertainty while others are tolerant of ambiguity, power distance referred to the relationship between the employee and manager as being close or distance, and finally masculinity is defined as being assertive or ambitious versus being caring or nurturing (Wallace, Hunt, & Richards, 1999). In thinking about organizational ORGANIZATIONAL CULTURE 4 culture, it is helpful to know and consider these constructs when measuring its impact on employee and job performance variables. Additionally, organizational culture is found to be based on four traits: involvement, consistency, adaptability, and mission (Denison & Mishra, 1995). In fact, each of the four cultural traits yielded significant positive associations with organizational effectiveness (Denison & Mishra, 1995). Overall, organizational culture and its effects on job outcomes is a very important concept to consider when considering employee retention, satisfaction, and commitment to top performance. There are also key differences in the organization cultures of public versus private organization within these four areas. The employee’s needs and expectations may be similar, but the environment is sure to be different in factors such as competition and financial constraints. The majority of research on organizational culture and work motivation is concentrated heavily on the private sector (Manolopoulos, 2008). When thinking about organizational culture, work motivation is a key element because the culture will encourage or discourage certain kinds of employees. Public managers need to think deeply of work motivation, specifically extrinsic and intrinsic motivation operates and impacts employee’s performance (Manolopoulos, 2008). Intrinsic motivation occurs when employees are motivated internally, such as with achievement and challenge. Extrinsic motivation occurs when employees are motived externally by incentives such as money, benefits, and awards. The failure to understand what motives public employees can not only lead to poor performance in the short term view, but can also lead to “permanent displacement of a public sector ethic” in the long term (Manolopoulos, 2008, p. 63). ORGANIZATIONAL CULTURE 5 A study that looked at the aspects of organizational culture specifically in public organizations had some interesting findings, and also included an example of how culture changed in public organizations. They found that training and leading by example is helpful for promoting cultural awareness and binging about a cultural change in public organizations (Shraeder, Tears & Jordan, 2005). The article highlights similarities and differences between cultures in public and private organizations. Through their findings, it became apparent how important training and leading by example is in guiding public employees through the complex culture in these organizations (Shraeder, Tears & Jordan, 2005). There are indeed similarities between the culture of private and public organizations, but the differences appeared to create unique challenges for managers who are trying to make change. Changing an organization takes a long time, and managers need to recognize that change might anger or frustrate employees. However, providing training and leading by example in the changing organizational culture should help with these difficulties (Shraeder, Tears & Jordan, 2005). Communication plays a powerful role, and the importance of adapting to new organizational cultures, especially in public organizations, should not be downplayed. Overall, there is a lengthy history to organizational culture, many dimensions discussed, and implications with public sector versus private sector organizations. Employee retention will be the first effect of organizational culture discussed. With the changing times and global economy, retention is becoming a large concern for organinzations. No longer are employees loyal to one company, and so it is becoming crucial that companies find the best people for their organizations that can blend into their culture (Chatterjee, 2009). Individuals are quick to leave and look for other opportunities ORGANIZATIONAL CULTURE 6 if they feel they are in a poor organizational climate. An additional problematic finding is that with the poor economy, there are many candidates to choose from, but there is a lack in the quality of these candidates (Chatterjee, 2009). Again, it is therefore imperative that organizations find good employees, and take steps to maintain those high performers. It can be concurred that organizational culture has a large effect on employee retention. In a study that looked at six public accounting firms, the researchers examined three companies that had a culture that emphasized the “interpersonal relationship values of team orientation and respect for people” (Sheridan, 1992, p. 1050). The other three organizations had a culture that emphasized “work task values of detail and stability” (Sheridan, 1992, p. 1050). Interestingly, professionals that were hired in the firms that emphasized the interpersonal relationships ended up staying with that company 14 months longer than those individuals who were hired in firms that emphasized work-task values (Sheridan, 1992). Not only does this finding indicate that certain organizational cultures can directly lead to employee retention, but it also gives implications of how important relationships are in the workplace. Additionally, employee retention is especially important to consider because there are financial implications. When there is high turnover in an organization it affects the performance of the workers remaining there, and also adds a financial drain on the organization (Chatterjee, 2009). The article discussed above that touched on the different company’s organizational cultures also conducted an analysis of the opportunity cost. Essentially, when organizations spend money to hire someone who then decides to leave because of poor organizational cultural fit, there is a great deal of money that is wasted on that hire. The researchers argue that a good human resource strategy should include ORGANIZATIONAL CULTURE 7 the cost of replacing employees who leave with those who stay (Sheridan, 1992). From the evidence, the researchers seem justified in concluding that the variation in employee retention in different organizations is related to the cultural values within that organization (Sheridan, 1992). In other words, the culture of an organization directly impacts employee retention and turnover rates. Research has indicated that there are certain strategies that result in climates that foster commitment and retention among employees (Sheridan, 1992), and some climates that discourage employees. These different climates, as discussed above, were ones that fostered teamwork and interpersonal values rather than simply work values. Very interestingly, in this study the opportunity cost of having a good organizational culture that encourages employees to stay was six to nine million dollars (Sheridan, 1992). That is a huge amount of money that companies can save just by having a rewarding climate in their organization. It costs about $44,000 for each new employee in terms of recruiting, interviewing, and training, and so the firm that emphasized interpersonal relationship values did not have to spend nearly as much as the firm that emphasized work task values (Sheridan, 1992). These are some very fascinating and practical implications to contemplate, and many organizations should consider the opportunity cost and value of employees when thinking about their company climate. Additionally, there have been some interesting statistics on the effects of organizational culture on employee retention. In another study that examined organizational culture on employee retention, it was found that 74% of the participants felt that a good two-way communication increased their satisfaction in that organization (Chatterjee, 2009). Essentially, good communication increased the trust in that ORGANIZATIONAL CULTURE 8 organization, and thus led to an increase in employee’s commitment to that organization. Furthermore, in this study, 100% of the participants agreed that organizations should devise a process to retain good employees, and 82% of the participants felt that working long hours was the most negative cultural aspect of an organization (Chatterjee, 2009). Strict rules and always reporting to managers were also major concerns of employees (Chatterjee, 2009). These are all factors to consider with organizational culture, and so having a climate where all the employees are expected to work overtime would not be favorable to employee retention. In order to maintain employees in an organization, managers play a role as well. They impact the organizational climate, and so there are many things they need to do and to consider. Managers need to understand the current organizational culture in order to realize its implications on employee retention (Chatterjee, 2009). They need to prioritize to understand the strengths and weakness, and ensure proper communication. From the research, it was found that good two-way communication ensures that employees and managers are aware of issues. This awareness and communication will lesson the confusion and rumors in an organization that could stint the growth of the cultural goals (Chatterjee, 2009). Finally, managers have to understand how their organization is different from others, especially private versus public organizations. As discussed above, public and private-sector organizations face different challenges, and so managers and leaders need to be aware of these differences. They need to do this so as to ensure employee retention and consider strategies specific to their situation and culture (Chatterjee, 2009). ORGANIZATIONAL CULTURE 9 Additionally, while in this paper employee retention, job satisfaction, and organizational commitment are looked at separately, they all do affect each other. High turnover leads to lower productiveness, higher costs and so potentially less pay for employees, and overall disruption to the organization (Koh & Elfred, 2004). Organizational ethics can enhance job satisfaction and organizational commitment, which in turn, reduces turnover and absenteeism (Koh & Elfred, 2004). Overall, organizational culture has a large impact on employee retention, and a positive corporate climate can encourage high performers to stay, and in turn, increase the revenue and productivity of that organization. Organizational culture not only has an impact on employee retention, but it also impacts the job satisfaction of the employees. One aspect of organizational culture that is important to consider are values. There is a strong link between the climate of an organization and the values endorsed within that company (Wallace, Hung & Richards, 1999). Basically, there can be positive and negative climates in an organization that serve to impact employee’s job satisfaction. In thinking about organizational climate, there are some differences between that and organizational culture. While climate and culture are related, the climate of an organization is seen as being influenced by that organization’s culture and the perceptions of employees at the organization (Hicks & Iles, 2000). In other words, the culture is what affects the client, and so there is a causal relationship rather than two synonymous terms. It was found that the priorities set by the managers and leaders in an organization in terms of attitudes and behaviors had the largest impacts on the organizational climate (Hick & Iles, 2000). When managers allowed employees to do work that was challenging, interesting and involved teamwork, that yielded positive ORGANIZATIONAL CULTURE 10 job satisfaction for the employees (Wallace, Hung & Richards, 1999). On the flip side, managers who did not endorse these features, or did so in too high of a degree (too challenging) yielded negative results and low satisfaction for employees (Wallace, Hung & Richards, 1999. Hence, the corporate climate that is reinforced by managers and leaders plays a very significant role in employee’s job satisfaction at that organization. The “fit” of an organization is another important component to consider. Organizations try to hire employees whose goals and values fit with the organization to get the best results (Mastaler, 1999). Most firms will hire individuals whose personal values make them a good “fit” with the firm’s culture, rather than person-organization (PO) “misfits” (Sheridan, 1992, p. 1051). These “misfits” may be people whose values are not aligned with an organization, and so if someone wanted to work at Wall Street, for example, and they were more laid back than competitive, they may be labeled as a “misfit”. Additionally, something to consider is the fact that job-related skills play a role in the way recruiters search through applicants, but the culture and values of an organization are listed among the most important factors (Mastaler, 1999). While an an organization is looking for a good “fit” in the employee, many organizations are finding that they need to change their culture so as to fit the new generational group. This concept of fit is very important, and is likely the reason why employees stay longer at certain organizations than other. Stronger performers stayed 14 months longer in the organizations that emphasized culture work-tasks values (Sheridan, 1992), presumably because these employers found the “fit” between themselves and the organization to be better. Thus, because of the improved fit, the employees experienced higher levels of job satisfaction and enjoyment in their work environment. ORGANIZATIONAL CULTURE 11 Furthermore, there is a strong relationship between job satisfaction and job performance. A positive organizational culture leads to higher job satisfaction, and so job satisfaction may lead to higher job performance. A study looked specifically at the link between these two variables. The researchers identified seven ways in which these concepts are related, and a few will be touched on below. First is the notion that job satisfaction causes higher job performance (Judge, Thoresen, Bono & Patoon, 2001). In this question there is a causal element, and while some of the findings were inconclusive, global job satisfaction did correlate significantly. In looking at this concept the other way around, there were some interesting discoveries. Job performance, in at least 4 studies conducted, did cause job satisfaction (Judge, Thoresen, Bono & Patoon, 2001). There were statistically significant effects, however, other studies conducted did not find conclusive results (Judge, Thoresen, Bono & Patoon, 2001). The data is somewhat inconsistent, but the results do shed light on the possibility of a causal effect of job performance on job satisfaction. In further looking at the research, it was found that positive emotions at work led to good job outcomes, which indicates that positive emotions is related to motivation in the workplace (Judge, Thoresen, Bono & Patoon, 2001). Additionally, high levels of job satisfaction are determinants of improved financial performance (Koh & Elfred, 2004). The more that an employee is satisfied at work, the better they will do. Thus, the improved work ethic will lead to greater financial gains for the organization, all because of a positive organizational culture. Furthermore, organizational ethics plays a role in the effects of organizational culture on job satisfaction. While organizational ethics dates back hundreds of years, with corporate scandals and organizational failures on the rise, there has been a higher degree ORGANIZATIONAL CULTURE 12 of attention on this subject area (Koh & Elfred, 2004). In an article that focuses on the relationship of organizational ethics on employee satisfaction, it was hypothesized that ethics are very positively associated with employee attitudes (Koh & Elfred, 2004). The link between ethics and job satisfaction can be explained through two theories: organizational justice and cognitive dissonance. Organizational justice theory entails that employee’s perceptions of the justice at an organization impact their job attitudes and satisfaction (Koh & Elfred, 2004). Cognitive dissonance theory sheds light that individuals try to minimize dissonance in their lives. Assuming that employees try to be ethical, if they perceive that their managers are not supporting ethical behavior, they will have negative feelings towards the organizational climate (Koh & Elfred, 2004). In turn, this unfavorable attitude will reduce their job satisfaction (Koh & Elfred, 2004). These findings reveal that ethics is indeed important to many individuals. If employees feel that an organization is not being managed ethically, their perceptions of low justice and their experience of cognitive dissonance will cause them to have lower respect for that organization (Koh & Elfred, 2004). In tern, this lack of respect will lead employees to be less satisfied with their work and with the company they are working for. Additionally, when there are problematic events in a company, organizational justice and ethics can lead to more constructive behavior and less destructive behaviors (Koh & Elfred, 2004). That means that in times of crisis, employees who feel their company is more ethical will be more loyal than neglectful in handling the situation. Ultimately, the evidence has revealed that higher ethical organizational cultures are associated with higher levels of job satisfaction in the workplace. Overall, the organizational culture and ORGANIZATIONAL CULTURE 13 climate are imperative components that have an impact on employee’s satisfaction at work. A final aspect of consideration is the effect that organizational culture has on commitment and performance. Organizational commitment is a state that characterizes the employee’s relationship with the organization (Lok, 1999). This commitment impacts an employee’s desire to continue with an organization (Lok, 1999). Additionally, it is apparent from an analysis of different studies, that corporate culture and the organizational commitment of the employee impact the performance of those workers (Lok, 1999). In thinking about performance, employees who are more experienced and educated have more potential to be productive (Manolopoulos, 2008). These individuals perceive performance as related to many motivators, including extrinsic and intrinsic motivation for their performance (Manolopoulos, 2008). It is important to consider the meaningfulness of jobs and opportunity for creativity and personal advancement for these higher achieving individuals. Additionally, literature reveals that corporate culture and organizational commitment has an impact on performance in the workplace (Zabid, Sambasivan & Johari, 2003). Therefore, culture can increase organizational commitment and promote success (Zabid, Sambasivan & Johari, 2003). These are important concepts for managers especially to consider. The findings reveal that performance is impacted by the organization culture, and that managers should shape corporate cultures that are more beneficial to employees in that setting (Zabid, Sambasivan & Johari, 2003). As discussed earlier in the paper, managers are also the most able to determine the values of the ORGANIZATIONAL CULTURE 14 organizational culture. Their leadership styles will encourage or discourage certain employment features (e.g. challenge, overtime) that will play a role in the overall organizational culture. When hiring new employees, managers can find the individuals who are the best match with the organizational culture. These candidates will yield the best performance, and can motivate the employees with the appropriate type of commitment in the organization (Zabid, Sambasivan & Johari, 2003). Again, that concept of “fit” comes into play, and so employees that share the same values will likely have a higher occupational commitment. However, some compromise may be in order to find individuals who share the same values and goals. The research also illustrates an example of this concept of matching organizational culture with performance. If an organization has a culture that is bureaucratic in nature, then the managers may consider changing the culture and then choosing the commitment types for employees in the organization (Zabid, Sambasivan & Johari, 2003). There will be inherent differences between organizations that are, for example, competitive versus bureaucratic. Overall, this study gives a good overview of the relationship between organization culture and performance, and gives suggestions to enhance the manager role. As discussed above, there are many ways in which organizational culture can lead to organizational commitment. Past studies have defined organizational commitment as the strength of an individual’s identification and involvement with a particular organization (Koh, & Elfred, 2004). Organizational commitment is defined by three factors, which are agreement of the organization’s goals and values, a willingness to exert ORGANIZATIONAL CULTURE 15 effort for the organization, and a desire to maintain membership with that organization (Koh, & Elfred, 2004). Certain measures that are related to these constructs are leadership style, job satisfaction, and certain demographic information such as age, education, and experience (Lok, 1999). Interestingly, it was found that innovative and supportive organizational subcultures had a positive effect on commitment to an organization (Lok, 1999). However, a bureaucratic subculture had a negative effect on commitment, and the differences in leadership styles also influenced commitment in the study (Lok, 1999). The results also revealed that job satisfaction was the strongest association for commitment to the organization (Lok, 1999). Overall, the subcultures of an organization and the degree that there is support in that environment leads to higher commitment. There are many factors to consider, such as age, years in positive, and intrinsic factors of motivation, that all play significant roles in the level of commitment. Moreover, there are three components of organizational commitment: the affective or emotional attachment, the continuance or costs of leaving the organization, and normative feelings of obligations to remain with the organization (Koh, & Elfred, 2004). Basically, employees who have affective commitment stay with a company because they want to, and those with continuance commitment or normative commitment feel that they out to (Koh, & Elfred, 2004). Greater job satisfaction leads to stronger organizational commitment, because when employee’s needs are satisficed, they are more likely to commit to that organization (Koh, & Elfred, 2004). Ethics is another essential dimension of organizational culture, and when the top managements encourages an ethical climate, it can lead to a higher job satisfaction and increased organizational commitment (Koh, & Elfred, 2004). ORGANIZATIONAL CULTURE 16 The literature also reveals that there is a relationship between the leadership at an organizational and employee commitment. A particular study focused on the subculture of an organization rather than the overarching organizational culture. They found that there are both direct and indirect relationship between “perceived” leadership styles, the corporate culture and subculture, and commitment (Lok, Westwood & Crawford, 2005). Essentially, when employees at an organization identify with the subculture, and find it to be supportive and innovate, it brings about a positive attitude about being a part of that organization (Lok, Westwood & Crawford, 2005). In fact, the most important aspect of the perceived subculture of an organization was the leadership style there. The findings of this study can be used for practical use in encouraging leaders to promote positive attitudes and behaviors so as to impact employee commitment (Lok, Westwood & Crawford, 2005). What is called a “consideration style” is important in that it encourages close and supportive interactions in which goals and values can be shared (Lok, Westwood & Crawford, 2005). Subcultures are found to be very important, and employee’s perceptions of these cultures greatly impact their desire to commit to an organization and perform at their highest level. Organizational attitudes, or the way that employees feel and think about organizations, is also connected to diversity. A positive climate for diversity was found to related strongly to positive organizational attitudes (Hicks-Clark & Iles, 2000). The perception that an organization is just and has some flexibility predicts the commitment that an individual feels for that organization. Additionally, perceiving support from an organization is linked to future career satisfaction (Hicks-Clark & Iles, 2000). All in all, the results confirm the importance of climate and diversity on retention, motivation, and ORGANIZATIONAL CULTURE 17 performance (Hicks-Clark & Iles, 2000). Ultimately, organizational culture and subcultures do impact the performance in that organization, and also the level of commitment employees feel. In conclusion, employee retention, satisfaction, and commitment are the result of employees who feel they are in a positive organizational climate. The organizational culture impacts the climate, and there are also subcultures to be considered as well. Ethics, diversity and leadership all come into play when thinking about organizational culture, and there are important differences to consider between public and private organizations. While some findings may be inconclusive, it is important to note the financial gains that can be made with having a good employee/organizational fit. There are opportunity costs to be considered with turnover rates, and if workers do not feel job satisfaction, their performance and commitment to stay with the organization will go down. In order to maintain productive and loyal employees, organizations need to work hard to ensure that there is apt motivation and the policies are just and fair (Hicks-Clark & Iles, 2000). Overall, organizational culture is very important for all human resource managers to consider, and its effects on employee retention, job satisfaction, performance, and commitment should not be ignored. 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