MEREDITH VIDEO STUDIOS LAUNCHES “DIGS” CHANNEL ON YOUTUBE
Eight Lifestyle Shows to Debut as Part of YouTube’s “Original Channels” Content Initiative
NEW YORK, NY (April 2, 2012) – Meredith Corporation (NYSE:MDP; www.meredith.com)
announced today that Meredith Video Studios (MVS), its original programming development
and production business, has launched DIGS, a lifestyle channel dedicated to home and garden
with an attitude, on YouTube.
Last fall, YouTube announced the launch of “original channels” approximately one hundred new
channels created by YouTube and a variety of partners including MVS, giving content creators a
new platform to connect with a diverse global audience of more than 800 million viewers
through niche programming.
“As a media company with a robust video portfolio and broad reach, we are in a unique position
to create original, high quality content that fills an important, and relatively untapped space,”
says Paul Karpowicz, President of Meredith Local Media Group. “DIGS is a twist on the content
that Meredith is known for; a fresh style of ‘info-tainment’ that we believe consumers will love.”
The DIGS channel (www.youtube.com/digs) features eight original series developed and
produced by MVS – covering topics from crafting and entertaining to gardening and home
improvement – starring talent from the comedy world to the indie music scene.
“Lifestyle channels are rapidly growing on YouTube, with a passionate audience looking for the
latest trends and inspiration. We’re excited to see more high-quality original programming from
top media companies like Meredith coming to YouTube to give this audience even more reasons
to keep watching,” said Jamie Byrne, Head of Original Programming, Entertainment, YouTube.
Today DIGS launches with short introductory videos and a preview sizzle video, with original
episodes rolling out each week. The channel will be supported by a community building and
marketing campaign across multiple social platforms, including Facebook, Twitter, Tumblr and
others.
With a fresh slate of shows about designing and enjoying your space, DIGS brings tongue-incheek to home and garden. The shows are:

Extreme Craft Challenge starring Boaz Frankel, Portland native and TV host
Everything he knows about crafting, he learned in kindergarten. We visit one of
America's hippest cities, Portland, to see what world-class artists can do with pipe
cleaners, macaroni, and Elmer's glue.

Jordan in the House starring Jordan Reid, lifestyle blogger
The Better Show expert, blogger, and new mom Jordan Reid has had enough of Second
Avenue subway construction. She's ditching her Manhattan walk-up for her first 'real'
home in the burbs. For this domestic diva, it's a blank canvas and her palette of design
ideas will blow you away.

Gardens of the Rich and Famous starring comedians Emma Tattenbaum-Fine and
Ariana Seigel; Shirley Bovshow, garden designer
Two starving artists move to Hollywood and end up as the apprentices for a real-life
garden designer. Now they have to rake it till they make it.

Craft & Burn starring comedian Kim Rosen
A craft-addict lets us follow her from therapy to her bathtub. Why a bathtub? Watch and
find out.

Ready Set Celebrate starring Rachel Bloom and Nicole Shabtai, two sketch comedians
with a penchant for parties
Parties for every occasion from breaking up with your boyfriend to the ‘sibling rivalry
party’.

Porcelain Thrones starring singer-songwriter Shaina Taub and friends
She's the self-proclaimed queen of singing in the shower. Now, this up-and-coming
songwriter is touring the coolest, wackiest and ritziest bathrooms ever designed.

Door Knock Design starring designers Leah Ashley and Mary Darling
Two twenty-something designers turn their California dreaming into reality, showing up
at someone's front door and turning a room upside down in the most fabulous way.

No Man’s Land starring interior designer Shelly Lynch-Sparks and her girlfriend, Anna
Maltezos, an art director and comedian
An interior designer and her comedian girlfriend move into their new digs, determined to
make it their own. And no boys are allowed.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com) is the leading media and marketing
company serving American women. Meredith features multiple well-known national brands –
including Better Homes and Gardens, Parents, Family Circle, Allrecipes.com, Ladies' Home
Journal, Fitness, More, American Baby, EveryDay with Rachael Ray and FamilyFun – along
with local television brands in fast-growing markets. Meredith is the industry leader in creating
content in key consumer interest areas such as home, family, health and wellness and selfdevelopment. Meredith uses multiple distribution platforms – including print, television, online,
mobile, tablets, and video – to give consumers content they desire and to deliver the messages of
its advertising and marketing partners.
Additionally, Meredith uses its many assets to create powerful custom marketing solutions for
many of the nation's top brands and companies. Meredith Xcelerated Marketing has significantly
added to its capabilities in recent years through the acquisition of cutting-edge companies in
digital, mobile, social, healthcare, database, and international marketing. Most recently,
Meredith made a strategic investment in London-based Iris Worldwide, a leader in experiential
marketing.
A hallmark of Meredith's business model and financial profile is its ability to consistently
generate substantial free cash flow by leveraging the strength of its multi-platform
portfolio. Meredith is committed to increasing Total Shareholder Return through dividend
payments, share repurchases and strategic business investments. Meredith has paid a dividend for
65 straight years and increased its dividend for 19 consecutive years. On October 25, 2011,
Meredith announced a 50 percent increase in its annual dividend to $1.53 per share.
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For more information or to preview one of the shows contact:
Patrick Taylor, (212) 551-6984, Patrick.Taylor@meredith.com
Lauren Burt, (515) 284-3125, Lauren.Burt@meredith.com