PVR/DVR Market
November 4th, 2004
Brendan Collins
VP, Core Products Marketing
Maxtor Corporation
Total CE Market
CE HDDs by Application
’02-06
CAGR
59%
173%
430%
59%
104%
90
80
Units (millions)
70
Overall
Portable Video
Cell Phone
Camera
Auto
72% Audio/MP3
60
50
13% Game Box
40
30
133% PVR/DVR
20
10
0
2001
2002
2003
2004
2005
2006
Source: TrendFOCUS
Nov 4, 2004
Maxtor Confidential
2
3.5” Form Factor
3.5” HDD Unit Growth
’02-06
CAGR
300
13% Overall
Units (millions)
250
50% CE
97% Personal Storage
200
44% Enterprise
11% Channel Inventory
150
5% Home PC
100
5% Business PC
50
0
2001
2002
2003
2004
2005
Source: TrendFOCUS
Nov 4, 2004
Maxtor Confidential
2006
The CE market is by far
the fastest growing
segment of the 3.5”
space, but is still a long
way off from
approaching the size of
the PC market
3
Size, Growth, and Penetration of DE Markets
Size of the bubbles is proportional to the size of the
corresponding market (in units)
100%
CAGR
80%
60%
Device
% w/HDD
Desktop PC
100%
Notebook PC
100%
PVR/DVR/STB 100%
Game Box
28%
MP3 players
8%
Automotive
6%
Portable Video
5%
Digital photo
1%
PDAs
1%
Mobile Phones
0%
Handheld Game
0%
MP3 Players
Digital
Photo
Automotive
40%
Mobile
Phones
CAGR Units
5%
125.7
16%
38.4
92%
10.0
-22%
33.9
74%
32.2
50%
10.3
14%
1.2
55%
48.8
-10%
10.4
17% 535.9
-9%
19.7
PVR/DVR/STB
Full year 2003
actuals
Portable
Video
Laptops
Desktops
Handheld Games
HDD Penetration
100%
PDAs
-20%
Game Box
PVR, Laptops, and Desktops all have 100% HDD
penetration. All other applications but game box have less
than 10%. All would require small form factor drives
-40%
Nov 4, 2004
Maxtor Confidential
4
Size and Penetration of DE Markets - 2004
600
0%
Devices with HDDs
500
Devices without HDDs
Units, Millions
400
All potential markets are dwarfed by the cell phone market. Applications
with a PC-architecture (PVR, Game box) show high penetration
300
200
100%
100
100%
28%
100%
1%
8%
6%
0
Desktops Notebooks PVR/DVR/ Game box
STB
Nov 4, 2004
1%
5%
Automotive
MP3
Players
Portable
Video
Maxtor Confidential
Digital
Photo
PDAs
0%
Handheld Mobile Phones
games
5
PVR/DVR Market Segmentation
Stand Alone
DVRs
Pay TV Set
Top Boxes
DVD-R/HDD
Recorders
Converged
Devices &
Media Centers
High
End
• 300 - 500 GB
• 3 - 4 Streams,
4 tuners (80 Mbps)
• $ 250 - 400 ASP
• Acoustics
• 300 - 500 GB
• 4 - 7 Streams
4 tuners (140 Mbps)
• $ 250 – 2,000 ASP
• Acoustics
• Power/Heat “Best in
Class”
• 400 - 500 GB
• 2 - 4 Streams
4 tuners (80 Mbps)
• $ 850 - 2000 ASP
• Acoustics
• Power/Heat “Best in
Class”
• 400 - 500 GB
• 2 - 4 Streams
4 tuners (80 Mbps)
• $ 1000 - 2500 ASP
• Acoustics
Mid
Range
• 80 - 300 GB
• 2 - 3 Streams,
2 tuners (60 Mbps)
• $ 250 - 400 ASP
• Acoustics
• 80 - 300 GB
• 2 - 4 Streams,
2 tuners (80 Mbps)
• $ 250 - 400 ASP
• Acoustics
• Power/Heat “Best in
Class”
• 80 - 300 GB
• 2 - 4 Streams,
2 tuners (80 Mbps)
• $ 700 - 2000 ASP
• Acoustics
• Power/Heat “Best in
Class”
• 80 - 300 GB
• 2 - 4 Streams,
2 tuners (80 Mbps)
• $ 700 - 1800 ASP
• Acoustics
• 40 GB
• 2 Streams,
1 tuner (40 Mbps)
• $100-200 ASP
• Acoustics
• Reliability
• 80 GB
• 2 Streams
1 tuner (40 Mbps)
• $100-200 ASP
• Acoustics
• Power/Heat “Best in
Class”
• 40 GB
• 2 Streams
1 tuner (40 Mbps)
• $ 400 - 600 ASP
• Acoustics
• Power/Heat “Best in
Class”
• 40 - 80 GB
• 2 Streams
1 tuner (40 Mbps)
• $ 600 - 1200 ASP
• Acoustics
Entry
Nov 4, 2004
Maxtor Confidential
6
Multiple AV Content Storage Systems
Creation
Editing
Playback
Delivery
Broadcasting
On Demand
PVR/DVR
• Maxtor has participated mostly in the Playback segment
• Distributed VOD systems are potential SCSI/SATA opportunity
that is being opportunistically supported
• Edit and Broadcast area are unknown opportunities and are
small but profitable
Nov 4, 2004
Maxtor Confidential
7
Digital Entertainment Landscape
Creation
Delivery
Playback
Audio
Video
Games
Nov 4, 2004
Maxtor Confidential
8
Why Maxtor?
Maxtor is the early mover in the DVR market
•
•
•
•
An original investor in TiVo
Market share leader
First HDD in a cable STB
Large number of design wins
with ~50 different customers
Nov 4, 2004
Maxtor Confidential
9
•
Mechanical design consulting, •
testing and integration support
–
–
–
–
–
–
•
Thermal
Acoustics
EMI
Shock and Vibration
Packaging
Power
Performance
– AV Throughput
– AV profiling, modeling, testing
– STB system optimization
•
AV HDD feature development
– QuickVIEW (Advanced)
– Industry standard (T13)
– Custom (Proprietary)
Nov 4, 2004
– Core Linux DVR functionality
– Content encryption/security
Manufacturing support services
– Factory integration consulting,
training
•
Quality systems
– Process assistance
– AFR Monitoring and Reporting
– Failure Analysis
Qualification
– Joint qualification
– Support
•
•
Host-based software technology
•
Systems solutions codevelopment
– Reference designs
– Chipset/middleware compatibility
– Open Standards influence
(T13, SATA, 1394 TA, USB2, etc.)
Maxtor Confidential
10
PVR/DVR Market
November 4th, 2004
Brendan Collins
VP, Core Products Marketing
Maxtor Corporation