Emerging Networks LLC:
Connecting You
To The World
Delivering the affluent Multicultural Consumer with a one stop shop
Presented by:
Tom Marsillo
Emerging Networks LLC
The industry’s only multicultural rep firm specializing in serving
and delivering the South Asian consumer with a “one stop shop”
of local and national emerging networks.
More than 30 years of Media Industry experience including the
last 4 years specializing in the South Asian market.
We offer RESULTS-DRIVEN Networks…
Our Network clients include:
South Asians: the most Affluent
Consumers in the Country
• South Asian Median Annual HH
Income is over $100K; nearly
TWICE the National average!
• South Asians are 143% more
likely to have a College Degree
• South Asians are 158% more
likely to be employed in
Professional-Managerial
occupations
• South Asians over-index in every
conceivable consumer category
Source: US Census Data
Asian Indians are also far more likely to spend
significant money on Direct Marketing offers
compared to the U.S. national average
MAIL/PHONE/INTRNETTOT $ SPNT LAST 12MOS:
US Pop
Indian
Index
$2,000 OR MORE
6.4%
10.1%
157
$1,000 - $1,999
5.3%
5.6%
106
$500-$999
7.9%
8.8%
112
$200-$499
12.7%
3.9%
31
$150-$199
6.0%
15.5%
259
$100-$149
6.7%
11.2%
166
$50 - $99
6.8%
2.1%
31
LESS THAN $50
5.2%
0.7%
13
Source: Simmons National Consumer Survey, Summer 2012 full year survey, Base: A18+, religion: Hindu
And they over-index across a wide
array of product categories
ANY MAIL/PHONE/INTERNET ORDER LAST 12 MOS:
US Pop
Indian
Index
COMPUTER PRODUCTS
9.6%
23.7%
246
ELECTRONICS/APPLIANCES
9.0%
22.0%
244
BOOKS/MUSIC/VIDEO
21.0%
21.6%
103
APPAREL - MEN'S
11.6%
20.2%
175
TICKETS FOR MOVIES
5.9%
16.3%
277
FOOTWEAR
10.0%
14.9%
149
BANKING SERVICES
7.0%
14.1%
203
TOYS/GAMES
9.9%
13.5%
137
TRAVEL SERVICES/PACKAGES
9.0%
13.0%
143
ACCESSORIES
9.7%
10.4%
108
COSMETICS (WAS COSMETICS/TOILETRIES)
5.4%
8.6%
158
OFFICE SUPPLIES
4.0%
7.8%
197
HOUSEWARES
4.6%
7.5%
162
INSURANCE
3.5%
7.5%
217
HOME FURNISHINGS
5.4%
5.9%
109
COLLECTIBLES
3.8%
5.4%
141
OTHER HEALTH/MEDICAL ITEMS
3.5%
4.9%
140
GARDENING
2.4%
3.8%
161
Source: Simmons National Consumer Survey, Summer 2012 full year survey, Base: A18+, religion: Hindu
Language Usage
South Asians speak fluent English!
English is the accepted language of
business and commerce for South Asians
The overwhelming majority of U.S.
South Asians (93.6%) speak English,
according to the U.S. Census Bureau.
2007 Global Advertising Strategies Study:
US South Asians prefer English
by more than 3 to 1. 76% to 24%!
This means:
tapping into the South
Asian market TODAY
requires absolutely
no additional
investment
in creative!
OUR NETWORKS
SOUTH
ASIAN
Emerging Networks represents
top rated South Asian networks:
Willow
Cricket
SONY
NETWORK
TV Asia
NETWORK:
WILLOW CRICKET
OVERVIEW: USA’s # 1 Cricket Network featuring top-tier International Cricket Tournaments
DISTRIBUTION:
Premium Pay and Sports Tier Network on Dish Network, DirecTV, AT&T
Uverse, Brighthouse, Comcast, Time-Warner, Cablevision, Verizon Fios and Cox Cable
SECONDARY COVERAGE: 1 MILLION + DIGITAL SUBSCRIBERS
MEASUREMENT:
Rentrak
TARGET AUDIENCE: M2554 (35% Female)
HIGHLIGHTS:
The top rated and most widely distributed South Asian Network in the United
States broadcasting entirely in English; Delivering a broad base of International
Cricket fans from many different countries.
NETWORK:
TV ASIA
OVERVIEW:
U.S. Based Entertainment and News Network
DISTRIBUTION:
Premium Pay Network on Dish Network, Comcast, Time-Warner, Charter,
Cablevision, Verizon Fios, AT&T U-verse, Cox Cable, RCN, Brighthouse, Xfinity, Dishworld
MEASUREMENT:
Rentrak
TARGET AUDIENCE: A3554 – Family Viewing
HIGHLIGHTS:
First South Asian Channel in the U.S.. TV Asia is the most widely distributed
South Asian Entertainment Television Network in the country with locally produced programs to serve
the South Asian American community. TV Asia also has local radio stations in New York.
NETWORKS:
SET, SET MAX, SET MIX, SAB
OWNERSHIP:
SONY CORPORATION
OVERVIEW:
General Entertainment Network featuring Reality Shows, Dramas and
Bollywood blockbusters
DISTRIBUTION:
Premium Pay Network on Dish Network, Comcast, Time-Warner,
Cablevision, Verizon Fios, AT&T U-verse, Cox Cable, Dishworld
MEASUREMENT:
Rentrak
TARGET AUDIENCE: A3554 – Family Viewing – Slight Female Skew
HIGHLIGHTS:
“INDIAN IDOL”, “WHO WANTS TO BE A MILLIONAIRE”, LOCAL INSERTION
IN NEW YORK, SAN FRANCISCO AND DALLAS
Network:
Diya TV
Overview:
General News and Entertainment Network for the younger, more
assimilated South Asian consumer
Distribution:
Free, over the air Broadcast Stations in San Francisco, Dallas,
Houston, Chicago and other major markets pending launch this year
Measurement:
Not currently measured
Target Audience:
A18-49 – Slight Male Skew
Highlights:
Both Local Spot and National Insertion. Only South Asian Broadcast
Network in English.
Networks:
NDTV 24X7, NDTV Good Times
Overview:
24X7 is All News format / Good Times is Lifestyle format
Distribution:
Premium Pay on Dish Network, Desi TV, Dishworld and
Time-Warner
Measurement:
Not currently measured
Target Audience: Affluent A3554 – Male Skew
Highlights:
24X7 is India’s # 1 News Network…the “CNN of India”,
Good Times is India’s # 1 Lifestyle Network. Broadcasting in English.
Networks:
Times Now, Zoom
Overview:
Times Now is India’s premium News Channel in the U.S..
Zoom is a premium Bollywood Channel.
Distribution:
Premium Pay on Dish Network, Desi TV, Dishworld
Target Audience:
Affluent A3554 – Male Skew
Highlights:
Times Now is part of TimesGroup; India’s largest media
conglomerate. Times Now has been the # 1 rated Channel in English for 5 straight
years. Broadcasting in English delivers the largest possible South Asian audience.
Networks:
Aaj Tak, India Today
Overview:
Aaj Tak is India’s top rated Hindi News Channel. India Today is a
top rated News & Entertainment Channel broadcasting in English.
Distribution:
Premium Pay on Dish Network, Sling TV
Target Audience:
Affluent A3554 – Male Skew
Highlights:
Both networks are backed by one of India’s largest media
conglomerates; India Today – an Internationally respected brand and news organization.
Networks:
Sahara One
Overview:
India’s Top Drama’s, Reality Shows and Family Entertainment
Distribution:
Premium Pay on Dish Network, Sling TV
Target Audience:
A2554 – Family Viewing
Highlights:
Sahara One offers media coverage of all significant South
Asian American media events in the U.S..
Networks:
JUS PUNJABI, JUS ONE
Overview:
First American Punjabi Network in the United States
featuring General Entertainment, Local News, Politics and Spirituality
Distribution:
Premium Pay on Dish Network, Verizon Fios, Time Warner,
Cablevision and Dishworld
Measurement:
Not currently measured
Target Audience: A1849 - Family Viewing
Highlights: Locally produced shows specifically serving the Indian Punjabi
community in the United States. Broadcasting from the U.S. in HD.
TELEVISION NETWORK
AVAILABLE IN MORE THAN 40 MILLION HOMES!
COVERAGE IN NATIONWIDE MARKETS:
NewJersey | NewYork | Pennsylvania/Delaware| Atlanta | Chicago |Indiana|Denver
Seattle |Dallas|Los Angeles(S.California)| Sacramento(N.California) |SanFrancisco
THEPREMIERESOUTHASIANSHOWAVAILABLEFREEONCABLEANDSATELLITE!
101 Morgan Lane,Suite 302, Plainsboro, NewJersey 08536
Phone: 609-716-1144/4962 | Fax 609-716-4963 | Cell: Jatinder 609-598-5269
Email: avstvshow@aol.com | www.avstv.com
OUR NETWORKS
INTERNATIONAL
NETWORKS: ONE WORLD SPORTS
OVERVIEW:
Multiplatform, ad-supported national cable sports network featuring best in
class exclusive events LIVE from around the World
DISTRIBUTION: Verizon Fios Basic and Cable Premium Pay
TARGET AUDIENCE: M1849
HIGHLIGHTS: One World Sports delivers 8,000+ hours of live and encore best-in-class
sports events to an educated and affluent audience including Soccer, Cricket, Tennis, Golf,
Basketball, Baseball and Hockey
NETWORKS: CROSSINGS TV
OVERVIEW:
Local and National platforms offering localized Asian entertainment
programming in New York, Chicago, San Francisco, Seattle and Sacramento
DISTRIBUTION: Comcast and Time-Warner Cable
TARGET AUDIENCE: A2554 – Family Viewing –
HIGHLIGHTS: Crossings delivers multiple ethnic segments with culturally relevant
programming including Chinese, Filipino, Japanese, South Asian, Vietnamese and
Russian/Ukranian supported by local events and digital presence.
Mainstream Response driven
accounts on South Asian TV:
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
ADT Home Security
Select Quote
Clear TV
No-No
Lipozene
AARP
Consumer Cellular
United Healthcare
Verizon
Vonage
Colonial Penn
Meaningful Beauty
Lifelock
Medical Direct
U.S. Tech
Phillips Lifeline
Guthy Renker
My PurMist
Iceland Health
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Humana
ITT Tech
Proactiv
One Reverse Mortgage
AAG
Quicken Loans
CardLock
Quibids.com
Bosley Medical
American Public University
Hair Club of America
Super Beta Prostate
Citrix/GotoMeeting.com
Zip Sox
American Residential Warranty
Student Debt Relief
TrueCar.com
Liberator Medical
Beach Body
A track record of success with many
blue-chip mainstream brands…
Presented by:
Tom Marsillo
tom@emergingnets.com
www.emergingnets.tv
732-492-8559
Emerging Networks LLC:
Let us connect you to today’s
affluent Multicultural Consumer
How can we help grow
your business?