Advanced Speech Communication
Non-Profit Group Speech
Summer 2010
ASC-Ms. Melia
Non-Profit Marketing Group Speech
Summer 2010
Project Description:
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There are too many homeless people in Hawai`i.
Too many Hawaiian families are being affected by drugs.
Hawaiians have such a short life expectancy.
The Hawaiian people cannot ban together.
If you have had any of these thoughts before, here is your chance to engage in helping to
create solutions to social issues plaguing our community today.
Essential Project Questions: You should show me the answers to all of these
questions and then describe them to me in your group speech.
1. Is it important to be a contributor to your community? Why or why
not?
2. How will you plan to reach out to your Hawaiian community or your
community at large in a meaningful way?
3. What product or service would best meet your community’s needs?
4. Why should the community partake in your services as opposed to other
services in the community?
5. How will you persuade notable people to fund your non-profit?
Group Goals:
1.
Work together as a team to create a non-profit organization that addresses a
specific problem and a specific need in our community.
2.
Investigate and research various non-profit organizations already in existence
in our community to gain an awareness about non-profits’ purposes, services,
and methods of branding.
3.
Create a group marketing plan to accompany your group’s presentation.
4.
Build leadership, teamwork, creative thinking, and empathy in each group
member collaboratively.
5.
Compete with other groups for funding for your non-profit company.
Individual Objectives:
1.
2.
3.
4.
5.
Conduct interviews to gain specific awareness about a community’s needs.
Create a specific aspect of your group’s marketing plan to aid in the
branding of your non-profit company.
Gain confidence in public speaking by speaking about a specific section of
your group’s presentation.
Gain leadership, teamwork, creative thinking, and problem-solving skills
by heading up an aspect of your company’s marketing plan.
Explore how technology can aid in the branding and marketing of your
non-profit organization.
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ASC-Ms. Melia
Non-Profit Marketing Group Speech
Summer 2010
Group Project Guidelines: (In groups of 4-5 only)
1. Research a specific community’s needs through surveying and interviewing
its members.
2. Create a non-profit company and mission statement designed to provide a
product or service to fill your chosen community’s need.
3. Provide adequate support for your product/service in the form of the six
different types of support. A minimum of three different types of support
are required!
a. Fact
d. Comparison
b. Example
e. Narrative
c. Testimonial
f. Statistic
4. Brand your non-profit company with a specific Marketing Plan consisting
of the following original products:
a. An original company name
b. An original logo and slogan
c. Original Print Media including:
i. Business Letterhead
ii. Brochure exhibiting your services and any contact
information
iii. 11”x17” Poster exhibiting your brand, services, and contact
information
d. Original Multimedia Advertising including:
i. 15 second video commercial
ii. 30 second radio commercial
iii. 4 page website
iv. Tips for your Multimedia projects:
 You may use other people outside of your group for
interview or testimony.
 Each product should not only explain, but sell your
product/service as well.
 Video equipment is available through Mrs. Hara – forms
must be filled out…see Blackboard.
 Both TV and Radio commercials should include your
logo, slogan, jingle.
 The website should contain all of your original products.
 All products should be in good taste and appropriate for
your audience.
5. Provide an engaging and compelling 12-15 minute group presentation of
your non-profit company and compete for funding for your company
against other non-profit groups.
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ASC-Ms. Melia
Non-Profit Marketing Group Speech
Summer 2010
Group Presentation Guidelines: Please adhere to the following guidelines
when presenting:
1. Each speaker must speak for at least 2 minutes.
2. Everyone should speak evenly and this should be considered a
Group Presentation.
3. Because it is important to present cohesively, your group should
dress the part.
4. All speakers should have a polished delivery.
5. The goal of presenting your presentation is to win over the judges for
funding.
Technology Tips to Consider:
Good Print Media includes the following:
1. Headline: lettering, slogan, or saying that gets the readers’ attention, arouses
their interest, and leads them to read the rest of the ad.
2. Copy: selling message.
3. Illustration: photograph or drawing used on the ad.
4. Signature: logo or the distinctive identification symbol for a business.
Good Multimedia Products include the following characteristics:
1. A well-prepared concept using a well thought through storyboard.
2. Adequate technology hardware and software knowledge to maximize interesting
effects.
3. Great use of the Rule of Thirds, lighting, sound, and composition for images and
video.
4. Meticulous attention to detail in the editing process.
5. Proper sharing capabilities for viewing.
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ASC-Ms. Melia
Non-Profit Marketing Group Speech
Summer 2010
Optional Speech Outline and Speaker Guidelines:
Although loosely suggested prompts are listed below by speaker order, please feel
free to be creative with your presentation.
1. First Speaker: Speak through the Whole Introduction.
a. Use a strong Attention Getter.
b. Introduce your group members and your company.
c. Discuss your philosophy when creating your non-profit company.
d. Describe your community and their needs.
e. Present a strong link and thesis statement.
f. Describe how you discovered your community’s needs.
g. Preview the rest of the speech and transition to the next speaker.
2. Second Speaker: Speak through the whole first and second main points.
a. Delineate the logo and discuss how you came up with it.
b. Delineate and showcase the features of all of your Print Media
including your group’s:
i. Business Letterhead
ii. Brochure
iii. Poster
c. Explain how each of these items will help to market your company.
d. Transition to the next speaker
3. Third Speaker: Speak on the whole third point and display each product while
doing so.
a. Delineate and showcase the radio commercial.
b. Discuss on which radio station your group will be showing the ad and
what time it will be playing.
c. Discuss and showcase the TV commercial as well.
d. Discuss on which TV stations your group’s commercial will run, at
what time will the ad run, and why have you chosen those stations and
times.
e. Explain the relationship between the Print and Multimedia Ads.
f. Transition to the next speaker.
4. Fourth Speaker: Wrap up with the conclusion.
a. Delineate and showcase the website.
b. Summarize how your group plans on providing an essential service to
the community.
c. Explain how your services differ from others’ services?
d. Explain why the community should partake in your services as
opposed to other services in the community?
e. End with an impactful concluding statement.
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ASC-Ms. Melia
Non-Profit Marketing Group Speech
Summer 2010
Non-Profit Marketing Project Guiding Questions
What is your community’s need?
 How do you define your “community” or who is your target audience?
 How will you go about finding out what your community’s needs are?
What service will you design to “fill the need” in your community?
 What is the scope of your community service?
 How would you describe your service?
 How much does it cost to the average community member?
 Where and how do you buy it?
 What benefits/advantages does the service provide the community?
 What supporting evidence do you have that the service works?
Who is your audience?
 How does your Marketing Plan appeal to this audience?
 How does your service appeal to your community?
 Is it affordable for your intended audience?
 Can your audience easily acquire your service?
What technology applications can you use to create the following items?
 Logo
 Business Letterhead
 Brochure
 Poster
 TV Commercial
 Radio Commercial
 Website
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