Week 1 Assignment: Company Profile (50 points)
Complete the Week 1 discussion board to get feedback from your classmates before completing your
Company Profile document for this assignment. Use the web links below to help you answer the
questions.
SCENARIO: When you started your own business six months ago, you used a business communication 1.0
model. Although your company is set-up and running smoothly now, your business communication 1.0 model
isn’t working as effectively as you expected. It’s time to change to a business communication 2.0 model (also
known as a Web 2.0 or Enterprise 2.0 = social communication model). (See pages 3-4 in the textbook and
Week 1 Reading for information about these models).
Each week, you will explore a different aspect of Web 2.0 tools for internal and external company
communications, analyze how your company can use them effectively, and set up sample sites as models. At
the end of this process, you will write an analytical (feasibility) report recommending the implementation of
Web 2.0 tools in your business.
For this assignment, you will create a profile for your own (fictitious) company. You will use the profile to guide
your analysis of Web 2.0 tools and decide how they will be used in your company as you move toward a social
communications business model.
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Your company can be non-profit or for-profit, but there are significant differences in customers, staff,
organizational structure, and revenue generation for these two types of businesses, which may affect
how you implement the Web 2.0 tools.
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Your company can be a sole proprietorship, Limited Liability Company, a corporation or a non-profit
corporation.
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Your company cannot be a real franchise (such as McDonalds, Starbucks, SuperCuts, Sylvan
Learning Center, Gold’s Gyms, etc.), but your company idea can be based on those types of
businesses. For example, you could have a coffee/tea company, a fast-food restaurant, a tutoring
service, or a gym, etc. Your fictitious company cannot have the name of a real company; web search
engines should not go to your sample class sites when searching for a real company name.

Your company can be based on a company that you worked for in the past or that you work at now,
but you have to change the name and cannot use specific information from that company in your
assignments.
Assignment Instructions
Use the attached Company Profile Template document to complete this assignment. Click on the link and
“SAVE” the document to your computer. Open it in Word and complete it. Submit it in your Week 1
Assignment folder.
There is also a PowerPoint chart template to use to create your company's communication network.
© 2011 by Kathy Matthes. All Rights Reserved.
Use the links below to help you answer the questions. Post the answers to these questions on the Week 1
Discussion Board before you complete this assignment, so you get feedback from your classmates before
finalizing this document.
1. What is your company’s name?
Give your fictitious company a name. Do not use the name of a real company. Your company cannot be a
franchise company.(Be sure to do a Google search on your “fictitious company name” just to be
sure that you aren’t using a real company’s name. Since your “company name” will be on the Web
2.0 apps we use in this class, we don’t want anyone coming to your web pages when searching for
the real company.)


How to Choose a Company Name
How To Choose Your Company Name: The New Way
2. What type of business is your company?
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Small Business Ideas
Categories of Nonprofit Organizations
Franchises (use for ideas, but don’t use the actual franchise
3. Is it a for-profit company or a non-profit organization?

For Profit vs. Non-Profit Form of Busines
4. What is the ownership structure of your company?

Learn About Business Ownership Structure
5. What is the company’s business model?
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Business Model
6. What is your company’s Mission Statement?


Company Mission Statements (Profit)
Non-profit mission statement
7. What is your company’s vision statement?

How To Write A Great Business Vision Statement (Profit)
8. What product or service does your company provide?
9. Who are your customers?
© 2011 by Kathy Matthes. All Rights Reserved.

Define a Target Market for Your Small Business
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age
gender
income level
buying habits
occupation or industry
marital status
family status (children or no children)
geographic location
ethnic group
political affiliations or leanings, and
hobbies and interests
10. How many employees does your company have and what departments do they work in?
11. What type of internal communication tasks do your employees do?
12. What type of external communication tasks do your employees do?
Week 1 Assignment: Company Profile
What is your company’s name?
What type of business is your company?
Is it a for-profit company or a non-profit organization?
What is the ownership structure of your company?
What is the company’s business model?
What is your company’s Mission Statement?
What is your company’s vision statement?
What product or service does your company provide?
Who are your customers?
How many employees and what departments do they work in?
What type of internal communication tasks do your employees do?
What type of external communication tasks do your employees do?
PowerPoint Formal Communication Network Chart
Correct spelling, punctuation and grammar.
Total Points
© 2011 by Kathy Matthes. All Rights Reserved.
Points
2
2
2
2
3
5
5
3
5
3
5
5
5
3
50