Week 1 Agenda
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Course Outline
Course Overview
Lecture Topic:
The Evolution of Telecommunications into
the Internet, and the Internet into Business
• First, a little housekeeping
• Office Hours: Normally Friday 9:00-9:20-ish
in WMC 3327 and after class
Objectives of BUS466
• To establish a general sense of literacy about the
Internet, how it is applied to Business, and
specifically about new applications and
opportunities, such as Web 2.0
• To explore Web applications and technologies,
and discuss how they are or can be applied in a
business environment
• To go in-depth to a particular sub-topic and
research its application, and possibly develop a
prototype to show its function
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The Genesis
• Social Networking/Web 2.0 is somewhat
revolutionary in terms of its rate of
development
• Millenials ‘reverse-mentoring’ Boomers
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Skills
• To understand key issues in the digital networked
economy
• to get in the habit of critically reading and
understanding news in the area
• Facebook faces constant challenges about its
privacy implications
• Will Google+ make Facebook Myspace?
Will anything?
• Is the cloud the end of privacy? How about Bill C51?
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Skills
• To understand the fundamentals of
networking, and Internetworking
• how the Internet works, and how applications
can, and do function on the Internet
• how Web 2.0 technologies, such as MUVEs,
blogs, wikis, mashups, RSS, and others work
• how these Web 2.0 technologies are being, or
could be, used in business
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Course Outline
• 15%
Participation / Seminar Contributions
• 30%
Technology Presentations
• 30%
Final Examination
• 25%
Term Project
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Reference Materials
• Discussion questions are assigned periodically
on the course web page
• http://bus466.com
• Usually they focus on some posted reading,
supplemented either by a library article
downloadable for reading, or a reference to
information or an article on a website
• The first one will start next week…
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Final
• The final exam reflects the material we cover
in the sessions, especially the topics you select
and present.
• I will add/modify topics after you have
identified the issues you deem important to
research and present. The final will be a series
of questions on your topics, and on mine.
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Final
• The wiki writeups from the technology
presentations will have to be online by the
end of Week 13, since they represent the
topical outline for the final.
Technology Presentations
• Every week group(s) will bring forward a relevant
technology and present for discussion what the
technology is, where it fits in relation to Internet
applications, how businesses are using it, and
why it is interesting.
• MUVE
• Wiki
• blogs
• social networking apps
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Technology Presentations
• I will start the presentations in week 4 with a
discussion of a Web 2.0 technology that has
some interesting business opportunities
• Yammer
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Technology Presentations
• Your task in the next two weeks is to form a
group of 4 (a group of 4 is typically comprised of
between 3 and 5 persons)
• You are to meet and discuss Web 2.0 applications
and technologies, find one of mutual interest
• In week 3, we will discuss your selections
• There is a course wiki being set up on which you
can discuss ideas online. I will demonstrate it at
the beginning of next week.
• https://wiki.sfu.ca/fall15/bus466d100
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Technology Presentations
• Once approved (dealing with duplications,
clarifying the issues, etc.), you should explore the
technology
• general classification
• related alternatives
• The private course wiki will have a page with
schedule preferences starting next week.
• Then go look at who is using it, and what
innovative business opportunities there are for
this technology
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Technology Presentations
• First come, first served. There is a course wiki.
We will discuss how to access and use it, and
the first group to post their topic on a wiki
page about group presentations owns that
topic.
• The wiki is linked on the course web page.
• https://wiki.sfu.ca/fall15/bus466d200/
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The ‘Book’
• A significant concept that has emerged in this
course is the power of crowdsourcing. I used a
book initially, but it got old fast.
• For a recommended reading list, there is a
wiki created by past BUS466 participants with
topics on it. We will refer to that wiki for
recommended readings:
• http://parker.bus.sfu.ca/bus466bok
Topics
Term Papers
http://parker.bus.sfu.ca/bus466bok
• It is my hope that we can extend this to
continue evolving a ‘body of knowledge’
• We will discuss topics next week
• For this term, I hope we can find new topics
to add to this project
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Weekly Seminar Format
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30 - 50 minutes
What’s new in technology this week?
new applications
legal issues
significant, interesting events
~ up to 1 hour
Seminar discussion
text and readings material
~ 1 to 1.5 hours
Technology presentations, discussions
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General Topic Suggestions
• Explore a web technology in
depth
• what it is
• who is using it, and for what
purpose
• describe an application of it
in depth
• Such as...
• Mashups
• describe their origins,
development, growth
• give examples of applications of
mashups
• do a case study of an
organization cleverly using them,
and what they gain from them
• OR, build a mashup to show its
potential for a club, business, or
key application
• If you are curious, have a look at
Yahoo Pipes
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General Topic Suggestions
• Compare a business that is using an innovative
Web 2.0 technology with one that isn’t
• what is the cost of the investment?
• what are they gaining?
• who is winning?
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General Topic Suggestions
• You could also look at a phenomenon, like the
permanent loss of control of peoples’ privacy
with new Web 2.0 applications
• For example, a group presented
‘freeconomics’ and discussed the notion of
‘free’ things on the web, and what the costs
are, and what the business models are.
• Google doesn’t sell much, but they could buy
General Motors if they felt like it.
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General Topic Suggestions
• I am open to suggestions
• Form a group, discuss the topic for your
technology presentation
• We will spend some time next week discussing
both the technology presentations and the
term paper topics
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General Topic Suggestions
• Explore a general Web 2.0 technology in an
overview format
• what is it
• where did it come from
• how old is it
• who is using it
• what are they gaining from it
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General Topic Suggestions
• Advocacy of a Social Media technology that
could change something…
– Online cyberbullying, and the devastating
consequences
– Facebook’s automatic facial tagging technology
– Couldn’t they work to fix this?
Point of Reference
• When starting to think about a topic, go to the
BUS466BOK site and have a look at recent
topics. The wiki provides a nice multimedia
format so you can get a pretty good idea of
past presentation materials.
Discussion Question
How old is the Internet?
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The Internet
• It actually evolved over a long, long time…
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Telegraph
• Samuel F. B. Morse received a patent in 1838
• Hence the name Morse code
• The first message was sent from Washington
to Baltimore on 24th of May 1844
• Western Union Telegraph & Co was founded in
1856
• Morse code was dropped as a US Navy
communication medium in 1998
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Transatlantic Cable
• London was still world financial centre in the mid 1800s
• Peabody & Company (predecessor of J. P. Morgan &
Company) funded a project to lay the first transatlantic cable
for telegraph
• Started in 1856, completed 1858
• Queen Victoria’s congratulatory message to President
Buchanan took 16 hours to transmit
• Three weeks later the cable broke
• A more reliable cable was laid in 1866 between St. Johns,
Newfoundland and Valentia, Ireland
• Immensely useful business tool
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Telephone
• Charles Bourseul had the original idea of
transmitting sound over electric waves
• 1876 Alexander Graham Bell patented his
telephone
• He asked Western Telegraph Company to buy
his patent for $100,000:
• "What shall we do with a toy like that?"
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Wireless
• Friedrich Hertz discovered the
electromagnetic wave in 1888
• Wireless was born
• Guglielmo Marchese Marconi exploited this
discovery
• 1901 he bridged the Atlantic with his wireless
telegraphy
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Bell Labs
• Lucent Bell labs is the springboard of many of
today’s communications (and computer)
technologies
• “Its employees have generated more than
40,000 inventions since 1925. The average
home contains at least 25 products that stem
from Bell Labs innovations, including phones,
TVs, remote controls, VCRs, radios, stereos, CD
players, and computers”
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Transistors
• 1947 Bell labs invented the transistor
• Some team members left Bell Labs and founded
Fairchild semiconductor
• Gordon Moore, Robert Noyce left Fairchild in
1967 to found Intel
• Gordon Moore made a famous prediction in 1965
• “the doubling of transistors every couple of
years“
• Now known as Moore’s Law
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Newer Technologies Yet
• Satellites were developed in the 1960s for
communication purposes
• Optical fiber in 1966 (use of light to transmit
data)
• 1995: Nortel has a ‘proof of concept’ school in
the United Kingdom that runs packets over
electricity transmission lines
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DARPANET (WAN)
• DARPANET, Interface Message Processors
(later know as routers), and TCP/IP were
invented
• First attempt at data networking
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Evolution of the Internet Itself
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1969: First IP packet sent
1969: ArpaNET commissioned by US DOD
1973: England and Norway Join
1981: BITNET emerges at CUNY
1983: Domain Names were invented
1986: NSFNet created
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Evolution of the Internet Itself
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1990: First web server online
1991: Commercial Access
1993: Mosaic hits WWW
1994: Yahoo arrives
1994: NREN established
1995: eBay, Amazon and Craigslist
1995: Commercial ‘Ownership’
1995: August 9 – Netscape IPO
1996: Governmental Control Issues Emerge
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Evolution of the Internet Itself
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1996: Intranets Emerge
1996/1997: Extranets Appear
1997: Birth of Internet2
Back to its roots
Research Institutions Pulling Out
1998: Google’s IPO
2000: Dot Com Fiasco
2001: First Wikipedia entry
2003: Friendster
2004: Web 2.0
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The PC Revolution
• Microsoft was founded in 1975
• “A PC on every desk and in every home”
• The proliferation of PCs gave the world an
access device
• Now it is a matter of connecting them
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Novell
• The company that brought the world Novell
Netware
• Local Area Networks were born
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Telecom
• Deregulation and new forms of competition
has changed the industry significantly
• Convergence is finally starting in earnest
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Telephone
Mobile Phone
Television
Internet Access
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For Next Week
• Read the chapter and McKinsey article linked
on the course website:
http://bus466.com/schedule153-d2.html
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For next week
• Please give MediaWiki a try and introduce yourself
• Your name, major, relevant interests…
– Note: This is a private wiki that only current BUS 466
registrants can access
– If you are not comfortable putting a photo of yourself
online, I understand. Please let me know in confidence.
wiki.sfu.ca/fall15/bus466d200
Go to the ‘about us’ page, log in, choose ‘edit’ and see if
you can figure out how to upload a photo and add it to the
list (hint: upload the file first, then link to it. Note it is case
sensitive)
BUS466
• Drew Parker
• drew@sfu.ca
• WMC 3327 (turn right at the General Office,
second left, last office on right before the
chicane).
• 778-782-3102 (usually emails me a voice
message)
• http://bus466.com
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