Shanghai International IP Forum
IP Information Services
for
IP Exploitation & Monetization
Introduction of IP Information Services
Michael Lin
Founder & CEO
DirectoryInventor.com/ML.html
Intellectual Property EXchange
www.IPEXL.com
Outline
2
Paradigm Shift 乾坤倒转
IPEXL Business Model 新知解密
Case Study 案例分析
SurfIP - a government project 无中生有
GS Magic - a company project 回天无力
IP Training Program 人才决定一切
IP Management 如何揽瓷器活？
Professional IP tools 谈谈金刚钻
Intellectual Property Exchange
http://www.ipexl.com
Paradigm Shift 乾坤倒转
3
• In 1982, 62% of S&P 500 corporate
assets were tangible assets while
only 38% were intangibles.
• In 1992, this had changed
completely, with 62% of S&P 500
corporate assets being in an
intangible form, and tangible
assets accounting only 38%.
• In 2002, 87% of S&P 500 corporate
assets were intangible assets while
only 13% were tangibles.
• Now, it is even more valuable for
intangible assets like patents.
Intellectual Property Exchange
http://www.ipexl.com
Nortel Patent Auction 北电破产专利拍卖
4
 Nortel announced that the successful bid was $4.5 billion
 Nortel patent suite (more than 6,000 inventions covering
every corner of the mobile computing and telecoms
landscape) will go to an industry consortium.
 Apple, Microsoft, RIM, Sony, Ericsson, EMC.
Intellectual Property Exchange
http://www.ipexl.com
Google Android Empire 谷歌手机帝国
5
The acquisition of Motorola Mobility, a
dedicated Android partner, will enable
Google to supercharge the Android
ecosystem and will enhance
competition in mobile computing.
Motorola Mobility will remain a
licensee of Android and Android will
remain open. Google will run Motorola
Mobility as a separate business.
Intellectual Property Exchange
http://www.ipexl.com
More value, more litigation 商业工具
6
• Patent litigation is rising because of widespread
recognition of the increased value of IP assets
• Semiconductor, telecom, software, biotech and
pharmaceutical patent litigation appear consistent
with this trend
• Patent litigation becomes a business
TOOL
• Litigate on Principal, not Principle
• Litigation is expensive and inherently uncertain
• Litigation can take on life of its own
Intellectual Property Exchange
http://www.ipexl.com
Learn lesson, File more patents 交学费
7
Samsung filed much more patents after
US$1 B patent dispute settlement with TI
in November 1996
吃一堑
长一智
Intellectual Property Exchange
http://www.ipexl.com
Learn lesson, File more patents 总交学费
8
Microsoft filed much more patents after
patent dispute settlements with Eolas
Technologies (521 million) inAugust 2003 and
Sun Microsystems (1.25 billion inApril 2004
钱多又大方
总让人惦记
Intellectual Property Exchange
http://www.ipexl.com
Feel the Burn! 十大著名案例
9
• Top 10 Payouts
•
•
•
•
•
•
•
•
•
•
Sun Microsystems v. Microsoft 04‘April
• (900 million Patent, 700 million Antitrust)
Michelson v. Medtronic (patent)
TI v. Samsung (patent, Trademark) 96‘Nov.
TI vs Hyundai (patent)
Polaroid v Eastman Kodak (patent)
Medinol v. Boston Scientific
Novell v. Microsoft (patent, antitrust)
Eolas Tech v. Microsoft (patent) 03‘Aug.
City of Hope Medical v. Genetech (patent)‘02
Paragon v. Weyerhaeuser (patent)
•
Source: IP Law Bulletin, US District Courts
1.6 billion settlement
1.35 billion settlement
1 billion settlement
1 billion settlement
873 million award
750 million award
536 million settlement
521 million award
500 million award
480 million award
Intellectual Property Exchange
http://www.ipexl.com
Creative vs. Apple 新加坡创新科技
小红点、小辣椒
Intellectual Property Exchange
http://www.ipexl.com
IPEXL Business Model 新知解密
Empower client from “Cost center” to “Profit Center” & beyond
11
Visionary
Integrated
Business/
Strategy
Asset
Profit Center
Cost Center
Legal,Tech
Asset
Defensive
IPM Value
Hierarchy*
VCs
IP Trading
Intelligence
Search/Analytics System
US/CA/EP/PCT/CN/JP/KR
IPEXL
Resources & Expertise
*Edison in the Boardroom:How Leading Companies RealizeValue FromTheir IntellectualAssets
Intellectual Property Exchange
http://www.ipexl.com
IPEXL Services in a Nutshell 新知服务
12
Government
University,RI
MNC
Legal Firms
VC/PE
Intellectual Property Exchange
http://www.ipexl.com
Roles of Singapore Government
 Singapore has taken a multi-agency approach to deal
with the challenges from different angles.
 The key components of the framework are:
Building solid infrastructure and a conducive
environment to support IP activities
Establishing education and training initiatives
Providing attractive incentives
Intellectual Property Exchange
http://www.ipexl.com
SurfIP PPP Conceptual User Interface
Universities
www.SurfIP.gov.sg
Research
Institutions
• Owned by IPOS
•Annual cost - maximum of 5 years
• Enhanced Meta Search Engine
PPP
• Free access to public
Single
Interface
SurfIP.com
Allied
Government
Companies
SME,VC,PA
• Owned by IPEXL
• Open toVC financing
• Professional Patent Databases
• Free access to public
Intellectual Property Exchange
http://www.ipexl.com
IP Infrastructure
 It is an “IP Google” meta-search engine for free access
most important IP sources. (Version 1.0 since 2005)
两组织、美加英、东亚中日韩、亚洲四小龙及新知专利地图服务
Intellectual Property Exchange
http://www.ipexl.com
欧盟、东盟、新加坡政府资助、认可、使用
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Designed Developed and Managed by IPEXL
Sponsored by EU, ASEAN & Singapore governments
Intellectual Property Exchange
http://www.ipexl.com
IP Infrastructure
 SURFIP delivers a complete range of IP management
services to businesses and individuals worldwide
Intellectual Property Exchange
http://www.ipexl.com
IPEXL patent analytics 新知金刚钻
18
Intellectual Property Exchange
http://www.ipexl.com
GS Magic Court Case
19
Clients turn to IPEXL to help address a range of IP business
problems that require answers to the following:
• How many patents do we have concerning a specific technology?
• How does our portfolio compare with our competitor’s?
• Who is citing our portfolio?
• Which patents do our various business units own?
• Which patents should we divest as a result of selling a division?
• How do we track our key technologies/competitors?
• As we develop new products, what is the existing IP landscape
and what is the prior art?
• How do our invention disclosures compare with current granted
patents?
Intellectual Property Exchange
http://www.ipexl.com
IPEXL Training 人才决定一切
20
IPEXL provides customized IP training and
education programs for more than 3,000
trainees from government agencies, research
institutions, universities, IP creators and the
business community (MNCs, SMEs, VC/PE, etc.)
in Singapore and other countries.
To help our trainees to leverage on IP strategy to build up their unique core
competitiveness.
Intellectual Property Exchange
http://www.ipexl.com
IPEXL Training - Courses
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1. IP Fundamentals (1-2 day)
Awareness of IP issues, management of IP portfolios.
Intellectual property audit within the organization.
2. IP Strategy & Innovation (3-5 days)
Research of intellectual property information.
Identification of state of the art industries and technologies.
Strategies for exploitation of IP.
Intellectual Property Exchange
http://www.ipexl.com
IP Management Concept 知识产权管理
22
Primary
Supporting
如何利用金刚钻
揽瓷器活？
Intellectual Property Exchange
http://www.ipexl.com
IPM: IP Exploitation 知识产权开发增值
Value Propositions & Workflow
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Planning
Technology
MarketAnalysis
Technology
Valuation
•
•
•
•
•
Increased IP Value
Increased royalties
Increased stock value
Lower tax costs
Lower amortization costs
Implementation
Review
Intellectual Property Exchange
http://www.ipexl.com
IPM: IP Creation to Ownership
Value Propositions & Workflow
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Planning
Technology
Analysis
New Innovation
ThinkTanking
• Anticipate competitors’ R&D shifts or moves
• Increased innovation
Technology
Tracking
From New Ideas to
Inventions & IP
• Optimized R&D expenditure
• From Profit Center to Visionary
• Integrated with IP Exploitation
Review
Intellectual Property Exchange
http://www.ipexl.com
Value Hierarchy 价值层次
Intelligence & Successive Innovation
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Intelligence
Charts
3rd Generation (2003)
_____________________________________________________________________________________________________
Knowledge
2nd Generation (1996-2002)
_____________________________________________________________________________________________________
Information
1st Generation
(1990s)
Data
Patent Data &
Information
Intellectual Property Exchange
http://www.ipexl.com
Patent Quality 覆盖广、更新快、深加工
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Data Coverage
IPEXL
Google Patents
FreePatentsOnline
PCT
Yes
No
Yes
US
US Applications
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
Yes
No
No
No
No
Yes
No
No
No
No
No
No
No
No
No
No
Canada
Europe
UK
France
China
China (Native)
Japan
South Korea
Hong Kong
Singapore
Germany
Italy
Russia
Spain
Switzerland
Australia
Taiwan
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes; Paid Version
Yes; Paid Version
Yes; Paid Version
Yes; Paid Version
Yes; Paid Version
Yes; Paid Version
Yes; Paid Version
Intellectual Property Exchange
http://www.ipexl.com
Value_added Services 免费增值服务多
27
Features
Alerts
Analyze Data
Citations
Citations, order by
Data Cleaning
Export to Excel
Full Text
Graph Generation from Data
Analysis
Key Term Highlighting
Multilingual Search
On Site Help
Online Tutorials
PDF Files for Patents
References
IPEXL
Yes; via RSS
Yes; via Analytics
Yes
Yes
Yes
Yes
Yes; Linked
Google Patents
Yes; via RSS
No
Yes
No
Unknown
No
Yes
FreePatentsOnline
Yes; via RSS
No
Yes
No
Unknown
Yes
Yes; Only for US, EP, PCT
Yes
No
No
Yes
Yes
Yes
Yes
Yes; Linked
Yes
Yes
Yes
Yes
No
Yes
Yes
No
Unknown
Yes
Yes
Yes
Yes
No
Yes
Yes
No
Yes
Yes; last 10 searches
Yes; Automatic Search
Translation
Weekly
Free Public Version
No
Yes
No
No
Unknown
Free
Unknown
Free
Save Lists from Search Results Yes
Save Custom Lists from Search
Results
Saved Search History
Translations
Update Frequency
Pricing
Intellectual Property Exchange
http://www.ipexl.com
Patent listing, ranking, corporate tree
28
Zoom in search
Highlight
Intellectual Property Exchange
http://www.ipexl.com
Citation analysis - patent relationship
29
各种关系发掘、展示、跟踪
专利官司、许可、公司重组
Intellectual Property Exchange
http://www.ipexl.com
Patent Search Panel：IP Offices & Companies
30
谢谢您的宝贵时间！
Michael Lin 林立
Founder & CEO
DirectoryInventor.com/ML.html
Intellectual Property Exchange
http://www.ipexl.com