Contact Everyone
send SMS anywhere
May 2014
agenda
1. understand the context
and key trends
2. communicate via SMS
in a cost-effective way
3. use Contact Everyone
for all your business
needs
4. enjoy the benefits
2
Contact Everyone
understand the context
and key trends
two different ways to send an SMS
1. SMS P2P (person-to-person)
text messages are exchanged between two mobile subscribers.
Use cases include main mobile chat and dating and microblogging such as with Twitter, as well as SMS use in social
networking
2. SMS P2P (person-to-person)
SMS messages are produced from an application (such as an
advertising message) and are sent to mobile subscribers. This
definition is often used to define enterprise messaging or
business SMS
definition of Contact
Everyone
4
Contact Everyone
the rising trend of SMS A2P: an attractive market
SMS P2P vs A2P volume forecast
(in billions SMS)
worldwide SMS P2P and A2P revenue
forecast (in billions USD)
120
9000
100
7500
80
6000
P2P
4500
A2P
40
1500
20
0
2012
5
P2P
3000
0
A2P
60
2013
2014
2015
2016
2012
2013
2014
2015
2016
increasing popularity of mobile advertising through SMS (“SMS marketing”)
traditional bulk SMS (alerts, news, notifications, status, results, etc.)
almost everybody is reachable via SMS
Contact Everyone
Sources : Jupiner Research & Portio Research
communicate via SMS in a
cost-effective way
SMS architecture
customer
application server
SMS-C
mobile
operator
Orange SMS gateway
(hosted &
managed by
Multimedia
Business
Services)
SMS-C
mobile
operator
SMS Broker #1
SMS-C
mobile
operator
around 800 mobile operators
SMS-C
mobile
operator
Orange Business
Services
web-tool for
statistics &
reporting
7
SMS broker #2
SMS-C
mobile
operator
SMS-C
mobile
operator
Contact Everyone
we help you increase your performance…
send A2P SMS with or without shipping/tracking
notifications
communicate easily worldwide
keep existing clients loyal and acquire new ones
optimize internal organization and
communications
be responsive at anytime and anywhere
8
Contact Everyone
…whatever your business and location
pre-requisites
1
2
9
only basic access to the
Internet is required to access Contact
Everyone
to connect to Contact Everyone
•
•
•
Contact Everyone
API only
different protocols available
API implementation is customer’s
responsibility
benefits
- no need to implement an
Orange Internet solution or
Orange Business VPN
access
- API: guideline for the
implementation
- no specific skills
mandatory
- if necessary, support by
Orange (option)
using SMS-mobile terminated or SMS-mobile originated
features depending on your needs
standard solution
SMS-MT for mobile terminated
also known as outbound SMS
or push SMS
SMS-MO for mobile originated
also known as inbound SMS or
pull SMS
10
Contact Everyone
specifics
- SMS sent to end user’s handset
- 200 destinations for 850 mobile
operators
- text message routed from an end
user's handset to a customer
- SMS long number format
available in 18 countries for a
global collect
- no SMS premium / no short codes
use Contact Everyone for all
your business needs
Contact Everyone fits all your business needs
confirm an order, delivery,
availability, appointment
send personalized
promotions, or
announce an event
send information
and updates
re-engage discussions
with existing and potential
customers, automatically
alert regarding changes that
may be pending (cancellation,
delay), unexpected events or
incidents
send reminders for due dates,
appointments, useful
information, administrative data,
etc.
reinitiate dialog with partners,
debtors and others
inform about a product,
event or activity
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Contact Everyone
communicate internally, stay
in touch from afar, motivate
and advise your teams
A2P SMS uses
a growth driven by a desire from companies, businesses and brands to
connect with their customers (and potential customers) via SMS
13
Contact Everyone
enjoy the benefits
5 good reasons to choose Contact Everyone
15
1.
no hardware or software to buy
2.
flexible and efficient
fast and easy
integration with any IT systems or applications. Our SMS gateway
offers various APIs, enabling developers to incorporate the
gateway features into their own systems
3.
confidential and secure
our SMS gateway ensures
complete security of data. No need to upload valuable data to a 3rd
party service provider or online SMS resellers
4.
rapid and reliable
SMS is sent within seconds
straight from the customer’s application. Send many messages at
once to many different recipients
5.
reliability
Contact Everyone
works 24/7
adaptable to all business needs and organizations


one-time charge


monthly
recurring
charges



usage charges

try & buy (SMS-MT only): all in one,
including usage charges
standard solution: SMS-MT or
SMS-MO setup costs
technical support for implementation
(optional)
reporting and statistics (optional)
subscription only for the number
used to collect the MO (no MRC
for SMS-MT)
reporting and statistics (optional)
SMS-MT: price per destination /
per unit
SMS-MO: unique price whatever
the country of origin
MO: Mobile Originated (inbound SMS)
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Contact Everyone
MT: Mobile Terminated (outbound SMS)
a solution managed by Orange Business Services
hosted and managed
by Orange Business Services
-
highly secured service
infrastructure
confidential, secure and fast
17
Contact Everyone
minimum investment
no technical aspects
concentrate on supervising
- Orange data center
- redundancy on 2 sites
- 24/7 supervision
-
complete data security
dynamic routing time
high quality of service guarantee
service level agreement
-
platform availability: SLA 99.85%
mean time to restore: SLO 4 hours
operation
-
highly skilled SMS technology experts
24*7 incident management
data retention
daily backups (data retention 12 months)
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Contact Everyone
thanks
Orange, the Orange mark and any other Orange product
or service names referred to in this material are trade marks
of Orange Brand Services Limited.
Orange restricted.