• An effective business communication reflects the self behind. In social psychology the term
‘self’ is used for an individuals' awareness of his/her abilities, personality traits and ways of doing things.

Concept of self-development and communication
‘ The totality of the qualities of a person is the combination of a person’s physical
,intellectual, materialistic and spiritual qualities. Consequently, Self-development refers to the development of all the above mentioned qualities of an individual.’

Objective of Selfdevelopment
1. Development of Harmonious Personality.
2. Development of positive Attitude.
3. Development of self-esteem.
4. Development of Rationality.
5. Development of knowledge.
6. Development of Self-Confidence.
7. Development of Cultural Harmony.
8. Development of Totality.
9. Development of Good habits.
10.Development of Organizational Ability.

Interdependence between
Self-
Development and Communication
Self-development stimulates communication to become more effective and dynamic. On the othehand,effective communication plays an important role for sustainable self-development.
How does Self-development Improve Communication?
o Self-Development Improves communication Skills.
o Self-Development Improves Analytical powers.
o Self-Development Widens the Vision .
o Self-Development builds Critical Skills o Self-Development enhances Ability.

How does Communication Lead to Self-Development o Non-verbal Communication and Self-
Development.
o Oral Communication and Self-Development.
o Written Communication and Self-
Development.

Development of Positive Personal
Attitudes
What is an attitude ?
It is a mental process of evaluating particular person
,group, things, action or idea.
Definition:-
‘An attitude is a tendency to respond either positively or negatively to certain persons, objects or situations.
Attitudes have a feeling component ,a cognitive
component and an action component.’
C.T.Morgan and R.A.Icing

(Cognitive
Information)
(Opinion)
Attitudes
(Evaluation of the objects on the following basis)
(Affective Information)
(Feeling)
(Behaviourial Information
)
(Actions)
(Because they helps us to)
(Master our
Environment)
(Knowledge Function)
(Express our Identity )(Value
Expressive Function)

How is a Personal Positive attitude
Developed
• A personal attitude can be developed through persuasion. Here the term persuasion means, ‘The process of forming,reinforcing or changing
attitude by communication.’
• Types of Persuasion:-
 Superficial
 Systematic
Steps involved in systematic processing of persuasive communication:-
1.
Attending to the message
2.
Comprehending the message
3.
Reacting to message content
4.
Accepting the message

Swot analysis is an analysis undertaken by business firms to understand their external and internal environment. The term SWOT consist of four words:-
 S-Strength
 W-Weakness
 O-Opportunities
 T-Threats

Strength
INTERNAL
Strength
Weakness
EXTERNAL
Threats
Opportunities

Components of SWOT Analysis
 Environment a) External Environment b) Internal Environment
 Strength
 Weaknesses
 Opportunities
 Threats

MODEL OF INTERDEPENDENCE
• What is interdependence?
Interdependence is the sharing of common experience and a common fate
Types of Interdependence
1. Collective or Minimal Interdependence
2. Face to Face Groups or Maximizing Interdependence a) Social Interdependence b) Task Interdependence

• The concept of whole communication refers to that communication which is all comprehensive. It includes not only the facts of the message but also the feeling, values and opinions of the sender which is inherent in the message.
• Channels of Whole Communication
 Facts
 Feeling
 Values
 Opinions