Advertising Project Rubric: Portfolio Checklist
Portfolio Checklist:
_____ Cover sheet on front of binder (includes company/product and all group members’
names, logo, and slogan)
_____ Table of Contents (includes page numbers, identify team leader for each medium)
_____ Brochure (double sided)
_____ Radio Spot (script; provide electronic copy)
_____ Magazine Ad (full sided)
_____ Television Commercial (script; provide visual copy)
_____ Billboard Display (scaled down full color copy)
_____ Website (screen shots of every page)
_____ 3D Display (picture of actual display)
_____ Social Network (screen shots)
_____ Sales Pitch Outline (page numbers in top right corner)
_____ MLA Works Cited
_____ Individual Writing (add a cover sheet to remain private, individual sleeve per group
member)
_____ Checkpoint Completion Sheets
_____ Blank Sleeve (for rubrics after they have been graded)
Turn in before Presentation:
_____ Sales Pitch Outline for the teacher to follow during your presentation
____ 1 per Group -- Advertising Project Rubric: Group Grade
____ 1 per Person -- Advertising Project Rubric: Individual Grade
_____ Portfolio (hand this after the presentation!)
Product:
Group Members:
Advertising Project Rubric: Group Grade
Research Component (includes a creative attention getter, accurate history of the
company/product, deep analysis of previous campaign by using evidence/examples, powerful
explanation of why the new campaign is more persuasive)
Works Cited / Bibliography (includes MLA heading and title, sources are creditable, 3+
sources are used, sources are alphabetical, correctly cited, hanging indent is used if necessary)
Introduction of New Campaign (target audience is specific and logical for product, overall
vision is precise and has meaningful direction, the logo and slogan are thoroughly explained
and the effect is persuasive)
Portfolio (includes all items on the checklist, clean, neat, and professional)
Verbal Presentation (follows sales pitch outline, a clear tone is established during the
presentation that is appropriate for the audience, well-rehearsed and doesn’t completely rely
on outline, few filler words (umm, like), each member makes a valuable contribution to the
presentation, volume is appropriate for audience, conclusion is strong and brings closure to
campaign, overall presentation is creative, imaginative, engaging, and authentic)
Nonverbal Presentation (appropriate body language is used by facing out towards the
audience, listens to the group members while presenting, transitions are smooth between
mediums and group members, personal appearance is professional, posture is attentive)
Quality of Persuasiveness (presentation’s purpose is to persuade, information is broken
down and explained to audience, persuasive appeals and techniques are identified, persuasive
appeals and techniques are purposeful, a clear contrast has been made between previous
campaign and new campaign, all decisions are logical and aimed at the target audience)
Mediums *Please write Team Leader in Left Margin!
3 Fold
Brochure
Persuasion: Uses adequate persuasive appeals needed to sell to your target audience.
Radio
Spot
Persuasion: Uses adequate persuasive appeals needed to sell to your target audience.
Magazine
Ad
Persuasion: Uses adequate persuasive appeals needed to sell to your target audience.
T.V.
Commercial
Billboard
Professionalism: Quality of the advertisement (Aesthetic appeal and level of effort).
Professionalism: Quality of the advertisement (Aesthetic appeal and level of effort).
Professionalism: Quality of the advertisement (Aesthetic appeal and level of effort).
Persuasion: Uses adequate persuasive appeals needed to sell to your target audience.
Professionalism: Quality of the advertisement (Aesthetic appeal and level of effort).
Persuasion: Uses adequate persuasive appeals needed to sell to your target audience.
Professionalism: Quality of the advertisement (Aesthetic appeal and level of effort).
Website
Persuasion: Uses adequate persuasive appeals needed to sell to your target audience.
Professionalism: Quality of the advertisement (Aesthetic appeal and level of effort).
3D
Display
Persuasion: Uses adequate persuasive appeals needed to sell to your target audience.
Social
Media
Persuasion: Uses adequate persuasive appeals needed to sell to your target audience.
Professionalism: Quality of the advertisement (Aesthetic appeal and level of effort).
Professionalism: Quality of the advertisement (Aesthetic appeal and level of effort).
__________ / 150 Points Total (Group Grade)
A – 150 – 135 Points (exceeds expectations, persuasion is instinctive, professional quality)
B – 134 – 120 Points (reaches beyond requirements, persuasion is significant, majority professional quality)
C – 119 – 105 Points (meets requirements, persuasion is logical, attempts professional quality)
D – 104 – 90 Points (attempts to meet requirements, persuasion is ineffective, lacks professional quality)
Product:
Group Member:
Advertising Project Rubric: Individual Grade
Group Effort / Participation (contributions to the group based on peer evaluations and
teacher’s observations, quality of participation during class discussions)
_____ / 25 Points
Individual Presentation (appropriate presentation skills are demonstrated, eye contact,
volume, congruent tone, posture faces audience and is professional, contributions are
significant, avoids filler words, prepared, fluid transitions between mediums and speakers,
accurate information and details, articulates thoughts and ideas clearly)
_____ / 25 Points
Individual Writing (argumentative style refection proves that your advertising campaign
appeals to your target audience, 3+ pieces of evidence are used (3 different mediums from
your campaign), deep analysis of how these pieces of evidence persuades the audience, clear
and logical writing structure, displays thorough understanding of advertisement appeals and
techniques, follows the conventions of formal writing, conclusion paragraph is a self and peer
evaluation that details what you learned, how you contributed to the group, and the effort of
your group members)
_____ / 50 Points
_____/ 100 Points Total (Individual Grade)