Course Number: SPCH 1321
Course Title: Business and Professional Speech
Semester Hours: 3
Foundational Component Area:
Students are exposed to the theories of argument for various audiences and occasions, and are
required to present a persuasive argument in the form of a sales speech. They are required to
seek out credible sources in support of a fictional invention. Students demonstrate the ability to
select the most appropriate organizational pattern and argument for a specific persuasive
message, and to select the most persuasive visuals in support of their arguments.
Students engage in interviewing exercises, and complete a resume’, in addition to three major
presentations which involve audience analysis, research, composing an outline, and selecting or
creating effective visual aids. Students conduct interviews and create presentations with
consideration to subject, occasion, and audience. Students are given instruction in effectively
applying active listening skills, and demonstrate these skills through peer evaluation, question
and answer sessions, as well as interviewing exercises.
Core Objectives:
A. Critical Thinking, Aspect 1: “Students will demonstrate creative thinking and
innovation.”
Assignments in this course require the student to select an appropriate topic within the
constraints of the assignment guidelines, and follow through by selecting credible source
materials which not only add validity, proof and support, but also interest to the development of
the specific purpose of the presentation. Development of these skills requires the student to
engage in extensive scholarly research towards the creation of a well-organized, coherent outline
which includes thoughtful incorporation of credible source material (See Appendix A).
Students in this course invent a product, and create a persuasive sales speech using Monroe’s
Motivated Sequence. Career interests are explored, including in-depth research, interviewing a
professional in this career, then presenting an informative speech on the career (See Appendix
C).
B. Critical Thinking, Aspect 2: “Students will demonstrate effective inquiry strategies.”
Assignments in this course require the student to select an appropriate topic within the
constraints of the assignment guidelines, and follow through by selecting credible source
materials which not only add validity, proof and support, but also interest to the development of
the specific purpose of the presentation. Development of these skills requires the student to
engage in extensive scholarly research towards the creation of a well-organized, coherent outline
which includes thoughtful incorporation of credible source material. Interviewing exercises
require students to draw on their skills of innovation and creativity, as they formulate responses
to challenging interview questions in front of an audience. Students interact with the speaker
after the persuasive and group speeches. They must use critical thinking skills in framing
thoughtful questions or making statements pertinent to the topic being discussed (See Appendix
A-C).
Students must effectively utilize research to support and lend credibility to their arguments.
They will research a variety of topics and will have access to written, oral, and visual resources
and will subsequently evaluate the credibility of these sources (See Appendix A and Appendix
C).
C. Communication, Aspect 1: “Students will demonstrate effective development,
interpretation, and expressions of ideas through written communication.”
Students analyze events, ideas, and processes in order to understand them and explain them to
their audience, as well as synthesize source materials in order to convey the unique combinations
to others and to create original speeches. Students must utilize the writing process in order to
create clear written responses.
A portion of the speech preparation process involves the creation of a coherent outline, which
infuses the ideas of the student and scholarly research, as well as the selection, or creation of,
impactful visuals is a requirement of the course (See Appendix A and Appendix C).
Students in this course are also expected to write and edit a professional resume that includes
required elements, such as work history, education, and special skills.
Students must also produce a written account of a personal interview utilizing specific questions
and guidelines. Students must transfer knowledge and information gained through an oral
interview into a written document (See Appendix B).
D. Communication, Aspect 2: “Students will demonstrate effective development,
interpretation, and expressions of ideas through oral communication.”
Students analyze events, ideas, and processes in order to understand them and explain them to
their audience, as well as synthesize source materials in order to convey the unique combinations
to others and to create original oral texts. Students must respond orally to a variety of topics
presented through aural, oral, visual, and written texts.
Students in this course are required to present information and opinion in formal fashion to a live
audience using appropriate verbal and nonverbal extemporaneous techniques. Selection of an
interesting topic related to business and careers is based on audience analysis and inquiry (See
Appendix A and Appendix C).
Students also participate in practice interviews and must communicate both verbally and nonverbally as a part of this exercise.
E. Communication, Aspect 3: “Students will demonstrate effective development,
interpretation, and expressions of ideas through visual communication.”
Students analyze events, ideas, and processes in order to understand them and explain them to
their audience, as well as synthesize source materials in order to convey the unique combinations
to others and to create original visual texts. Students must respond to a variety of topics
presented through aural, oral, visual, and written texts.
Students must create outlines that effectively and correctly communicate their arguments as a
part of the speech writing and planning process. Students must also select and utilize appropriate
visual aids for their specific speeches (See Appendix A and Appendix C).
F. Teamwork: “Students will demonstrate the ability to consider different points of view
and to work effectively with others to support a shared purpose or goal.”
Students are required to use Dewey’s reflective-thinking process for group problem-solving
exercises, as well as develop a group project on a topic agreed upon by all group members. All
group members must share an equal part of the final presentation. Group members are required
to evaluate and analyze scholarly research in the selection of a topic. Students participate by
contributing ideas, and listening analytically to the ideas of others as part of the process of
developing a group presentation (See Appendix A).
Students must also actively engage in the interview process both in the classroom and as a part of
their formal interview as a part of the professional interview assignment (See Appendix B).
G. Personal Responsibility: “Students will demonstrate the ability to connect choices,
actions, and consequences to ethical decision-making.”
Students in this course are taught ethical speaking practices. Because speakers carry the
responsibility of influencing others, they are required to use ethical, credible research methods in
their search for truth. They receive instruction in research methods to aid them in avoiding
plagiarism, and are required to credit the words and ideas of others.
Questions of ethics are addressed when evaluating persuasive messages such as whether a course
of action or policy is moral or immoral, just or unjust. Persuasive arguments can be based on a
question of fact (true or false), or a question of value (right or wrong). Students in this course
must identify the type of argument to develop, and ensure that their goals are ethically sound.
Students practice ethical decision-making by avoiding fallacious arguments, preparing
thoroughly for their speeches, and listening attentively to their classmates’ speeches. The role of
listener is a critical aspect of the speech class, as well as the role of speaker. Students have an
ethical obligation to provide a supportive, attentive audience to their classmates, because of the
influence they exert over the speaker’s confidence. This course is based on the free and open
exchange of ideas which requires students to carefully select their messages, and to respond
ethically to the ideas of others.
Students benefit from knowing how to ethically research, organize, and present their ideas, and
society benefits from their ethical behavior in their academic careers, in their community, and in
their profession (See Appendix A-C).
Appendix A
SPCH 1321 Group Presentation
Your group must choose a scholarly topic.
You will be assigned to a group of 4 to 6 persons. Your group will select a controversial topic
related to the economy and/or business community (must be approved by instructor) on which
you will present a report and then lead the class in a discussion.
When you select a topic, subdivide the topic and assign different areas to group members. Your
presentation must begin with a history of the topic, and you must have a summary section (3045 seconds). The group member who presents the history should also present the summary.
You must present both the pro and con sides of the controversy and then lead the class in a
discussion of your topic. Invite us to ask questions, agree or disagree with you, or share
information we may have. Be prepared to field questions based on the research you’ve done. It
is your responsibility to start the discussion.
I want to hear each of you cite three different research sources in your reports. These cites (such
as, “An article entitled ‘The Bermuda Triangle Revisited’ in the July 29, 2002 issues of Time
magazine states that . . . .”) must be cited (said) along with the material supportrd.
Use visual aids and/or handouts, as appropriate.
Because your reports are subdivisions of the topic, you may not need an introduction and
conclusion as you would in an informative or persuasive speech. Let your topic dictate what you
need, but be sure that what you say makes sense and is supported by credible research. You will
need to have introductory and concluding sentences. Your presentations may be informative
and/or persuasive, depending on your subtopic.
DO NOT READ!!! Rehearse your presentation enough that you can speak to us from notes, with
the exception of any quotes and cite information you may have. If you read, the best grade you
can expect is a D.
Your group will have one class period (50 minutes) for the presentation, and each of your
members must speak a total of 5 - 6 minutes—excluding the class discussion. Grades will be
individual, not group.
Appendix B
Interview Packet
Typed report of interview including:
1)
Name, title, organization, address & phone number of interviewee.
2)
The questions you asked (5-10) and your interviewee’s responses.
3)
A copy of the thank-you letter you send the interviewee.
Interview Presentation
Who did you interview?
What did you discuss? What questions did you ask & what were their responses
Where did you meet?
When did you meet & for how long?
How did you get the interviewee’s name?
How did you contact the interviewee – phone, email, in person?
What information gained during the interview was most useful to you?
What did you learn during the interview that made you want to continue to pursue this career?
What did you learn during the interview that made you NOT want to continue to pursue this
career?
Appendix C
Informative Career Speech
Time Requirement: 5-7 minutes
Value: 60 points
General Purpose: To Inform
Specific Purpose: After hearing my speech, the audience will know about a specific aspect of
my career of choice.
Requirements:
1.
Present an informative Speech on a specific aspect of your career of choice.
2.
Once you have researched, selected and narrowed your topic, you should interview
someone in your field. Your research should give you good source information for your
interview questions.
3.
Three credible sources are required. One must be non-internet. One must be from the
NCTC databases. Your interview material counts as one source.
4.
You must attach a copy of the source information you use. For example, if you
use information from a five (5) page article in Time magazine about Donald Trump, only
include copies of the pages you use.
5.
6.
7.
Your speech grade will be deducted one point for every 30 seconds you are short or
long.
A visual aid is required. If you use Power Point limit yourself to 3 slides.
The interview packet will include: interview questions & answers, name, job title and
place of employment (including address and phone number) of the person you
interviewed, and a copy of your formal, business style thank you letter. You will present
this information on a separate date.
Topic Due:
Outline Due:
Speech Due:
NORTH CENTRAL TEXAS COLLEGE
COURSE SYLLABUS
The North Central Texas College (NCTC) Course Syllabus provides the following as required by the Texas
Higher Education Coordinating Board (THECB): (1) a brief description of the course including each major
course requirement, assignment and examination; (2) the learning objectives for the course; (3) a general
description of the subject matter of each lecture or discussion; and (4) any required or recommended
readings. Contact information for the instructor is also provided. The Course Syllabus also provides
institutional information to indicate how this course supports NCTC’s purpose and mission. Information
specific to a particular section of the course will be included in the Class Syllabus and distributed to
enrolled students.
Course Title: Business and Professional Speech
Course Prefix & Number: SPCH1321
Section Number: 400
Term Code: 122S
Semester Credit Hours: 3
Lecture Hours: 48
Lab Hours: 0
Course Description (NCTC Catalog):
Study of the theory and practice of speech communication in business and professional situations.
Emphasis is placed on interpersonal communication technique, leadership strategy, small group
communication, conflict management, and the skills necessary to conduct successful interviews, build
teams (problem solving), and formal presentations.
Course Prerequisite(s):
Course Type:
 - Academic General Education Course (from Academic Course Guide Manual but not in NCTC Core)
 - Academic NCTC Core Curriculum Course
 - WECM Course
Name of Instructor:
Dr. Terry Moellinger
Campus/Office Location:
1500 N. Corinth St., Corinth, TX 76240
Telephone Number:
940-668-7731
E-mail Address:
jmoellinger@nctc.edu
Name of Chair/Coordinator:
Kristen Weinzapfel
Office Location:
Gainesville, Room 120
Telephone Number:
940-668-7731, Ext. 4379
E-mail Address:
kweinzapfel@nctc.edu
REQUIRED OR RECOMMENDED COURSE MATERIALS
Public Speaking, Gregory, McGraw-Hill, 10th Ed.
COURSE REQUIREMENTS, EVALUATION METHODS AND GRADING CRITERIA
If you disagree with any posted grade, you have 48 hours from the time of the grade is posted to
dispute it. .
This instructor does not accept late, make-up, or extra-credit work. Students must diligently
monitor their syllabus and class announcements to ensure on-time submissions of their completed
work.
English--capitalization, spelling, punctuation, grammar, syntax, etc. You may not use emoticons in
your communications. You will lose points on your assignment if you do not use Standard English.
Grading is based on a total-points system. At the end of the semester, the student’s grade will be
determined by dividing the total points possible into the total points earned.
90-100% = A; 80=89% = B; 70-79% = C; 60-69% = D; 0-59% = F
The following tentative assignments will be completed.
Number
2
1
1
1
1
1
1
1
1 each
person
1
1
Assignment
Impromptu Speech
Speech to Introduce Another
Career Speech
Career Speech Outline
Career Speech Interview Packet
Sales Speech
Sales Speech Outline
Group Presentation
Group Presentation Outline
25
20
80
25
25
80
40
70
60
Points
Artifact Speech
Artifact Speech Outline
40
10
1
1
Online Assignment
Power Point Assignment
10
10
1
1
Personal Interview
Related documents to Interview
50
20
Exams @ 50 points each (the lowest grade will be dropped
Final Exam
Total Points
150
50
765
Attendance Policy
You are expected to attend all classes. Absences will only be excused medical reasons and must be
accompanied with a sighed note from a doctor. If you feel you have justification for another reason,
then email your request to the instructor. You will receive the answer by email. Email is the only means
by which absences may be excused in this class. Do not assume that smiling or nodding on the
instructor’s part is acknowledgment of an excused absence.
PROGRAM PURPOSE STATEMENT: CORE CURRICULUM
NCTC seeks to implement its goal of offering quality general education curriculum in all associate
degrees by offering a core of general education courses designed to help students achieve academic,
career and lifelong goals. Acquiring knowledge, thinking critically, and utilizing the methodologies of
various disciplines exposed students to experiences that serve to advance their personal growth. The
chief focus of the General Education Core Curriculum at NCTC is to emphasize Exemplary Educational
Objectives and Basic Intellectual Competencies.
DEPARTMENTAL PURPOSE STATEMENT
The Department of English, Speech, and Foreign Language provides quality instruction to students
pursuing their academic and career goals.
STATEMENT OF SKILLS AND KNOWLEDGE EXPECTED OF NCTC GRADUATES
NCTC seeks to implement its goal of offering a core of general education courses designed to help
students achieve academic, career and lifelong goals. The chief focus of the General Education Core
Courses at NCTC is to emphasize basic intellectual competencies and broad intellectual perspectives.
CORE CURRICULUM COMPONENT AREA: COMMUNICATION
The overall objective of the Communication component area is to enable the student to communicate
effectively in clear and correct prose in a style appropriate to the subject, occasion, and audience.
STUDENT LEARNING OUTCOMES
EEO
C2
Student Learning Outcome
1. Present information and opinion in formal fashion to an audience.
2. Demonstrate effective use of visual aids in an oral presentation.
3. Create a coherent outline of ideas.
4. Increase confidence in communication skills.
5. Demonstrate competent interviewing skills.
6. Demonstrate ability to deliver an effective group presentation.
GENERAL DESCRIPTION OF SUBJECT MATTER FOR EACH LECTURE/DISCUSSION
See attached Tentative Schedule for subject material, test and assignment dates. This material is also
posted in the “lessons” section of ANGEL.
Last day to Withdraw
For the Fall 2012 semester, the last day to withdraw from a course with a “W”
is April 13, 2013.
Student Rights &
Responsibilities
NCTC Board policy FLB (Local) Student Rights and Responsibilities states that
each student shall be charged with notice and knowledge of the contents and
provisions of the rules and regulations concerning student conduct. These
rules and regulations are published in the Student Handbook published in
conjunction with the College Catalog. All students shall obey the law, show
respect for properly constituted authority, and observe correct standards of
conduct.
Scholastic Integrity
Scholastic dishonesty shall constitute a violation of college rules and
regulations and is punishable as prescribed by Board policies.
Scholastic dishonesty shall include, but not be limited to cheating on a test,
plagiarism, and collusion.
STUDENT SUPPORT SERVICES
The Office for Students with Disabilities (OSD) provides accommodations for students
who have a documented disability. A disability is anything that can interfere with
Accommodations learning, such as a learning disability, psychological challenge, physical illness or injury.
Accommodations may include extra time on tests, tests in a distraction reduced
environment, volunteer note taker in class, etc.
Disability
On the Corinth Campus, go to room 170 or call 940-498-6207. On the Gainesville
Campus, go to room 110 in the Administration (100) Building or call 940-6684209. Students on the Bowie, Graham, Flower Mound, and online campuses should
call 940-668-4209 to arrange for an intake appointment with OSD.
North Central Texas College is on record as being committed to both the spirit and
letter of federal equal opportunity legislation, including the Americans with Disabilities
Act (ADA) of 1990, ADA Amendments Act of 2009, and Section 504 of the
Rehabilitation Act of 1973 (P.L. 93-112).
Student Success
Financial Aid,
Scholarships, and
Veterans Services
Tobacco-Free
Campus
The Student Success Center is designed to help all students at NCTC develop tools to
achieve their academic goals. This program also links students to FREE tutoring,
including a Writing Center, a Math Lab, and free 24/7 online tutoring and helps new
students acclimate to college by providing computer lab services for prospective
students. All students are invited to visit the Student Success Center on the Corinth
Campus go to rooms 170, 182, or 188; on the Gainesville Campus go to rooms 114 or
111; on the Flower Mound Campus go to room 111, on the Bowie Campus go to
room 124.
The Financial Aid Office is responsible for administering a variety of programs
for students who need assistance in financing their education. The first step
for financial aid is to complete a FAFSA. For more information, please visit
your nearest Financial Aid Office.
NCTC restricts the use of all tobacco products including cigarettes,
cigars, pipes and smokeless tobacco on campus property. NCTC is
aware that tobacco use influences underage students which cumulates
unsightly tobacco litter and interferes with assuring clean air for all
who come to NCTC. NCTC recognizes the health hazards of tobacco
use and of exposure to second hand smoke. Information on a tobacco
cessation program is available for students, faculty, staff who wish to
stop using tobacco products. We would like to "thank you" for your
help in making our campuses Tobacco-Free. For questions or concerns
please contact the Office of Vice President of Student Services at
940.668.4240.
1321 Tentative Daily Schedule
Date
1/14
Activity/Assignment
Introduction to course
Discuss and Assign Artifact Speech (40 points) and outline (10
Learning Outcomes (see
Syllabus)
C2, 1, 2, 4
points)
1/16
Lecture on Listening and College Level Study. Discuss
Impromptu Speaking.
C2, 4, 6
1/18
Lecture Outlining; the Body of the Speech, Introductions and
Conclusions
C2, 1, 2, 4
1/21
No Class—Martin Luther King Holiday
1/23
Presentation of Artifact Speech (40 points) and outline (10
points)
C2, 1, 3, 4
1/25
Presentation of Artifact Speech (40 points) and outline (10
points)
C2, 1, 3, 4
1/28
Presentation of Artifact Speech (40 points) and outline (10
points)
C2, 1, 3, 4
1/30
Exam 1 (50 points)
2/1
Presentation of Impromptu Speeches (10 points)
C2, 1, 3, 4
2/4
Presentation of Impromptu Speeches (10 points)
C2, 1, 3, 4
2/6
Lecture on Research Procedures and Supporting Your Ideas
Online Assignment: Read NCTC Library Tutorial on MLA work
cited format and submit MLA citation at the beginning of next
class 10 points.
C2, 1, 4
2/8
Lecture on Selecting a Topic, and Discuss the Career Speech
Assignment
C2, 1,3, 4, 5
2/11
Exam 2 (50 points)
2/13
Lecture: Visual Aids.
Create a Three Slide Power-Point Presentation and submit a
hard copy of the presentation at the beginning of the next
class. (10 points)
C2, 1, 2, 4
2/15
Discuss the Speech to Introduce another
C2, 1, 2, 4
2/18
Lecture on Informative Speaking and Developing Main Points
C2, 1, 2, 4
2/20
Presentation of Speech to Introduce another (20 points)
C2, 1, 2, 4
2/22
Presentation of Speech to Introduce another (20 points)
C2, 1, 2, 4
2/25
Lecture on Speaking to Persuade. Discuss the Monroe’ Sales
Speech Assignment
C2, 1, 2, 3, 4
2/27
Presentation of Impromptu Speech (15 points)
C2, 1, 2, 4
3/1
Presentation of Impromptu Speech (15 points)
C2, 1, 2, 4
3/4
Presentation of Career Speech (80 points); Outline (25 points)
& Interview Packet (25 points)
C2, 1,3, 4, 5
3/6
Presentation of Career Speech (80 points); Outline (25 points)
& Interview Packet (25 points)
C2, 1,3, 4, 5
3/8
Presentation of Career Speech (80 points); Outline (25 points)
& Interview Packet (25 points)
C2, 1,3, 4, 5
3/11-15
No Class—Spring Break
3/18
Discuss Group Presentation; and selection of groups
3/20
Exam 3 (50 points)
3/22
Group work day
C2, 6
3/25
Presentation of Sales Speech (80 points) and Outline (40
points)
C2, 1, 2, 3, 4
C2, 1, 3, 4, 6
3/27
Presentation of Sales Speech (80 points) and Outline (40
points)
C2, 1, 2, 3, 4
3/29
Presentation of Sales Speech (80 points) and Outline (40
points)
C2, 1, 2, 3, 4
4/1
Group work day
C2, 6
4/3
Exam 4 (50 points)
4/5
Group work day
C2, 6
4/8
Make-up Speeches and Group Work Day
C2, 1, 2, 3, 4, 5
4/10
Business Communication, Resumes: Cover Letters. Group work
day, if necessary
C2, 6
4/12
Business Communication: Job Interviews.
C2, 6
4/15
Make-up Speeches and Group Work Day
C2, 1, 2, 3, 4, 6
4/17
Group Presentation (70 points) and Outline (60 points)
C2, 1, 2, 3, 4, 6
4/19
Group Presentation (70 points) and Outline (60 points)
C2, 1, 2, 3, 4, 6
4/22
Group Presentation (70 points) and Outline (60 points)
C2, 1, 2, 3, 4, 6
4/24
Group Presentation (70 points) and Outline (60 points)
C2, 1, 2, 3, 4, 6
4/26
Group Presentation (70 points) and Outline (60 points)
C2, 1, 2, 3, 4, 6
4/29
Personal Interview (50 points) with related documents (20
points)
C2, 1, 2, 3, 4, 6
5/1
Personal Interview (50 points) with related documents (20
points)
C2, 1, 2, 3, 4, 6
5/3
Personal Interview (50 points) with related documents (20
points)
C2, 1, 2, 3, 4, 6
TBA Final Exam (50 points)