Nissan Motor Co Ltd
Products
What are your organization’s main product offerings?
http://www.nissan-global.com/EN/OURBRANDS/
Culture
What are the key characteristics of your organizational culture?
Key Mindsets:
Key Actions:
Cross-Cultural, Cross-Functional
Motivate
Transparent
Commit & Target
Learner
Perform
Frugal
Measure
Competitive
Challenge
What are our organization’s core competencies and their relationship to your mission?
Technology: With the new introduction of the EV LEAF vehicle
Engineering: Winning the World Car of the Year award for our GT-R
Alliance with Renault: Gives Nissan strong buying power and synergies that
most other auto companies do not have.
Vision
Mission
Workforce
•
•
What is our workforce profile? 175,766 employees as of March 31,2009
•
What are our workforce or employee groups and segments?
Nissan’s workforce is split up into many different groups: Manufacturing, Sales & Marketing, Finance,
Legal, Regional, and the Dealer Networks. Nissan has locations all over the world: Americas, Europe, Asia,
and the Middle East.
•
What are the key factors that motivate them to engage in accomplishing your mission?
Nissan works hard to build a learning-oriented corporate culture, enhance management quality, supports
self-initiated career development, create safe and worry-free workplace, and supports the promotion of
diversity.
What are the organization’s workforce
and job diversity?
Nissan believes strongly in the fact that
they will be a stronger and
more competitive company
through diversity. See the
diagram that shows all of the
factors that effect diversity.
Market Stakeholders
What are the differences in these requirements and
expectations among market segments, customer
groups and stakeholder groups?
Capital Market Stakeholders-the Shareholders and
Banks providing capital to Nissan expect to maximize
the return on invested capital and minimize risk.
Product Market Stakeholders-Our customers,
suppliers, host communities and unions depend on
the quality and competitiveness of our products. Our
suppliers expect to obtain a fair price for the parts and
services they provide. Our customers expect reliable
products at affordable prices. Our host communities
and unions expect Nissan to be a responsible
corporate citizen through providing fair paying jobs
and support of communities that they work in.
Organizational Stakeholders-the employees of our
company expect job security, training, a positive
working environment and an overall fair
compensation package.
Organizational Stakeholders
Executive Leadership
Nissan/Renault Alliance
(Nissan 2009 Annual Report)
Global Brand Image
http://www.nissan-global.com/EN/DESIGN/
http://www.nissan-global.com/EN/QUALITY/
http://www.nissan-global.com/EN/TECHNOLOGY/
North American Supply Chain
What are your key types of suppliers, partners, and collaborators for the US Customer?
Raw Material Suppliers, Tier 1 or Tier 2 Parts Suppliers, Ship, Rail or Truck Logistics Suppliers and
Nissan, Infiniti and Forklift Dealer Networks
OEM Parts Supply Logistics Vehicle Production Distribution to the Customer
North American Supply Base
Raw Material
Suppliers
Tier 2 Parts
Suppliers
Tier 1 Parts
Suppliers
North American
Automotive
Frame Plant
http://www.nissanusa.com/sav/index.html
Japanese
Automotive
Frame Plant
Raw Material
Suppliers
Tier 2 Parts
Suppliers
Tier 1 Parts
Suppliers
Japan/Global Supply Base
http://www.infinitiusa.com/vehicles.html
Independent
Dealers
Global Supply Chain Strategy
What role do these suppliers, partners and collaborators
play in your work systems and the production and delivery
of your key products and customer support services?
Nissan’s Global Supply Chain Management System is an
integrated, interdependent system that gains its
competitiveness from its collaborative responsiveness and
systematic execution of delivery of products and services
worldwide. Any significant disruption to a Raw Material
Supplier, Tier 1 or Tier 2 Parts Supplier, Ship, Rail or Truck
Logistics Supplier or the Dealer Network can result in delays
in the delivery of product to the end customer.
Nissan 2009 Annual Report
Message from the CRO
“A Streamlined Recovery in Preparation
for Greater Growth (P12-13)
Major facilities and technologies
Facilities: Nissan’s global operations include
26 production and assembly facilities and 15
Design and R&D centers. Click on the map
to learn more.
Technologies: Nissan’s core values encompass four strategic technology fields – the
environment, safety, life on board and dynamic performance. Click on the diagram
above for a full description of Nissan’s “orchard” approach to technology
development and the Lithium Ion battery to learn more about environmental
technologies.
Major facilities, technologies & equipment
Nissan’s global headquarters recently moved to
Yokohama City, Japan following the relocation of the
North American headquarters to Franklin, TN. In
conjunction with the move to Franklin, the North
American headquarters became Nissan Americas –
headquarters for North America, Mexico, Latin
America and the Caribbean. Nissan also has regional
headquarters in Europe and the Middle East.
Nissan Global Headquarters in
Yokohama
From Wikimedia.org
Note the similarity in design features of the two
headquarters buildings. The window louvers,
common to both, control light and improve energy
efficiency. “Nissan is committed to a “symbiosis of
people, vehicles and nature” as evidenced by its
commitment to green buildings and
manufacturing. Click on the pictures, as well as the
Nissan Green Program and Energy Star symbols to
learn more.
Nissan Americas Headquarters
in Franklin, TN
From Motortrend.com
Regulatory Environment
The auto industry is subject to significant regulations worldwide. These regulations
deal with manufacturing safety and quality, financial reporting and social concerns
including emissions, fuel economy, noise levels and safety. Nissan seeks to comply with
all applicable regulations.
Sustainability:
As part of its commitment to
stakeholders, Nissan issues a
Sustainability Report annually. This
report details the company’s
commitment to sustainable
development among other initiatives.
Click here to access the Sustainability
Report 2009.
UN Global Compact:
Nissan has participated in
the United Nations
Global Compact since
2004. The Compact
strives to support
standards for human
rights, labor, the
environment and anticorruption. Click on the
symbol for additional
information about the UN
Global Compact.
Organizational Structure & Governance
Nissan is led by President and Chairman Carlos Ghosn. Mr. Ghosn and
the Board of Directors are directly responsible for Nissan’s corporate
governance. Nissan maintains a compliance committee in each region
reporting directly to the global operating committee, which reports
directly to the board. Nissan maintains a Global Code of Conduct and
provides training to ensure that its employees maintain the highest
ethical standards. The chart below illustrates Nissan’s compliance
structure and summarizes the Global Code of Conduct.
Click on the photo above for a
brief biography of Mr. Ghosn
Organizational Structure & Governance
A key component to Nissan’s corporate governance is maintaining trust
through transparency. In this effort, Nissan uses the principals of the
“Nissan Way” in developing: a distinctive corporate culture, the
individual and internal control and compliance systems. The chart
below outlines Nissan’s corporate governance system.
Click the diagram above to access the corporate governance section of
Sustainability Report 2009
Stakeholders
References
Carlos Ghosn bio - http://www.notablebiographies.com/supp/Supplement-Fl-Ka/GhosnCarlos.html
Japanese auto industry regulatory environment - http://www.jama.org/about/industry9.htm
Nissan global information - http://www.nissan-global.com/EN/index.html and
http://www.nissanusa.com/
Photo of Nissan Global Headquarters http://commons.wikimedia.org/wiki/Category:Nissan_Global_Headquarters
Photo of Nissan Americas Headquarters - http://wot.motortrend.com/6596535/green/nissanamericas-building-gets-energy-star-award/index.html
United Nations Global Compact - http://www.unglobalcompact.org/