2015 Seattle Business Study Trip
About Me
Went to the University of British Columbia with Olen.
Undergraduate degree in developmental and social
psychology
Went through a professional business school in Canada
while articling at PwC.
Chartered Accountant in Canada
Founded Experience America
This Program
By the end of this course I want you to be able to
explain and articulate why and how you would launch
a product or service. How you would make money
from it and how you would innovate to be successful.
• Overview of the basics (accounts and
transactions)
• Value and risk - strategy
• Traditional and new business models
• Culture and business culture
• Decision making and governance
• Innovation
• Sales and Marketing
This Program
Group Projects
Come up with a business concept (product or
service)
What is the model? What is the financial model?
How will it be differentiated? What is your advantage?
How will you market the product/service?
What will define your culture?
When and how much funding will you seek?
This Program
Capsim Business Simulation
Groups of 5 compete in a digital simulation
Focusing on the learning outcomes in class
The basics
You have already learned a lot of the things we are
going to cover today.
Offering a different perspective on the some of the
concepts you have learned.
It is important to truly understand the basic
“elements” of business. Understanding the theory is
crucial in realizing your potential.
Developmental Psychology
For every trait, skill or talent we have a “range” a genetic
potential. We are born with a range and based on a number
of factors, we move up and down in the range.
Developmental Psychology
IQ is a measure is of intelligence but we can define and
attempt to measure almost anything.
We won’t have standardized tests for it and it won’t be
perfect but it will give us measured and relative information
to make decisions.
We want to define and measure. This is a very useful tool in
business and life. These measurements are metrics.
When we define, measure and compare to others, this
process is called benchmarking.
Developmental Psychology
Naturalistic Intelligence
Designates the human ability to discriminate among living
things (plants, animals) as well as sensitivity to other features
of the natural world (clouds, rock configurations). This ability
was clearly of value in our evolutionary past as hunters,
gatherers, and farmers; it continues to be central in such roles
as botanist or chef. It is also speculated that much of our
consumer society exploits the naturalist intelligences, which can
be mobilized in the discrimination among cars, sneakers, kinds
of makeup, and the like.
Developmental Psychology
Musical Intelligence
Musical intelligence is the capacity to discern pitch, rhythm,
timbre, and tone. This intelligence enables us to recognize,
create, reproduce, and reflect on music, as demonstrated by
composers, conductors, musicians, vocalist, and sensitive
listeners. Interestingly, there is often an affective connection
between music and the emotions; and mathematical and
musical intelligences may share common thinking
processes. Young adults with this kind of intelligence are
usually singing or drumming to themselves. They are usually
quite aware of sounds others may miss.
Developmental Psychology
Logical-Mathematical Intelligence
(Number/Reasoning Smart)
Logical-mathematical intelligence is the ability to calculate,
quantify, consider propositions and hypotheses, and carry out
complete mathematical operations. It enables us to perceive
relationships and connections and to use abstract, symbolic
thought; sequential reasoning skills; and inductive and
deductive thinking patterns. Logical intelligence is usually well
developed in mathematicians, scientists, and detectives. Young
adults with lots of logical intelligence are interested in
patterns, categories, and relationships. They are drawn to
arithmetic problems, strategy games and experiments.
Developmental Psychology
Existential Intelligence
Sensitivity and capacity to tackle deep questions about human
existence, such as the meaning of life, why do we die, and
how did we get here.
Bodily-Kinesthetic Intelligence (“Body Smart”)
Bodily kinesthetic intelligence is the capacity to manipulate
objects and use a variety of physical skills. This intelligence
also involves a sense of timing and the perfection of skills
through mind–body union. Athletes, dancers, surgeons, and
craftspeople exhibit well-developed bodily kinesthetic
intelligence.
Developmental Psychology
Linguistic Intelligence (“Word Smart”)
Linguistic intelligence is the ability to think in words and to use
language to express and appreciate complex
meanings. Linguistic intelligence allows us to understand the
order and meaning of words and to apply meta-linguistic
skills to reflect on our use of language. Linguistic intelligence
is the most widely shared human competence and is evident in
poets, novelists, journalists, and effective public
speakers. Young adults with this kind of intelligence enjoy
writing, reading, telling stories or doing crossword puzzles.
Developmental Psychology
Intra-personal Intelligence (“Self Smart”)
Intra-personal intelligence is the capacity to understand
oneself and one’s thoughts and feelings, and to use such
knowledge in planning and directioning one’s life. Intrapersonal intelligence involves not only an appreciation of the
self, but also of the human condition. It is evident in
psychologist, spiritual leaders, and philosophers. These young
adults may be shy. They are very aware of their own feelings
and are self-motivated.
Developmental Psychology
Spatial Intelligence (“Picture Smart”)
Spatial intelligence is the ability to think in three
dimensions. Core capacities include mental imagery, spatial
reasoning, image manipulation, graphic and artistic skills, and
an active imagination. Sailors, pilots, sculptors, painters, and
architects all exhibit spatial intelligence. Young adults with
this kind of intelligence may be fascinated with mazes or
jigsaw puzzles, or spend free time drawing or daydreaming.
What about you?
Time to do a self assessment
-
-
What do you think of yourself on these intelligences?
Think of times you have used these intelligences and write
down examples of when you did well or not do well.
-
Relativity
-
Rank which are the most important to you.
What about you?
Why are we assessing ourselves?
What about you?
Why are we assessing ourselves?
Self Awareness is the capacity for introspection and
the ability to recognize oneself as an individual separate
from the environment and other individuals.
Also need to be self-aware of your business, your
function, your behavior in life’s and their outcomes.
Decision Making
Developmental Psychology
Getting Objective
We use information to make decisions
Want this information to be without bias, our
assessment of information is subjective and it impairs
our abilities.
Want to remove our biases, preferences, filters and selfprotection.
Get Objective!
Building Blocks
What are the building blocks of business?
UW Net ID: event0326
Password: HN26;EH63;TB52
Support@expamerica.net
Building Blocks
What are the building blocks of business?
Accounting & Finance, Strategy, Organization,
Operations,
Sales & Marketing
Why do I think it is so important to master the building
blocks?
If you don’t understand basic theory it is difficult to
comprehend the integration of factors that lead to
decisions and their outcomes.
Building Blocks
Why do we need to master basic theory and
concepts?
How we learn and grow our minds.
Developmental Psychology
Why do we need to master basic theory and
concepts?
Neuroplasticity
Refers to changes in neural pathways and synapses due to
changes in behavior, environment, neural processes,
thinking, and emotions – as well as to changes resulting from
bodily injury.
We form strong neural connections and they become
stronger from the more we know and how much we think
about and utilize them.
Developmental Psychology
Replaces the concept that the brain is a static organ.
Discovered through treating people who lost use of parts of
their brain.
If you are driving from Seattle to Bellevue and the main
bridge goes out, first you are paralyzed. Then you take old
secondary roads through the farmland. Then you use these
roads more; you find shorter paths to use to get where you
want to go, and you start to get there faster.
Developmental Psychology
This applies to healthy brains as well.
When we learn new things, it changes the cells in our brains.
Unique combinations of new knowledge form together to
create more understanding, giving us different perspectives.
More understanding allows us to form new neural
pathways. We can strengthen these new connections
within the brain by exercising them and developing deeper
understanding.
Developmental Psychology
Do you
even
lift Bro?
Developmental Psychology
By creating new ways of understanding and new knowledge we are
able to come up with meaningful novel thought.
A new and innovative thought.
All thoughts are not equal.
Understanding the basics, then building integrated knowledge
while being curious help us develop and get closer to our genetic
potential.
The key is always refine and build your understanding at each
level. Fall in love with the process of learning.
Innovation
Why is innovation so important in 2015?
A lot has been done!
In a global world competition can come from anywhere and
you can almost guarantee their costs are lower than yours.
In the current world, inequality (income disparity) is near the
worst in our modern civilization.
Ideas and capital are rewarded disproportionately.
Innovation
Capital by Thomas Piketty
Argues that the return on
capital is greater than the national
growth rate. r>g
Where there is profit there is also
deficit.
Tax on wealth
Wealth of Nations
Innovation
We try to level the playing field with
ideas and innovation.
Capital enables and facilitates
Innovation but does not define it.
A lot of other factors, coming from a
high income nation with strong
social programs and institutions.
Innovation
We try to level the playing field with
ideas and innovation.
Capital enables and facilitates
Innovation but does not define it.
A lot of other factors, coming from a
high income nation with strong
social programs and institutions.
What about you?
What are you most passionate about?
What are your top 3?
What about them is fascinating and interesting?
What about you?
Discover what your passionate about
Combine it with technical skills and experience
Become an innovator.