AEM 2400 Marketing Online Learning December 28 2015-January 18, 2016
Deb Perosia
Course Information
Instructor:
Debra J. Perosio
djp7@cornell.edu
B61 Warren Hall
607 255 1588
Course Website:
www.blackboard.cornell.edu
Course Materials:
publisher’s content)
Foundations of Marketing [6th@2014) Pride and Ferrell (you do not need MindTap, the on-line
Academic Integrity
Students in this course are expected to conduct themselves in accordance with the Cornell University Code of Academic
Integrity and Acknowledging the Work of Others (www.cornell.edu/Academic/AIC.html). Examples of violations include
using unauthorized materials to complete an assignment and engaging in plagiarism. Plagiarism is the presentation of
someone else’s ideas, words or materials as one’s own without properly indicating (by footnote or endnote) the original
source. This includes information off the Internet. Violations of academic integrity are very serious and will not be
tolerated. Each person is responsible for internally monitoring academic standards.
If you are not familiar with the Cornell University Code of Academic Integrity please refer to the following website:
http://cuinfo.cornell.edu/Academic/AIC.html.
Each student is responsible for “signing” the Academic Integrity form and submitting it to Prof. Perosio through bb no
later than the second day of the course.
Course Approach
The course will cover many topics, concentrating on the fundamentals of marketing. We will:
 explore how and why marketing strategy is developed
 learn about the impact of consumer behavior on marketing
 discover how marketers learn about markets, products and consumers (hint…it is through market research)
 closely examine and become very familiar with the 4 P’s of Marketing…Product, Price, Promotion and Place
 apply your new knowledge of marketing through the develop a marketing plan for a business
Blackboard
Virtually everything in the course runs through Blackboard. All course assignments and information are posted on
Blackboard. You should check blackboard regularly (a few times a day for a 3 week course!) for announcements and
information. All work should be handed in via blackboard. Please make sure you know how to submit your
work through blackboard…not
knowing how is not an excuse for a late paper! You should
become familiar with how Blackboard works if you are not already. It is your
responsibility to make sure you have submitted your assignments correctly. After
correct submission you should receive a “notice” from bb indicating that your
assignment has been submitted. If you are still not sure email Prof P to check to
see if your assignment has been posted to bb.
If you are not currently affiliated with Cornell University (that is you do not have a cornell.edu net id) you will need to
obtain guess access to Blackboard. To do that log on to www.blackboard.cornell.edu and follow the instructions titled
“Get a blackboard account.” This can take up to several days to process.
Course Calendar
The course calendar is your guide for the course. Print off a copy and refer to it often. The calendar is set up on a day to
day basis. Try to keep on track…it will help you get your assignments done on time. Note all “due times” are in Eastern
Standard Time.
Mastering the Content
Please read each chapter of the textbook. The textbook offers you a variety of additional resources to assist you in
learning the material. Feel free to view the powerpoints for each chapter, use the videos and/or flash cards to assist you
in your learning.
I will be introducing each chapter using a concept map illustrated through a video which will be posted on blackboard.
Course Assignments
PLEASE SUBMIT ALL PAPERS IN WORD NO PDF’s please.
NO LATE PAPERS WILL BE ACCEPTED!
Prelims
There will be three prelims. They are not cumulative. They will be a combination of multiple choice, t/f and essay. They
are open book.
Marketing Audit Project
During the course you will be working on developing a marketing audit. You will compare and contrast two similar
products (like coke vs pepsi). Please see the separate document on blackboard named “Marketing Audit Assignment” for
specific instructions.
Discussion Board/Survey
Each week a new question will be posted on the discussion board. You are expected to participate with a minimum of 2
quality posts each week. A survey will be administered towards the end of the course which is required for your
discussion board/survey grade.
Course Grading
Course grades will be assigned according to the following guidelines:
Prelims
Marketing Audit Assignment
Discussion Board/Survey
50%
40%
10%
AEM 2400 Distance Learning December 28, 2015 – January 18, 2016

Textbook: Foundations of Marketing, 6th edition, Pride and Ferrell (you do not need the on-line companion
piece called MindTap)
 NO PDF’s, all work must be submitted in Word
 All work MUST be submitted via Blackboard
 Questions: contact Prof Perosio at djp7@cornell.edu
 Please read the complete “course information” document to get all the information regarding the course
 All due dates and times are FIRM. Late papers will receive significant grade deductions
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Dec 28
Dec 29
Dec 30
Dec 31
Jan 1
Jan 2
Prelim 1
Chapter 7-8
Chapter 1-2
Chapter 3-4
Chapter 5-6
Study
covers
chapters 1 – 6
due by the
end of the
day (11:59
pm ET)
Jan 3
Jan 4
Jan 5
Jan 6
Jan 7
Jan 8
Jan 9
Product Audit Chapter 12
Prelim 2
Chapters 9 due by the
Catch-up
Price Audit
Study
covers
11
end of the
due by the
chapters 7 – 12
day (11:59
end of the
due by the end
pm, ET))
day (11:59 pm
of the day (11:
ET)
59 pm ET)
Jan 10
Jan 11
Chapter 14
Chapter 13
Jan 17
Study
Jan 18
Prelim 3
covers
chapters 13 –
17 due by the
end of the
day (11:59
pm ET)
Jan 12
Place Audit
due by the
end of the
day (11:59
pm ET)
Jan 13
Chapter 15
Jan 14
Jan 15
Jan 16
Chapters 1617
Catch-up
Promotion
Audit due by
the end of the
day (11:59 pm
ET)