Hello and Welcome to
Video Production
My Name is Mr. Hercenberg
Please take a seat,
“So much to do, so little time”
Extra Credit +10
• Right way, wrong way
• Respect to others
• Treat those the way you want to be
treated
– Show examples of right and wrong way to
do things
What is multi media?
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Sociology
Technology
Public Relations (PR)
Marketing
Law
Business
Movies
Internet
Who am I?
• Son of Elaine Hercenberg current
Kindergarten/music teacher
• Son of Steve Hercenberg BT Brotherhood
chair/avid synagogue attendee
• Brother of Rachel Hercenberg 2006
• Brother of Deborah Hercenberg 2008
• BT Alum 2003
• Towson University Alum 2008 with a degree
in Electronic, Media & Film
Who are you?
• Now I’d like to go around the room
• Everyone must say their name and one
of their favorite books, TV shows or
movies
How will groups work
with eachother?
 ｷ How people treat each other within the
organization.
•o
Done so the company keeps customers
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Provide products that are reliable
•o
Good idea to stay ethical for a companies
reputation
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Stay away from lawsuits and what not.
•o
People will not invest in a company that is
unethical.
• How is the load divided. Whose doing the work?
Partners/groups
• Today you must start thinking about who
you would like to work with for the
semester
• Everyone must pair up with a partner
• Switching partners post projects
• Both graded evenly on the final product
• Peer Evaluation forms
Projects
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Monologue
Interview
Public Service Announcement
Commercial
Tests
• Two Tests
– Multiple Choice
– Fill In The Blank
– Short Answer
– Based off the lectures
In Class Interview
• Come up with 3 questions for in class
interview
  Do you consider Pikesville a safe
place to live, learn and grow before learning
about the Virginia tech massacre?
• Follow up questions pertain to the original
question:
– Ex: “When you heard about Virginia Tech, did you
join a Facebook group, put up stickers or anything
to support the cause?
The Class
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Gear - Responsibility
Policies for lost gear
Computer Mac Lab
Film as a language
Business and legal
How to operate
Knowing your audience
• Some forces that effect trading in the global
market
 ｷ Culture!
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This effects how you do business in the world
because
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of location
people
places
things
environments,
mores,
folkways,
Customs
The religion
In the Arab world the left hand is considered unclean
In turkey it is considered Rude to cross your arms while
you face a person.
Morals in Filmmaking
• Do have a moral obligation over
their content?
ｷ
No, because film is supposed to
be art, and entertainment
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The point of the film is the
ability to escape and go to a make
believe place where content and
narratives don’t make sense.
Sound
• Diegetic sound – sound that
emanates from the scene
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Voice over narrative is Not
considered diagetic sound
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Non digenetic sound – music that
links character and audience
Film,story and plot time
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Film Time – how long is the film on
the screen?
 ｷActual running time of film
•o
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4 minutes – 120 min etc
Story duration – what is the time
frame of the film
 ｷHow long is the entire narrative?
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*Plot duration
 ｷHow long are the period of time that
appear on the screen
Deductive and Inductive
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Deductive shot structure
 ｷEstablishing shot (wide), shot, reverse
shot – etc
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Inductive shot structure
 ｷStart in small (not a big establishing shot)
& then move outward
• Martin Scorsese – Gangs of New York
Editing
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3 primary ways of connecting
shots
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1) cut
2) dissolve
3) fade, in or out.
Editing
• What does the viewer think when the editor
chooses to link to clips together with an
overlap or cross dissolve?
 ｷAnswer – to convey the passage of
time.
Editing
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Cross Cutting
 ｷShowing multiple things happening @ the
same time.
 ｷEdwin S porter – The Great Train Robbery
•o
Train robbers were preparing, then cut to a
shot of what was happening @ the train station,
then back to the guys going to rob the bank, and
then back to the robbers and eventually the two
sides converge for their confrontation
When Planning Project
• Always be prepared with a plan B
Pre-Production-Peer
Evaluation
• How do you expect to work with this
partner
• How did you actually work with him.
• What were some complications if any
that you experienced.
Perception
Perception Process
Selection – Attending to Stimuli such
as motive, state of mind, repetition,
interest
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Organization- arranging stimuli into
recognizable pattern (proximity, how
close are two people or two
objects)&(similarity)
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Interpretation-Drawing conclusions
about the meaning of the stimuli
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Culture
 ｷSocietal culture- basic rules and
guidelines that unifies a culture but there is
not a societal culture in the world.
 ｷTribal/ethnic culture- rituals, habits,
religion,
 ｷOrganizational culture- who belongs to
this culture (group) & who doesn’t.
 ｷFamily culture- every family is there own
culture
– Classroom culture- create environment by
teacher & student. Bring energy to
experiences
Self Concept
1) Self-image- How I see myself
2) Self- esteem- how I feel about myself.
• In a sense, the self is the 6th sense the human
has.
• What senses do we use when watching
movies?
• How can we stimulate those senses as
filmmakers?
Why do we listen?
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Why do we listen?”
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We listen
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We listen
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We listen
understand
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We listen
relationships*
so we can learn
so we can respond
so we can
so we can build
2 kinds of listening
 ｷPassive listening
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Listening without editing the message
(Intensity level of listening is low)
 ｷActive listening
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This is when you are consciously
editing/processing…
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Intensity level of listening is high
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What is the purpose or function?
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Relative emotional involvement
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Empathic listening
skills development
process.
– How do you read intent?
 ｷWhat is this messenger really trying to
say?
 ｷWhat benefits does this messenger get
from telling me this?
 ｷWhat do they want me to think say or do?
 ｷListen to the verbal/nonverbal message
 ｷListen to the messengers intent
 ｷListen to what the messenger does NOT
say
 ｷListen to your own inner reactions to the
message
Intra=within
Like intramural sports
Inter – is between
Like interaction between two or more people
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What is the ultimate purpose
of all relationships?
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For us to discover who we
really are. Relationships act as a
mirror for us to understand
ourselves.
ｷ
Point of relationship is to
DISCOVER OURSELF
Non Verbal
Communication
• 65% of how we communicate is non
verbal
• What does it mean to have crossed
arms?
• Thumbs up, thumbs down to American
vs Nigerian man
• What is the peace sign mean to one
person from a different country
Non Verbal Continued
• What are people trying to tell us when
they don’t explicitly say it?
• How do these motions come across in a
movie?
Tripod
•o
Tripod- any type of tripod works as long as it
feels comfortable to you. Recommended tripods
are:
ｧ Flexible because they have quick releases (3)
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Air pressure sensitive release valves
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Knobs which turn
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Snaps that lock
ｧ Lightweight
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Makes it easy to carry.
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Less of a burden on your back
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Easier to set up and break down when
under stress
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When you want to be in two places the
same time.
•o
How to use the tripod to the max
ｧ Mess with the legs.
ｧ Unable to mess with legs as easily with an
air pressure sensitive tripod because they are
all connected and extend together.
ｧ By extending 2 legs further than the other it
creates an environment on the screen that
shows depth and artistic, attractive frames for
the human eye.
 Get low
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Low angle shots provide a sense of
importance, power, dominance
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When shooting children it is best to get
down to their level and show the world how
they literally perceive it.
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This creates realism
ｧ Exteneding the tripod as far as it goes
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Creates high angle shots
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That are able to capture the whole image
and then some.
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Depending on how high and what angle
you shoot from high angle shots are good for
establishing a setting, typically flashed on the
screen for 4 or 5 seconds as a long shot
ｧ Shooting close ups all the time become
boring
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Do not capture the entire image all
the time
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Restrict the eye to a small window of
information
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It’s either someone singing or
someone playing good only at the right
time.
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– Medium shots should be realistic
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Medium shots show a full body image.
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Now the viewer sees the person playing
drums from head to toe and has a better idea
of what it is like to be at the show.
ｧ Long shots establish the setting
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Long shots give the viewer the
impression from the back of the sold out
concert.
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They can feel like anyone in the crowd
with a bird’s eye view.
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The viewer can see the audience, and all
the band members on stage clearly. Everything
is in focus
 ｷExteneral light- this light should sit steady
on a tripod.
•o
Purchased at local light stores and camera
stores.
•o
The light should have barn lenses
ｧ Ability to open and close forming mood in room.
ｧ The barn doors create an element of realism and
drama to the screen.
ｧ Each time the barns are moved the light is
shifted and shadows are casted,
•o
Without external light:
ｧ Without the barn doors the external light is
equivalent to a light purchased seperatly on a mini
camcorder
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Less professional looking
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Become blinding and a distraction to the
 ｷExternal microphone- serves as a weapon
in the field. It is one of your most useful
tools.
Reason for the extneral microphone
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Easier when editing
Clearer sound – good to use during voice overs
Makes it sound professional
Makes an interview more professional and proper
•o
PROBLEM: the cord for the microphone can
become a burden, because of:
ｧ Tangles,
ｧ Not long enough, or way to long creating an
inconvencinece.
•o
How to solve the problem? – Wireless
microphones.
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AC Adapter- this is nessesary
for you to film. With out power you
don’t capture anything, and when
nothing is captured you cannot make
a profit off of your work.
•o
Make sure you find a spot to put the
tripod down where a power source is
accessable for an emergency.
ｷ
– Extra battery – an extra battery is
nesseacary because in the case that you
have to film something for someone that is
in the middle of nature like at the beach, or
in a public place where no power source is
available an extra battery will decide if you
will film or not.
•o
Recommended battery-longer than 100
minutes because when the LCD screen is out it
uses up more battery life and therefore drains the
battery quicker.
•o
To ensure the camera will have effeicnnt
time to record use a 500 minute pre powered
battery, which when used with the LCD screen out
becomes 300 avalaible minutes.
 ｷCarrying case for camera and tripodsrecommended camera carrying case on
your back
•o
Advantage to carrying everything on your
back is your hands are free to film whatever you
want and still have the camera dangle from the
neck strap.
 ｷVest is also recommended to securely, and
safely protect your equitment with.
•o
Vests are a practical way to organize tapes,
cords, props, accessories. Etc.
• Problem with vest, there are so many
pockets it can become confusing and
frusterating when you can not find
Multiple TV Meanings
– TV’s Function:
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Provide light
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Entertainment
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Knowledge and insight
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Pass time
• Provide auditory and visual stimulation
• One of mans greatest victories
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A dysfunction of the TV would be:
• electricity it uses
• Negative effects some programs can have on
children/society
• the power of the brainwashing making people
inclined to do certain things they may not be so
inclined 2 do other wise.
Extra Credit
• Write and film expectations you have for
yourself.
• Write and film expectations your parents
or a family member has of you.
• Write and film expectations a teacher or
coach has of you.
• Write and film expectations you have of
you family member, coach or teacher.
Socizliation
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Socialization requires social intearaction
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Can not do it alone
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You observe
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You imitate
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You learn from
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Human beings when they are born no
nothing
»o
As we grow we learn, and once we learn
language and learn meanings than we can
maneuver through a society’
»o
Socialization reguires social interaction
Mass media
 ｷ1) Vast HUGE audience
 ｷ2) No personal interaction
•o
Between sender and receiver
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Ex. Listening to music, Internet sights
visited, tv watched, movies watched...They make
em we watch em and benefit from them.
•o
These are “Subtle” socialization
•o
Teaching defincition of situations based on
what they see.
ｧ Elderly people are the main people who obsorb
shit because they statistically watch the most tv,
second are kids –there is a correlation
Mass media
• When watching tv people get expectations of
what they see which tend to be inacutrate and
distorted.
• Big themes consist of
ｧ Sex
ｧ Violence
•o
As a result people are now immune to
violence
ｧ They do not understand the meaning and
consequences of violence because it is sanitized or
accepted in society!
ｧ World trade center goes down, people think oh
nice smoke effect, could use more work with the
blood and gore… reality anyone who works in the
police or hospitals know that death has seruis
consequences
•o
Mass media
• People who watch a lot of movies or
television condone violence against
women. Women are either cruel, or
allowed to be cruel too.
•o
In a video game if we shoot n kill
someone they disappear or just get back
up, when in reality you kill someone
there is a huge difference
Mass Media Evil?>
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Correlation:
 ｷTv and aggression – is there a
relationship?
•o
Yes
•o
Not the cause of aggression by A cause
•o
Tv = stimulas
•o
Response = aggression
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What is the meaning of what is being
watched as it goes through the lenses of ones
family, peer group, school?
•o
If there is no meaning and defintion than
the default position is that people do extract
norms or violence and aggression and act on
them in their own world.
•o
Reactions to mass media
• Some families may react, this is not the way to
solve problems or we are not watching this
program because we don’t stand for it etc
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Vs
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Other families saying lets watch this show
it’s the best, and acept those methods of solving
problems etc.
•o
Television then acts as a tool to reinforce
their behavor chactatersicts because tv says it
okay therefore they are more inclined to act on
those instincs
Discussion questions
• 1) ｷ
Should free downloading of
copyrighted music, movies, and TV
programs from the Internet be
allowed?
• 2) ｷ
Should song lyrics be
regulated for broadcast airplay
and/or personal listening?
Actors and the people
they play
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Attitude
 ｷWhat is your attitude towards Clinton, or
Bush etc
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Attitudes are learned overtime.
Rational or emotional component
ｧ Opposite of rational marketing is Not Irrational
marketing it’s Emotional behavior
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Ex – spending 2,000 on a purse
ｧ Attitudes are generalized
Pitching and selling
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New Product Development
 ｷ 1) Ideas – must be processed and understood
•o
Texas instrument uses 15% of the employee’s
rate to think about new ideas for the company
 ｷ 2) Evaluate – screen or test/check out ideas
 ｷ 3) Concept Testing – difference between concept
and idea is concept is an idea translated for the
consumer
 ｷ 4) Business analysis – project sale LLC, Global,
Luxury Lunch.com. Must be structured.
 ｷ 5) Product: Prototype development – LIMITED Sale
 ｷ 6) Market Testing
 ｷ 7) Commercialization
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Define Objectives (what are
your goals)
• O Who is your target audience
– Who are you going to be selling to?
•o
A) Awareness
ｧ B) Interest
ｧ C) liking
ｧ D) Buying
Conscious vs the
unconscious
• The unconscious refers to that part of mental functioning
of which subjects make themselves unaware. The
psychoanalytic unconscious is similar to but not precisely
the same as the popular notion of the subconscious. For
psychoanalysis, the unconscious does not include all of
what is not conscious. It does not include e.g., motor skills,
but only what is actively repressed from conscious
thought. It does include instances of automatic processing
such as stereotypes and the effects of past relationships on
the present.
Existentialism
• Extra credit for 5 extra points
define Existentialism
Use your own example of what you think
Existentialism is.
What is art?
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It is something that has self expression
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
Almost always creative
Try 2 communicate something
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Form of expression
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Evoke emotional responses
Art can be functional . – Some physical or social use
Or.
It can exist purely on its own sake.
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Art can be religiously charged
 ｷ Serious
 ｷ Profound
 ｷ Sacred
• Modern are can be startling, silly, humorous –
light.
• Surreal – taking reality and turning it into
something unexpected
• X ray vision art – looking threw an object into
what is inside the box – but still seeing the
box. (Superman style)
 ｷ Aesthetic art is relative – subjective… not everyone
finds the same beauty in everything – beauty is in
the eye of the beholder
 ｷ Forms follow function = something is the most
functional when it is in a pleasing simple form.
 ｷ Incandescent lightening
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Fine Art Vs Applied Art
 ｷ Fine art is painting pictures, theater, film, dance –
expressive (simply for its own sake)
 ｷ Applied art is more decorative and useful
(Functional)
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Decorative arts
Architecture
Handicrafts by skilled artisans
Interior design
Sometimes called crafts
Art provides us with a RECORD
It gives us a visible FORM for our
FEELINGS
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Reveals “Spiritual Truths” (beliefs,
values)
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Art helps see the world in new and
innovative ways.
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Filming
Planning
Editing
Painting
Brush watercolors
Paint, starry night by Van Gough.
Oils
Watercolors
Acrylic – contemporary artists – its like oil
in that it is opaque (not transparent)
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Etching - print
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Monotypes. – One
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Fluency – filled with lots of good and bad
ideas. Generate ideas in a short time. Ideas
come quickly, easily, powerful brain storming
skills. I am this person.
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Flexibility – willingness to try again, take
a new track to reach a goal. Not be
discouraged if it doesn’t work out exactly right
@ first.
•
Divergent thinking – lots of diversity,
things are all different. Wide range of thoughts
and interests. Divergent thinkers resist one
right answer. Many answers, many ways of
looking at things. Unfortunately seeing all the
angles can lead to problems with multiple
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• Premature closure – stop before it’s really
over, Gives up easily.
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Curiosity – asks many questions –
sometimes we do not ask questions because
we fear looking stupid. You want to know why,
and Works to find out. I wonder what would
happen if…
•
Willingness to experiment – enjoy
fooling around, do the mess around. Practice,
try things out. Spending time on process.
Sometimes this fooling around time is
essential for the finished product…movie
making, lets try this, lets try that…okay I like
this better.
• Elaboration – an idea can be elaborate, “I
was going to write you a short letter but I did
not have enough time” “we could add
something here.” Keep building, don’t stop,
one thing on top of the other, what if we do
this, how about we try that
 ｷ Line
•o
Line is the path traced by a given point. All kinds
of lines, thick, thin, flowing, delicate, etc.
•o
Eyes tend to follow lines.
•o
Lines can express a feeling or emotion – convey
strength, pressing hard, bold, the sharp points
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Convection points
Sky scrapers
Arthietcture
Visal narrative
 ｷ Shape
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The general outline of something forms a shape
o
Can be drawn with lines, cut out with paper
o
Can be Geometric Or Free Form.
o
Shapes can Represent something or can just be
“the shape that it is”
•o
**Test question
•o
Shape can be referred to as FORM
•o
2 or 3 dimensional shapes = all shapes and
forms
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• Space between subject and camera
– Space between actors
– Space between actors and background
ｷ
Light and Shade
•o
Pressure applied by the drawing tool
regulates lightness or darkness, which
conveys shadow and light
•o
**Test question
•o
Chiaroscuro – refers to interplay
of light and shade
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Contrast
•o
Can stimulate senses – (strongest
contrast is - black and white –
opposites.)
ｷ
Texture
•o
It is the degree of roughness or
smoothness of an object, which can be
real or implied.
 ｷ Color
•o
Color is a vital element to convey style, mood,
and feeling.
•o
COLOR IS STRONG
•o
It is prevalent in paintings, prints, and other
works or art.
•o
Color wheel – all the
•o
Primary colors, red yellow and blue
•o
Secondary colors
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•

Color terms
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Value or tone
 ｷ
Refers to lightness or darkness of a tone.
�
Intensity
 ｷ
Refers to how pure or how bright a color is.
Not a parolee red, it is a pure red the way it appears
on the color wheel.
�
Primary, secondary, complementary
 ｷ
Red blue and yellow
 ｷ
Complementary colors always go well together
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Warm or cool
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Red
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Yellow
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Oranges
 ｷ
They come @ you, they Advance
 ｷ
Evoke feeling of warmth and cozyness
» o
Cool colors are blue green and violet
ｧ
They sooth, tend to go away and drift off, but
 ｷ Balance
•o
How the eye is attracted equally to each part.
•o
Balance can be formal or symmetrical, informal,
asymmetrical
 ｷ Rhythm
•o
Repetition, flow, or beat
 ｧ “Feel the rhythm, feel the rhyme, come on ya’ll its
Bobsled Time!”
•o
Size is a relationship, although some are bigger
and smaller than others, there is a set pattern
 ｷ Proportion
 ｷ Emphasis
 ｷ Variety
•o
•o
It keeps design from being boring
Usually, variety is more Interesting!
•
Good design is important in
visual arts, painting, drawing,
sculpture but is also relevant in the
Performing arts, such as theater
dance, Film, and even music.
•
What is a play?
 ｷ A play is a story brought to life on stage
•o
A play presents ideas through the actor’s words,
movements and actions.
 ｷ To perform a play one needs: (basic elements of a
play)**
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•
•
•
o
o
o
o
Actors
Playbills – or handbooks.
A place to perform
An audience
•
Why do we do theatre?
• To communicate and educate
•
•
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Script contains the written dialogue used
by the actors.
DIRECTOR- they coordinates all the artistic
elements of the play, schedules rehearsals,
and directs and coaches the actors. = Big job
 ｷ Interprets the script
 ｷ Designs the stage movements
 ｷ Selects the actors for guides their dialogue and
actions
Terms for movie making
•
•
•
•
•
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Actors – bring the characters to life
onstage as they perform the script (acting)
Set Designer – researches the designs
sets and scenery for the play
Costume designer – creates a costume
for different characters in the play
Makeup artists – who design stage
makeup and hairstyles for actors.
Lighting designer- who designed the
lighting for a play
Lighting
•
The lighting designer - uses light, shape
and color when designing lights for a play
•
The lighting engineer - places the lights
and the wiring where they belong
• The light board operator - runs the lights
during the performance.
Costume, make up
• Costume
• Make up
• Lighting
•
How the character is defined
• Social class
• Occupation
• Age
– Ex: Someone wearing rugged clothing, dirty and
scratched up could be considered by that image as
homeless.
Stage lighting
•
Stage lighting is the most essential
technical element of the play
 ｷ It allows audience to see the actors
 ｷ Defines the environment and sets the mood of the
play
 ｷ Creates effects like
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o
o
o
o
o
o
o
Moonlight
Spot light
Day and night
Fire
Lightening
Rising sun etc
Romance
Color of costumes – neon and what not
Lighting designer
• Lighting designer makes choices about what
type of light, where the light will go, what
color or intensity etc
• Lighting engineer – makes the light fade and
brighten, cast shadows and creates a sunset,
the designer plans it, and the engineer sets it
up and then the light control dude will actually
execute
3 different main
types of theater
 ｷArena theater – can see the stage from all
4 sides
 ｷProscenium theatres - audience sits on
only 1 side and views the action through a
frame
 ｷThrust theater audience can see the stage
from 3 angles and the backstage is in the
back.
3 kinds of cinema
•
3 kinds of cinema
ｷ
Absolute – animation, work of
art that is alive (toy story)
ｷ
Narrative – Film Noir
ｷ
Documentary – true story
journalistic approach
Editing
•
Editing – plasticity
 ｷ Enables it to be cut, spliced and ordered according
to the needs of the film maker – shooting is only half
the battle – Plasticity
 ｷ The cut – joining together of shots
 ｷ Jump cut – breaks continuity of time
Montage
•
Montage
• Used primarily for aesthetic or an indication of
compression or elongation of time
• The use of rapid cuts to represent single
second.
 ｷ Ex. Someone falls in love and they are skating, and
then reading the paper laughing – over a period of
time these events unfolded and occurred (not
necessarily 1 after the other)
• Camera viewpoint and position
• Where is the camera is placed.
Types of Shots
• The shot – is what the camera records over a
particular period of time and performs the
basic unit of filmmaking – shot.
•
Establishing shot – introducing the
beginning of a scene
•
Close up – near to subject
•
Long shot – long shot taken a considerable
distance away
•
subjective viewpoint – 1st person point of
view – talented directors use this approach
+10 Extra Credit
Question
•
__ Is a file that contains embedded instructions
allied tags, which a web browser interprets to
determine how a web page is displayed
(+5)What is Binary Code?
• (+5) The input device that is required to display your
computer’s output on the monitor is the
Computer functions
 ｷ Words, symbols, numbers, sound, pictures,
programs instruction
 ｷ Programs calculates sortes modifies data, use
microprocessor or CPU
 ｷ Output-= reports graphs documents pictures
printers monitors
 ｷ Store- floppy disk, tape, cd, DVD, zip, flash,
 ｷ Ram
• stands for Random Access Memory
Converting
– Cable modem is digital to digital
– Modems purpose is to transfer digital to analogue
back to digital
– Exporting file from Imovie into QuickTime file.
– Compression for web browsing, Web streaming mode
– Tape to DVD or CD
– VHS to DVD
– Blue ray
– High Definition - Resolution T8ip
Computer terms
• Router
– connects 2 or more networks together
• Ethernet Card
– Allows people to connect to the internet
• HUB
– Allows people to connect from home to
work. Like a modem
What are movies made of?
What are movies based on now a day?
 Novels

Cult of celebrities

Fantasy

Democracy

Pop culture references

Lack of silence

Less subtitle

Reliance on special effects

Commercial

Sequels

Soundtrack

Negative topics – drug use, nudity, controversial
Lens
• Wide-angle lenses can capture a great deal
of space revealing wide open landscapes.
– Most commonly used for opening establishing
shots!
• Telephoto lens zooms in on something
revealing great detail and texture.
– Composition is key
The production code
• The production code existed until 1968 when
the G/PG/R/XXXX system was implemented
(the rating system replaced the production
code)
 ｷ The 12 main headings in the code were
•
•
•
•
•
•
•
•
•
o
o
o
o
o
o
o
o
o
Crimes against the law
Sex
Vulgarity – rude actions etc nonverbal gestures
Obscenity – profanity
Costume- women’s skin- how they dressed
Dances
Religion
Location
Titles
Production Code
ｧ What are some of the underlying messages
embedded in this code:
�
It was very conservative and wanted
to protect what society should be like
�
More people would come here
because it made America look good to
immigrants
�
Idea of conformity-contradicktory2
Morals in Movies
ｧ Do filmmakers have a moral obligation over
their content?
�
No, because film is supposed to be
art, and entertainment
�
The point of the film is the ability to
escape and go to a make believe place
where content and narratives don’t make
sense.
Production Code
•
•
Main point: Production code was a more
social issue then it was a moral issue.
Hollywood wanted to sell a social fantasy –
this is a world without complications,
depression, war, violence, etc the goal was to
give the public a stable place to go – peace of
mind whatever – when there is really this
horrible atrocities going on in reality –
concealing the reality of war, depression, etc –
“They were selling the American Dream”
Rating System
•
Rating system:
ｷ
ｷ
ｷ
ｷ
G = general
M = mature evolved into PG
R = Restricted
X = under 16 not admitted
Renaissance – Euro influence
•









ｷ Anti-narrative, fragment time and space
ｷ Self-conscious style
ｷ Ambiguous heroes
ｷ Pessimistic
ｷ Handheld cameras
ｷ Zoom lenses
ｷ Euro influence
ｷ Incorporation of more realism
ｷ Genre revision
•o
•o
Westerns
Musicals
•
The five qualification for a Broadcast
station license
 ｷ Legal
•o
Citizen of the United states
 ｷ Technical requirements
•o
Meet FCC standards
 ｷ Financial
•o
Must be able to operate a station for 3 months
without any advertising revenue
 ｷ Character
•o
•o
•o
No felony convictions of the owner/manager
No misconduct for the FCC
No misrepresentation
What is acting
 ｷExpression- facial – gesture/performance
etc
 ｷMake believe –pretend
 ｷLying
 ｷDoing something remarkable – juggling,
dancing etc
 ｷAppearing in front of an audience –
teaching, Walberg - speeches
 ｷCreation of a character different from
oneself
Actors performance composed of:
ｷ
Visual and Aural
• Aural
•o
Visual
 ｧ Facial cues
 ｧ Gestures with
one’s hands
 ｧ Posture
 ｧ Body language
 ｧ Appearance –
costume, make up,
hair, type casting
•o
ｧ Voice (gender,
education, pitchage etc)
ｧ Tone or accent
– demographic
where am I
from?
ｧ Well spoken –
well educated –
social class
ｧ Breathing
•
Problems with film and acting…
 ｷFilming is – Discontinuous
 ｷEditing is –Fragmentation
 ｷActing is - Behaving
•
•
Film – discontinuous vs. theatre –
linear
•
Film – Close ups – Vs. Theatre –
Wholeness of stage
Discussion questions
Discussion questions
 ｷShould cameras and microphones be
allowed in all courtrooms?
 ｷShould the content of video games be
regulated?
 ｷShould makers of software that allows the
illegal downloading of music or video be
held liable for copyright infringement?
•
Should cable operators be required to
offer “A La Carte” programming to their
subscribers?
The View Finder
• View Finder - A small eyepiece or screen on
the camera that allows you to see the image
you're recording.
•
(The camera also acts as a VCR, so you
can play back and watch what you have
already recorded through the view finder).
6 Bureaus of the
FCC
 ｷmedia –
•o
regulates Am/FM radio and television
broadcast stations as well as cable and satellite
services
 ｷenforcement –
•o
station conforms to the rules presented
 ｷwire line –
•o
•o
internet line, telephone in house
wireless –
ｷ
•o
cell phone, internet, pages, remote controls
 ｷConsumer and governmental affairs
What makes material obscene, indecent, profane? (miller vs. California)

Obscenity:
o The U.S. Supreme Court concluded that there must be a
three-prong test
 1) lustful thoughts
 2) depict or describe, in an offensive way showing

sexual conduct
3) lacks artistic, literary value
FCC Regulations
 ｷIndecency
•o
Material is indecent if, in context, it depicts
or describes sexual or excretory organs or
activities in terms patently offensive as measured
by contemporary community standards for
broadcast medium
•o
3 primary factors
ｧ 1) depiction is explicit or graphic
ｧ 2) does the material dwells or repeats at length
depictions of sexual organs
ｧ 3) titillate, shock, excite or expose the audience
to indecent material
Length of Copyrights
• The Sony Bono Copyright
Extension Act of 1998 did what?
• It allowed artists to copyright their
music for 95 years for works
created before January 1, 1978.
• The life of the author plus 70 years
for works created after January 1st,
1978.
How do dissect a movie
scene
• What is the language
– Costume
– set design
– Climate
•
•
•
•
what is happening with the sound design
what is the overall mood or tone of the scene
what are the properties of space
what are the properties of time
Works that Cannot be
copyrighted
 ｷAny work that is not in tangible form
and is not an original expression of an
idea
• Ideas
• Procedures
• Methods
• Concepts
• Process
Rights of the
copyright Holder
 ｷTo reproduce the work
 ｷTo distribute copies of the work
 ｷTo perform the work in public
 ｷTo display the work in public
 ｷTo prepare derivative works
based on the original
 ｷAll rights reserved
Examples of
Copyrightable Works
•

•







Intellectual Property
ｷLiterary works
ｷMusical works
ｷDramatic works
ｷPictorial/ Sculptural
ｷMotion Pictures
ｷSound recordings
ｷComputer programs
ｷBook
ｷlyrics
What makes material
obscene, indecent,
profane?
 ｷObscenity:
•o
The U.S. Supreme Court concluded that
there must be a three-prong test
ｧ 1) lustful thoughts
ｧ 2) depict or describe, in an offensive way
showing sexual conduct
ｧ 3) lacks artistic, literary value
• The LAPS Test or Miller test from Miller
Vs. California in 1973
Extra Credit Paper
• Go online or a newspaper and find a
media related topic that could be turned
into a short story.
• Note: Must site sources for full credit
Genre
• A genre is artistic work of all kinds that can
be divided into
– Form
– Style
– Subject matter.
For example, detective novels are a genre of
fiction.
7 basic struggles
7 basic struggles
•







ｷ1)
ｷ2)
ｷ3)
ｷ4)
ｷ5)
ｷ6)
ｷ7)
Man
Man
Man
Man
Man
Man
Man
vs.
vs.
vs.
vs.
vs.
vs.
vs.
nature
man
environment
machines/technology
supernatural
self
god/religion
Themes around which
you could put most stories
1) Fish out of water
– o Stranger in a new land
– o Someone coming into our world, or someone
going into another world
– 2) Rags to riches (riches to rags – Trading places)
3) Mistaken Identity – Memento
4) The quest looking for something or get away
from something
5) Love story – boy finds girl, boy looses girl, boy
finds girl again
6)Revenge – done me wrong and I’m getting you
back
Why are we studying
Film?>
• Morals, ethics can be learned via stories,
characters, actions etc
• Acts as a scapegoat
• Relaxing, fun and enjoying
• Emotional rollercoaster ride
• Manifest yourself in the characters
• Opens minds to new exciting different ideas
and ways of life
• Step back and analyze self, society
• Educational experience
Film Theory
• A theory is proven ideas that have been tested over
and over again and accepted in society.
• One type of film theory is called Deconstructionist
theory
• Deconstructionists theory breaks down scenes to
convey certain messages.
What does Avant Garde
Mean?
•
•
•
•
•
•
•
The cutting edge
Pushing the envelope
Breaking the rules
Drawing outside the lines.
Thinking outside the box
It's main focus is Content!
Anyone can do it.
Broadcast Screenwriting
Split page – audio visual
script
Get Final Draft AV
Marketing proposal in
paragraphs
With a split page script the
format or style can vary from
company to company or writer
to writer
12-point font – Courier
Use paperclip fastener – Not
staples for Script down the
road
Paperclip for split page &
marketing proposal
Number script page/Title PAGE
Parallel rule
Audio is double-spaced
Visual is single
Space between audio and
visual – skip 2 spaces
Double space when an
announcer reads
Capitalize first letter of
Libel
• You can be held accountable (libel) if
you:
– Defame someone's character with
malicious intent.
– Defamation of Character
•
•
•
•
Published
TV
Internet (must have Malice - Intentional harm)
Movies - purposely humiliate someone
Examining components
of a film･
• Narrative logic
– How is the story being told?
• Bookend of falling asleep and waking
up
– How does the story begin and end?
Recognizable images (surrealism)
• How your mise en scene comes across ･
See Yourself Dreaming
• Staggered simultaneity's Technique
– Filming when-the story is being told in first person,
but is being shown from a third person perspective
• Watching yourself do something, but out of
body experience.
– You see yourself dreaming -
• Omniscient - God like all seing eye
• Objective Point Of View (POV)
Terms for Fill in the Blank
(on test)
• Slander
– Oral language that creates emotional distress
• Privacy vs.. public to know things
– (press/public's right to report)
• 4th and 5th amendment & 6th amendment
• Silence provides consent
• Trademark is a logo
• Public Domain (PD)
– Public use (written, music)
Film Options
• Experimental Documentary
 ｷFirst person documentary

•



ｷAutobiographical solo performanceｷ
Experimental monologue
ｷVideo confessional
ｷExperimental portraiture
ｷNarcissistic cinema
– Telling stories in first person ﾐ not fictional but
autobiographical
What you will need for
class:
•
•
•
•
•
•
•
•
Open Mind
Patience
Time
Creativity
A camera
A partner
Paperwork
Pencil and paper to take notes
•
Art & Technique of Editing
 ｷTiming ｷRhythm-duration of shots relative to one
another (slow-fast)
 ｷPace- overall duration of sequence
•
Sound
Wild sound – a sound take that does not
match up with any picture take – it’s
independently captured
 ｷ Atmospheric sound
 ｷ Room tone
 ｷ Ambient sound
•
•
Dialogue should rest above all other
sounds
Editing
•
Editing for story order
 ｷOrder of shots can add meaning
 ｷThe order and juxtaposition of shots create
different meanings
 ｷHitchcock – suspense/surprise – order of
information
Editing
• Why do we blink?
– To digest information, the same is true for editing
• Why do we cut?
• Cutting is done to elicit a cognitive response
or emotional response
 ｷ Editing is done to respond to our head and our
hearts
• How does editing handle time?
 ｷ Geographic
– Spatial and temporal relationships
sound
•
•
Sound




•
•
ｷ Pitch
ｷ Timbre
ｷ Velocity
ｷ Amplitude
Light travels faster than sound
 ｷ Fireworks
 ｷ Lightening and thunder
Verisimilitude
• Production sounds
 ｷAlways in post production
 ｷCamera and image are primary
 ｷBad sound can ruin an otherwise good
movie
•
•
Narrative credibility – Verisimilitude
– true to it’s visual and sound – realistic
believable
• EMF222: Film Video Production
• Fall 2007 – Final Exam
• 1.
Explain a common purpose of the Extreme Long Shot or
Wide Shot in a scene.
• Opening establishing shot is used primarily to create the space.
The viewer understands where they are in the setting of the
scene through the use of an extreme long or wide shot.
• 2.
Name one way you can add the perception of depth to
an otherwise 2-dimensional screen/image.
• Background:
•
Colors
• Week 12 – November 14
ｷ
Project #3 updates/equipment review
ｷ
Putting a scene together - continuity workshop
ｷ
Introduce Project #4: interview shoot and edit
(Treatment due: week 14; Project due: Week 16)
ｷ
Pre-production discussion, project #4 (Location
evaluation/releases; production schedule; personal releases;
camera/sound logs/reports).
ｷ
Documentary discussion, visual examples
ｷ
READINGS: Voice and Vision, Chapter 4: Organizing
Cinematic Time and Space
• Week 13 – November 21
•
Thanksgiving holiday – No Class
Treatment
Aquafresh Commercial
•
•
•
•
VisualHercenberg
David
Mark
INT. Savage
City Condo- Day: A 28
Film
year 1old man walks half
Prof
Plow
asleep
into his bathroom to
get ready for work (1 second)
Man picks up his electric
toothbrush and realizes the
riously
asks himself, “What’s this,”
toothpaste is empty. (1 sec)
• Aquafresh Extreme Clean
t closed
foot in
CU - aManwoman’s
spots
unopened
box red high
• Treatment
Aquafresh
Clean
skirt of
and
waist,Extreme
as the
woman grabs
toothpaste and decides to
and
hee
the
Date:
Roll/tape #:
• Camera
Camera: Report Camera operator:
• EMF222
Title/director:
Format:
Scene #
Scene description
•Shot#
take#
start/stop
f-stop
Cast and crew
• Money and financce
• Team Project Reports
• The premise for the short film came about by a
facebook group that informed the Towson students of
the chance to win 10,000 a Mac book pro and have
our commercial shown on television.
•
The dream sequence was tough to film because
we wanted to convey to the audience that this part of
the film was not real. The goal of the film is to
promote good hygiene, and have fun doing it. The
kissing was exciting and challenging to film because
of the awkwardness of making out on camera in front
of people, and challenging to capture a dream.
•
Everything went smoothly throughout the entire
process. The kissing worked out, but the external
•
What is a business?
 ｷ Any activity that seeks to provide goods and
services to others while operating at a profit.
•
What is revenue
 ｷ It is the total amount of money a business
takes in during a given period by selling good and
services.
 ｷ Revenue minus expenses = profit.
•
•
What happens if expenses exceed
revenue?
 ｷ Then there is a loss!
•o
1 way 2 help this loss is 2 reduce expenses
•o
Increase prices (raise revenue) – different
marketing strategy
•
What is an entrepreneur
 ｷ Someone who starts a business
 ｷ Someone who is willing to take risks
 ｷ (Similar to gambling because of the risk – but it is a
calculated risk)
 ｷ (Every business has some sort of risk)
 ｷ (Japanese wants to buy 711)
• Note that I am flexible
– I appreciate a smile
•
•
•
•
•
•
•
Enthusiasm
Abilities
Kindness
Patience
Flexibility
Open minded thoughts
Participation (45% of final grade)
•
What is a nonprofit organization
 ｷ It’s an organization whose goals don’t include
making a personal profit for its owners or
organization… there are no owners that make a
profit, the revenues made go back into the profit,
which in turn provides services to the community. As
a result the government allows them to not have 2
pay taxes and what not because the companies are
already giving back to the communities in a different
more beneficial direct way.
 ｷ Nonprofit organization are Still considered a
Business – they produce goods and services just like
any other business in addition to a social goods –
can afford to reduce their rates.
•
Factors of production
 ｷ Resources needed for a business
o
Land
o
Wealth
o
Labor
o
Capital – machine – tools, and or deliver services
o
Entrepreneurship – ability to have a vision where
an organization needs to be *leadership
•o
Knowledge
•
•
•
•
•
 ｧ Some people believe that knowledge is the most
important factor in creating an organization… you have to
‘know’ your able to compete. Recognizing what is out
there and what is needed.
•
What are demographics? Social
environment
 ｷ Diversity
 ｷ Not any customer is exactly the same.
 ｷ Businesses must fit this diversity by knowing their
‘audiences’
•o
•o
Don’t open up ski center next to old age home.
Know your market
 ｷ People with different age groups
 ｷ Baby boomers get old – More retirement funds
• Butterfly effect – someone sneezes in
Japan and someone in America catches a
cold in their first period class.
4 what’s in economics
•









ｷ What is produced?
ｷ What is the amount produced?
ｷ What is the method of output of distribution
ｷ What is the rate of economic growth
ｷ
ｷ What is made
ｷ How much is made
ｷ How did they make it
ｷ How fast is it being sold?
•
•
Test question: macro
economics – Micro economics
ｷ
Marco – looking @ the economy
as a whole
ｷ
Micro – looks @ the business
itself.
• Capitalism – an economic system in which all or most
of the factors of production and distribution are
privately owned and operated for profit…IT is
Privately own. It is NOT the government making the
decisions. Businesses are privately owned for the
owners to decide how and what they want to do with
their business. No country is purely capitalist.
• Supply and demand
 ｷ In a free market the prices are NOT determined by
the sellers, rather the buyers and sellers negotiating
in the marketplace.
•
• What is Supply?
 ｷ – The quantity of the product. In other words … as
the price goes up they are willing to supply more
products. Amount of supply will increase as the price
increases.
•
What is demand?
 ｷ - When there are a lot of things to buy prices are
going to come down. In realistic terms. Gas prices.
Pipe lines were down, 7 refiners out of business. All
of the sudden price of oil shoots up, has instant
•
What is inflation?
 ｷ The rise and general price of something that slowly
but surely goes up (general rise in prices over a
period of time)
•o
•o
•o
•
A coke bottle
A piece of gum
Petty candy
What is deflation?
 ｷ Prices slowly decreasing over a period of time.
•o
•o
•o
VCR’s
Black and white TV’s
Yeah
•
Businesses cycles. Rising and falling over a
period of time… for a number of reasons. It
happens.
 ｷ An economic boom, people are buying things.
•
•
What is a recession
 ｷ A recession is when two or more consecutive
quarters of decline in the GDP (gross domestic
product)
•
What is a depression
 ｷ A severe recession
• Importing and exporting
• Joint Ventures – 2 companies get
together and decide that together they
are going do built a product – it is a
partnership.
 ｷEx – I pod apple and Motorola combined
their forces and came out with an I pod
phone.
• You all must come together to allow your
visions and collaboration of ideas fuse, thus
creating a your own movie.
•
Ethics – morals and values
ｷ
The battle of Right vs. wrong
• Can something be illegal and
ethical?
• Can something be unethical but legal?
Can something be unethica l but legal?
•
Ethics really start with each individual
person = we all have an idea of what is right
and wrong, religious values, teachers, family,
country, nations, different background and
perspectives.
 ｷ Three ethical questions
•o
Is it legal?
•o
Is it balanced? Right and wrong
•o
How will this make me feel about myself – would
you like to see this in the paper the next day. Positive
negative publicity.
Would you snitch on someone if you knew they stole something from the
company? What if it was your company? What if you just worked for them?
What if it was something small? What if it was a big deal – would you make
it known to someone else? Or is it just none of your business?
Trademark: legally protects a symbol or design.
Can an illegal alien get workers compensation?
What is a patent: document that gives the right for something for 20 years.
You own the idea. If someone does that then they are Infringing on that.
What is a copy write – document that protects creators rights to materials
such as books, articles, photos, music, movies, cartoons etc.
Warranty – a warranty
guarantees that the product
sold will be acceptable for the
purpose for which the buyer
indents to use it.
• Breach of contract – I’ll give you the book
after the class is done… and then looses the
book.
•
•
•
Taxes – purpose (make us miserable)
 ｷ State, local, Federal collects money from the public.
Sources of taxes – income tax, sales tax,
property tax – local and state government
•
Sin Tax* - you buy a 5th of Jack Daniels, or
a pack of ciggs, or gas - sin tax.
•
•
Taxes are not considered penalties – we all
have to give our fair share.
•
•
If you are NOT paying taxes that means
your in trouble
•
Sole Proprietor – Single Owner
Partnership=- 2 or more owners
of a company
•
Corporation – a legal entity that
owns a company
•
•
Sole Proprietor is able to be their own
boss, know their own customers, they must
FILL A NEEED. All the profits are yours. And
there are no special taxes.
•
However,
•
 ｷ Disadvantages – unlimited liability, limited finical
recourse (harder to get money and find support)
difficult to manage the business, you have to get the
work, and once you get it, you have to do it and then
worry about the next sale. No partners to help out
with projects – all work is your responsibility. –
Limited growth, how many projects can you juggle
all at the same time? +
• Has a limited Life span. You die, where does
you business go
•
•
•
Partnerships - can have more than 1
partner, form of business with 2 or more.
General partner, limited partner
Advantages of a partnership – more
financial resources, shared management
longer survival no special taxes.
•
Disadvantages – unlimited liability, you
have to divide the profits
•
Corporation – state chartered legal entity,
with authority to act and have liability
separate from its owners. In other words, it is
a legal entity onto itself. Its so big there are
different sections to it. Stock holders,
employees, owners, etc. corporations has a
board of directors
•
Why do people start up their own
businesses?





ｷ So they can live where and how they like
ｷ They like a challenge
ｷ They want control over their life
ｷ I can do this myself, I can do that better
ｷ Use your abilities to do what you like and make
money doing it.
• 71% of people who start new
businesses are between the ages
of 25-34
• When you’re working for yourself,
average hours are above 50 hours
weekly
•
60 % of businesses die within
the first 6 years.
ｷ
Variety of problems that the
face things from
•o
Manger incompetence
•o
Don’t know how to hire or supervise
employees.
Where can you get money from?
•






ｷ Banks
ｷ Friends
ｷ Loan sharks
ｷ Mortgage company
ｷ Silent partners also known as - *Limited partners
ｷ *Venture capitalist – risk takers who want a piece
of your business
 ｷ Small business administration – personal board of
directors (very helpful resource)
 ｷ Family members
 ｷ Market your product – do your research
•
Planning – creating a vision and setting
organizational goals and objectives.
 ｷ Vision statement of companies – here is where we
want to go
 ｷ Fundamental purposes of corporation
 ｷ I envision this company to go here, and beat this
company in this and then do that with this and that
and yea whatever
 ｷ What are the companies’ goals and accomplishes?
•o
Goals are brought – get AA degree by this and
that date
•o
Objectives – classes I must take to obtain
degree.
•
3 different types of planning
 ｷ Strategic
•o
Broad, long range done by upper management
•o
Selling products to china in 3 years – how do we
do it strategic planning – like a war plan – fast forward
a head of time 2-3 years in advance
•o
How do we adapt, how do we change due to
competition.
•o
Without goals we have no idea of where we want
to be
•o
“Big Picture”
ｷ
Tactical planning
•o
Detailed short term planning
•o
Whose going to do it, how is it going
to get done?
•o
Done by middle managers
•o
“How are we going to get there”
 ｷ Operational
•
•
•
•
•
o
o
o
o
Very short term
Work schedules
Performed by first line managers
This is necessary to meet tactical planning
Next week we want to do this and that,
what do we need to do, how many people,
what’s the schedule, do we have enough raw
material etc.
 ｷ Contingency plans
•o
Back up plans for primary plans.
 ｷ Crisis planning
•o
When the Shit hits the fan
 ｧ What do we do?
•
Decision making – choose between 2 or
more alternatives








ｷ Do I get up
ｷ What do I wear
ｷ Where should I eat today?
ｷ Some steps for making a decision are defining what
the hell the problem is.
ｷ Describe and collect needed information
ｷ Develop alternatives
ｷ Group decision-making – this helps with having
more opinions, some people have knowledge and
insights in various areas that had they not been
involved in the decision making process the decision
could have been drastically different
ｷ Brainstorming, over all input. When people have
•
Organizing
ｷ
•o
•o
•o
Organization chart
Similar to a spider web
Or a family tree
Who is responsible for what
• Mangers need human relation skills – how to
coach, direct and motivate people. – That is
what makes things happen.





ｷ Efficient
ｷ Effective
ｷ Follows up
ｷ As a result gets moved up to supervisor
ｷ Some people with technical skills are bumped up
but have no people skills and then have to boss their
friends around.
•
•
Maslow’s Hierarchy of needs – motivation
arises from filling a need. Human needs –
safety, social, self-esteem, than selfactualization. Each step is dependent on the
one before it.
•
Self-actualization – highest best greatest
potential of yourself – once you reach that
where do you go? Ready to die? At peace with
the world.
•
Hertzberg – what motivates people =
surveyed people







ｷ Here are a list of things – pay
ｷ Sense of achievement
ｷ Interest in work
ｷ Peer and group relations
ｷ Supervisor fair
ｷ Etc
ｷ Recognition increases work performance.
•o
His conclusions were looking and studying
motivating factors.
•o
What motives me?
•o
Hygiene factors – factors that can cause
dissatisfaction
 ｧ Money
•
The marketing Fix or Mix.
ｷ
•o
•o
•o
•o
The 4 P’s
Product – get a solid product
Place – find a solid location
Price – solid target price
Promotion – get a solid raise
•
What is a brand name? Trademark that
name – don’t want to loose it.




ｷ Do you want a cola – or a coke
ｷ Do you want a Kleenex or a facial tissue
ｷ Do you want to copy that or zear-rocks it
ｷ We all prefer the common brand familiar name –
trademark makes a difference – a good name goes a
long way.
•
What is niche
 ｷ Selling a specific kind of product – ex selling state
of the art special end specific kind of stereo sound
systems
 ｷ Think about it – I found my special niche @ school
– aka you found a specific thing of interest to you =
nice niche
• Packaging – what is the Real purpose of
packaging?
 ｷ 1st thing is to protect the item
 ｷ Carry the promotional burden
•
•
•
•
•
•
•
•
•
o
o
o
o
o
o
o
o
o
Colors
Pictures
Updates
Coupons
Name of the company
Warnings
Special Features
Warning
Award winning
 ｷ We shop by the packaging
Brand loyalty
Brand awareness
Perceived quality in brands – your perception is that if you buy a tide with
bleach it will be better than a cortex or giant brand cleaning solution
 Crayons – Crayola
Evian spelled backwards is Naïve
What is promotion?
 An effort by markets to inform and remind people by persuading
them 2 buy their products
o Promotional tools are established to establish a Positive image
about that product
 Adds
 Free samples
 Not personal
 Radio
 TV
 Internet
 Newspaper
 Magazines
 Billboards
 Infomercials
 Business cards
 Direct mail
 Prime time TV – 8-11 national adds
 Drugs
 Wireless
Benefits of advertising are mass exposure – informative.
 Free TV and Radio because the Adds pay for it.
•
What is public relations – PR people listen
to the public and figure out what is wrong or
rightｷ
Bad publicity ruins reputations
 ｷ Firestone tires
 ｷ Bad restaurant
 ｷ Bad news – everyone must know
• Publicizes things.
 ｷ Find the hook.
 ｷ Marketing lets the people know what’s coming
 ｷ Allows the public to prepare
•
Push strategy TQ - ** it is where the
producer uses advertisement, sales promotion,
and everything else to convince retailers to
stock and sale their merchandise. In other
words, apple ipods spends millions of dollars
advertising advertisements, giving them away
etc, and then Bam everyone is buying one.
But if you go to the store and you want and
ipod and the apple store is all out, where you
going to go? The apple industry made people
want, need and have to have this product, put
it on TV, talk about it etc
•
•
Pull strategy – TQ – heavy
advertisements, efforts that are
directed toward consumers so much so
that the consumer requests the
product.
 ｷPharmaceutical products have gone up
because of the demand for the products.
 ｷPeople go behind doctors suggestions
ordering of the TV so they can feel good.
•
Marketing exists when there is
some kind of EXCHANGE
•
ｷ
Politicians – offering their
representation in exchange for Our
vote.
•
What is a nonprofit organization
 ｷ It’s an organization whose goals don’t include
making a personal profit for its owners or
organization… there are no owners that make a
profit, the revenues made go back into the profit,
which in turn provides services to the community. As
a result the government allows them to not have 2
pay taxes and what not because the companies are
already giving back to the communities in a different
more beneficial direct way.
 ｷ Nonprofit organization are Still considered a
Business – they produce goods and services just like
any other business in addition to a social goods –
can afford to reduce their rates.
ｷ
IMPLEMENT the Plan – the
Strategy
ｷ
1) planning
ｷ
2) implement
ｷ
3) good sense of CONTROL
•
Without plan control wont
matter – Need Plan
This is a high
involvement class
High involvement vs. low involvement

High involvement product – house, car, cell phone, education, HIGH
Perceived RISK, more than just financial risk but also a social risk
o Ex - Clothes – high involvement product – shoes – hats –
BEER – you are what beer you drink

Low involvement product – gum, soda, toothpaste
 ｷThe key is you will NEVER be satisfied with
your needs – Always Want More.
 ｷHow does this relate to multimedia??>
•o
TQ - Security and Physiological are the lower
order needs
•o
Actualization, esteem and love and
belonging are Higher order needs
ｧ These higher order needs are marketing
motivating strategies why?
�
They sell people esteem and
belongingness as opposed to selling security
•
Personality
 ｷ Products you buy are a reflection of what you think
you are or what you want to be
•o
Products have personalities – people who buy
that product have similar personalities that they can
identify with the product that their buying
– Ideal Self Concept
•o
What they want to be
– Actual Self Concept
•o
Who they actually are
 ｷ Freudian’s theories of personality
•o
Bring out repression through various symbols –
water – horses – cigars etc
Importance of Sound
•
You can help a good
performance, but you can’t create
a good performance, & you can’t
make bad sound, sound good”
Project Requirements
•
•
•
•
•
•
•
•
•
Fade in fade out
3 title credits
1 l cut - stripped audio
3 FX (slow motion, freeze frame,
flop, etc)
5 lightning’s (gamma correction and
Editing
•
Fidelity – how true a sound is to
the action or it’s source
ｷ
A cat is a cat.
– Beheading sounds like chop of big
paper cut
•
•
Car in the distance - sound
Accuracy
Sound
• Diegetic and Non diegetic
•
Diegetic – sounds found within the
story space
 ｷOn screen
 ｷ&
 ｷOff screen
•
Non Diegetic – sounds found outside
the story space – background etc
Story
•
To help forward an action
sequence
ｷ
ｷ
ｷ
ｷ
Character identification
Excitation
Conflict
Intensification
Shots
•
Identification
 ｷAs already examined – CU, POV’s eye line
gaze, camera angles, focal length
•
Excitation
 ｷThe act of exciting someone
 ｷMovement within shots: by people/things
or camera lens moves
 ｷMoving shots are visually and viscerally
more exciting when combined with POV’s
increase excitement even more
Editing
•
Conflict
 ｷParallel or cross-cutting of
hero/villain/locations
•
Intensification
 ｷVarying shot length (duration), usually
shortening
 ｷAlso slow motion (John Woo), Bellet time
(matrix, Sound/music)
• Feel the action – heart pounding –
sweaty palms
MOOD
1) Spontaneous Energy

Moves in an unexpected way – flow of consciousness – pattern and
style
2) Randomness

Images don’t go together in a casual way, energy through
randomness – excitement – NOT Logical –
3) Discontinuity
 Non Linear – A, F, C, D, B, G, E
4) Emotion/Mood

Not psychology – more an emotion or mood, feeling generated by
cutting the images together. Logical, not logical – It’s about the
Effect! “I really want to go there, or buy this or that” They are
affecting us emotionally – creating a mood about a product or
location.

5) Graphics/Text
 Graphical images moving on the screen – Text
8 traits to filmmaking
8 Traits or 8 Techniques
 1) Music
o Music is driving force behind the editing
 2) Compression






o Acceleration - rapid cutting – increased rhythm
3) Form over Content
o Mood based pieces with heavy use of for middle and
background creating very complex dense arrangement of
things, putting graphical form over the content to help guide
the story – Done all over Hollywood
4) Jump Cutting
o See past notes
5) Time & Space
o Obliterate Time and space – Continuous space and continuous
time, now you can rupture time, rupture space, doesn’t
matter
6) Greater emphasis on close ups – not spatially relevant – we
don’t know where we are, we get a feeling where we are.
7) Foreground
8) Reflexivity – Medi-Cinema – Lumiere Brothers camera man in
films– Media is aware of itself within the media – marketing itself
Editing
•
Split Screen effect – why used more
readily these days?
 ｷBecause of the internet/laptop window viewer with the multiple options to look
where you want – 2 monitors etc
•o
Two frames into one single frame
•o
Multiple frames into one single frame
•o
Talking about how you feel in one frame –
and seeing these images in another window –
emotional quality – doesn’t follow the linear, not
plot of character continuity – but rather do all of
that and convey a feeling attached to the scripts.
Walter Murch **
 ｷApocalypse now ｷIncredible writer and
editor
 ｷStarted off as a sound designer
 ｷThe most is the least – Less is more
 ｷSomething from nothing
– An ideal cut:
•o
•o
Advances the story
Occurs in the rhythmically right moment
Walter Murch continued
–
–
–
–
–
–
Emotion (51%)
Story (23%)
Rhythm (10%)
Eye-trace of OVP (7%)
Planarity or graphical (5%)
3-D space and action (4%)
•o
Emotion is worth more than all because it is
that important
This Class Aims:
This class will help you develop your
own technique, craft and art in the field of
film.
•
Technique
•
 ｷHow to use editing equipment, how to film,
how to write
•
Craft
 ｷThe skillful application of the laws and rules
that govern the transition from one shot to the
other
•
Art
 ｷHow shots interact to tell a story, create
tension, provide rhythm, suggest themes and
develop characters
Why do we blink?
•
***People blink to suggest
ordering of thoughts, edit
according to blinks***
ｷ
“Mental swallowing”
5 goals of editing
•
5 goals
ｷ
ｷ
ｷ
ｷ
ｷ
Seamless invincibility
Verisimilitude
OVP
Narrative clarity
`Character identification
Linear and Non
linear
•
Linear
 ｷ Cause and effect plot
 ｷ Single hero/single
antagonist
 ｷ Goal directed
 ｷ Resolution oriented
 ｷ Predictable and
satisfying
•
Non Linear
 ｷRandom
 ｷMultiple
characters
 ｷIntuitive
 ｷNo resolution
 ｷUnpredictable
and surprising
Extra Credit Questions
•
What was the most popular situation
comedy in the 1950’s
 ｷI Love Lucy
•
Sesame street is produced by PBS
 ｷFalse – produced by Children’s Television
workshop not public broadcasting
•
24) 2 most popular sitcoms of
the 1980’s
ｷ
ｷ
•
Cheers
Cosby Show
25) Most popular show of the
1990’s
• Seinfeld
Computer Bonus
Question
What was the first browser

Netscape


Mosaic
Internet explorer

Fox fire
o Answer is Mosaic
Coroporations
•
8 Conglomerates – Mega
Corporations = Dominating All








ｷTime Warner
ｷDisney
ｷViacom
ｷComcast
ｷSony
ｷNews court
ｷNBC Universal
ｷClear Channel
TV
• Reality shows – dominant form today –
like westerns in the 60’s
 ｷGrowth of the reality shows is greater than
ever – mainly on cable
 ｷBegan in 2000 with survivor
 ｷNetworks love them because its easy and
cheap to produce – and they make A lot of
money on them
 ｷDuplication of the European shows ideas
have been a big success
Movies
• Movies*
 ｷHuge part of people’s lives 1950-1968
Loaded with movies due to the 40 year old
movies locked up that people had to catch
up on
 ｷBy 1968 – networks developed their own
movies – made for TV movies
 ｷVideo on demand – downloaded from the
Internet – find articles on Movie
downloading via web. – can it survive in a
digital era?
TV
•
Talk shows
 ｷTalk is important in radio – almost
exclusively in AM radio
 ｷJudge Judy
 ｷOpera
 ｷJenny Jones
 ｷJerry Springer
 ｷVery inexpensive to shoot – fill up time
slots for a long period of time
TV
• Game shows and Quiz shows
 ｷGame shows Originated on radio and then
became quiz shows
 ｷMade the transition from radio to TV
successfully
 ｷGreat quiz show scandal – quizzed
disappeared
 ｷGame show – contestants going against
each other for the prize
 ｷ#1 game show – Wheel of Fortune! Not
price is right
 ｷ#2 all time best game show – Jeopardy
 ｷDeal or No Deal is imported from England
TV
•
Music (page 263_)
 ｷRadio first
 ｷ20 years of country music dominating the
radio waves
 ｷMTV – music video – Have to love the
music video
 ｷImagination to music presentation
 ｷRecord business has found a leak in their
system – internet – stop the bleeding –
stop downloading music
MEDIA
News
•




ｷDefined as what the people want to know
ｷWhat the people need to know
ｷFront page is what people need to know
ｷNews has evolved into what the people
Want – not what they need to know
ｷ
Media continued
 Sources of news for media –
•o
•o
•o
•o
•o




full time reporters
stringers
wired sources - internet etc
other competitors
amateur video footage – 911
ｷ“If it bleeds it leads”
ｷBlogs – may or may not be accurate
ｷPress releases - not always all the truth
ｷInternet – big on news for Americans
TV
•
Documentaries
 ｷCoverage in depth of a single subject –
holocaust style
 ｷToday more shortened and less deep
approach to documentaries
 ｷFrontline
 ｷPublic news etc
•
•
Religious programs
 ｷBeen around since beginning of radio
 ｷSatellite many religious channels
 ｷGospel music
TV
•
commercial TV – children’s
programming
 ｷbypassing mom and dad – target audience
– children
 ｷResult of advertisers could reach children
by dodging or bypassing mom and dad
 ｷLater the FCC said you cant just sneak this
to my children
 ｷACT – Action for children’s TV – movement
– protesting commercial program actions –
issued guidelines and expectations for
children’s programming to be more
educational
Terms
•
•
•
•
Difference between ratings/share
rating – get a percentage with
homes with TV’s
 ｷUniverse – home w/ TV (not homes with
TV sets ON)
•
•
Share – is a percentage of homes
with their TV sets ON – watching your
program
Composition
•
Geography is the study of the
distributions and interrelationships of
Earth phenomena.




ｷWhat is it?
ｷWhy is it there?
ｷWhat is the significance of it being there?
ｷWhat is a geographers approach _____
What makes a good
scene
•
•
•
•
•
Element of surprise
Element of Movement
Color or contrast effects
Size of the stimulus
Unusual Sounds
•
stages of change!
 ｷPre contemplation
•o
•o
I don’t know
Don’t care
 ｷContemplation
•o
I think I’m going to work out more and get
in shape
 ｷPreparation
•o
•o
This is what I have to do to get in shape
This is my plan of action
 ｷAction
•o
Here we go
 ｷMaintenance
•
WHAT IS INFORMATION
PROCESSING?
ｷ
•o
•o
•o
Perception:
exposure—
attention—
comprehension—
– what is a great risk to you?
• Sky diving??
• Bungee jumping
• Drinking while driving
• Eating a raw hamburger
• Drinking and Driving
• Drugs
• ETC
violence is broken
into 3 categories
 ｷmedia violence
•o
children acting out what they see in their
video games, movies, TV etc.
 ｷFamily violence
•o
•o
Abusive families
Neglect
ｧ Report any burses to social services or u can
loose your job
 ｷCommunity violence
•o
Bad, rough neighborhood
•o
The violence children see where they live –
drug deals, gangs, murders etc.
Pro’s of the Modern
Media
•
•
•
•
•
•
•
•
Pro’s of the Modern Media
1) Timely – up to the minute
2) Edited – filtered by competent
professionals
3) Balanced
4) Multiple outlets/sources – creates
competition
5) Easily accessible
6) Public service announcements –
“pedophile on the loose”
7) Informing the public
Cons of the Modern
Media
•
•
•
•
•
•
•
•
•
Cons of the Modern Media
1) Political Bias
2) Opinionated
3) Speed – inaccuracy
4) Focus on the negative “If it bleeds it
leads”
5) Censorship
6) Rating system
7) Media Saturation – ‘start a Blog’
8) Invasion of Privacy
•
•
•
•
•
•
•
Pros of Newspaper Reporters
1) Initiative
2) Interviewing
3) Voice to the public
4) Rally public support
5) Good writer - Grammar
6) Style – knowing when to you the
right word in the right place
• 7) Time Management
• 8) Honesty
newsworthiness
•
What are some of the qualities of
newsworthiness









ｷEffects large groups of people
ｷHow close it is 2 home
ｷUnknown unusual
ｷImpact
ｷConflict
ｷControversy
ｷTimeliness
ｷProminence
ｷCentral character – major athlete or
politician
Terms
Avoid jargon – technical
language – explain those technical
terms.
•
Avoid slang and euphemisms
•
ｷ
ｷ
Not the sharpest knife in the jar
He’s not playing with a full deck
3 phases of Film
Making
•
Pre production
 ｷplanning – thought, think and plan
•
Production
 ｷActually shoot – Begin filming
•
Post production
 ｷMovie was filmed – now its time to EDIT
•
•
•
•
•
Concept: student fails a course and
goes to every college up and down the
west coast to retake the class. – their
adventure in their different schools
Theme: central idea- storyline
Plot & Performance – stories and
stars
Moral themes –
teach you how to live
your
life
 ｷ Live life to the fullest









•
ｷNo regrets
ｷMonogamy is the best way to live ones life
ｷSelf sacrifice
ｷHonor above all
ｷCorruption of power
ｷThe masks we where
ｷIdentity (within culture)
ｷMan against nature (perfect storm)
ｷDeath, resurrection, redemption
Conceptual themes – a way of
seeing the world
Story
•
Dramatic action – how to Open –
conflict – resolution (close)
 ｷOpening = hook – similar to a beginning of
a roller coaster
 ｷClosing – Audience may not like the
ending.
•o
Wrong two people get together
•o
Ending doesn’t make sense
•o
Logical closure to plot – not something
unfathomable
•o
Plausible surprise ending
•
4 organizing parameters
 ｷrange
•o
Duration – where to start and stop
 ｷperspective
•o
restricted Omnitiant
 ｷExposition
•o
•o
Representational
Presentational
 ｷOrder
•o
•o
Linear
Non linear
• Format for film begins with Screen
writer – able to use the film lingo or
language
 ｷSomeone who understands that what they
are writing is not going to flat – or two
dimensional – it’s going to be 3D and in
Motion – similar to a playwright
 ｷArchitect develops a blue print –
screenwriter creates direction for action
•o
•o
Describes character
Dialogue for the actors
ｧ But NOT the movement of the camera
 ｷIn pharmacy the pharmacist is the director
Story
 Develop a story – which evolves into the W
 ) Develop a treatment
•o
Next step up from idea is a treatment
•o
Treatment is written in present tense –
similar to a short story
•o
Works out story line – include who the
characters are – 10 points on handout – explain A
to E
•o
Tell the whole story – see gaps and where
the problems are.
• Minor if any dialogue
Story
 ｷ3) Develop a screenplay
•o
blueprint of the film
•o
difference between screenplay and a
treatment is the length
•o
includes all dialogue and some character
points – know who to cast etc.
•o
every line of dialogue must do 4 things
ｧ 1) advance the story
ｧ 2) develop character
�
In relationships – or reinforce something
ｧ 3) Have an effect (cause and effect)
�
either actors or audience etc
ｧ 4) Must Ring True – for the character
�
Ex Star Wars C 3p0
Jobs
•
Producer
 ｷBudget
•o
Have budget
ｧ Spend what I have (250)
•o
Want Budget
ｧ Want to make a $1500 film (have 250 – need
$1,250)
 ｷProducers job – manage the money
•o
Find the money
•o
Once the money is found – manage the
money – so the expenses don’t go beyond the
budget
•o
Producer also Distributes the movie
ｧ Film festivals
ｧ Theaters etc
Story
ｷ
what are the 3 ways of
visualizing a story?
•o
1) Creating space
•o
2) Filling the space
•o
3) Conveying time Of what’s
happening within that space
Terms
ｷ
what does a DP do?
•o
Director of Photography – in charge
of the “the shot”
Bonus Question
ｷ
What is the standard height,
length of the screen?>Aspect ratio –
what does it relate 2?
•o
•o
A) 16:9
B) The frame
Test Question
ｷ
) List 4 ways to move the
camera?
•o
Tilt, trucking, hand held, panning
Extra Credit Question
ｷ
what are the 6 decisions when
creating a shot?
•o
•o
•o
•o
•o
•o
1)
2)
3)
4)
5)
6)
size
type
angle
movement
perspective
depth
Production
�
Perspective
ｷ
similar to narrative – whose point of
view are we watching from?
»o
First person or Subjective perspective
»o
98% of the time audience is watching
the action
Lens
�
Depth (Establishing Shot)
ｷ
2 dimensional – but the idea is to
make it look deep.
ｷ
Shading – light perspective –
proportion
ｷ
Depth of field
»o
Depth of field is, “The degree to
which objects composed in the frame
placed closest and furthest from the
camera are kept in focus”
Lens
ｧ
What is in focus – background, middle
ground, foreground
�
Short or shallow depth of field or shallow
or short focus
�
Isolation in a crowd
�
One thing in focus the rest is not.
�
Deep focus – Everything is in focus
�
1) Focal Length aperture
�
provides a field of view identified in Mila
meters – Standard is 50mm. Vs. 28 mm lens
which widens the field of view. 100 mm lens
narrows field of view
�
2) 100 mm allows for a shallow depth of
field
Lens
»o
Deep Focus
ｧ
Lens
ｧ
28 MM (wide angle) (Short Focal Length
lens)
ｧ
Aperture
ｧ
Amount of Light Entering Lens
ｧ
F/stop
ｧ
F/16 – lets in small amount of light
ｧ
F/1.8 – Let in lots of light (dark candle lit
setting)
» *Longer the distance between subject and
character the more likely you are to have deep
focus
ｧ
10 feet from subject – chances are
everything will be in focus
Lens
ｧ
Rack Focusing or Pull focus
ｧ
Change the focus while filming –
goes from Loretta to the teacher back and
forth – moves focus ring to
Questions
• What is Look Space
• What is Head Room?
Mese En Scene
•o
Mise En Scene (entities, which fill the
phrame)
ｧ
Production design
�
grass
�
hair
�
sticks
�
grass
�
location – scenery
�
props
�
billboards
�
wagon
�
horses
�
performance (movement)
�
wardrobe (costumes)
�
make up
�
special effect (SPX)
Lighting
ｷ
•o
Light
Making movies is filming with lights
ｧ Aluminates
ｧ Bouncing light
ｧ Artistry of cinematographer
�
Cinematographer does 2 things
ｷ
Create space
ｷ
& then Light that space
4 general qualities
of Light
ｧ 4 general qualities of Light – FIT-D
�
1) intensity
 ｷ
how bright or how dim it is On the Screen
�
2) Diffusion of light
 ｷ
haze, softer light, like a morning fog
�
3) Focus light
 ｷ
aim @ something full blast – like a spot
light – creating a shadow
�
4) Type
 ｷ
1) Natural light - sunlight
 ｷ
2) Existing light or Practical Light
 ｷ
3) Artificial light – lights that we plug in
3 control issues
when dealing with
Light
– 3 control issues when dealing with Light
�
1) Position
 ｷ
Where do you want the lights?
 ｷ
3 Point Lighting*
»o
1st light put down is the Key Light
ｧ
Key light is the main, strongest, high
elimination lighting.
ｧ
3x as strong as the fill light
»o
2nd Fill Light
ｧ
Molds and fills the light provided by the
Key light – where the fill light is depends on
the effect desired by the director
»o
3rd Back light
ｧ
background behind subject and creates a
halo around the head, which Separates the
subject from the background
Optional Extra Credit
Assignment
• Bonus 10 points - 1 complete song
depicting images of preparing for battle!
– War
– Game
– Outside
• Get creative
light
•o
Indoor light for Film is 3200 Degrees
Kelvin (temp)
ｧ Appears orangey
ｧ Also called – Tungsten
•o
Outside Film (mid day medium
cloudy sort of day – 5500 Kelvin (temp)
ｧ Appears bluish green
White Balancing
•
•
•
: film is colored balanced, light is
colored balanced – need gel to balance
between outdoor and indoor.
Point for Video: zoom all the way –
white balance button/ hold white piece
of paper to camera lens– chemical
activity inside the camera and Bam all
colors are true to their color.
JOBS
•
Cinematographer’s name who
sets up the lights – chief
electrician known as The Gaffer.
ｷ
The Best Boy is the gaffers #1
assistant. – 4man. Union Job.
•o
Must have extension cords and extra
bulbs for lighting - Always
Jobs
• Grip – moves things on set
 ｷCamera grip – move dolly – move heavy
stuff – move lights – move stuff around on
set.
•o
Grips assistant is the Key Grip – union
position
ｧ Gaffer or Duct Tape on them @ all time!
�
“sticks to anything, its gr8”
sound
•
•
Sound
Sound can be recorded either
before the film, during the filming
or after the filming is finished
3 kinds of sounds
in movies
•
3 kinds of sounds in movies
ｷ
•o
1) Speech
Dialogue between characters
ｧ Typically recorded during filming
•o
Narrator– or Voice Over
3 kinds of sounds
in movies
 ｷ2) Music
•o
Score – Orchestra – rock music – any type
that tends to be like the opening music for star
wars or catch me if you can etc
•o
It sets the tone for the Film
•o
It also Leit Motif
ｧ Plays off the score – links narrative – defines
character, sets mood – reinforces the score
3 kinds of sounds
in movies
 ｷ) Sound Effects
•o
•o
•o
•o
Foot steps - physical sound effect
Gun shots
Nature
Splat, bam, whiz – style sound effects
ｷ
Ambient – bodies together in a space
– sound of room and things going on within
it – invisible line on sound tracks
•o
All natural – room tone – where you are –
Still
•o
(enriches all the other sounds) –
RAW/Texture
Sound Editors job
• One must Mix various sounds together
so that they match the film on a sound
board mixing program or sound track.
 ｷMixed and matched with images –
 ｷChange sound levels.
 ｷMake sure all sounds are recorded
separately.
•o
Match fire with fire
ｧ Match intensity of fire with intensity of visual
ADR
ｷ
Post Production - ADR – *TQ_
Automatic Dialogue Replacement
•o
Mix and Match Music and Sound
Effects
•o
Synchronized system
•o
Do lines again into microphone
Sound
•
2 crews that manage sound effects
 ｷ1) special effect craft – Nature Sounds –
thunder – rain falling – Lightening –
machines – gun shots – windows breaking
 ｷ2) Foley– more human kind of sound
effects – footsteps, walking across various
types of floors, industrial floor, wood, steal,
tile, kissing sounds, smacking
Sound
• Motivated Sound – intense scene –
Spider man II – music gets louder
‘
What are movies
based on now a day?
ｷ











Novels
ｷCult of celebrities
ｷFantasy
ｷDemocracy
ｷPop culture references
ｷLack of silence
ｷLess subtitle
ｷReliance on special effects
ｷCommercial
ｷSequels
ｷSoundtrack
ｷNegative topics –controversial
• Montage was brought by Soviets.
Movies had lots of editing
• chopped up and edited in various ways.
• It was rapid rhythmic cutting together
of shots to create a reaction in the
audience.
• Shots can directly or indirectly connect.
Homework
• List 5 Reasons Why or Why Not You
Should Study Film.
Homework
• List Two or More Reasons How to study
film.
Homework
• Write a 1 page paper on the effects war
has on the media, economy and films.
Film Noir
• Some common themes in film noir are
•
Water, nature, time, whether.
•
• Three phases of film noir are
•
1) Wartime period
•
2) Post war realistic period from
1945 until 1949.
•
3) Psychotic action and suicidal
impulse from 1949 until 1953.
Film Noir Continued
• Overall, film fans like film noir
because of the unique styles it
offers and realistic nature to them.
• It is artistic, abstract and
imaginative.
• It gives the viewer a chance to let
their mind roam free and dream.
The Production Code
 ｷThe 12 main headings in the code were
•o
Crimes against the law
•o
Intercourse
•o
Vulgarity – rude actions etc nonverbal
gestures
•o
Obscenity – profanity
•o
Costume- women's skin- how they dressed
•o
Dances
•o
Religion
•o
Location
•o
Titles
Conflicts
Conflicts of morals
Conflicts of religion
Conflicts of how to live and survive
Conflicts or how to die
Conflicts of decisions to make
Conflicts of who to be in charge and
have the power
•
Conflicts of how to pass the time
•
Conflicts of who to trust
•
Conflicts of whose team to join
•
•
•
•
•
•
Production Continued
•
•
PRODUCTION CODE
What are some of the underlying
messages embedded in this code:
 ｷIt was very conservative and wanted to
protect what society should be like
 ｷMore people would come here because it
made America look good to immigrants
 ｷIdea of conformity-contradicktory
Film Theory 3
• Another film theory is known as post modernism,
• Post Modernism believes that there are no
absolutes.
• This theory blurs movies so that the narrative is out
of order.
• The movie could begin at the end, and the middle
could be the beginning, and the actual ending could
be something that ties everything together.
Film Theory 2
1) Semi otic is another fil m theory that states that everything on the set and in the
movie has a hidden meaning behind it. For example (under this theory) an
empty water bott le in a classroom could represent a personΥs thirst for
knowledge.
Homework
• Visit some of the websites I have shown
today in class and study them. Learn from
them. Then write a 1 page paper about the
following:
• Which site did you find the most helpful?
• What did the site offer in terms of layout,
clarity, dynamics, overall composition?
What is editing to me?
•
•
•
•
•
•
Illusory reality
Art of eliminating that, which is not needed
Process of legos,bricks and martor
Creating vision
Organizing good parts
Selection of layering and ordering image and
sound to create a the illusion of reality
When pigs fly
Learn to
Balance Your
Life.
Work your craft and build
your skills to earn a
living for yourself.
Order of operations for
Editing
• 1) Capture footage
• 2) Then Log and ordering clips
• 3) Get familiar with material ﾐ Watch, then re-watch
• 4) Begin the organic process of responding to
material and making the necessary changes
• 5) Create the rough cut
• 6) Reassemble the rough cut until it becomes a final
product
• 7) Burn the final product onto a Verbatim DVD in
IDVD with scene selection.
• 8) Label and package the DVD
Is the
glass
half
empty
or
full?
Find
Love
Perception
Follow
Your
Path
• Never Stop Learning
• Don’t forget
how small we
actually are.
Make
the
stories
you
read
leap off
the
page
Listen to
your
elders.
They are
wise with
experience.
Don’t Come Late TO
Class
Anyone can do it.
What stands out?