Revlon and L'Oréal
Web Presence and Social
Marketing
Kelly Stapleton
Theodore Gournelos
Intro Communication Studies
Case Study
REVLON
 Founded in 1932, by Charles & Joseph Revson, along with chemist,
Charles Lachman. (where the “L” in REVLON comes from)
 Mission Statement- Establish Revlon as the most innovative beauty
company in the world
 Revlon’s Vision- Offer beauty solutions to make people attractive and
feel beautiful
Case Study
Stakeholders
 Customers- Target, Walmart,
Walgreens,etc.
 Consumers-people who use the products
 Employees
 Manufacturing company
 Company owners
Stockholders
 Fidelity Capital & Income
 Vanguard
REVLON
Treatment of Issues
REVLON
Revlon Cares about Social Responsibility
 Safety- Products are high-quality and always tested
 Social- Making women feel more beautiful through cosmetics and
philanthropic efforts. (i.e. The Annual Revlon Walk For Women, The
Revlon/UCLA Women’s Cancer Research Program, etc.)
 Ethical-Global Code of Business Conduct
 Environmental- Use of sustainable ingredients and reducing
environmental impact of operations
REVLON CARES
• Since 1990, Revlon has helped raise over $75 million
toward women's health organizations.
“The best part of being part of Revlon
is all that they have done for breast
cancer awareness and research.”
Emma Stone
Revlon Global Brand Ambassador
Case Study
 Young chemist, Eugene Schuelle, founded L'Oréal in
1909.
 Began with hair dyes that he formulated, manufactured
and sold to Parisian hairdressers
 Mission Statement: to provide the best in cosmetic
innovations to women and men around the world with
respect for their diversity.
L'ORÉAL
Case Study
L'ORÉAL
Stakeholders
 Customers
 Consumers
 Employees
 Representatives
Issues Involved
 environmental and social responsibility
 L'Oréal held stakeholder forums around the world to
address the following forums:
-responsible sourcing
-biodiversity
-diversity and equal opportunity policy
-responsible communication
-energy and climate change
“ Together we
will make
beauty
sustainable.
Together we
will make
sustainability
beautiful. ”
Case Study
L'ORÉAL
L’Oréal Paris celebrates 10 years of honoring extraordinary
women making a beautiful difference. Nominate an
inspiring woman who is selflessly creating change in her
community to be one of this year's Women of Worth.
L'Oréal Celebrates Women
How it works.
Each year, L’Oréal Paris awards 10 exceptional women with
$10,000 to support their efforts to serve their communities.
• L'Oréal takes pride in the type of women
that change the world so they want to
reward them.
Literature Review
1.
REVLON & L'ORÉAL
REVLON; REVLON Introduces Global Brand Re-launch and Declares "LOVE IS ON"
Chemicals & Chemistry Business (Dec 5, 2014): 177.
- Helps explain Revlon’s global marketing campaign and showcases the re-launch of their brand focusing on spreading love.
2.
Entertainment Industry Foundation; Revlon Global Brand Ambassadors Halle Berry, Emma Stone and Olivia Wilde to Host the
2012 Entertainment Industry Foundation Revlon Run/Walk for Women Defense & Aerospace Week (Apr 4, 2012): 77.
- Explains the philanthropic efforts
3.
L'Oréal outlines 2020 sustainability goals. O’Reilly, Lara. Marketing Week (Oct 24, 2013)
-Outlines sustainability goals for the future for L'Oréal
4. L'Oreal Financial Times [London (UK)] 30 Aug 2012: 12.
-Describes the company’s vision.
Method of Analysis
REVLON & L'ORÉAL
Analyzing both Revlon’s and L'Oréal’s website/social media
Sample studied
 Official Websites
 Facebook
How?
 Analyzing the entire website
 Analyzing posts and comments left from consumers
as well as the amount of likes of the page
Results
REVLON & L'ORÉAL
 How the organizations market themselves as
a whole
 How they pay it forward
 Social responsibility
 The type of women that embodies each
brand
Discussion
REVLON & L'ORÉAL
 Discovered the mission behind both
organizations
 How each brand has an image to obtain
 How each organization markets more than
just selling products
Ways to expand research:
Survey women on their satisfaction/opinion of
each organization