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where games and brands meet
About Volume11
We're shaking things up by providing brands with unique and meaningful ways to
integrate their messages into highly interactive gaming and social communities. Whether
you are looking to raise brand awareness, drive traffic, or increase ROI, our platform is
designed to make it happen. The Volume11 AMPlify solution tracks granular engagement
metrics and offers real-time optimization solutions to ensure maximum efficiency of your
media dollars and wicked campaign success.
Volume11
targeted ads
see healthy
organic lift
over control
Featured Brands
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Verticals Served
Automotive | Entertainment | Food & Beverage
Finance | Health & Beauty | Insurance | Nonprofit
Retail | Software | Technology | Telecom | Travel
Why Volume11?
- Engage a monthly unique audience of 55M+ on Premium gaming sites
- Gain access to an instant steady flow of targeted consumers
- Control where your brand is showcased with full transparency and brand safety
- Increase audience engagement and brand affinity within interactive content
- Maintain a highly granular performance control with Cost Per View
- Meaningfully engage users without forced views or pre-rolls
Based in Austin, with offices in San Francisco and Los Angeles, Volume11 provides unsurpassed measurability
for your advertising dollars, and laser-like focus on highly engaged communities.
Natalie Alfers
v11media.com
v11media
v11media
Director, Sales Volume11
natalie@v11media.com
v11media
v11media
where games and brands meet
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Objective
Revlon’s GROW Luscious mascara campaign features a stunning Jessica Biel
teaming up with star musician Pharell. Revlon aimed the campaign at 20-26 female
segment to build mindshare for the new branded product using hip music and a custom
created music video. Aware of social gaming’s increasing influence on their target market,
Revlon’s brand managers apportioned a large part of the advertising budget to distribution
on social gaming sites to raise mindshare and organic lift on YouTube.
Solution and Impact
Revlon leveraged Volume11’s AMPlify solution as part of a multichannel, one week
concentrated push. Revlon opted for non-incentivized video targeted at casual players
primed for sharing, appealing to their interest in new music video content. The result was
not only viral spread but wildfire-like spread among influential music bloggers.
Duration: 1 Week
Google: #1 Search Result
Total Views: 490,000
Organic Lift: 200,000
Completion: 59.4 percent
Views Per Share: 4
Sustained Lift
Revlon continues to engage a monthly unique audience of 55M+ targeted viewers on
premium gaming sites, retains a steady flow of share-happy viewers, and maintains highly
atomic performance control.
Based in Austin, with offices in San Francisco and Los Angeles, Volume11 provides unsurpassed measurability
for your advertising dollars, and laser-like focus on highly engaged communities.
Natalie Alfers
v11media.com
v11media
v11media
Director, Sales Volume11
natalie@v11media.com
v11media
v11media