Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Table of Contents
Overview
Registered Attendees
Mark Knall Presentation Graphic
Fred Best RPC Presentation Graphic
The Value Engine Graphic
Jane Reifert Incredible Adventures Presentation Graphic
A Space Market Place Graphic
Industry Advisory Group
Information Exchange
Position Statement
Pathfinder Project
Marketing the Pathfinder Project
Marketing
Commercial Enterprise Options
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Human Life Support / Habitats / Advanced Materials
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Spacecraft Systems
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Imaging and Communications
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Power and Propulsion
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
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Overview
On May 16-18, 2006, representatives from NASA, the
Research Partnership Centers, the space industry, and
the investment community gathered at the Ames
Research Center at Moffet Field to explore the future of
space commercialization. This forum was the next in a
series of workshops focused on how to encourage the
development of a space industry.
The focus of this workshop was how to leverage the
technology portfolios and proven research capabilities
of the RPC's. The workshop began with a series of
presentations by Mark Nall and Frank Best on the
history of the RPC's and a sampling of the technologies
that the RPC's have developed. Participants then
worked through a series of assignments in small teams
to define the demand, supply and investment needs in
several different focus areas and then identify and
develop several investment opportunities in each area.
In the final round of work, teams developed a Project
Pathfinder plan, marketing ideas for the project, ideas
for promoting the space commercialization opportunity
and recommendations for an industry advisory group.
This document contains a high level summary of the
work completed by the participants at this forum.
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Registered Attendees
David Anderman
Larry DeLucas
Anthony Heÿenga
Beth McKnight
Hans Schnettler
UAB
University of Colorado
Research Partnership Ctrs. & SpaceClass
Lockheed Martin Space Exploration
Woody Anderson
Alan DeLuna
Michael Hicks
Gene Meyers
NASA MSFC
United Space Alliance
Lockheed Martin Advanced Tech. Ctr
Space Island Group
Andrea Seastrand
Hugh Arif
Mita Desai
Esther Hill
Brian Mitchell
Cisco Systems, Inc.
NASA
Lockheed Martin/ NASA ARC
NASA/MSFC
Jim Baker
Mary Lynne Dittmar
John Hines
Todd Mosher
Spacehab, Inc.
Dittmar Associates, Inc.
NASA ARC
Lockheed Martin Space Systems
James Benson
Dr. Marilyn Dudley-Flores
Steve Hing
Gerry Murphy
Space Dev
OPS-Alaska
NASA ARC
DesignNet Engineering
Fred Best
Arthur Dula
Chris Hoeft
Mark Nall
Center for Space Power
Attorney At Law
Andrews Space
NASA MSFC
Dallas Bienhoff
Paul Eckert
Gary C Hudson
Mary Napier
Boeing
Boeing Company - Space Exploration
AirLaunch LLC
N/A
Brad Blair
Edward Ellegood
Bill Hulsey
CSM-CSR
State of Florida
Hulsey IP Lawyers, P.C.
Gene Scout
Dave Boyle
Mike Finney
Kathleen Imhoff
Spacecraft Techn. Center
Finney Capital
Pacific BioFacilities
Henry Brandhorst
Orin F Flask
Gary Jahns
Space Research Institute
GlobeOne Sourcing & Fulfillment Svcs.
NASA ARC
Dave Brandt
Thomas Gangale
Amaresh Kollipara
Lockheed Martin
OPS-Alaska & San Francisco St. Univ.
Space Venturing Forum
Rita Briggs
Rachel Garces
Roger Lenard
Lockheed Martin
NASA MSFC
SNL
Geoff Brown
Bev Girten
Henry Leon
Ontologent / M2Mi
NASA ARC
Create Tech Village Corp.
Joe Carroll
William Glenn
Dr. David Livingston
Tether Applications, Inc.
NASA Imaging Tech. Ctr. at FL Atlantic Univ.
The Space Show
Malcom Carter
Francine Gordon
Chris Maese
Space Island Group
F Gordon Group
NASA ARC
Sean Casey
James Gordon
Richard Mains
USRA
N/A
Mains Associates
Phil Chapman
Consuelo Griego
Alan Marty
t/Space
Global Impact
N/A
Kathleen Connell
Lynn Harper
Paul Masson
The Connell Whittaker Group LLC
Space Portal NASA ARC
Strategic Alliances Resources Network, LLC
Bonnie Dalton
Klaus Heiss
Goorge May
NASA ARC
High Frontier
Institute for Tech. Development
Constellation Svcs. Int’l, Inc.
N/A
Mark Newfield
NASA ARC
Jim Pass, Ph.D.
Astrosociology.com
Bruce Pittman
ACES
Richard Pournelle
N/A
Julian Prabhu
Boeing
Dan Rasky
California Space Authority
Michael Sims
NASA ARC
Phil Smith
Cal Space Grant Foundation
Robin Snelson
N/A
Ken Souza
SETI/NASA ARC
Louis Stodieck
BioServe Space Technologies
Dennis Stone
NASA
Paul Sutton
Kabria Technologies
Al Tadros
Space Systems / Loral
Judy Turner
California Space Authority
Mark Uhran
NASA
Erika Wagner
MIT Mars Gravity
NASA ARC
Rod Wilks
ATK
Paul Reichert
Lana Wilson
Schering-Plough Research Inst.
Debra Reiss-Bubenheim
NASA ARC
Rex Ridenoure
Ecliptic Enterprises Corp.
Peter Sage
Space Island Group
Greg Schmidt
NASA ARC
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Center for Space Power
Dennis Wingo
Skycorp Incorporated
Mike Wiskerchen
California Space Grant Foundation
Bruce Yost
Inovamar LLC
Allison Zuniga
NASA ARC
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Industry Advisory Group
• Advisory Committee on
Commercial Enterprise in the
Solar System (ACCESS):
– Industry members representing a
cross-section of space entities
– Bring strengths of industry diversity
to internal planning and
collaboration
– Bring strengths of industry diversity
to recommendations to NASA and
other government agencies
– Draft regulatory environment for
space commerce
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Industry Advisory Group
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Discuss in ad-hoc industry group by August 1,
2006 ACCESS concept and agenda:
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Lunar Commerce Executive Roundtable sponsors,
US Chamber of Commerce, Space Enterprise
Council
International
Agency
Issues to be discussed include:
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ACES
Property rights in context of Outer Space Treaty, etc.
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NASA
Programs
Intellectual and physical
International recognition / compliance
ITAR / INA / etc. as impediments to international
collaboration
Traffic control
Search and rescue
Liability
Salvage
Common standards – interoperability
Dispute solution / settlement
Space / surface debris
Government / industry roles
ACCESS organization – funding and mandate
Environmental issue
Heritage site protection (Apollo, etc.)
NASA
Space
Portal
IPT
ARC
DOD
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Information Exchange
• Questions:
– Other than money, what resources
would you most like to see or have
access?
– Who else could benefit from the
different aspects of what your
project does?
– How can we share information and
value?
• Resource hub
• Space portal
• “MySpace” for Space
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Position Statement
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Government’s Role:
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Advance purchase
Coordination
Regulation
To communicate in a compelling and concise
way the benefits that commercial space can
bring to commerce, communities, and
humanity at large. And lay out and present a
way that making that happen that is
believable, desirable, and inspirational…and
compels economic development.
Documentaries
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Commercialization of space
Tie with TV, pop culture and gaming
Inventions of possibility / ROI
Press conference
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Communicate message
Incentives
Example of vision that NASA supports
The legacy of NASA
Taglines:
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Outcome:
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Methods:
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The role of government should be to
facilitate, not dominate, the growth of space
commerce.
Government’s role should ultimately
decrease to achieve the goal of selfsustaining commercial activity
Government should provide incentives, and
legal-regulatory regime, and infrastructure.
Important roles include:
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The door to commercial space has just been
opened
The solution to a better world lies just beyond
this one – welcome to the magic of space
We’ve spent 40 years and billions of dollars
opening the door, now we’re sending you a
VIP invitation
We’re giving you the space to make it
happen!
Developing the magic of space
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Pathfinder Project
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Comprehensive and Persuasive
Define and describe product(s)
Market research:
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Identify market(s)
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Primary
Secondary
Etc.
Quantify market(s)
Describe target addressable market(s)
Define product development
requirements
Cost requirements
Build business models (include value
chain)
Build business case
Build business plan:
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Revenues
Costs
P/L
Cash flow
Balance sheet
Iterate
Pro forma 5
years
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Pathfinder Project
Space Based Crystal Growth Business
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Grow crystals – fee for service
Grow crystals and determine
structure
Develop own drugs and license
Business plan (3 months)
Hanser, late access (-36 hrs),
temperature control, gentle re-entry
Pharma and jewelry
Develop a company that can
commercialize technology and fly
monthly.
Funding requires $500-1000K
Sample return requires grants or
funding source
6 flights, 1000 samples/flight
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Start to finish 7-25 years
Target identification
Produce protein
Crystallization and structure
Medical and test
Culture
Animal
Human
– I, II, III
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Pathfinder Project
Infectious Disease / Drug Development / Human Health
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Infectious Disease Drug Development:
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Business case as a function of launch $
Risk adjusted IRR
Venture Philanthropists
Central labs of big pharma / biotech
Team:
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Target Identification
Drug test with SF associated models
Mary Lynne Dittmar, Louis Stodieck, Larry
DeLucas, Lynn Harper / Rita Briggs (alt.),
Bruce Pittman, David Livingston (?), Dallas
Bienhoff(?), Bev Garten, Joe Casas, Joe
Caroll
Reconfigure CGRA for small free flyers
Approximately $500K development
Pharma-customer
Bio Booster
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Electronic nose UAB
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Measure volatiles in samples (200
compounds) 1 sec.
2 lasers – library of signatures
Cancer detection – NIH
Health monitoring
NASA – life detection, environmental
monitoring
Funding need for handheld version
$500-1000K
Wearable physiological monitoring in
extreme environments
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NASA – EVA
Military – battlefield diagnostics
Firefighters
Deep sea diving
TRL – 4-5 – Need to rugged-ize and simplify
ops
Med ops funding now and DOD
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Marketing the Pathfinder Project
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Educate / raise awareness of the need and
our solution
Inspire and build support
Audiences:
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Objectives:
High-tech (knowledgeable of space R&D)
General public at key milestones
Education community
NIH
CDC
Medical press
AMA
Health insurance companies
Pharmaceutical Companies
Messages:
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Flight-proven
Urgency!
Hardware built
We’re the best – i.e, differentiate
Value – fast track to a cure
Benefits – on the ground takes too long
Help us help you!
Vehicles:
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Medical journals / research publications
News media
Special events
Prizes
Conferences / workshops / exhibits
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Take space to biotech conferences and other
customers
Special class education programs
Press conferences
Medical writers fly on KC-135 with crystal
experiment and other experimental
opportunities
Give away crystal jewelry
Launch promotion
Live television and webcast
Website for project
Newsletter (print and electronic) to audiences
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Marketing
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Audiences:
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Audience
Messages:
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How to get the word out
Investors
Policy makers (elected officials)
Trades
Potential partners
Research community
Educators
Next generation scientists
Capability
Innovations
Unique, will improve our life = value
Cost-savings
Time-savings
Communication
Vehicles:
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Authenticators
Television
Newspapers
Magazines
Trade publications
Education programs
Internet
Special events
Message
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Vehicle
Commercial Enterprise Options
Human Life Support / Habitats / Advanced Materials
• Corporate Built Facility
– Ownership: suitable for transfer to
commercial
– Commercial management
– Must be modular
– NASA must guarantee minimum
usage
• Possible Tenants:
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NASA exploration vehicle
NASA science
Department of Defense
China and Russia
Tourism industry
Mining
Other industries
Commercial science
• Lunar Base for exploration and
other support
– NASA funds and serves as an
“anchor tenant”
– Staged development
– Pay rent, utilities, etc.
• Options for building:
– NASA built
– Consortium
– Commercial
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Commercial Enterprise Options
Spacecraft Systems
• Refuel & Resupply Service
for Large GEO Assets
– Extend lifetime of $400M
investment for $40M price
yielding $20M profit
– Market assumptions:
• 25 GEO launches per year
• 5 want servicing
• 5/yr @ $20M = $100M profit/yr
Cost= $7M+$7M+$6M= $20M
LV SC Ops
Facilities
-$10M
Non-recurring engring -$30M
200
100
C
0
Initial Funding
Development
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Commercial Enterprise Options
Imaging and Communications
1. Timely Google Earth, Moon, Mars
• Who are the customers?:
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Size of market?:
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Creating tools for
Licensing of data by government entities
Barriers:
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Coverage, real-time, trending, time-stamping,
security
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Everyone!
Voice, video, data
Government
Private
Education
Size of market?:
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Cost:
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Free now, would pay?
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Revenue strategy:
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World of internet users
Precision agriculture – viticulture
Real estate / insurance
Land use planning
Nosey neighbors
Commodity markets / investment
FEMA
2. In “space” communication utility / Data
storage (stage 1)
• 5-10 year implementation for
development
• Who are the customers?:
Requires government as anchor tenant
Execution – 80 satellites in 5 years as
Grayscale Iridium Corp.
Speed timeline:
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ROI at a cost of $5 million per unit LU/O unit
transport cost
Do we need more infrastructure data or
correcting systems?:
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Tools created by commercial interests
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E.g. Urban maps, Zillow Real Estate Portal
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Commercial Enterprise Options
Imaging and Communications
3. Virtual Exploration of Moon, Mars,
everywhere (stage 2)
• Who are the customers?:
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Resource utilization
Government
Video game market / entertainment (e.g.
movies, commercials, etc.)
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Both II and III can be used universally to be
modified by end users
Intangibles:
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Competitive analysis and determine market
Scale:
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Education
Size of market?:
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Discovery Channel
National Geographic
Knowledge
Value propisition:
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Gaming becomes virtual in real universe /
world
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“Flying spacecraft in real space”
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Commercial Enterprise Options
Power and Propulsion
Propellant Sales:
• Market: $5B/year LEO, $3B/year
Moon
• R&D: LEO <$2.5B, Moon <$7B
• Simple payback: 3.5 years LEO,
7 years Moon.
• Simple ROI: $5B/year LEO and
$3B Moon cash flow. 20% of
cash flow for investor ROI
• Good management team – yes
• Track record
• Market Barrier: NASA/USG for
LEO – Space X success
• Demos 5 GEO transfers
• Gut incentive / lunar refueling
• 0-g, 0-tax
Proven Science:
• CEFGW
• Propellant
• Cryo management and ISRU
• AR&D
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Commercial Enterprise Options
Power and Propulsion
Opportunity #3:
• ISRU propellants + building
materials
• Analogue solar cell production with
regolith stimulants
• (Moon) futures market: straddles,
puts, calls, hedge funds, long/short,
R.L. & K.H.
Opportunity #4:
• Government guaranteed purchase
contract
• Performance bond moon base 2015
• Business development bank
financing
• Title IX loans
• (Now!) Scar for refueling: SM, LSAM
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California