Weekly Business/Brand Development Report
Update: July 21-28, 2014
,
YTD Total: $1,862,552.00
YTD Cash: $676,646.00
YTD VIK: $1,185,907.00
Goal Achievement: 84%
2014 Goal: $803,445 (Cash)
Advertising Unearned
CSP Unearned
Income Account (2609)
Income Account (2609)
Current Cash:
$46,758.66 Current Cash:
$257,079.41
GLAC – 8313
GLAC – 8324
Branded Events
2014 World Famous Mud Run (WFMR)
Event Dates: May 31, Jun 1, Jun 7, Jun 8
Totals to date
Cash Total:
$158,886
Value In-Kind Total:
$70,300
Combined Revenue Total:
$228,386
Cash Goal:
$ 300,000
Event Per Cap Revenue: $13
Cash Percentage Change 104% increase over 2012
(2013):
Cash Percentage Change 2.7% increase over 2013
(2014):
Cash Revenue by day:
Day 1 (May 31): $30,497
Day 2 (Jun 1 ): $30,497
Day 3 (Jun 6 ): $34,343 (CGs Cup)
Day 4 (Jun 7 ): $31,552
Day 5 (Jun 8 ): $28,997
2014 Hard Corps Race Series (HCRS)
Event Dates: Mar 22, Apr 12, Aug 2, Oct 4, Oct 25
Totals to date
Cash Total:
$43,300
Value In-Kind Total:
$11,550
Combined Revenue Total:
$54,850
Cash Percentage Change 104% increase over 2012
(2013):
Cash Percentage Change Info to come.
(2014):
Partner
Cash
Details
Category(s)
Value In-kind(VIK)
Supporting:
$25,000 – Cash Race Series/CG Cup events.
USAA
Agreement signed
Supporting:
$5,000 – Cash Agreement signed.
HP
Supporting:
Agreement signed
Multisports
Pass through from Multisports
Caveman Bar
$2,000 – Cash VIK =Water supplier for events
Eternal Water
$2,000 – VIK Sprint Tri/Duathlon and Tour de
Endurance House Bikes
$1,200 – Cash CPEN
Supporting:
$2,800 – Cash Agreement Signed
Grainger
United Rentals
$2,200 – Cash Agreement Signed
Supporting
Supporting:
$800 – Cash VIK =Cups, drink product, etc.
Gatorade
$1,200 – VIK Agreement with client for
signing.
Semper-Tri Sponsor (only):
$2,000 – VIK Providing swimmer caps for
Brian Long
each participant of the SemperTri event
Exhibitor:
$1,100 – Cash Agreement Signed
AT&T
McDonalds
$1,500 – VIK Sponsor of volunteer breakfasts
Breakfast burritos and yogurt
parfaits.
Exhibitor:
$1,100 – VIK Massage for event participants.
San Diego Spine & Rehab
Drafting agreement.
Exhibitor: Heartbreak Ridge:
$300 – Cash Heartbreak Ridge Exhibitor only.
Trestles Chiropractic
Prizing Provider:
$3,000 – VIK Ten TRX Force Kits valued at
TRX
$299.95 provided for event
prizes.
SD Spine & Rehab
$750 – VIK Provide free massages.
Invigorade
$900 – Cash Last the three HCRS events.
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Cash Total:
Value In-Kind Total:
Combined Revenue Total:
Cash Goal:
Event Per Cap Revenue: $3
2014 Beach Bash
Event Dates: Jul 4
Totals to date
$110,500
$25,000
$135,500
$ 250,000
Cash Percentage Change 104% increase over 2012
(2013):
Cash Percentage Change 15.9% increase over 2013
(2014):
Business Development Activity
2014
1. Business Development Strategy
a. Top 24 “Hit-List” – 20-25% conversion (4-5 New Clients)
 Harley-Davidson Motor Company
 PepsiCo Beverage Company
1. Nike, Inc.
2. Reebok
3. ASICS
4. Sony USA
5. Proctor & Gamble
6. Cox Communications
 AT&T
7. Toyota
8. Chevrolet
9. GEICO
10. Hyundai
 5-Hour Energy
11. Oakley
12. Verizon
 TiVO
13. Toshiba
14. Nissan
15. Kaiser Permanente
16. Sharp HealthCare
17. Scripps Health
18. UC San Diego Health System
2. BBD Team Off-Site
a. 2015 Planning to develop business strategies, targeted client list, delivery dates,
reception and event date timelines
i. Major upcoming milestones:
1. Jul 25: 2015 Target Client list completed
2. Jul 28: Salesforce meeting to discuss process improvements
3. Aug 18: Business Plan copy and design updates submitted to graphics
4. Sep 18: Targeted Agency Reception Date
5. Sep 25: Targeted Partner Reception Date
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3. Leatherneck Lanes Grand Opening
a. Leatherneck Lanes grand opening: To date, $7,963.00 of total value in-kind to be
provided by following sponsors:
i. PepsiCo: $3,263
ii. Gatorade: $1,800
iii. Coldcock Whiskey: $1,000
iv. Rockstar Energy: $1,200
v. Anheuser-Bush: $700
4. First Command
a. PVEC sponsorship brand strategy submitted to First Command leadership:
i. Client has requested a 2nd draft proposal that includes regional activity, to
include: Miramar Airshow and MCRD Bootcamp Challenge exhibitor activity.
ii. Client at HQ week of: 7/21 and will present proposal
iii. CMO has proposal and is reviewing.
iv. MCAS Miramar Marketing seems slow to embrace the umbrella program.
5. Re:Fuel ad agency meeting
a. Re:Fuel introduced their client from Rapport WW agency who buys large format media
for Sony Pictures releases. Meeting and tour of CPEN went well. This was strictly a
client relations action item.
6. 2014 Hard Corps Race Series
a. Continued engagement through Multisports.com to secure event partners through a
“Pass-thru” agreement – ongoing
Company
BNSF Railway
Business Development In Progress
Opportunity Amount Targeted Event(s)
TBD
Advertising
Monster Beverage Co.
TBD
2015 HCRS,
WFMR, BB. 2014
Tree Lighting
Status
New Business. 2014
Package information
provided for review.
Scheduling discovery
discussion the week of
August 4.
New Business.
Conference Call: 7/21 to
further discuss business
opportunities and confirm
POCs. Conference call
resulted in short list of
stakeholders to attend
meeting at Monster
headquarters and to
include either VP
Marketing or VP of Brand
Marketing, Field Marketing
Rep and two Brand
Managers. Next step is to
confirm date. Forwarded
background information to
client week of July 21.
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Followed up week of July
28. Calling client again on
August 4 to confirm
meeting date.
Company
First Command
Brand Strategy & Marketing Plans
(All opportunities $20k+)
Initial Plan
Client Input
Developed by MCCS
May 28
In progress
Status
Strategy centered around
sponsorship of PVEC.
Valuation completed.
Client has requested a 2nd
draft proposal that
includes regional activity:
Miramar Airshow and
MCRD Bootcamp
Challenge. Client at First
Command Headquarters
to pitch initial proposal:
week of 7/21. CMO is
reviewing 2015 proposal.
Next step is a response
from client on proposal.
Follow up with client week
of August 4 for feedback
from the proposal.
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