JUST DO IT
HOME
What Is Nike
Where Do We Opperate
Nike Operation
Sweat Shops
Partnership
Employees
What is Nike
Nike is an American multinational corporation that is engaged in the
design, development, manufacturing and worldwide marketing and
sales of footwear, apparel, equipment, accessories and services. The
company is headquartered near Beaverton, Oregon, in the Portland
metropolitan area. It is one of the world's largest suppliers of athletic
shoes and apparel and a major manufacturer of sports equipment
Nike, originally known as Blue Ribbon Sports (BRS), was founded by
University of Oregon track athlete Phil Knight and his coach Bill
Bowerman in January 1964. The company initially operated as a
distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making
most sales at track meets out of Knight's automobile.
Nike Operation's
Nike has acquired several apparel and footwear companies over
the course of its history, some of which have since been sold. Its
first acquisition was the upscale footwear company Cole Haan in
1988, followed by the purchase of Bauer Hockey in 1994. In 2002,
Nike bought surf apparel company Hurley International from
founder Bob Hurley. In 2003, Nike paid US$309 million to acquire
Converse, makers of the Chuck Taylor All-Stars line of sneakers.The
company acquired Starter in 2004 and Umbro, known as the
manufacturers of the England national football team's kit, in 2008.
In order to refocus on its core business lines, Nike began divesting
of some of its subsidiaries in the 2000s.
Excel sheet
Partnerships
Nike pays top athletes in many sports to use their products and promote and
advertise their technology and design. Nike has been the official kit sponsor for the
Indian cricket team since 2005.
Nike is a major sponsor of the athletic programs at Penn State University and named
its first child care facility after Joe Paterno when it opened in 1990 at the company's
headquarters. Nike originally announced it would not remove Paterno's name from
the building in the wake of the Penn State sex abuse scandal. Nike also sponsored
soccer players such as Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier Drogba,
Neymar, Zlatan Ibrahimović, Mario Balotelli, Wesley Sneijder, Wayne Rooney, Landon
Donovan among others.
In January 2013, Nike signed Rory McIlroy, the then No 1 golfer in the world to a 10year sponsorship deal worth $250 million. The deal includes using Nike's range of golf
clubs, a move Nick Faldo previously described as "dangerous" for McIlroy's game
https://en.wikipedia.org/wiki/List_of_Nike_sponsorships
Where Do We Operate
• USA
• EUROPE
• AFRICA
• ASIA
• MIDDLE EAST
Excel sheet
USA
• Nike has 12000 Stores across his 50 states
• The Stores in the USA are knownn for being the biggest and main
source of revenue for Nike
• Dtores in the USA are regarded as the Cheapest Stores globaly
EUROPE
• Nike is not the dominant Sports wear store in Europe
• Its main Competator is Addidas in Europe
• Europe has approximetly 3226 stores around: France,
Spain, Italy, and Germany.
• The average price of a good in Nike Europe goes from €23
to € 178
AFRICA
• Africa has the least amount of stores globaly
• Nike has approximetly 1118 store through out Africa throughout:
Egypt, Tunisiam and Libya
• Alot of countries in Africa dont have the Data Provided by Nike.
ASIA
• Asia is the Main manufacturer for Nike
• Therefore it has a high number of Nike stores
• Bike has 27782 Stores in Asia
• Asia has the Highest rank when it comes to Numner
of stores globally
MIDDLE EAST
• Nike Stores in the Middle East are regarded as the
most expensive stores globally
• The Average price of a Product approximates
between, $45 to $245
• Nike Middle East has 1521 Stores, and Ranked the
fourth Regionally
Sweat Shops
Nike has been criticized for contracting with factories (known as Nike sweatshops) in countries such as
China, Vietnam, Indonesia and Mexico. Vietnam Labor Watch, an activist group, has documented that
factories contracted by Nike have violated minimum wage and overtime laws in Vietnam as late as 1996,
although Nike claims that this practice has been stopped.The company has been subject to much critical
coverage of the often poor working conditions and exploitation of cheap overseas labor employed in the
free trade zones where their goods are typically manufactured. Sources for this criticism include Naomi
Klein's book No Logo and Michael Moore documentaries.
Campaigns have been taken up by many colleges and universities, especially anti-globalisation groups, as
well as several anti-sweatshop groups such as the United Students Against Sweatshops.
As of July 2011, Nike stated that two-thirds of its factories producing Converse products still do not meet
the company's standards for worker treatment. A July 2011 Associated Press article stated that employees
at the company's plants in Indonesia reported constant abuse from supervisors.
Child labor allegations
During the 1990s, Nike faced criticism for the use of child labor in Cambodia and Pakistan in factories it
contracted to manufacture soccer balls.
Employees
Critics say the new report shows Nike has addressed many of the problems
that plagued the company in the 1990s, but they say wages remain a big issue.
That makes the absence of the wage information a major shortcoming of the
report.
Nike concedes wages for contract factory workers remain a problem, saying in
the report that wages are one of three issues that remain a priority. The
others are freedom of association and excessive overtime. Among other
methods to address the problem, Nike said it is moving more of its production
to factories that meet a core set of standards.
It says 68 percent of factories now meet those standards, up from 50 percent
two years ago.
A Nike spokesman did not immediately respond to a question about why Nike
didn't disclose information about factory wages in the new report.
Nike has only disclosed that information once, in a similar report released in
2001. At the time, Nike said it paid more than the minimum wage in each
country it did business, a claim that is now challenged by some critics.