Nike - Koromatua School

advertisement
Nike
What I know!
What I want to know???
• Logo-Tick
• Sponsored by
famous people
• NBA players
wear Nike
basketball shoes
• What is the real name for
the Nike logo?
• Where is Nike from?
• What were Nike first
products?
• When Nike was founded?
• Who invented Nike?
• The creator
• What famous people use
Nike?
Logo
• it is called a "Swoosh"
• It Is A Part of the wing of a ancient roman god of
sport and that is why it has been designed.
• It was invented in 1971 by a designer in Oregon who
was paid just $35 for HER idea (Carolyn Davidson,
a graphic design student at Portland State
University). She was later given a gold "swoosh" ring
and Nike stock.
Wikipedia,answers.com
• As far as I know its "Tattooed
Attitude" by Dale Oliver, who does
probably 95% of the company theme
songs, as Jim Johnston has the same
job for WWE
•
• Nike is from and was made in
China & Cambodia.
• Nike World Headquarters is
located on a 177-acre campus
near Beaverton, Oregon in
America.
• Nike produces a wide range of sports equipment. Their first
products were track running shoes. They currently also
make shoes, jerseys, shorts, base layers etc. for a wide
range of sports including track and field, baseball, ice
hockey, tennis, association football (soccer), lacrosse,
basketball and cricket. Nike Air Max is a line of shoes first
released by Nike, Inc. in 1987. The most recent additions to
their line are the Nike 6.0, Nike NYX, and Nike SB shoes,
designed for skateboarding. Nike has recently introduced
cricket shoes, called Air Zoom Yorker, designed to be 30%
lighter than their competitors'. In 2008, Nike introduced the
Air Jordan XX3, a high-performance basketball shoe
designed with the environment in mind.
wikipedia
• January 1964 as Blue Ribbon Sports
1978 as Nike, Inc.
• The people that discovered Nike was
• William J. Bill Bowerman
• Phillip H. Knight
• Knight's first sales were made out of a now legendary green
Plymouth Valiant at track meets across the Pacific
Northwest. By 1969, these early sales allowed Knight to
leave his accountant job and work full time for Blue Ribbon
Sports.
• It was Jeff Johnson, a friend of Knight's, who suggested the
name Nike. Nike is named after the Greek winged goddess
of victory. Nike's logo, now considered one of the most
powerful logos in the world, was commissioned for a mere
$35 from Carolyn Davidson. According to Nike's website,
Knight stated "I don't love it, but it will grow on me."
However, in 1983 (Nike went public in 1980), Davidson was
given an undisclosed amount of Nike stock for her
contribution to the company's brand.
encyclopedia
•
•
•
•
In 1964, Bowerman entered into a handshake agreement with Phil Knight, who had been a
miler under him in the 1950s, to start an athletic footwear distribution company called Blue
Ribbon Sports, later known as Nike, Inc.. Knight managed the business end of the
partnership, while Bowerman experimented with improvements in athletic footwear design.
Bowerman and Knight initially began importing the Onitsuka Tiger running shoes from Japan
to sell in the States.
Bowerman's design ideas led to the creation of a running shoe in 1966 that would ultimately
be named "Cortez" in 1968, which quickly became a top-seller and remains one of Nike's
most iconic footwear designs. Bowerman designed several Nike shoes, but is best known for
ruining his wife's waffle iron in 1970 or 1971, experimenting with the idea of using waffleironed rubber to create a new sole for footwear that would grip but be lightweight.
Bowerman's design inspiration led to the introduction of the so-called "Moon Shoe" in 1972,
so named because the waffle tread was said to resemble the footprints left by astronauts on
the moon. Further refinement resulted in the "Waffle Trainer" in 1974, which helped fuel the
explosive growth of Blue Ribbon Sports/Nike.
Bowerman was obsessed with shaving weight off his athletes' running shoes. He believed
that custom-made shoes would weigh less on the feet of his runners and cut down on
blisters, as well as reduce the overall drag on their energy for every ounce he could remove
from the shoe. By his estimation, removing one ounce from a shoe, based on a six-foot gait
for a runner, would translate in a reduction of 55 pounds of lift over a one-mile span.
Bowerman died in his sleep at his home in Fossil, Oregon at the age of 88 on Christmas Eve.
wikipedia
1999.
•
During the past 20 years especially,
Nike has been one of the major
clothing/footwear sponsors for
leading tennis players. Some of the
more successful tennis players
currently or formerly sponsored by
Nike include: James Blake, Jim
Courier, Roger Federer, Lleyton
Hewitt, Juan Martín del Potro,
Andre Agassi, Rafael Nadal, Pete
Sampras, Marion Bartoli, Lindsay
Davenport, Daniela Hantuchová,
Mary Pierce, Maria Sharapova,
Serena Williams and Michael
Jordon.
answers.com
• Athletic shoes
• Apparel
• Sports Equipment
• Accessories
Download