Socialization
Understanding behaviour in Society
Socialization
 Process when someone
learns the attitudes, values,
and behaviour that are
valuable and necessary for
society
 Starts in childhood, taught
by caregivers
 Influenced by parents,
friends, school, work,
media, gender, religion
 Teaches people to behave
differently in different
situations
Social behaviour
 Observable responses to
external and internal
stimuli
 Interaction among
members of a group
 Observing how others
behave provide you with
clues as to how you
should behave
What Influences Behaviour?
 Family
 Gender
 Culture
 Media
Social influence
 The effect other people
have on a person’s thoughts
and actions
 Can effect people directly or
indirectly
 Example: your decision to
date someone in based on
what you think will be your
reactions from family or
friends or avoiding dating a
specific type of person
because of the real or
imagined family pressure
Gender

How we behave is determined by
the role given by the society in which
we live in

Internalization is the process by
which male and females embrace or
accept these gender roles and part of
their identity

Qualities such as strength, power,
wealth, sensitivity, nurturing, etc.

Gender is a social construct or
created by society

Gender influences the way your see
view yourself, how you view the
world, how you behave in the world
Third Gender- Intersex
 Someone who was born
with both male and
female sexual
characteristics and
organs.
 People who do not define
themselves as completely
male or completely
female either because
biologically they are both,
or because their identity
differs from their
assigned biological sex.
Culture

Each culture has characteristics
and traditions which make it
unique

May include simple or
elaborate symbols and values,
rituals, practices

History and law influences a
country, society, culture

People are influence by
culture, and can be influenced
by more than one culture

Multiculturalism influences us
in numerous ways
Media
 Media influences social
behaviour – “bang, bang”
 Facebook improves
relationships ???- people
benefit from social media
networks
 Conveys social norms,
expectations, ideals,
values- Acceptable
Socialization
 Think and act like me
 Acceptable and unacceptable
behaviour
 Socialization is the process
by which individuals:
o Learn behavioural
patterns
o Skills
o Values
o Self-esteem/confidence
o Identity
Categories of Socialization
 Primary Socialization
 The process of learning
the basic skills needed
to survive in society
 Hygiene, eating with
utensils, language, dress
 Secondary Socialization
 The process of learning
how to behave
appropriately in group
situations
 Schools, churches,
sports
Anticipatory Socialization
 “The process of learning
how to plan the way to
behave in new situations.”
 “Using prior to
knowledge to assess new
social settings.”
 Examples: clothing,
language, behaviour for
events-weddings
Resocialization
 “The process by which an
individual learns to
transform old, sometimes
unacceptable behaviour
into new, socially
acceptable behaviour.”
 Behavioural Modification
theory
 Criminals, military
Abnormal Socialization

“Ideally children should be raised in
a nurturing environment that
promotes physical, emotional, and
intellectual development.”

“Children need attention,
encouragement, and stimulation of a
caregiver to develop healthy and
become productive, well ad-justed
members of society.”

“Children who are abuse, neglected
or abandoned at early ages suffer
devastating psychological and social
disturbance as these years are crucial
to learning and social behaviour.”