Unit 3-Task 1
1A: Qualitative research
Definition: Qualitative research is a method of inquiry, which can
be used in many different academic disciplines, traditionally in the
social sciences and also can be used in market research by the
business sector.
https://www.google.co.uk/webhp?sourceid=chromeinstant&ion=1&espv=2&ie=UTF-8#q=qualitative%20research
Game reviews: Game Reviews are written in a way that appeals to
younger viewers, more specifically 15-18 year olds. This is because of
the age range of video games so they have to appeal to a wider range
of people and usually review games in an informal manner more than
anything. They are also written in an opinionated way for example
IGN might say that Call Of Duty Advanced Warfare is the best game of
the year and another game reviewer may say that Grand Theft Auto V
is the best game of the year.
Game reviewers like IGN also relate back to previous sequels in a
game for example Call Of Duty and Grand Theft Auto which fans can
look up to if they have played the previous games. This is because
IGN can tell the fans if it is anything like the previous games, what the
plotline is, the setting, characters personalities and similarities and
differences etc. This helps the fans consider whether to buy the game
or not.
Quantitative Research:
Definition: Quantitative research is about asking people for their
opinions in a structured way so that you can produce hard facts and
statistics to guide you.
https://www.google.co.uk/webhp?sourceid=chromeinstant&ion=1&espv=2&ie=UTF-8#q=quantitative%20research
Programme ratings: ratings of a programme are all based on the
opinion of the audience who is watching the programme, this can
help determine if the programme is worth watching or not. For
example some viewers may really enjoy a new TV but there will be
viewers that will not like it. TV programmes such as Breaking Bad,
Game of Thrones and The Flash have amazing programme ratings
and will get a lot of good reviews. This will make other people have
not yet seen it want to watch it, as it appeals to many others. This
shows that programme have such as powerful effect on the
programme itself as if the programme is successful it will gain a lot of
profit but if it isn’t then it can be cancelled and people can lose
money from this.
Box office figures: The box office figures shows how successful a
film has been since its opening weekend and it shows how much
profit it has made from people viewing the film in the cinema or
buying merchandise for it etc. Some examples of films that have a
huge box office figure are The Hobbit and Star Wars. This is mainly
because of the budget they had for their films but still had a huge
amount of profit from it. But not all big budget movies make it to
being successful for example the green Lantern movie in 2011 which
has a budget of 200,000,000 and made a total gross of $116,593,191
which is a huge loss given the budget. Another example is After Earth
starring Will Smith and Jaden Smith as the main characters in the
movie and its budget was $130,000,000 and ended up making
$60,522,097 as its total gross which is also a massive loss as it didn’t
even make half of the budget.
1B:
Primary Research: Primary research is a type of research where
you find out the information from other people and there are many
methods that you do this and some of these methods are:
Questionnaires, surveys, and interviews. Questionnaires are used so
that you can ask the public questions and use the percentage of
people’s answers in your work.
Surveys/Questionnaires:
Positives: The positives for surveys and questionnaires in primary
research are that they help determine the publics’ views on whatever
you ask them, which later on will help you in coming to a conclusion
for your project etc. Another positive is that it is a quick and easy
method to use for primary research.
Negatives: The negatives of using surveys/questionnaires for your
primary research is that they are not always entirely accurate as
some of the people taking part in the questionnaire might rush the
questions or not understand the question fully etc.
Here is a link to show that I understand primary research and have
used it before: http://jameskenyon.weebly.com/unit-24.html
(download Task 2 from this link)
Secondary Research:
Definition: Secondary research is where you gather information
that already exists from the Internet, which is where data is collected.
Web: The web contains near enough anything you wish to find
information on, it is used every day in today’s society. The web is
where everyone gets there secondary research if they are
researching into something whether it to be with a school subject or
into a company that you might be looking to join etc.
Ratings: Ratings is such an important feature in media as it
determines whether something is good or bad. For example fifty
shades of grey didn’t have good reviews but box office wise it was a
success because the amount of money it made. This is because of the
way it was advertised and because of the excellent reputation that
the books have. Ratings can be used in a lot of things for example it
can be used for facts/figures in a factual programme or film.
Here is a link to show that I understand secondary research and have
used it before in my research in previous Units:
http://jameskenyon.weebly.com/unit-24.html (download Task 2
from this link)
1C:
Audience Research:
Definition: Audience research is where you research into the
make-up habits of the audience of a particular television or radio
programme or network.
http://www.collinsdictionary.com/dictionary/english/audience
-research
Audience profiling: This is where you start to consider the target
audience for either a film, TV programme, album, website, magazine
etc. some of the factors that you need to include when considering
your target audience is; age, gender, media interests, education, race
etc.
http://www.slideshare.net/leannacatherina/audience-profilingpowerpoint
Demographics: This is a method that defines the adult population
largely by the work that they do. What it does is,
it breaks the population down into6 groups, and
labels them by using a letter code to describe the
income and status of the members of each
group. The key factors it covers are things such
as age, race, sex, economic status, level of
education, income level and employment among
others
Market Research:
Advertising Placement: Advertising placement is something where
a specific group of ad units on which an advertiser can choose where
to place their ads by using placement targeting. Advertising
placements can be broad as an entire website or as specific as a
single ad unit.
https://www.google.co.uk/search?q=advertising+placement+definition&rlz=1C
1GKLB_enGB619GB624&oq=advertising+place&aqs=chrome.2.69i57j0l5.4436j0
j7&sourceid=chrome&es_sm=0&ie=UTF-8
Product Market: This is where goods and services produced by
business are sold to households. Then they use the income that they
receive from the sale of resources to purchase the products. Then the
money they spend is returned to the business as revenue.
https://www.google.co.uk/search?q=advertising+placement+definition&rl
z=1C1GKLB_enGB619GB624&oq=advertising+place&aqs=chrome.2.69i57j
0l5.4436j0j7&sourceid=chrome&es_sm=0&ie=UTF8#q=product+market+definition
Production Research:
In this section I have referred back to unit 1 task 1.
Finance: The average pay for a Film/TV Producer is £32,312 per
year. People in this job generally don't have more than 20 years'
experience. Experience strongly influences income for a job like this.
Film finance is based on something called a subset of project finance,
which means that the film project's generated cash flows rather than
external sources which are used to repay investors. The main factors
of a success of a film depending on how well the film is advertised
include public taste, artistic merit, competition from other films
released at the same time, the quality of the script, the quality of the
cast, the quality of the director and other parties, etc. Even if a film
looks like it will be a commercial success on paper, there is still no
accurate method of determining the levels of revenue the film will
generate. As production costs have risen, potential financiers have
become increasingly insistent upon higher degrees of certainty as to
whether they will actually have their investment repaid, and
assurances regarding what profit they make from the film after
production.
http://en.wikipedia.org/wiki/Film_finance
https://www.google.co.uk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF8#q=pre%20production%20definition
Personnel/ contributors: In the TV show ‘Big Bang Theory’ there is
a total amount of 26 crewmembers which all make big bang theory
happen. IN the process of making a television program or a film it
requires all these people to bring the production to life.
For example the role of a producer is one of the most
important roles in the pre-production.
https://nationalcareersservice.direct.gov.uk/advice/planning/jobpr
ofiles/Pages/tvorfilmproducer.aspx
What they do: As a producer there main purpose would be to deal
with the practical and business side of a project, so that the director
and crew could concentrate on the creative side.
What their work involves: They manage the production process
from start to finish, organising all the resources needed and often
coming up with the initial idea for a project in either a television
programme or film.
Income: Rates can vary widely and you could negotiate fees based on
the type of production, the budget available and your track record.
Employment: To become a producer, you will need:
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Solid experience in the film or TV industry
A good knowledge of the production process
Excellent communication and people skills
Creativity and vision
Good presentation and negotiation skills
Leadership and management ability
Good planning and organisational skills
Financial skills and budget awareness
Confidence, assertiveness and motivation