Phoenix ½ Year Update
DIGITAL:
New this year: “ONLINE DIRECT MAIL DROP”
Coupons placed online at an individual store level through Facebook. HONOR THEM!
We are running digital in March, April, May, June, July, October, and Holiday
DATABASE:
THIS IS THE MOST IMPORTANT THING YOU CAN DO FOR YOUR STORE:
RETAIL ADVERTISING STARTS IN THE STORE!
Phoenix currently has 13,372 customers in their database!
We are sending emails out monthly. If you don’t have customers in the database – nobody will receive your emails!
Introducing the Frequency App:
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Retailtainment concept: draw customers in to database & make it easy for customers to sign in!
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Cut cost and annoyance: filling out, mailing, entering, PRINTING cards…
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Track frequent customers vs. “1 timers”
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Run ad campaigns accordingly
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Offer incentives for multi-visits vs. discounts on each visit
Need new cards? Email Andy! Andy@directresultsmg.com
LOCAL RACING:
WORLD OF OUTLAWS: NAPA was the presenting sponsor for the NAPA Auto Parts Wildcat shootout at the Tucson
International Raceway on March 8th of this year for the 2nd year in a row.
LUCAS OIL: NAPA will be teaming up with Lucas Oil this year for 3 events. March 22nd and 23rd was the Off Road Racing
Series, April 12th and 13th was the Arizona Lakefest Lucas Oil Season Opener and the final event will be November 1st
and 2nd – World Finals Boat Race. Make sure to check out the Lake Havasu Boat Race October 10-12th!
WILD HORSE PASS: NAPA Day was once again a success even though it was our first at Wild Horse Pass. We colored
our grandstand blue thanks to all the NAPA customers (just under 3000) who showed up, many wearing their blue
NAPA Race Day T-shirts!
Wild Horse Pass update?
LOCAL TRACKS/EVENTS/RACING LEAGUES: Continue to sponsor tracks/events/racing leagues in and around YOUR
stores. Possibilities include, but are not limited to: Route 66 Festival Kingman, Central Arizona, NASA, McAnally,
Arizona Speedway, Thunder Raceway, Lucas Oil I-10 Speedway, Street Drags (Lake Havasu), Valley of the Sun Quarter
Midget Association
GRAND CANYON PRO RODEO ASSOCIATION:
MARK YOUR CALENDAR:
November 21, 22 & 23, 2014
GCPRA Finals Rodeo
Avi Resort & Casino
Mojave Crossing Equestrian Events Center & Arena
Ft. Mohave, AZ
Annual Sponsorship:
Year two of the (GCPRA) as the title sponsor.
In store support:
STICKERS “Cowboys Welcome”
At Event:
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Vendor space during the 2014 GCPRA State Finals Rodeo
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links to NAPA website on www.GCPRA.net
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banner and flag advertising at all lead sanction rodeos including the finals
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VIP Suite and Banquet during 2014 State Finals rodeo.
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Includes advertising via TV, Radio and Print where available
NAPA branded saddles given to winners!
COLLEGE:
ASU/U of A: We do not have a contract going into the Fall. We no longer have our contact at ASU. Should we continue?
UNIVISION:
We will continue our goal to dominate Hispanic TV Market and build upon “Jose” and shoot local feeling ads in your
stores.
During all 50/50 months this year, we will advertise the national programs on Univision throughout the state with a
little help from our buddy, JR.
WORLD CUP SPECIAL:
We will be running spots during the World Cup in June and July. Along with the 50/50 product spot we will also be
running a spot encouraging customers to visit their local NAPA stores. “Tell them Jose sent you” for their FREE NAPA
soccer antenna ball. Each store will be receiving a poster and 50 soccer antenna balls to give out to your customers.
Check out the NapaPhx channel on YouTube for NAPA Phoenix Univision spots.
PURE SPEED RACING:
Doug Foley Pure Speed Racing:
1 day event at Wild Horse Pass Speedway
Possible for 1 person per store to attend
Dragster Experience: drive a top fuel
Ride along: 2 seater – Ron drives?
Race: set up the tree and go with mustangs
MARK YOUR CALENDARS:
THURSDAY, OCTOBER 9th
INCLUDES:
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Instruction provided
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Lunch
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Video of customer/you driving
phoenix.localnapastore.com
Keep visiting your communication site for important, up to date local and national NAPA information.