Digital Catapult
Challenges in Sharing
proprietary and personal data
Dr Robin Daniels, Redpill Group Ltd
On behalf of the Digital Catapult.
Chirdeep Chhabra
Head of Data Programs
Dr Matt Stroud / David Brewer
Head of Personal Data & Trust
The challenge
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All organisations create huge volumes of data as part of their operations
Primary value is sometimes well understood: secondary or tertiary value
usually not known or realised
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Privacy & other commercial concerns mean data is rarely shared
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Huge amount of potential value untapped
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A lack of trust in platforms to securely mix data
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Limited neutral parties to facilitate engagement
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Trouble finding the right talent in the industry to generate innovative insight
Our Solution: The Data Catalyser
The Data Catalyser is a suite of services enabling organisations to create value from
mixing closed datasets
Includes the provision of expertise & a secure cloud-based system
Allows trusted innovators access & to create the insights
Includes:
• Hadoop cluster
• Analytics services
• ETL services (extract, transform & load)
• Audit & monitoring
• Credential & rights management
• Boundary security
• Access security
Features of The Data Catalyser
Secure platform
Legal framework & best practices
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Certificate based security
Fully audited and monitored
Business Impact Level 3 equivalent
Complete contract set
Industry wide best practices
Intellectual Property sharing contract templates
State-of-the-art analytics
Proven delivery capability
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Big Data platform
SQL & IPython Notebook
Active Project Management
Access to world class data scientists
Data Catalyser Approach
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Convene Data Providers
Data Catalyser Approach
1
Convene Data Providers
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Provide project framework
Data Catalyser Approach
1
1
Convene Data Providers
2
Provide project framework
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Security is made available through a
set of specific controls
Data Catalyser Approach
1
1
Convene Data Providers
2
Provide project framework
3
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Security is made available through a
set of specific controls
A set of legal contracts defines the
rules for all participants of the platform
Data Catalyser Approach
1
1
Convene Data Providers
2
Provide project framework
3
Security is made available through a
set of specific controls
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A set of legal contracts defines the
rules for all participants of the platform
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Access to best of breed Insight
Producers through a selection process
Data Catalyser Approach
1
1
Convene Data Providers
2
Provide project framework
3
Security is made available through a
set of specific controls
4
A set of legal contracts defines the
rules for all participants of the platform
5
Access to best of breed Insight
Producers through a selection process
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Overall, a data science solution built on
enterprise grade tech
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Personal Data, Privacy and Trust
The commercial benefits of a personal data
sharing eco-system
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Personal data flows are the nervous system of any consumer facing business,
they trigger the muscles to move when acquisition, cross-sell or churn events
are identified.
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As data becomes more abundant, this will be ever more critical to how “core
businesses” compete in the future
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Being timely and relevant reduces waste and cost, “50% of my marketing
budget is wasted….” etc
Above all, it enables a better customer experience because organisations
can be more responsive to their customers needs
The opportunity is horizontal…
Vertical = Limited use cases eg fraud
Horizontal = Many use cases
For example:
• Mobile phone data to alert social
care if patient is unexpectedly idle
• Shopping data maybe used to
inform healthcare advice
• Bank data to inform targeting of
retail offers e.g “bought broadband
12 months ago…so”
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Breaking down the barriers
Building Trust:
Need to empower the customer:
Ethics:
Control:
Compliance:
Communication:
Recognise & respect the consumer’s wishes
Give tools/dashboards to enable real control
Verify orgs are sticking to the rules
Kitemark to show whose in the ethical sharing club
Removing Friction: Need to solve three sources of friction:
Technical:
Legal:
How to define and physically transfer the data
How to establish the users identity and assert
permission within each silo’d system
Commercial: How to agree the price of access/transfer
Data Sharing & Trust Frameworks
The Scheme
(rules)
The Attribute
provider
The
Exchange
Customers
digital broker
Auditors
The relying
party
Its in the interests of all local parties
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Create an ethical club, which is trusted to do more:
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Trust underpinned by putting the customer in control
Common minimum customer promise
Technical & legal inter-operability
Common infrastructure to facilitate exchange & compliance
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More data in the club than available to any single party outside
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Inverts the internet players information based competitive advantage
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Finite window of opportunity in the face of:
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Emergence of fragmented local systems
and risk of over regulation
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Pilot
Use Cases
Use Cases
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Portable KYC – Digital Passport
2.
Local Authority and Health
3.
Retail and Advertising
4.
Value Distribution and collection
Thank you