Slide 1 - Center for Information Assurance Research and Education

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Social Networking and
Online Privacy
Table of Contents
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Password Quiz
General Online Security
Social Networking
How does it affect you?
Q&A
Quiz
• When should you share your password?
• Is your password safe on a public computer, like
at a library or school?
• What is the #1 most commonly used password?
• Password Security
Tips
• Don’t keep your passwords in your
backpack or wallet
• Rotate passwords
• Don’t use the same password for every
account
• Avoid recognizable dates and names
• Use at LEAST 8 characters
• Use symbols, numbers and letters
Online Security
• Password Safety
• Private Information
– Address
– Phone numbers
– School
– Account numbers
• Malware
– Your computer is at risk
• Back up your data
Social Networking
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Twitter
LinkedIn
Myspace
Facebook
• Teens and Social Networking
Twitter
• Bursts of small information called tweets
– Each tweet can be up to 140 characters
• Open to anyone
– Friends, family, celebrities, businesses
• 500 million active users
• One of the top 10 most visited websites
• Do not have to be a registered users to read tweets
Linkedin
• World’s largest professional network
– 175 million users
• Can upload resume
• Used to help find jobs
Myspace
• 100 million accounts in 2006
• Fell to under 37 million by 2011
• Facebook is the cause for the rapid
decline in users
• Justin Timberlake now owns and is trying
to revive the company
Facebook
• Facebook is the worlds largest social network
• Founded by Mark Zuckerberg at Harvard University in
2004
• Facebook has about 900 million users
• Mission: make the world “more open and connected.”
Facebook Users
• 45% of facebook users are older than 26.
• Women ages 18-34 outnumber men who use facebook.
• Teenagers make up 12% of the overall facebook
audience
Benefits
• Connect with family and friends
• Share photographs
• Stay informed of friend’s events,
accomplishments, and special occasions
• Companies use advertising for promotions
Drawbacks to facebook
• Cyber bullying
• Employers are beginning to review
potential applicant’s profiles
• Scams
• Privacy
What is Cyber Bullying?
• Bullying through:
– Email
– Instant messaging
– Chat rooms
– Websites
– Cell phones
Cyber Bullying
• More than half of teens have been victims of cyber
bullying
• Victims are more likely to have low self esteem
• Victims are more likely to consider suicide
Help!
• Talk to your parents
• Talk to your teachers
• National Suicide Prevention Line 1-800273-TALK
Media
• In September a student at Clovis High School used
facebook to bully students
• Total of 10 students came forward
• More challenging to deal with since this does not occur
on the playground
• This behavior is considered harassment and is ILLEGAL
• Police are investigating the incident
– Punishable by jail time and/or fines
Job Outlook
• Facebook can affect your ability to get a job
– 8% of US companies with 1,000 or more employees have fired
employees over posts (disrespectful pictures or comments)
• Employers keep an eye on their worker’s personal life
– 15% have disciplined employees for violating posting policies
• According to a Microsoft study 79% of managers and recruiters look
at facebook pages. Companies want to make sure their employees
project a professional image
• According to the Telegraph 4 out of 10 students are worried about
what they post and how it will affect their employment opportunities
• New college graduates, the ones who use social media frequently,
are most likely to be the target of Web research.
What Can Cost You a Job
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Risqué pictures
Pictures of heavy alcohol or drug use
Bad grammar and poor writing skills
Offensive comments
Posts That Led to Termination
• Philadelphia Eagles employee lost his job for calling the team
“retarded”
• Waitress from a pizza company was fired for complaining about
customers on her facebook page
• New England cheerleader fired for posing with an unconscious boy
covered with “distasteful graffiti” (i.e. ethnic slurs)
• Employee was fired for surfing facebook while being at home sick.
Her comment “she could not work in front of a computer as she
needed to lie in the dark.”
• A job applicant stated on his facebook page he is an impressive
hacker and he was applying to be a computer security analyst.
Celebrities and Social Media
• Donald Trump posted tweets regarding his thoughts on
the election results
• Trump referred to the election as a “total sham and a
travesty”
• Posted more than 10 angry tweets
• Trump deleted some tweets one including a call to
revolution or incorrectly stating Obama lost the popular
vote.
Celebrities and Social Media
• Kristen Stewart of Twilight fame is afraid social media could lead to
her death
• The 22 year old actress is afraid someone will murder her if people
monitor her constantly
• "Like I'm going to die because somebody is going to say where I am
and somebody is going to kill me. Someone's going to Twitter my
location and then it's going to be like, boom," she explained.
• Neither she or her possible boyfriend Robert Pattinson have a
facebook or twitter account
Be Careful What You Post
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What is the lesson from these examples
It will stay on the internet forever
The world is becoming more connected
Therefore it is important watch what you
post
• What you think is cool today may cause
trouble in the future
• Think Before You Tweet
Resources
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http://gizmodo.com/5954372/the-25-most-popular-passwords-of-2012
http://socialmedia.knoji.com/4-disadvantages-of-using-facebook/
http://www.staysafeonline.org/stop-think-connect/tips-and-advice
http://www.cnjonline.com/digest/story-646999.html
http://www.abqjournal.com/main/2012/09/29/news/cyber-bullying-probe-in-clovis.html Accessed 09/12/12
http://www.kob.com/article/stories/S2782624.shtml Accessed 9/29/12
http://www.abqjournal.com/main/2012/09/29/news/cyber-bullying-probe-in-clovis.html Accessed 9/29/12
http://www.kob.com/article/stories/s2772985.shtml?cat=504 Accessed 9/29/12
http://www.kasa.com/dpps/news/education/aps-community-take-on-bullying_4589096 Accessed 9/29/12
http://www.universitychic.com/new_study_shows_facebook_can_hurt_job_prospects accessed 9/29/12
http://www.telegraph.co.uk/technology/social-media/8853248/Employers-need-to-sensibly-judge-embarrassingFacebook-posts.html Accessed 9/29/12
http://www.telegraph.co.uk/technology/social-media/8850783/Students-fear-Facebook-posts-will-hurt-jobprospects.html Accessed 9/29/12
http://www.huffingtonpost.com/2010/07/26/fired-over-facebookposts_n_659170.html#s116169&title=Pirates_Pierogi_Mascot Accessed 9/29/12
http://mashable.com/2009/08/10/social-media-misuse/ Accessed 9/29/12
http://mashable.com/category/facebook/ Accessed 10/28/12
http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/ Accessed
10/28/12
http://www.marketing-jive.com/2007/09/11-business-benefits-of-using-facebook.html Accessed 11/01/12
Resources continued
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http://www.huffingtonpost.com/2012/10/15/kristen-stewart-fears-attack-worries-murder-her-help-twitter-socialmedia-fame_n_1966826.html Accessed 11/15/12
http://www.huffingtonpost.com/2012/11/07/donald-trumps-tweets-deleted_n_2088987.html Accessed 11/15/12
http://www.msnbc.msn.com/id/20202935/ns/business-school_inc_/t/job-candidates-getting-tripped-facebook
Accessed 11/23/12
http://venturebeat.com/2012/07/30/twitter-reaches-500-million-users-140-million-in-the-u-s/ Accessed 11/26/12
http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/?utm_expid=45331729&utm_referrer=http%3A%2F%2Fwww.google.com%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3Deach%2520tweet
%2520can%2520be%2520up%2520to%2520500%2520characters%26source%3Dweb%26cd%3D3%26ved%3D0
CDkQFjAC%26url%3Dhttp%253A%252F%252Fwww.lunametrics.com%252Fblog%252F2012%252F11%252F12
%252Ffinal-social-media-sizing-cheatsheet%252F%26ei%3DuiO0ULHiGcPoigKr0IGIAg%26usg%3DAFQjCNH1P7kunrXgcoQ6vHeu_3B8kCN63A
http://en.wikipedia.org/wiki/Twitter Accessed 11/26/12
http://www.linkedin.com/ Accessed 11/26/12
http://en.wikipedia.org/wiki/Myspace Accessed 11/26/12
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