Jennifer M. Cook, MBA
San Francisco, CA 94109 949-355-2036
@cookjmc
jenn@rejuvenatemarketing.com
MARKETING LEADER
Marketing Strategy /Content Development / Relationship Management/Communications/ Branding /
Messaging and Positioning/Product Marketing / B2B /PR / Social Media /Demand Generation
As a marketing leader, I develop and implement marketing strategies that result in driving revenue through branding development and awareness, marketing campaigns, strategic relationships with partners and PR/analyst relations. With a keen understanding of business, I have made smart assumptions on market trends, leading industry transformation through adoption of new technologies and products in high-technology, manufacturing and healthcare. As a polished communicator, I’ve been entrusted to manage internal and external communications alongside the executive suite. My ISV and OEM relationships include
Intel, Dell, HP, IBM, Halliburton, SAP, SAS, VMWare from SMB to the Enterprise across all geographies. (NA, EMEA, APAC, LTAM).
My understanding of business strategy has produced optimum results in ever changing environments. I am focused on Revenue,
ROI and the Customer. My expertise includes:
 Proficient in coupling positioning and branding of product through developing content that delivers business value messaging
(concept>product>business value)
 Identify, understand and build marketing teams that perform and want to be part of team through planning, goal setting, accountability and communication.
 Ability to influence and motivate to drive change, manage through people and inspire best performance.
SELECTED ACCOMPLISHMENTS
Cooling Intel’s heat. The processor was getting hot at Intel and water-based cooling was being considered. I was brought in to drive a team of 25 technical marketing engineers in a 3-month timeframe to a recommendation to general management. Demandbased switching was introduced to Intel chipsets 2 years later ensuring competitor AMD would not have a long-term market advantage and water-based cooling would not be introduced product-wide halting a PR nightmare saving Intel significant R&D and customer coverage cost.
Harvard Business Review influences sales. Working with Intel and SAS and Tom Davenport, an industry-thought leader on business decision analytics, this comprehensive campaign resulted in influencing the C-suite on enterprise business intelligence as a technology strategy with the achieved goal of publication in Harvard Business Review. At the same time a comprehensive demand generation campaign targeted the IT decision-maker. Success was tied to $64M in Intel revenue and 114 design wins worldwide of the Itanium processor.
Getting LANAP on the map. $15M dental company MDT struggled for years with both credibility and visibility. I lead the marketing strategy resulting in securing speaking engagements, a PR awareness that drove patients to request LANAP, and cut costs by determining ROI on over 150 events impacting event revenue by 25%. Overall, contributing sales were up 30% YOY.
More than just an 800 number. Working alongside the turn-around executive team for GoSolo, I was brought in as a consultant to differentiate their 10-year strategy of being an 800-number dealer. Working with the field and their biggest client Primerica, subscriptions increased from 12K to 95K in 1 year tripling revenue. Social media and awareness campaigns were introduced as the core strategy to stop the churn and new products were introduced and packaged competitively priced to meet market needs.
Bolstering an industry laggard. In my first seven months, with no staff, I expanded Lyris, an email marketing laggard, press coverage by 100% and grew social media community over 50% and secured several new speaking opportunities for executives. I developed press releases, content and quotes, which included marquee customers, to infuse the customer success story program with proof points to drive sales and hinder the industry’s highest churn rate.
CAREER HISTORY
Director of Global Marketing, Bramasol ($20M consulting firm with SAP). Worked with CEO and VP Sales . 11/12-Present
Director of Communications, Lyris, ($40M email cloud) Worked with SVP, Marketing – company relocated me.
Consultant, Rejuvenate Marketing, Entrepreneurship and clients.
Director of Marketing, Millennium Dental Technologies, ($15M dental devices) Worked with CEO and President.
Sales Development Manager, Intel Corporation, ($34B hardware) Worked with Director.
Senior Product Marketing Engineer, Intel Corporation, ($25B hardware) Worked with Director.
3/11-8/11
8/11-11/12, 8/09-8/11 and 12/06-1/08
Marketing Manager, Nihon Kohden America, ($50M medical devices) Worked with VP Marketing/Sales.
Marketing Manager, Anilam ($25M industrial equipment) Worked with CEO and VP Marketing/Sales.
1/09-8/09
1/08-1/09
11/03-12/06
11/00-12/06
Marketing Manager, Santa Cruz Operation ($500M software) Worked with Director – company relocated me. 9/99-11/00
Marketing Manager, Marine Air Systems ($25M marine equipment) Worked with CEO and VP Marketing/Sales.
7/97-9/99
3/96-7/97
Marketing Coordinator, ACA Sports Council (non-profit membership) Worked with Executive Director. 1/93-2/96
Masters of Business Administration: Arizona State University, 2004 Bachelors of Science: Eastern Michigan University, 1991
Jennifer M. Cook jenn@rejuvenatemarketing.com 949-355-2036

RESUME SUPPLEMENTAL INFORMATION – CAREER DETAILS
DIRECTOR OF GLOBAL MARKETING
Bramasol, Inc. South San Francisco, CA: SAP Gold Partner Consulting Firm (Technology)
Direct and drive all marketing initiatives and strategies for the company in both US and India reporting to CEO. India is a new sales channel. As Bramasol acquired Caarma Infotech in India, early engagement work focused on cross-company integration.
 Drove and launched new brand integrating two distinct companies into one-voice brand, educating employees, providing
 guidance on proper positioning and supporting materials resulting in internal and external positive acceptance.
Developed strategy and drove implementation of new website (50 pages) supported by all new content, messaging and
 positioning resulting in improved measurable digital engagement and a better visitor experience and interest.
Owned and executed social media strategy and measurement through key channels- LI, FB, TW YT.
 Collaborated across business groups and sales to develop and deliver key strategy initiatives and messages/content.
 Developed thought leadership content with strong positioning, messaging and value to target customers for all business areas and solutions (whitepapers, press releases, blogs, solution briefs, presentations, website and social messaging).
 Implemented and managed demand generation activities using digital marketing tools (Hubspot) resulting in improved engagement, measurable results and also best email practices (segmentation, relevancy, consistency and subscription).
 Positioned two companies alongside the other during early stages of Caarma acquisition to benefit both brands ensuring internal engagement and support through education internally.
 Drove marketing to sales process/ implementation to measure, understand and continuously improve marketing
 contribution to the pipeline.
Developed marketing relationship with SAP to result in trusted relationship, inclusion in programs and increased
 awareness of company focus and capabilities for improved sales engagement.
Coached and mentored junior staff accelerating learning curves with practical application, experiences and tactics to
 rapidly expand their development to be promotable from junior to mid-experience level.
Invited to speak as thought leader for B2B channel in analyst roundtables, SAP internal presentations, and videos.
CONSULTANT/OWNER
Rejuvenate Marketing, Home Office (CA) : Consulting Services
11/2011 to 11/2012
Worked with SMB high-tech clients: Bramasol, Inc. (recently acquired Caarma Corporation) an SAP Gold Partner that provides services and solutions for SAP, and Vistara, a NetEnrich company that has developed a technology platform that transforms the role of IT.
Projects included: content development, messaging and positioning, branding and awareness, launching new brands and websites and overall marketing strategy development and execution working with the executive teams in both engagements.
3/2011 to 11/2011 DIRECTOR OF COMMUNICATIONS AND COMMUNITY
Lyris, Inc. Emeryville, CA: Computer Software (Cloud-SaaS)
Recruited by Lyris from southern California during a time of leadership change and product category expansion. In my first seven months, with no staff, I expanded press coverage by 100% and grew social media community over 50%. Reported to Senior Vice
President, Marketing.
 Direct and manage global communications working with an integrated marketing team and manage and relationshipbuild with Ogilvy PR agency to maximize their contribution.
 Crafted content and directed: 30+ public announcements, 23 blogs, 6 success stories (tied to PR) and 28 testimonial quotes affirming product and company ROI, efficiency, productivity and partnership with businesses.
 Wrote all internal executive communications ensuring consistency of message, dependable timing of message and helped to shape executive platforms driving public speaking opportunities, bylines, original articles and award submissions.

Example: Shaped executive platforms ensuring consistency of message.
Put together presentations to support 12 analyst briefings and developed relationships with new analysts.
 Developed a process and educated internally on how to be successful in identifying PR opportunities and working with customers. Example: Identified opportunities for increasing customer awareness and interest.
 Publicly presented representing the company during webinars focused on social media and communications trends.
CONSULTANT/OWNER
Rejuvenate Marketing, Home Office (CA) : Consulting Services
8/2009 to 3/2011
Having established and build my personal brand in 2006, reinvigorated consultancy implementing business development and marketing strategies for clients in technology, non-profit and healthcare:
 GoSolo: Acted as Marketing Director working with executive team on all areas of the business to drive corporate level
Jennifer M. Cook jenn@rejuvenatemarketing.com 949-355-2036

deals/relationship build, secure investor funding. Developed internal/external communication strategy including social media, website, newsletters, PR, and partnering. Wrote all new positioning/content. Launched completely new website in
3 months with no budget and only internal resources. Results: Instrumental in the deal closing with Primerica, a revenuetripling deal.
 Meals4Hunger: Renamed organization and established all brand, messages and content for non-profit hunger organization established by a surgeon. Established social media strategy and integration. Provided strategic direction and recommendations for future growth. Organization is successful and established as a result.
 DeviceAlliance – Drove and helped to establish the first medical device organization in Orange County. Served as board member on the marketing team and both developed and directed strategy and content for new website from inception to launch.
MARKETING MANAGER, ENTERPRISE MONITORING SOLUTIONS 1/2009 - 8/2009
Nihon Kohden America, Inc. Foothill Ranch, CA: Medical Device
Reported to Vice President.
 Edited and developed new content with new branding positioning and messaging working with external agency and
 internal team. Project-managed new website to launch.
Drove new relationships with industry analysts and media resulting in publication of content and promotional product
 placement on medical-focused network TV shows. Submitted concept and content to the editor.
Researched and put together a sales training Patient Monitoring Market Guide consulting with product and clinical managers encompassing research on the market, segments, market participants and competitive landscape synthesizing multiple sources of data, documents, analyst reports and interviews.
DIRECTOR OF MARKETING
Millennium Dental Technologies, Inc. Cerritos, CA: Dental Device
1/2008 – 1/2009
Drove overall planning, direction and implementation for marketing. Identify and develop department structure and roles. Hire, manage and coach staff and participate on management team. Reported to President and CEO. The company sold an FDA cleared laser for treatment of gum disease linked to a clinical procedure, LANAP.
 30% revenue increase directly linked to significantly shortening sales cycles from a historical average of 6 months to one year. Event sales exceeded targets for 3 of the top clinician attended events by 25%. Relationship-building efforts drove increased lecture opportunities, which are directly tied to sales.
 Drove strategy and tactics managing a team that supported 110 events to measurable metrics and ROI.
 Launched first measurable campaigns (email and direct mail) to targeted defined audience increasing awareness and accelerating the sales process by effectively decreasing sales cycle length.
 Directed and launched first PR/Awareness campaign with a top PR agency re-introducing the company, clinical procedure and laser in both national and local programs resulting in continuous articles and TV-coverage in major media markets.
 Identified and developed relationships with KOLs, media editors and influencers to drive grass roots movement on awareness of gum disease and a better treatment for patients.
CONSULTANT/OWNER
Rejuvenate Marketing, Dana Point, CA: Consulting Services
12/2006 to 1/2008
Co-founded a startup and established
 Entrepreneur and co-founder of Budding Brilliance start-up, a child development and learning company, working with founder to develop business plan, research and position market opportunity, pitch to investors and apply for grants. Fulltime commitment in 2007. Primary involvement from 2003-2010.
 Project managed client initiatives, serving as sounding board for current and future marketing and business strategies, engaging directly with client’s customers, internal teams and external partners. Primary clients: ISV
Halliburton/Landmark Software & Powermark Marketing – Halliburton was a direct result of Intel relationship.
SALES DEVELOPMENT MANAGER
Intel Corporation, Santa Clara, CA: Hardware
9/03 to 12/06
Developed and directed innovative business transformation campaigns using the Intel brand and corporate vertical marketing strategies to drive influence of incremental sales with Fortune 500 tipping point software companies including: Software: SAS,
Halliburton (oil and gas) McKesson (healthcare) and UGS PLM, Dassault Systemes (manufacturing) Hardware: HP, IBM, Dell.
Managed budget of $2M. ROI ~15-20X Impact: Revenue Range ~$15-$50M. While at Intel, Intel supported and 100% funded MBA program.
 Established strong relationships with partners by effectively building value propositions integrating usage models with partner software on Intel platforms and expanding marketing/sales opportunities.
 Worked extensively with internal and external core team to drive strategies, objectives, tactics and metrics to develop
Jennifer M. Cook jenn@rejuvenatemarketing.com 949-355-2036

 multi-year “campaigns”, aligning goals and achieving buy-in from key stakeholders.
Influenced and educated partners on importance of ROI and measurement for gauging impact on campaigns.
 Focused heavily on “business transformation” expanding TAM of both Intel and customer market shares in healthcare, energy and manufacturing. Created “out of the box” concepts and ideas with supporting business cases targeted to CxO level, which later scaled to other partner relationships in the organization.
SENIOR PRODUCT MARKETING ENGINEER 11/00-9/03
Intel Corporation, Santa Clara, CA: Hardware
Hired as a “brand manager” for new Itanium™ processor in an engineering group. Drove cross-organizational advocacy, evangelism and positioning of new architecture. Developed awareness/demand programs and created momentum with partners.
Re-org presented a new role to develop solution messaging and content. Created value propositions and simplified communication of complicated technologies for internal and external consumption through various content tactics.
 Within 3 months developed, drove, and implemented complex integrated marketing programs for initial education of
Itanium™ architecture focusing audience for early adoption in targeted market segments. (first webcast panels series, first customized content newsletter program
 Managed extensive matrix teams for reviews, feedback and ratification that resulted in programs hitting targeted metrics.
Received departmental award for programs.
 Drove planning and development for value proposition content and guidance with external vendors to support enterprise processors for servers and workstations (4 launches and development of content deliverables).
 Drove an 8-month project with 15 core members in product line management to deliver high level positioning and public disclosure plan for enterprise processors, platforms and technologies.
MARKETING MANAGER
Santa Cruz Operation, Santa Cruz, CA: Computer Software industry
9/1999 – 11/ 2000
Recruited by SCO from south Florida to northern California to join the team. Developed and drove programs worldwide working with matrix teams reporting to a Director. Was recruited and relocated from Florida for this position at the height of the “dot.com” seeking innovative, creative marketing professionals. Worked closely with external partners and secured $1.3M MDF funding from Compaq to develop and execute reseller and channel programs for NonStop Clusters supported by national "The World
Never Stops" advertising campaign. Program was then customized for worldwide rollout in targeted geographies.
7/1997 – 9/1999 MARKETING MANAGER
Anilam Inc, Miramar, FL: Industrial equipment
Reported directly to the VP Sales and Marketing and CEO and drove all worldwide marketing functions for the company in a competitive, challenging market. Worked with geographies to customize programs and campaigns. During tenure, 8 products
(computer numeric controls and digital readouts) were re-engineered, repositioned and released into the market. Drove distributor communications, programs and campaigns.
MARKETING MANAGER 3/1996 – 7/1997
Marine Air Systems, Pompano Beach, FL: Maritime industry
Reported to the Vice President and the CEO on marketing projects and was promoted to marketing coordinator within three months of employment. Responsible for all marketing activities and budget including the launch of new products into new markets. Launched new brand, logo and positioning during tenure. Drove distributor communication programs and campaigns.
1/1993 – 2/1996 MARKETING COORDINATOR
ACA Council on Sports Injuries & Physical Fitness, North Miami Beach, FL: Non-profit
Reported to the Executive Director which was governed by a Board of Directors. Participated in membership recruitment and retainment, managed events awareness and participation, edited and drove content process with ED for quarterly publication
"Sports Talk" (50pgs) and provided a motivational membership editorial. Membership increased significantly during term shared with ED and many break-through national and international opportunities and awareness resulted.
Jennifer M. Cook jenn@rejuvenatemarketing.com 949-355-2036