Business Management 2013
Sample assessment instrument
Feasibility study: Marketing
This sample has been compiled by the Queensland Curriculum and Assessment Authority
(QCAA) to help teachers plan and develop assessment instruments for individual school settings.
It demonstrates the following dimensions:
 Knowing and understanding business management
 Applying and analysing management strategies
 Evaluating and communicating management strategies
Assessment instrument
The task assesses all
three dimensions and
provides students with
opportunities to:
Context
You have been exploring small-scale business and examining case studies
about marketing opportunities.
Task
A small business aims to increase its market share and competitiveness by
launching a new range of products, e.g. introducing organic smoothies at a
local café. Prepare a marketing feasibility study to assess the viability of
introducing the new product range.

describe business
situations using
examples

explain management
strategies

select and organise
business information
from primary and
secondary sources
Conditions
Year 11

apply knowledge to
identify issues in
business situations
 Students may use class time and their own time to conduct research
and develop a response.

analyse business
information and
management
strategies and
interpret trends,
patterns and
relationships

evaluate
management
strategies to
formulate
recommendations
 justify
recommendations
using evidence
 communicate using
language conventions
to suit audiences and
purposes.
 Written response 800–1000 words
Guidelines
 Conduct primary and secondary research to gather data on the
business, its environment, competitors and marketing.
 Use the data from your research to select and organise information into
a SWOT analysis and competitor analysis.
Your feasibility study will:
 describe the current business environment, including the target market
 explain the business’ current marketing strategies
 use the SWOT analysis and the competitor analysis to:
 identify and analyse issues with the business’ marketing
 interpret the marketing trends, patterns and relationships
 evaluate the marketing strategy of introducing the new product range
and its impact on the business
 recommend whether it is feasible to implement the new product range,
14956
Comments
and justify your reasons.
Note:
 Include both primary and secondary research in the feasibility study.
 You may use bullet points, charts and diagrams in the feasibility study.
 Appendixes are not appropriate to this task.
Business Management 2013
Sample assessment instrument
Queensland Curriculum & Assessment Authority
November 2014
Page 2 of 4
Applying and analysing management strategies
Knowing and understanding
business management
Instrument-specific standards matrix
Standard A
Standard B
Standard C
Standard D
Standard E
The student work has the
following characteristics:
The student work has the
following characteristics:
The student work has the
following characteristics:
The student work has the
following characteristics:
The student work has the
following characteristics:
 thorough description of
 detailed description of
 description of business
 simple description of
 statement of elements of
business situations using
a comprehensive range of
relevant examples
 comprehensive
explanation of complex
management processes
and strategies.
business situations using
a range of examples
 detailed explanation of
management processes
and strategies.
situations using examples
 explanation of
management processes
and strategies.
business situations using
few examples
 cursory explanation of
simple management
processes and strategies.
business situations
 statement of management
processes or strategies.
The student work has the
following characteristics:
The student work has the
following characteristics:
The student work has the
following characteristics:
The student work has the
following characteristics:
The student work has the
following characteristics:
 purposeful selection and
 purposeful selection and
 selection and organisation
 partial organisation of
 statement of business
organisation of business
information from a
comprehensive range of
valid primary and
secondary sources
organisation of business
information from a range
of valid primary and
secondary sources
 discerning and systematic
 systematic application of
application of knowledge
in business situations to
identify a comprehensive
range of issues
knowledge in business
situations to identify a
range of issues
 thorough and discerning
analysis of business
information and
management strategies,
and accurate
interpretation of a
comprehensive range of
trends, patterns and
relationships.
 detailed and informed
analysis of business
information and
management strategies,
and accurate
interpretation of a range of
trends, patterns and
relationships.
of business information
from primary and
secondary sources
 application of knowledge
in business situations to
identify issues
 analysis of business
information and
management strategies,
and interpretation of
trends, patterns and
relationships.
Business Management 2013
Sample assessment instrument
business information from
sources
 simple application of
information
 statement of issues
knowledge in business
situations to identify
issues
 partial analysis of
business information or
management strategies,
and identification of some
trends, patterns and
relationships.
 statement of trends,
patterns or relationships.
Queensland Curriculum & Assessment Authority
November 2014
Page 3 of 4
Evaluating and communicating management
strategies
Standard A
Standard B
Standard C
Standard D
Standard E
The student work has the
following characteristics:
The student work has the
following characteristics:
The student work has the
following characteristics:
The student work has the
following characteristics:
The student work has the
following characteristics:

thorough and insightful
evaluation of
management strategies
to formulate valid and
purposeful
recommendations

detailed evaluation of
management strategies
to formulate valid
recommendations

evaluation of
management strategies
to formulate
recommendations

simple evaluation of
management strategies
to state
recommendations

description of
management strategies
or statement of simple
recommendations

well-reasoned
justification of
recommendations using
relevant evidence

valid justification of
recommendations using
relevant evidence

justification of
recommendations using
evidence

simple justification of
some recommendations

statement of opinions

coherent communication
with discriminating use of
language conventions to
suit audiences and
purposes.

clear communication with
appropriate use of
language conventions to
suit audiences and
purposes.

communication using
language conventions to
suit audiences and
purposes.

communication using
inconsistent language
conventions.

communication that
impedes meaning.
This standards matrix has been made instrument-specific by
specifying the context and genres and deleting any objectives not
being assessed in this task.
Business Management 2013
Sample assessment instrument
Queensland Curriculum & Assessment Authority
November 2014
Page 4 of 4