CUSTOMER_CODE
SMUDE
DIVISION_CODE
SMUDE
EVENT_CODE
OCTOBER15
ASSESSMENT_CODE BB0009_OCTOBER15
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
31692
QUESTION_TEXT
Explain macro environment.
SCHEME OF EVALUATION
1. Economic environment
2. Political and government environment
3. Social and cultural environment
4. Demographic environment
5. Natural environment
(Each point carries 2 marks)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
31696
QUESTION_TEXT
Explain the types of control.
SCHEME OF EVALUATION
Types of control:
1. Strategic Control
a. Premise control
b. Implementation control
c. Strategic surveillance
d. Special Alert control
2. Operational Control
a. Budgeting
b. Scheduling
c. Key success factors
(Explain these points)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
117797
QUESTION_TEXT
Explain in brief the reasons growth of business.
Some of the reasons are given below:
1.
Profits
2.
Market Share
3.
Leadership
SCHEME OF EVALUATION
4.
Survival
5.
Competition
6.
Diversification of Risk
7.
Opportunities
8.
Fuller utilisation of resources
9.
Personal reasons
10.
Motivation of Growth
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
117799
Narrate the types of business strategies.
QUESTION_TEXT
SCHEME OF
EVALUATION
A) Stability Strategy-This is sometimes referred to as neutral strategy.It
is not a “do nothing”strategy.This strategy is common with large
and dominant companies in mature industries where the important
challenge is to maintain the current position.
B) Growth Strategy-A company pursues a growth strategy when: :
i. It enters new business or market
ii. Effects major increase in its current business
C) Retrenchment Strategies-involves contraction of the scope or level of
business or function .A firm pursues a retrenchment strategy when:
i.
It drops product line, market ,market segments or function
ii.
Focuses on functional improvements or reversing certain
deteriorating trends
D) Defensive Strategies-Defencive strategies include
divestiture,liquidation,becoming captive and turnaround.
E) Combination Strategy-A company pursues a combination strategy
when it adopts more than one strategy simultaneously or
sequentially.
Under the combination strategy a company adopts any one of the
following;
i.
Stability and growth strategies
ii.
Stability and retrenchment strategies
iii. Growth and retrenchment strategies
iv. Growth ,retrenchment and stability strategies
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
117801
QUESTION_TEXT
Analyse the internal factors which influence the business strategy.
1.
2.
3.
SCHEME OF
EVALUATION
4.
5.
Value system: The value system of the founders and those at the
helm of affairs has important bearing on the choice of business, the
mission and objectives of the organization, business policies and
practices
Mission and objectives: The business domain of the company,
priorities, direction of development, business philosophy, etc are
guided by the mission and objectives of the company.
Management structure: The organizational structure, the
composition of the board of directors, extent of professionalization
of management etc are important factors influencing business
decisions
Internal power relationship; Factors like ,the amount of support
the top management enjoys from employees, share holders and
board of directors has an important influence on the decisions and
their implementations.
Human resources: The characteristics of the human resources like
skill, quality, morale, commitment, attributes etc could contributor
to the strength or weakness of an organization.
(Each point caries 2 marks)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
117803
QUESTION_TEXT
Discuss the importance of Strategic Evaluation
1.
2.
SCHEME OF
EVALUATION
3.
4.
5.
It is necessary for the top management to get adequate, correct and
timely feedback from different departmental managers on the
present performance of individuals and sections.it helps to keep
proper control on performance
It enables the management to check whether the strategic choice
made earlier is valid now.
It is important from the point of motivation of the employees. And
helps to formulate a policy of promotion and rewards for
continuous good performance of employees.
Strategic evaluation helps to find out whether such decisions taken
by the managers at various levels are in time with strategic
requirements of the company.
Strategic evaluation and control provides valuable feedback,
information and experience to the management.
(Two marks per point)