THE
BEST
OF
THE
BEST
MEDIA KIT
September 2015
AT A GLANCE
In ZoomerRadio I’ve created an
POP. VINTAGE.
old-fashioned full-service
SENTIMENTAL.
throwback. We offer
listeners an alternative to
the automated, cookie
The New AM740 has the largest broadcast
cutter radio stations. We
footprint in North America, with its rare
still originate live music
50,000-watt clear channel frequency that reaches
and present the ever
extensive parts of Ontario, Quebec & 28 American
more rare pop classics
states. It is the only AM channel still playing
music in Canada’s largest market, presenting four
from the 50s and
decades of pop classics, from the ’50s to the ’90s, plus
60s. We celebrate the
adult standards performed by today’s top artists.
music of an age when the
tempo was slower, you
Libby Znaimer’s Zoomer Reports, with health
could still make out the
and lifestyle tips for living well, air four times daily.
Weekends feature more than two dozen specialty
words, and people still
programs on subjects ranging from gardening and
believed in love.”
finances to car care and conspiracy theories.
Moses Znaimer
Unique to the Station are live from the
concert lobby performances, broadcast live-to-air
from the station’s lobby studio. Featured stars have
included Judy Collins, Dan Hill, Murray McLauchlan,
Michael Burgess, John McDermott, Sophie Milman,
Harry Connick Jr., and Bryan Adams.
“TORONTO’S BEST
RADIO STATION!”
Dave Bidini,
National Post
MISSION STATEMENT
In 2008 Moses Znaimer launched and popularized their term Zoomer
(Boomers with zip!) to denote the 15.1 million authoritative voice for
Canadians formerly known as the “45plus”. Since then he has
assembled a full suite of media (including Classical 96.3fm, 103.1fm,
and 102.9fm) dedicated to being the authoritative voices for Zoomers
– unequivocally the single most powerful consumer group in history of
the world!
For Listeners our mission is to be Classic music radio for today; a voice
for the vibrant present, and future, of great music and arts in the GTA.
For advertisers our mission is to provide the showcase their message
deserve, and offer the most effective means of communication with the
Zoomer population – a market of 15.1 million people accounting for
56% of all consumer spending and controlling 75% of the wealth.
ARE YOU SPEAKING TO THEM?
Communication means more than just arithmetic – reach, cost or other
media planning metrics. It also means involvement – delivering an
audience that is engaged, attentive and eager to learn more. It’s not
enough to just broadcast your message over the airwaves. AM740 will
show you why context and content matter – a strategy that places your
brand at the forefront with listeners.
Sources:. Stats Canada Population estimates, November 25, 2013. PMB Spring 2015 (%
of Combined Spending Totals)
AUDIENCE PROFILE
ONE OF TORONTO’S TOP RADIO STATIONS FOR TIME SPENT LISTENING*
Call Letters: CFZM
Format: Adult Standards
Dial Position: 740 AM/96.7 FM
Online: ZoomerRadio.ca
Male/Female........................................................51% /49%
Hold Stocks, Mutual Funds or RRSPs.......................... 80%
Principal Grocery Shopper.......................................... 76%
Vacation Past 12 Months (any location).................... 74%
Homeowners................................................................ 76%
Mortgage Free Homeowners..................................... . 57%
Casual Dining Past 30 Days.......................................... 59%
Personally Garden...................................................... 62%
Home Improvement Spenders..................................... 57%
Sources: Numeris PPM (R3 2015) June 1 to August 30, 2015 , Full Coverage,
Mo-Su 5A-1A, A2+, Comp% AMA
586,000 LISTENERS
TUNE INTO
ZoomerRadio FOR
ALMOST
2.9 MILLION HOURS
EVERY WEEK!
FACTOID
OUR LISTENERS HAVE THE
MOST MONEY IN THE BANK!
ZoomerRadio listeners possess the
highest* average savings &
investments at $194,000 still #1!
(RTS Spring 2015)
THE ZOOMERRADIO ADVANTAGE
………………………………………………………………………………………………………………………….......
ZoomerRadio DELIVERS …










The largest broadcast footprint in Canada
A format specifically designed to serve the Zoomer (45+) demographic
Over 2 dozen specialty programs
The only remaining music station on AM
The only station playing standards/oldies in Toronto
Top quality talent
Canada’s best known Consumer Advocate (Dale Goldhawk)
Toronto Rock ‘n’ Roll Legend (Robbie Lane)
Toronto’s longest-serving radio host (Denis Snowdon)
Listeners with maturity and money to spend
• Highest average saving & investments ($194,000)*
• #2 Net Worth ($753,000)*
 A large composition against Zoomer/A45+ (86%)**
 A high number of daily listening session (avg. of 8.2 per day)**
 Time spent listening (avg. of 4.9 hours tuned per week)**
Source: Compared against all Toronto commercial radio stations. *Numeris RTS Toronto,
Spring 2015, Adults 12+ (Net worth calculated as Average Saving and investments +
Average Home Value – Average Debt and Liabilities).
**Numeris PPM (R3 2015) Mo-Su 5a-1a, Full Coverage, Adults 2+.
A………………………………………………………………………………………………………………………….......
POWERFUL COMBINATION
WHY TWO IS BETTER THAN ONE
The New Classical FM & ZoomerRadio are the authoritative radio voices
for reaching and speaking to Zoomers® in Ontario. Both stations deliver
an unduplicated weekly audience of 1,414,000!
Source: Numeris PPM (R3 2015) June 1 to August 30, 2015, Full Coverage, Mo-Su 5a-1a, A2+, Avg
Weekly Cume
TOP STATIONS IN TORONTO FOR AVERAGE SAVINGS & INVESTMENTS!
ZoomerRadio
$194,000
Classical FM
$170,000
TOP STATIONS IN TORONTO FOR AVERAGE NET WORTH!
Classical FM
$760,000
ZoomerRadio
$753,000
Source: Numeris RTS Toronto Spring 2015, A12+ (calculated as average home value + average
savings & investments – debts & liabilities)
Buy both ZoomerRadio & The New Classical FM and balance your
Zoomer targeted buy.
AVERAGE AGE
ZoomerRadio
Classical FM
59
55
A45+ % COMP WEEKLY CUME
ZoomerRadio
Classical FM
ADULTS 45-64
38%
50%
ADULTS 65+
62%
50%
Source: Numeris PPM (R3 2015) June 1 to August 30, 2015 , Full Coverage, Mo-Su 5a-1a, Avg Age
(2+ AMA) & % A45+ % Comp Weekly Cume
+
COVERAGE AREA
AVERAGE MINUTE AUDIENCE
20,500 Full Coverage
13,400 Toronto Central
DAILY CUME
267,000 Full Coverage
180,000 Toronto Central
WEEKLY CUME
586,000 Full Coverage
404,000 Toronto Central
COVERAGE
Kingston to Windsor | Parry Sound to Pittsburgh
NATIONAL & INTERNATIONAL COVERAGE
www.am740.ca | Rogers Digital 949
Source: Numeris PPM (R3 2015), June 1 to August 30, 2015, Full Coverage, Mo-Su 5a-1a, Adults 2+
BEYOND THE DIAL OPPORTUNITES
LEVERAGE THE FULL POWER OF ZOOMERMEDIA
Television
Radio
Print
Events
Digital
ZoomerMedia’s brands enable advertisers to reach this coveted group in almost all
media platforms – print, TV, radio, online and consumer shows as well as through
affinity programs with CARP, Canada’s largest association for the 45-plus, with more
than 300,000 members. Our vision is to provide the showcase your message deserves,
and offer the most effective means of communication with the Zoomer population.
CONTACTS
………………………………………………………………………………………………………………………….......
GENERAL MANAGER, VICE PRESIDENT OF BROADCAST SALES
DAN HAMILTON d.hamilton@zoomermedia.ca
SENIOR DIRECTOR OF INTEGRATION AND DIRECTOR OF RADIO MARKETING.
LISA RICHLER l.richler@mzmedia.com
VICE PRESIDENT, PROMOTIONS
CHRSTOPHER RANDALL Christopher@mzmedia.com
TARGET BROADCAST SALES INC., PRESIDENT
STEPHEN SIENKO ssienko@targetbroadcast.com
GENERAL INQUIRES 416 367 5353
CONTEST PHONE NUMBERS
Local 416 360 0740 Toll Free in Ontario 1 866 740 4740
MAILING ADDRESS
The New AM 740, 70 Jefferson Avenue, Toronto, Ontario, M6K 1Y4
The New AM740 is a part of MZ Media Inc, a division of ZoomerMedia Limited(TSX: ZUM) – all under the leadership
of Moses Znaimer. Canadian broadcast icon and
ZoomerMedia President & CEO.