Analytics for Enterprise Efficiency and Effectiveness Gordon Wishon, John Rome and Leah Lommel Arizona State University (ASU) About Us Gordon Wishon Chief Information Officer John Rome Deputy CIO and BI Strategist Leah Lommel AVP, Development/BI Institutional Landscape Change Imperatives at Our Institutions Shrinking/Flat Budgets Drowning in Data Want our ERPs to Deliver MORE Value Increased Demand for Accountability Arizona Board of Regent Scorecard Struggling to Create Insight from Data Full Employment from External Reporting Headlines Point to Analytics/BI! Hot IT Skills for 2012 About ASU Arizona State University 2011 ASU Total Headcount Enrollment 80,000 70,000 60,000 61,033 55,491 57,543 58,156 2003 2004 63,278 64,394 2006 2007 67,082 68,064 2008 2009 70,440 72,254 50,000 40,000 30,000 20,000 10,000 0 2002 2005 58,404 Undergraduates 2010 2011 Analytic Products Enterprise Data Warehouse (EDW) ASU Pioneers in Data Warehousing EDW Started in Early 1990’s ASU Data Warehouse Team from the “Early Years” Educause Publication - 1995 ASU Treats Data as Strategic Asset ASU Both Built & Bought Data Warehouse *Choice of Data Warehouse Build or Buy - ~400 Respondents Shameless Plug for Core Data Services “MyReports” We Have Rocket Scientists at ASU Dr. Phil Christensen - ASU …And Student Rocket Scientists MyReports –Tool for Rocket Scientist Oracle/Hyperion Interactive Reporting (formerly Brio) Example Query – Ad Hoc Capability Not Everyone is a Rocket Scientist! *Apologies to Gary Larson Dashboards Non-Rocket Scientist Query Tool http://dashboard.asu.edu Part of Unified Web Experience ASU’s Main Portal Page http://my.asu.edu Tracking Student Progress From ASU’s eAdvisor Dashboard Monitoring Class Enrollment From ASU’s Course Enrollment Management Dashboard Mashups From ASU’s Faculty Dashboard Single Version of Truth From ASU’s Research Dashboard What is My “Burn-Rate”? From ASU’s Financial/SuperReport Dashboard Early Warning/Retention Tool From ASU’s Retention Dashboard From ASU’s Retention Dashboard From ASU’s Retention Dashboard From ASU’s Retention Dashboard Dashboard Links Directly to ERP System Like Several Others Gains in Freshman Retention Rates 84% 84% 2009 2010 81% 79.5% 77.2% 2006 2007 2008 First-Time Full-Time Freshman eadvisor.asu.edu Students Know How They Stand Best Practices for Analytics Leadership Support Dr. Elizabeth Capaldi Provost of ASU Creator of eAdvisor Dr. Michael Crow President of ASU One of “America’s Top 25 Thinkers” Dr. Morgan Olsen CFO of ASU Data Driven “Data Driven” Culture Policies/Appropriate Security In Place Data Policies Circa 1992 Dedicated BI Team BI Staff Director (1) and Student Workers (4) 13 Data Warehouse Team (6) Dashboard/Reporting Team (6) Data Warehouse • • • • • Oracle 11G RAC Hosted Both Buy (EPM)and Build 400 GB ETL – Ascential/DataStage Hosted BI Tools ~4000 Queries/Day ~700 Hits/Day • Hosted at ASU 4% Including Student BI Developers Student Developers in the “Cave” Dashboards Make for Easy Consumption Focus on Data/Information Delivery, Not Beautifully Built Data Warehouse Data/Information Actionable BI on Top of Your BI ASU’s Dashboard are Featured in Chapter of this Book From ASU’s Dashboard Information Dashboard Helps Monitor Adoption/Usage From ASU’s Dashboard Information Dashboard What’s Next Better Predictive Analytics Deeper Dive Into LMS Analytics From ASU’s Blackboard Dashboard More Mobile Including Location Awareness/Voice Recognition, etc. Better Visualization/Infographics Incorporating Purchased/External Data Big Data Hadoop Output of Web Log Data Questions?