Analytics for Enterprise
Efficiency and Effectiveness
Gordon Wishon, John Rome and Leah Lommel
Arizona State University (ASU)
About Us
Gordon Wishon
Chief Information Officer
John Rome
Deputy CIO and BI Strategist
Leah Lommel
AVP, Development/BI
Institutional
Landscape
Change Imperatives at Our Institutions
Shrinking/Flat Budgets
Drowning in Data
Want our ERPs to Deliver MORE Value
Increased Demand for Accountability
Arizona Board of Regent Scorecard
Struggling to Create Insight from Data
Full Employment from External Reporting
Headlines Point to Analytics/BI!
Hot IT Skills for 2012
About ASU
Arizona State University
2011 ASU Total Headcount Enrollment
80,000
70,000
60,000
61,033
55,491
57,543
58,156
2003
2004
63,278
64,394
2006
2007
67,082
68,064
2008
2009
70,440
72,254
50,000
40,000
30,000
20,000
10,000
0
2002
2005
58,404 Undergraduates
2010
2011
Analytic Products
Enterprise
Data Warehouse
(EDW)
ASU Pioneers in Data Warehousing
EDW Started in Early 1990’s
ASU Data Warehouse Team from the “Early Years”
Educause Publication - 1995
ASU Treats Data as Strategic Asset
ASU Both Built & Bought Data Warehouse
*Choice of Data Warehouse Build or Buy - ~400 Respondents
Shameless Plug for Core Data Services
“MyReports”
We Have Rocket Scientists at ASU
Dr. Phil Christensen - ASU
…And Student Rocket Scientists
MyReports –Tool for Rocket Scientist
Oracle/Hyperion Interactive Reporting (formerly Brio)
Example Query – Ad Hoc Capability
Not Everyone is a Rocket Scientist!
*Apologies to Gary Larson
Dashboards
Non-Rocket Scientist Query Tool
http://dashboard.asu.edu
Part of Unified Web Experience
ASU’s
Main Portal Page
http://my.asu.edu
Tracking Student Progress
From ASU’s eAdvisor Dashboard
Monitoring Class Enrollment
From ASU’s Course Enrollment Management Dashboard
Mashups
From ASU’s Faculty Dashboard
Single Version of Truth
From ASU’s Research Dashboard
What is My “Burn-Rate”?
From ASU’s Financial/SuperReport Dashboard
Early Warning/Retention Tool
From ASU’s Retention Dashboard
From ASU’s Retention Dashboard
From ASU’s Retention Dashboard
From ASU’s Retention Dashboard
Dashboard Links Directly to ERP System Like Several Others
Gains in Freshman Retention Rates
84%
84%
2009
2010
81%
79.5%
77.2%
2006
2007
2008
First-Time Full-Time Freshman
eadvisor.asu.edu
Students Know How They Stand
Best Practices
for Analytics
Leadership Support
Dr. Elizabeth Capaldi
Provost of ASU
Creator of eAdvisor
Dr. Michael Crow
President of ASU
One of “America’s Top 25 Thinkers”
Dr. Morgan Olsen
CFO of ASU
Data Driven
“Data Driven” Culture
Policies/Appropriate Security In Place
Data Policies Circa 1992
Dedicated BI Team
BI Staff
Director (1) and Student Workers (4)
13
Data Warehouse Team (6)
Dashboard/Reporting Team (6)
Data Warehouse
•
•
•
•
•
Oracle 11G RAC Hosted
Both Buy (EPM)and Build
400 GB
ETL – Ascential/DataStage
Hosted
BI Tools
~4000 Queries/Day
~700 Hits/Day
•
Hosted at ASU
4%
Including Student BI Developers
Student Developers in the “Cave”
Dashboards Make for Easy Consumption
Focus on Data/Information Delivery, Not Beautifully Built Data Warehouse
Data/Information Actionable
BI on Top of Your BI
ASU’s Dashboard are
Featured in Chapter
of this Book
From ASU’s Dashboard Information Dashboard
Helps Monitor Adoption/Usage
From ASU’s Dashboard Information Dashboard
What’s Next
Better Predictive Analytics
Deeper Dive Into LMS Analytics
From ASU’s Blackboard Dashboard
More Mobile
Including Location Awareness/Voice Recognition, etc.
Better Visualization/Infographics
Incorporating Purchased/External Data
Big Data
Hadoop Output of Web Log Data
Questions?