Michael Bindrup, MBA GM
Business Development Advisor
Nevada Small Business Development Center
 Social Media Revolucíon
 Small Business Advantage
 Social Media as a Tool
 Directories
 Blogs
 Photo Sharing
 Video Sharing
 Social Buying
The Printing Press
The Revolver
The Automobile
The Personal Computer
The World Wide Web
• Connect • Communicate • Care
Small
Business
are
Customer
Driven
Corporate
America
Your
Lunch
 Just another Marketing channel
 Doesn’t fit structure
“I See Nothing” is Not A Strategy
 Let’s Fake it
 Let’s Buy Our Way In
 Long term approach
 No guaranteed results
 New Metrics
 Transparency
 Open Source
 Mobile
 Interactive
 Grassroots
 Sharing
 Community
 Responsibility
“A citizen who has a way to become more involved
with the process, will more likely spread the word.”
 Substitute for Marketing Strategy
 Substitute for Customer Service
 A Brand Changer
 A One-Time Effort
The Secret is:
THERE IS NO SECRET INGREDIENT
Directories
Blogs
Photo Sharing
Video Sharing
Social Buying
 Linked In
 Facebook
 MySpace
 Friendster
 MyLife
Launched in May 2003. Founder Reid Hoffman, previously CEO
of LinkedIn and now executive vice president of PayPal, oversees
day-to-day operations and is also Chairman of the Board
It is mainly used for professional networking.
Spanning more than 200 countries and territories worldwide
110 MILLION USERS
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Set up a Personal page
Complete the profile entirely
Update resume & upload a professional picture
Ask for endorsements
Join Groups
Share your Knowledge
Network Activity
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Keep it business focused
Inform
Educate
Establish a regular posting schedule
Mark Zuckerberg launched Facebook from his Harvard dorm room on
February 2004., Idea came from a student directory in prep school known
as the "Facebook". Once at college, Zuckerberg's Facebook started off as
just a "Harvard-thing", until Zuckerberg then decided to spread Facebook
to other schools and enlisted the help of roommate Dustin Moskovitz.
They first spread it to Stanford, Dartmouth, Columbia, Cornell and Yale,
and then to other schools with social contacts with Harvard
750 MILLION USERS
People on Facebook
 More than 750 million active users
 50% of our active users log on to Facebook in any given day
 Average user has 130 friends
 People spend over 700 billion minutes per month on Facebook
Activity on Facebook
 There are over 900 million objects that people interact with
(pages, groups, events and community pages)
 Average user is connected to 80 community pages, groups and
events
 Average user creates 90 pieces of content each month
 More than 30 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each month.
Global Reach
 More than 70 translations available on the site
 About 70% of Facebook users are outside the United States
 Over 300,000 users helped translate the site through the
translations application
Platform
 Over 190 countries use Facebook Platform
 20 million applications installed daily
 250 million people a month use Facebook on external websites
 10,000 new websites integrate with Facebook every day
 More than 2.5 million websites have integrated
 Set up a Personal page
 Set up a Business page (Like)
 Add Contents, Photos & Biz Profile
 Invite friends
 Set up a Sub-Domain – Min. 25
Likes
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Status Updates – Wall Posts
Link Link Link
 Post Targeted Updates
 Post Special Offers to Facebook fans
 Ask Questions
 Hold Contests
 Request Feedback
CONTENT IS KING!
 Blogger
 WordPress
 Blogs are Quick and Easy to Update
 Fast and Cheap way to get Online
 Establishes Credibility
 Help Drive Traffic to your Site
 Loved by Search Engines
 What is your Objective?
 Determine Core Message
 Who is your Ideal Reader
 What do you want them to do?
 Stick to an Editorial Calendar
 Check out the Competition
*Over 50% of blogs are abandoned within the first 90 days
http://www.youtube.com/watch?v=livzJTIWlmY
“It forces you to become part of the conversation”
“No single thing has been more important in my life
professionally than in the last 15 years then blogging.” Tom Peters
Created in 2006 by Jack Dorsey.
Twitter is a free social networking and microblogging service
that enables its users to send and read messages known as
tweets. Tweets are text-based posts of up to 140 characters
displayed on the author's profile page and delivered to the
author's subscribers who are known as followers.
200 MILLION USERS
generating over 200 million tweets and handling over 1.6 billion search queries
per day. It is sometimes described as the "SMS of the Internet
 Event Based Tweets
 Link Link Link
 Use Your Branding
 Use Hash Tags – seachablility
 Follow & Observe
 Share, Listen, Ask, Respond, Reward
 Do not hard sell – Establish a Voice
 Flickr
 Picassa
 Photobucket
 Snapfish
 Post all Marketing photos
 Post People Photos PR
 Share Product and Service photos
 Name Photos
 Place photos from the sharing sites
 Increase Natural Search
 You Tube
 Vimeo
 Animoto
 Set up a Channel
 Have a Strategy
 Have a Concept – Be Unique
 Watch Production Value
 Allow feedback
 Show link info on videos
 Woot
 Groupon
 Living Social
 Commit Resources
 Create a Social Media Plan
 Integrate with Marketing
 Do Your Homework
 Content is King
 Metrics
Thank You