Emily Farra
Caitlin Pitts
Bethany Stayer
Sarah Johnson
Jim Brattin
Jessica Linxwiler
Quiznos Now
 #2 Sandwich chain behind Subway
 Market share
 0.96-1.2% of fast food market
 Recent restaurant closings
 Toasted = no longer a novelty
SWOT Analysis
Strengths
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Original toasted sub
Wide range of products
Global company
Bold flavors
Opportunities
• Expansion in urban areas
• Promote healthier options
• Focus target audience
Weaknesses
• Advertising strategy
• 2nd in consumers’ mind
Threats
• Subway
• Restaurant closures
Problem
 Second in the mind of the consumer
 Lack of brand loyalty/identity
 Advertising
A-Quad
Attitudes
Attributes
tasteful, healthy, young, educated,
modern, fresh, fun, bold, different,
zesty
Variety (menu), fresh ingredients,
nutrition, quality, affordable
Allies
Adversaries
Current loyal customers, Vendors
(Pepsi), ….
Subway, Jimmy Johns, etc., drivethru restaurants
Ideal Consumer
 Name: Jim Smith
Gender: Male
Education: College Education
Income: Middle Class
Location: Chicago
Marital Status: Single
Children: None
Age: 25
 Achiever
Brand Strategy
 Target Audience: male demographic, early 20s,
single, fresh out of college, achiever
 Reposition Quiznos as a fun, bold choice through
the use of humor
Interactive Media Plan
 Online Social Media Sites, TV vs. Youtube
 Media Plan: Facebook and Twitter
 “like” on FB and receive deals.
 Follow on twitter and get special deals
 Spokesperson: Aziz Ansari
 Commercial spots and twitter feeds
Interactive Media Plan
Commercial
 Quiznos Commercial