Welcome to the Antal Training
Developing Business Skills
Antal International Training
Antal International Training
www.antal.com | +44 (0) 207 467 2528
Antal International Training
www.antal.com | +44 (0) 207 467 2528
Antal International Training
www.antal.com | +44 (0) 207 467 2528
Antal International Training
www.antal.com | +44 (0) 207 467 2528
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
Overview:
 Strategic Issues
 Business Models
 Define Market
 Your Business
 Achieving Clarity
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
Overview:
 Operational Issue
 IT Set up + Infrastructure
 Resources
 Documents and Stationery
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
Early Questions
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Where am I working? (Industry)
What am I selling?
Whom am I selling to?
What are the price/ charge?
How easy/ fast do I make money?
How much market penetration /Go to market
strategy?
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
Selecting the Industry
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Expertise
Knowledge
Passion
Existing Network
Use recruitment services
Viability (Continuous Research)
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Big/Small
Nascent
Growing/Shrinking
Macro Environment
Antal International Training
www.antal.com | +44 (0) 207 467 2528
Desk Sector & Discipline Speciality
Antal International Training
www.antal.com | +44 (0) 207 467 2528
Marketing Strategy:
3 Level Marketing Strategy:
MD
APC Level Two
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+ Decision makers
- Less Volume
+ Good Fees
+ Easier to Contact
Directors
Senior
Managers
Junior Managers
/ Rising Stars
Supervisors
APC Level Three
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- Hard to Connect
- Low Volume
+ Strategic Need
+ High fees
APC Level One
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+ Easy to Reach
- Lower Fee
+ Volume
- Policy Driven
+ Early Cash Flow
Workers & Admin Staff
Organisational Hierarchy
PRE INDUCTION
Market Size; Decision Maker Contact:
 How many “decision makers” do I need?
 240 Working days, less weekend & holidays:
 4-6 Contact points a year: 60 day sales cycle:
 5-6-7 contacts a day: 300 to 480 contacts:
 Contacts, 2-3 people at different levels:
 100 to 150 Companies / Business Units:
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
Market Size; What about the Candidate Pool:
 How many “candidates” do I need?
 Number of people each “DM” manages :3-6
 Total number of candidates- 900-1800
 Level of Staff Turnover
 Only need to place 20 per year?
 Find 1000 candidates with 15% turnover:
 150 Vacancies per year = >15% market share:
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
Database Generation- Companies:
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Directories Trade / Trade Bodies
Chamber of Commerce
Trade exhibition / online Magazine-Trade
Fortune/BT 500/Great Place to Work For
Google /Yahoo Finance/Reuters
Business Website- Listing Similar
Kompass
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
Database Generation- People:
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Alumni Networking
Social Networking Sites
Professional Networking Sites
Portals (Job)
Referrals (Professional)
Company Website * www
Name gathering * people names sites)
Reference – Jigsaw/Xing
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
D/B Generation- Consideration:
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Desk vs Business
Leveraging Synergy
Clustering
Data Gathering w/o Prejudice
Continuous Research
State of Flux
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
Database Format
Company Name Name of the person Title
Antal International Training
www.antal.com | +44 (0) 207 467 2528
Contact number Contact number Email id
PRE INDUCTION
IT Set up
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Low cost: Laptop (for mobility) and Printer
Investment in server: dependant on CRM you use
Wi-Fi enabled environment – increasing choice
Softwares: MS Office, CRM
Phone: Landline (mandatory) and Mobile
Hands free or with ear phones preferable
Blackberry recommended Business phone (BES licence),
android platforms also compatible
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
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IT Set up
Webmail compatible with IE 7, not with Chrome or
Firefox
Use of “Antal” prohibited in any mail ids outside
Antal official email id- this is being tracked
2 weeks window to start a new hire on IT systems,
new franchise employee starter form to
franchisestarters@antal.com
franchiseleavers@antal.com
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
Templates and Documents
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Antal Job Qualifier
Antal Candidate Qualifier
Candidate interview Prep
Client Interview Prep
Candidate interview de-brief
Client Interview De-brief
Reference Check
Offer Brokering
Resignation Prep
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
Templates and Documents
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Stationery
Letterhead
Business Cards
Envelops: standard size and A4 size
Compliment slips
Sales Brochure
Art work in the office
Email Signature and corporate colors
Branding: Core Sans M and Calibri
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
PR- Internal
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Discipline Conference Calls
Weekly News Showcase
Thoughts in Blogs
Antalnet profile updated
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
PR External
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Trade Bulletins
Antal Global Snapshot
Microsite
Social Media- admin control- Sophia
Benzina
• Support Constanze Kastner / Ashleigh
Fitzgerald
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
Power of Internet
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Boolean Strings
Linkedin- free/paid
Cookies
Intel-sw.com/search
Watchthatpage.com
Mailtester.com
Verify-email.org
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
• Antal Intranet
• Antal.com microsite
• Antal.com fx recruiter
Antal International Training
www.antal.com | +44 (0) 207 467 2528
PRE INDUCTION
• NEXT STEPS:
– Microsite content freeze
– Interview for weekly news
– Linkedin activity
• PREPARATION FOR INDUCTION:
• 300 companies
• 100 candidates
• 100 DMs relevant to the 100 candidate - list in excel
spread sheet
Antal International Training
www.antal.com | +44 (0) 207 467 2528