The Perfect Blend of
Excellence and Performance
Who is PCS
Global Reach with A Small Town Feel
Petroleum Card Services stays on the forefront of new and
innovating ideas for the petroleum market. PCS is the
de-branding and unbranded credit card processing expert.
PCS was established in 1999 and is responsible for many
changes within the credit card processing market to better
serve the independent petroleum marketer as well as the
vendors that service those marketers on the Buypass
Network.
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Petroleum Card Services
Why Petro?
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Did You Know
A Gallon a Day Per Person
In the United States Approximately:
 380 Million gallons of gasoline are used daily
 There are 284 million people over the age of 18
 This equals more than 1 gallon of gas used per
person, per day
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Did You Know
249 Million Vehicles
126,658 Fueling Stations
 Gasoline is still the most common fuel used by
passenger vehicles in the United States
 Of the 249 million vehicles that use gasoline, each travel
over 12,000 miles per year
 There are 151,282 convenience store retailers in the US
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126,658 (83.7%) sold motor fuels in 2012
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Did You Know
 In 2012, convenience retail locations accounted for
$700.3 billion in sales, which represented one of every
$22 spent in the USA
 Convenience Stores on average:
 Conduct 160 million transactions a day
 Complete more than 33 million fill-ups
 Sell more than 80% of the fuel consumed in the United
States
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Petroleum Power
 Elevated Residuals
 Low Attrition
 Fleet Cards
 Full Service and Support
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Fleet Cards
Wright Express - 3.50% + $0.15
 9 Out of 10 fueling locations in the U.S. accept Wright Express
 Private label card with customers such as Fed Ex, UPS and DHL
 Differentiates between fuel and service merchants
Voyager - 3.40% + $0.09
 Designed for fleets over 200 vehicles
 One card solution for fueling & service needs
 Over 1 million cards in circulation
 Key Accounts: US Postal Service, Department of Defense, Energy and
Agriculture, US Customs/Treasury, Sprint, Verizon and many more
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Fleet Cards
FleetOne/ProFleet - 2.70% + $0.10
 ProFleet is PCS’ unbranded fleet card program powered by FleetOne
 ProFleet allows merchants to offer their own fleet card with no setup costs
 Eliminates in-house accounts
 No cost for card
Fuelman - Fuel Cost Average* + $0.03
 Large, diverse network of fleets
 Fuelman merchants become apart of a semi-exclusive
network which gives them the added benefit of accepting new CFN cards
 Professional marketing techniques, local sales force works to sign up fleets
*OPIS average for the week, add in freight & taxes
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PROFleet
What is PROFLEET?
ProFleet is a fleet credit card created to more efficiently manage in-house commercial accounts and
assist merchants in bringing aboard new business. This card will replace any in-house charge
accounts merchants currently carry. ProFleet works for both big and small companies. It is important to
keep in mind that even one vehicle can be considered a fleet.
How can PROFLEET help you?
ProFleet is a cost effective, turn key, fleet management solution that will increase your merchants’
market share without the many challenges associated with fleet business. By allowing your merchant
to accept and issue their fleet customers an unbranded fleet card, you can ensure their business
stays with your business. Plus, you can give fleet and in-house account customers the convenience of
paying right at the pump.
Features:
Benefits
• Low cost processing 2.70% and $.10 per
transaction
• No cost for card issuance
• 24/7 account support
• Tax exempt billing for government fleets
on gas & diesel
• Weekly settlement
• Help your merchant retain in-house accounts
• Attract new fleets to your merchant’s locations
• Keep costs down with low cost processing
• Pay at the pump capabilities
• Create brand awareness
• No risk for your merchant
• Free to sign up
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Gift Cards
Gift Cards To Go - Program Specifics:
• 9 Card/carrier designs available
• 100 Cards and 100 hanging/folding style card carriers
• Acrylic j-hook stand
• Seven font style choices - Card text prints black
• Includes up to 4 lines of text/30 characters per line maximum
Standard Gift Cards - Program Specifics:
• Minimum Order of 250 Cards
• Approximately 60 template options
• Includes up to 4 lines of text/30 characters per line maximum
• Five font colors to choose
• Seven font style choices
• Templates can be enhanced with icons to create memorable designs
Custom Card - Program Specifics:
• Enhances your branding
• Minimum order of 1,000 cards
• Design your own card
• Design your own carriers
• Graphic design services available to all merchants
• Merchant must approve all proofs before cards are produced
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Why Loyalty?
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Your Loyalty Solution
Increase Average Purchase Amounts
Increase Frequency of Visits
Attract New Customers
Build Sales with
PROPoints Loyalty Program
• Studies show that American businesses lose 20% of their
customers every year
• It costs 5 to 10 times more to obtain a new customer as it
does to retain an existing customer
• Most businesses derive 80% of their business from 20% of
their customers
• 5% improvement in customer retention rates yield a 25 to
100% increase in profits
Full Integration:
Passport, Nucleus & Sapphire, Vx570
Features Include:
• Customer Specific Tracking
• Web Management
• Full Reporting
• Messaging Flexibility
• Customer Specific Marketing
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Full Service and Support
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Collectively Over 75 Years In-House Petroleum Experience
Members of Over 60 State Associations & Memberships
Active Interaction with the Petroleum Equipment Institute
Forum
Exhibits at all National, Regional & State Trade Shows
One-on-One Start-up & Support
Certified Datawire for the Major POS Systems for Buypass
Provisioning Datawire Micronode Capability In House
Ability to Work with Multiple Encryption Keys
In-House POS Lab
Free Online Access
Reconciliation Support
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Best In Class Sales & Support
Account Set Up
Account Set Up
One relationship / one contract
In-house underwriting
Responsive and accountable
Start-Up Customer Support
Start-up support
Redundant support centers
Best-in-class service record
In-house file builds and verifications
Full access to Buypass
Full Access to provision and de-provision Microcode 1400’s
Customer Service Support
Customer Service
Set up of Clientline - free on-line portal
Daily, weekly or monthly reports
Account changes
Reconciliation assistance
Account Maintenance
Account Maintenance
Chargebacks and retrieval assistance
PCI compliance
Industry advocacy
Risk management
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Online Reporting
The Clientline online financial management reporting solution
lets you and your merchants access payment-related data
quickly and easily - so you can focus on putting that
information to work for you.
Features:
 Access payment processing information 24/7
 Access and analyze transaction detail for all card types
 Conduct sales audits
 Manage processing fees
 Reconcile your checking account
 Investigate chargebacks
 Protect against losses
 View historical information for analysis
 Manage cash flow
 Create reports and schedule their distribution
www.myclientline.net
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POS Product
Management Overview
Petroleum POS Interfaces
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VeriFone Ruby
VeriFone Sapphire & Topaz
Gilbarco Passport & G-Site
Fiscal
Nucleus
SmartDesq
Trendar
Organization - Vertically focused
industry groups
 Petroleum
 Grocery
 Restaurant
 eCommerce
Supported Communications
 IP
 Dial
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Datawire
A simple, cost-effective IP solution for merchants who want a secure, high-speed method
of processing credit card transactions.
• 2-4 Second transaction time
• Dial back-up capabilities to circumvent broadband provider glitches
• Extends investments in POS terminals and store systems
• Requires no long-term commitment
• Uses strong encryption methods to protect transaction data
• Provides consistency by routing around Internet congestion using a managed
system of multiple nodes
• Allows use of site operator’s existing Internet access for POS transactions
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Terminals and Fleet Cards
FD Series Terminals
 User-friendly with large, easy-to-use touch screen,
dedicated function keys
 IP-compatible with Wi-Fi upgrades available
 Flexibility and higher transaction counts
 Internal input capabilities for fleet cards
 Cards accepted: Visa, MasterCard, Debit, Amex, Discover,
Voyager, WEX, FleetOne ProFleet, Fuelman, MasterCard
Fleet, EBT
PCS VeriFone Vx570
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User-friendly with large, easy-to-use, dedicated function keys
Proprietary once buypass petroleum application is loaded
Six file groups for added value services
IP-compatible
Internal input capabilities for fleet cards
Cards accepted: Visa, MasterCard, Debit, Amex, Discover,
Voyager, WEX, FleetOne ProFleet, Fuelman, MasterCard Fleet,
Gift
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PCI Compliance
CRIND
1) Regularly monitor equipment
2) Utilization of security tape –
maintains physical security
3) Cameras and monitoring systems
Network
1) Install and maintain a firewall
2) Properly segment network
3) Regularly monitor equipment
4) Insure proper password strength (don’t use defaults)
5) Maintain physical security
Protocol Converter (Datawire Box)
POS
1) Utilize PCI DSS approved package – BUYPAK
4.01, Base154
http://usa.visa.com/download/merchants/validated_pay
ment_applications.pdf
2) Insure card numbers are masked on
customer and merchant copy
3) Secure and change manager passwords regularly
1) Regularly monitor equipment
2) Ensure proper password strength
(don’t use defaults)
3) Maintain physical security
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Fraud Protection
AVS - A system used to verify the address of a person claiming to own a credit
card. The system will check the billing address of the credit card provided by
the user with the address on file at the credit card company.
Velocity Fraud Checking - Customer activated transactions or pay-at-thepump transactions are deemed high risk because there are no employees
present to perform identity verification checks on card transactions, making it
easier to pay with stolen cards. With Velocity Fraud Checking, PCS can set a
limit to the number of times you want a consumer's credit card to be used at
the pump in a 24-hour time period. Cards exceeding these preset limits are
asked to go inside for further use.
Coming Soon
EMV – Petroleum - 2017- As of today the only manufacturer that has an
EMV certified approved, card reader for the dispenser is Dresser Wayne
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Common Terms
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PANPF /Partial Authorization - Code VISA and MC use for a partial
authorization fee. Normally the pump authorizes a set amount - $75 or $100. If
the cardholder only has $20 in their account, then the partial authorization
function will authorize it for $20 so there can be a sale rather than a flat out
decline.
Pump Authorization Limits - (Shut off Amounts) are set by each POS device
by card type and are not controlled by any First Data System. Merchants may
contact their POS vendor for support on changing their limits by card. Max limit
by card type: $75.00 – Visa; $100.00 - MC, Discover, Amex.
Datawire - Datawire Secure Transport Microcode is a communication service
that securely and reliably transmits transactions via the Internet from your pointof-sale system to First Data. An alternative to dial-up, VPN, MPLS and direct
circuit connectivity methods.
Vendor - Also known as the service technician - they are licensed to work on
the equipment. They will perform the site assessment and give a quote on the
necessary cost to do the site conversion, they will also do the conversion.
Jobber - The fuel supplier, they deliver the fuel to the location.
Petroleum Card Services Contacts
Agent Support
866-427-7297 x280
AgentSupport@pcs4fuel.com
Emily Tobias - Agent Support
866-427-7297 x123
EmilyT@pcs4fuel.com
Lori Griboski - VP Operations
866-427-7297 x121
LoriG@pcs4fuel.com
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Petroleum Card Services Contacts
New Accounts Set Up Ext: 265
Joy Campbell x171
Lindsay Moore x128
Courtney Adamowicz x146
ContractSupport@pcs4fuel.com
Customer Service Ext: 275
Tech Support Ext: 250
Connie Campbell x142
Melissa Reese x172
Meghann Adams x175
Zephyr Fry x141
Tech@pcs4fuel.com
Ben Miller x145
Kimberly Crabtree x124
PCI Compliance Ext: 295
Rocky Lau x165
Samantha Smith x148
CustomerService@pcs4fuel.com
PCI@pcs4fuel.com
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Petroleum Card Services
Questions
?
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