Black and Brown
2015 & Beyond: The Era of
Global Hyper-Specialization
Rev. Arthur T. Jones, D. Min.
Retired Marketing Exec: IBM Corp.
imothy L. Beard, Ph. D, Vice-President Student Development & Enrollment –
Management, Pasco – Hernando Community College
Copyright © Arthur T. Jones 2006
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Black and Brown
“…The U.S. is undergoing a profound and
deep-rooted metamorphosis in population,
culture and the very manner in which
business is conducted. This Transformation
is producing the greatest Cultural and
Economic shift this country has ever known.
Our Multi-National Corporate Giants are the
nexus of this change, and Global HyperSpecialization is the new field of play…
Copyright © Arthur T. Jones 2010
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Black and Brown
Hyper Specialization:
• What is & Why Hyper-Specialization (HBR 8/11)
Harvard Thesis
Hyper-Specialization refers to the change knowledge workers will undergo as some, or all of
the tasks they currently perform, as part of a single job, get broken up into tiny microtasks, and assigned to many workers connected by the Internet.
Thus, the future of education must include specialized courses across the STEM spectrum.
The notion that college graduates will get a job working for fortune five hundred
companies and small business right out of college has been thwarted because of the
global and local economies. These students in some instances have mounting student
loans and no job prospects more than 18 months after graduation as discussed by
selected graduates protesting on Wall Street (The 99%).
Copyright © Arthur T. Jones 2012
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Black and Brown
Hyper Specialization:
•
•
•
•
•
•
•
What is & Why Hyper-Specialization, (Harvard Thesis)
Medical analogy (Generalist /Specialist)
Differences in compensation
Deeper knowledge, no need for reinvention
In the forest, searching for a particular tree
Looking for a limb > a branch > a leaf
Hyper-Specialized at the leaf level
Copyright © Arthur T. Jones 2012
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Black and Brown
Current Hot Button Issues:
• Hyper-Specialization…
• Cyber Security…
• US Corporations Off-Shoring Jobs…
• Internet, Social Networks…
• Information Networking…
Copyright © Arthur T. Jones 2012
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Black and Brown
Hot Button’s Cont’d
• Cloud Computing
• Job Evolution
• Certified Professional workforce
– Certified Information Systems Security
Professionals (CISSP), SANS, CISCO
• What You Will Need to Compete & Win
Copyright © Arthur T. Jones 2012
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Black and Brown
Did You Know???
• www.youtube.com/watch?v=4Q75KhAe
qJg&feature=fvw
• Need to have a hot link to uTube.
Copyright © Arthur T. Jones 2012
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Black and Brown
Hyper Specialization:
• The Ingenuity of Stephen Jobs & How he’s
Changed the Technological Landscape
Copyright © Arthur T. Jones 2012
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Black and Brown
Social Networking:
– The ability to hyper-specialize and Operate in different
Worlds…
– Google, Facebook, Twitter etc…
– Allows one to switch from Natural World, to Cyber World
– Create your own Avatar
• make it look like you want it to…
– How can you leverage these tools to Hyper-specialize?
Copyright © Arthur T. Jones 2010
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Black and Brown
Social Media
Black and Brown
Cloud Computing
• Offering IT services and computing as a Utility…
• Just download to your application, charging a fee,
for your data in the Cloud @ .50/Gig…
• Set up an Enterprise, or Structure @ the same
time…
• Gmail, Yahoo, and @#$%^&
• This is a vehicle by which Hype-specialist transmit
and receive their tasking, collaboration etc.
Copyright © Arthur T. Jones 2006
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Black and Brown
Cloud Computing
Black and Brown
Virtual Worlds
Black and Brown
Increasing Mobility
Increased mobility allow Hyper-specialization
to occur anywhere
Black and Brown
Increasing Mobile Capabilities
Allow Entrepreneurship to conduct business anywhere!
Black and Brown
Hyper Specialization:
• Your College Degree Might be Too Little, Too
Late
“…University curricula have simply failed to
keep pace with the rapid technological change,
and the rise of services in the U.S. and other
major advanced economies…”
Professor Henry Chesbrough
Haas Business School at the University of California, Berkeley.
Copyright © Arthur T. Jones 2012
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Black and Brown
Hyper Specialization:
• What the Global Community “is” Looking For
• Multi-lingual
• Speak 1-2 other Languages…
• Comfortable interacting in Global Culture…
• Travel Intelligence…
• Non-traditional Workhours…
• Know Geography, History and Customs…
Copyright © Arthur T. Jones 2012
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Black and Brown
Hyper Specialization:
• Your College, and Your Graduate Degree
– The New MBA…
– The S.S.M.E.
– The searching question that is on the mind of every parent of a college student today
is, does my child’s degree measure-up to that which will be needed when he or she
graduates? It is a fact that College graduates have long earned more than workers
with only a high school diploma. Economists call this differential the college premium.
And, a recent study by Georgetown's Center on Education and the Workforce
reports that the college premium has increased over the past decade, from 75 to 84
percent. But, during a year of mostly bad economic news, and as never before
unprecedented unemployment among college graduates, question is: Can that
premium be counted on when today’s student graduates?
–
Copyright © Arthur T. Jones 2012
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Black and Brown
Hyper Specialization:
• Tapping into Your Local GHS Pool
– Identify thru Local Chamber or Bus. Journal
– Schedule Appointment with Local Exec.
– Express desire for Bus. Ent/Univ. Partnership
•
After glancing down the technological lens at what’s on the horizon, there is this nagging
concern about what the future might hold for those in college with conventional majors
looking for that high paying technical job with the IBM and Apple’s of the world. And
when candidly viewed, thru the massive, and yet publicly revealed thoughts of our late,
great, super technical futuristic thinker, and guru Stephen Jobs, several factors trigger our
unease: two of those factors give us a ray of hope and were described in a Harvard
Business Review, July , 2011 by Nobel Prize-winning economist Michael Spence. The
article: Winning in the Age of Hyper-Specialization.
• Filling the Global Talent Gap WSJ 9/15/07
Copyright © Arthur T. Jones 2012
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Black and Brown
Hyper Specialization:
• It is of utmost importance that current day college students
become acutely aware of these phenomena as their very
careers will be dependent upon it. With Hyper-Specialization
becoming a given worldwide, developers of systems and
subsystems will be in search of those with highly specialized
talents in Cyber Security, Risk Management and Threat
Management.
Copyright © Arthur T. Jones 2012
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Black and Brown
Hyper Specialization:
• In the new Hyper-Specialized World, instead of shipping code
development from the USA to emerging countries, specialist will
be shipping code development from emerging countries to
Watson®. Watson is an artificial intelligence computer system,
recently publicly introduced on the daily television game show
Jeopardy®, and capable of reading 500 thousand books, then
answering questions posed in natural language, in microseconds. Watson® is developed by an IBM's DeepQA Project
• Business Intelligence- What do you see as avenues of potential
opportunities for growth and revenue generation?
Copyright © Arthur T. Jones 2012
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Black and Brown
Hyper Specialization:
• Those concerned need to have a entrepreneurial
understanding of the global economy
• Master their specialty niche
• Market their special skills
Copyright © Arthur T. Jones 2012
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Black and Brown
Business Acumen:
• Understanding business and Entrepreneurship
• Business Intelligence- What do you see as
avenues of potential opportunities for growth and
revenue generation?
Copyright © Arthur T. Jones 2012
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Black and Brown
How to Compete & Win
• Coding in 2 Programming Languages
– (Java, C# and/ or XML*)
•
•
•
•
Secure Code Development …
Speak 1-2 other foreign Languages…
Internship Experience…
Mentorships, w/Industry professionals
– real world experience to provide career
guidance
Copyright © Arthur T. Jones 2010
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Black and Brown
What You Will Need to
Compete & Win
•
•
•
•
Global Culture Orientation…
Technical Skills…
Soft Skills…
Personal Branding…
Copyright © Arthur T. Jones 2010
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Black and Brown
Global Culture/Orientation
Copyright © Arthur T. Jones 2010
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Black and Brown
Technical Skills
•
•
•
•
•
Comp Engineering…
Coding in Multiple Languages (Java, etc)
Web development (2.0> App’s)…
Mobile Apps Development…
Object Oriented Programming…
Copyright © Arthur T. Jones 2006
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Black and Brown
Soft Skills & Branding
• Internships…
• Mentorship with Industry Professional…
• Join a local User Group… Networking…
volunteering for experience…
• Insure that your skill-set is viewed as
International…
“…Brand Yourself, or someone else will…”
Copyright © Arthur T. Jones 2006
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Black and Brown
The Future is Now!!!
• The Work-Scape is Plenteous…
• The Prepared are “Recruited &
Hired”…
• The Skill-full are Few…
• The Un-Prepared are jobless!!!
Copyright © Arthur T. Jones 2006
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Black and Brown
Identity Thief
• Has propelled itself to another sphere…
• Now, there is…
–
–
–
–
–
Government Theft…
Corporate Theft…
National Security Theft…
Defense Theft (Drones)…
HOW DO YOU FIX IT , HOW DO YOU STOP IT?
• There is a career track here
Copyright © Arthur T. Jones 2010
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Black and Brown
• Cyber Attacks against the US on the
rise – Google has a problem with China
hacking her systems…
– The Whitehouse, has a problem with
Korea hacking her systems…
– Russia is always trying to hack US
Gov’t. and industry systems
– Through social engineering, social
networking,
Copyright © Arthur T. Jones 2006
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Black and Brown
Problem(s)!!!
• How do you make $$ in the Cyber world?
• Avatar has no currency, they’ve got plenty
people, and customers, but no money…
• Furthermore: People don’t trust their data
out there to others…
Copyright © Arthur T. Jones 2010
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Black and Brown
• Today it’s Free because Advertisers are
paying the bill…
• But in the soon future we will pay for it on
a monthly basis…
– (i.e. electric, water, cable monthly fee)
• Impediments: People don’t trust their
data out there to others…
Copyright © Arthur T. Jones 2010
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Black and Brown
Ownership Issues
• Loading up Applications, who
owns the data…
• Facebook, or you…
• Intellectual Property Issues…
Copyright © Arthur T. Jones 2010
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Black and Brown
A New War
• Not in Iraq, Afghanistan, nor Korea…
• It’s in Cyberspace!!!
• Penetrating CentCom, or #$%^Com, you
can
– Move troops…
– Move Money from Banks on Wall St…
– Change Power Grids: No Water, Lights, or
Power, etc…
– That’s worst than being Bombed…
Copyright © Arthur T. Jones 2010
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Black and Brown
New Question & Reality
• The New Question is: Which War do You
want to Fight? Ground, or Cyber???
• Today, you can earn a College degree and
go into the Armed Forces as an Officer….
• Soon, you’ll be able to earn a degree, and/or
Certification, and enter Cloud Computing
as an Officer…
Copyright © Arthur T. Jones 2006
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Black and Brown
The Job Evolution
• Beginning of Times (Agrarian Careers)
• Industrial Revolution
• Birth of Career Development Theories
• World War I & II
1950’s
• 1950-2000:
• 2000-2009
• 2010• Today
GI Bill implementation push
Office…
Home…
Office in a cubicle with
lots of others…
Doing IT Assembly Work
(piece work)…
Copyright © Arthur T. Jones 2010
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Black and Brown
Why???
• High Labor Cost w/ excessive Over
Time…
• Same job to team in a BRIC Nation…
• But labor is hard to complete…
• Is greater in less time…
Copyright © Arthur T. Jones 2010
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Black and Brown
The New Cycle
• Office –to- Tele Compute –to- Home
Office –to- CoLocation…
• Like people doing like jobs in same
Location…
• Sounds like a Sweat Shop???
»It is!!!
•
Copyright © Arthur T. Jones 2010
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Black and Brown
Why???
• Productivity is > in the Office than @
home…
• Don’t know if you’re watching TV, Playing
Games, or Sleeping…
• Now, work is dispatched to you..
• You only do what’s dispatched to you…
• It’s assembly line piece work…
Copyright © Arthur T. Jones 2010
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Black and Brown
Co-Locations
• Popping up everywhere…
Dubuque, Iowa…
Salt Lake City, Utah…
Minot, N.D.
• Locations are typically where there is a
University with lots of Students, and
affordable Real Estate…
•
Copyright © Arthur T. Jones 2010
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Black and Brown
Certified Information Sys Security Professional
• CISSP:
• Getting people in the pipe-line with a
degree (BS) as an Assoc CISSP until they
get the requisite on-the-job experience to
qualify for full-blown CISSP…
• They will need Internships, and join Local
User Groups to gain Industry knowledge…
Copyright © Arthur T. Jones 2010
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Black and Brown
What the Multi-Nationals Want
• Knowledge Workers:
• People who understand Computers,
Engineering, Cyber etc.
• Technical Ability to Configure
Equip…
Copyright © Arthur T. Jones 2010
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Black and Brown
How to Compete & Win
• Coding in 2 Programming Languages
– (Java, C# and/ or XML*)
•
•
•
•
Secure Code Development …
Speak 1-2 other foreign Languages…
Internship Experience…
Mentorships, w/Industry professionals
– real world experience to provide career
guidance
Copyright © Arthur T. Jones 2012
44
Black and Brown
What You Will Need to
Compete & Win
•
•
•
•
Global Culture Orientation…
Technical Skills…
Soft Skills…
Personal Branding…
Copyright © Arthur T. Jones 2012
45
Black and Brown
Global Culture/Orientation
• Speak 1-2 other Languages…
• Comfortable interacting in Global
Culture…
• Travel Intelligence…
• Work, non-traditional hours…
• Know Geography, History and Customs…
Copyright © Arthur T. Jones 2012
46
Black and Brown
Technical Skills
•
•
•
•
•
Computer Engineering…
Coding in Multiple Languages (Java, etc)
Web development (2.0> App’s)…
Mobile Apps Development…
Object Oriented Programming…
Copyright © Arthur T. Jones 2012
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Black and Brown
Soft Skills & Branding
• Internships…
• Mentorship with Industry Professional…
• Join a local User Group… Networking…
volunteering for experience…
• Insure that your skill-set is viewed as
International…
“…Brand Yourself, or someone else will…”
Copyright © Arthur T. Jones 2006
48
Black and Brown
“…University curricula have simply
failed to keep pace with the rapid
technological change, and the rise of
services in the U.S. and other major
advanced economies…”
Professor Henry Chesbrough
Haas Business School at the University of California, Berkeley.
Copyright © Arthur T. Jones 2006
49
Black and Brown
The Global Fact(s)
• Our global neighbors have invested more in their
education systems, and our aging workforce places the
needed skills outside the U.S.…
• They produce a more skilled and talented work pool…
• To gain competitive advantage, a Globally Integrated
Enterprise is our best option…
• It’s not just Right, it’s Smart!!!!
Copyright © Arthur T. Jones 2006
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Black and Brown
The Future of Work in North
America
• Tomorrow’s employers will put a
premium on skilled and semi-skilled
workers, especially in computers, health
care, science and technology.
Copyright © Arthur T. Jones 2006
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Black and Brown
The most sought-after corporate IT workers in 2012
may be those with no deep-seated technical skills at
all. The nuts-and-bolts programming and easy-todocument support jobs will have all gone to thirdparty providers in the U.S. or abroad. Instead, IT
departments will be populated with “versatilists”,
those with a technology background who also know
the business sector inside and out, can architect and
carry out IT plans that will add business value, and
can cultivate relationships both inside and outside
the company.
Copyright © Arthur T. Jones 2010
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Black and Brown
• Sally Lerner,
• Faculty of Environmental Studies,
University of Waterloo Waterloo,
Ontario, Canada
Copyright © Arthur T. Jones 2006
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Black and Brown
How Bright is the Future???
“…an additional 2.2 million people will be
needed in Information Technology-related
professions by 2010. The demand is
building up, but the supply isn’t building up
fast enough…”
– Gina Poole, V.P. IBM Academic Initiative
May, 2005
Copyright © Arthur T. Jones 2006
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