Legislative Visits: The Cornerstone of Effective Advocacy The Illinois Hospital Association A Hospital/Health System Guide for Effective Onsite Legislative Visits 0 Winter 2014-15 The Importance of Legislative Visits With a newly-elected Governor and General Assembly taking office in January, the Illinois Hospital Association (IHA) strongly encourages all members to invite their legislators to visit their hospitals in order to build strong, mutuallybeneficial relationships with them. Given the state’s continuing fiscal difficulties, the Spring 2015 session of the General Assembly will be challenging. IHA will continue working with the state’s leaders – with particular emphasis on building relationships with Governorelect Rauner and his team – to find and implement workable solutions that provide critical support to Medicaid and health care. We will continue to emphasize the importance of the state investing in health care to ensure access to care for all Illinoisans, and to support hospitals and health systems as they transform the delivery of health care across the state. Given the state’s continuing fiscal difficulties, it is of vital importance to find and implement workable solutions that provide critical support to Medicaid and health care. We must emphasize the importance of the state investing in health care to ensure access to care for all Illinoisans, and to support hospitals and health systems as they transform the delivery of health care across the state in line with the Triple Aim of providing better health care, enhancing the patient experience and lowering health care costs. A hospital visit is an exceptional opportunity to network with the state’s policymakers, since the most successful advocacy is done at the local level. It’s important for them to see in person the sophisticated, high quality technology and health care services you offer, meet your dedicated team, and also see firsthand the challenges and barriers faced in serving their constituents, as well as the opportunities for transformation and change. This is an excellent way to personally educate legislators on complex issues facing your hospital and the community in their district that you serve. [NOTE: After a visit, it is especially important for IHA’s advocacy efforts on your behalf that you fill out and fax back the Legislative Visit Feedback Sheet – page 8.] The goals are twofold: (1) to get legislators to care about hospital issues; and (2) to encourage legislators to view hospital leaders as reliable, trusted experts on health care issues. Health care issues are highly complex, and when issues affecting hospitals arise in the General Assembly, we want the legislators in your district to be able say, “Here’s what hospital leaders in my district think about that issue, and here’s how they are impacted.” Legislators need to know that hospitals and health care providers are central to all health care issue discussions, and that in every community fortunate enough to have one, the local hospital is: A cornerstone of the community, providing top-quality health care services; A stable, major employer, providing jobs to hundreds, maybe thousands, of the legislator’s constituents; and A strong economic engine. Illinois hospitals are one of the top employers in Illinois, employing - directly and indirectly - nearly half a million people statewide. Illinois hospitals care for millions of patients each year, and directly impact every person in the state. 1 The following documents can help you schedule and conduct an onsite legislative visit: Sample visit agenda; Tips for a successful visit; Hospital fact sheet template; Sample invitation and follow-up letters; Sample article or news release; and Post-visit feedback form. IHA’s positions and solutions on current health care issues legislators are available on the IHA website at www.ihatoday.org. It is vitally important to continue to advocate for sound health care policy development. IHA continues to work collaboratively with state leaders and policy makers regarding Medicaid, care coordination, payment reform and other issues, but we know that hostile proposals harmful to hospitals may be introduced at any time. Showcase Your Hospital It is important to highlight the positive impact your hospital has made through initiatives such as implementation of the Nurse Staffing by Patient Acuity Law (e.g., creation or modification of nursing committees, staffing adjustments made due to feedback of direct care staff, etc.); and to share with your elected officials your hospital’s charity care policy, care to the poor and underserved and the positive impact your facility plays in the community. Discuss how you understand the dire fiscal situation that the state is facing. Be bold by initiating discussions about the integral role your hospital provides in your community and your strong commitment to improving not just patient care and safety but community health and overall wellness. Illinois cannot be a strong state – and have a competitive economy – without a strong health care delivery system led by our world class hospitals and health systems. That is why it is vitally important for the state to invest in a health care system that provides quality health care to all of its residents and serves as an economic anchor and job creator across the state. The primary message is to tell your legislator how the wrong decisions made in Springfield will have long range negative implications for your community in terms of access to care, jobs and the local economy. IHA is here to support you every step of the way. We look forward to working with you as you build and strengthen your relationships with your elected officials. Helpful Tips Give your legislator a hands-on, personalized experience. Don’t hesitate to ask him/her to wear a mask, wash hands or don a lab coat. Link his/her experience to your focus on patient care and serving the community. Focus on your role as a top employer and cornerstone of the community. Emphasize the dramatic changes in health care that are underway. 2 Sample Visit Agenda Based on a three-hour timeframe. Be flexible and adjust based on legislator’s availability. 10:00 AM: Welcome and Introductions (Hospital CEO) (15 minutes) Meet in hospital lobby or a conference room near the starting point for the hospital tour. 10:15 AM: Hospital Tour (60 minutes) Invite COO, CNO and CMO (or other physician or executive leaders) to join the tour. Highlight unique services and areas that may be impacted by payment cuts or eliminated. Discuss what your hospital does to reduce readmissions and hospital-acquired conditions as well as your commitment to the Triple Aim. Introduce legislator(s) to as many people as possible. Provide a hospital fact sheet (see sample). Use the hospital-specific information that accompanied the 2014 Economic Impact Report for suggestions. Discuss expansion plans, new services and community outreach projects underway or ones tabled due to the economic environment. Reference the federally-required Community Health Needs Assessment. 11:15 AM: Group Discussion of Pertinent Issues (45 minutes) Location: conference room or other quiet area near where lunch will be served. Suggested attendees and issues to discuss: CFO (Medicaid/state employee health payment delays; charity care; financial assistance policies with feedback about the growth of patients applying for financial assistance due to the economy; other financial issues); CMO (programs to reduce unnecessary readmissions and hospital-acquired conditions; increase quality and improve patient safety; patient satisfaction and staffing issues); CNO (changes addressed due to implementation of nurse staffing by acuity; workforce shortages; and the need to allow health care professionals to work to their full capabilities as authorized in their practice acts, i.e., APNs and PAs); Hospital board chair (community support, local issues); and CEO or government relations officer (pending legislative issues—contact IHA or see www.ihatoday.org). Encourage attendees to be prepared to lead a 5-10 minute discussion on his or her portion of the agenda. Background information is available at www.ihatoday.org. The CEO should conclude by discussing the hospital’s high-quality care, community outreach and benefits, and challenges the hospital is facing. 12:00 PM: Lunch (60 minutes) Invite 20-40 members of your management staff, governing board or other key leaders. Personally introduce the legislator(s) to every attendee. Ask the legislator(s) if he/ she wishes to address the attendees prior to or after lunch. Following lunch, CEO offers brief comments thanking the legislator(s) for attending. 1:00 PM: Adjourn 3 Tips for a Successful Visit 1. Modify the sample invitation as needed. If you wish, follow up with a phone call to the legislative office. Send a letter confirming the visit and thanking him/her for participating. 2. Schedule a visit when the CEO, executive leaders and board chair can be present for the entire time. Reserve a meeting room for the pre-luncheon issues discussion. 3. Plan ways to showcase your hospital and give your legislator a hands-on, personalized experience. Do not hesitate to ask him/her to wear a mask, wash hands or don a lab coat. Discuss new services or programs or those that might be reduced or eliminated due to payment issues/state budget cuts. Discuss the impact of the Nurse Staffing by Patient Acuity Act (e.g., creation or modification of nursing committees, staffing adjustments). Talk about patient satisfaction, quality initiatives and how programs are designed to fulfill community needs. Emphasize the dramatic changes in health care. 4. Focus on programs/services and areas that are essential to your community, or could be affected by pending or future legislation. Include community outreach programs and partnerships with schools, faith-based organizations or other community groups. 5. Contact department heads of the areas that will be toured at least three days prior to the event. This will give them time to inform staff, attend to any housekeeping issues and prepare remarks. 6. Prior to the tour, have department heads prepare caregivers in each area to greet the legislator(s) and briefly explain what they are doing. Introduce the legislator to any patients or visitors seen. 7. Throughout the visit, emphasize to the legislator(s) that: Your hospital is a trusted, reliable source for information on health care issues. Many employees, physicians, patients, volunteers, work in/support your hospital. Your employees are highly-skilled and knowledgeable about health care issues and dedicated to caring for their patients. Your hospital makes significant contributions to the community over and above medical care. 8. Prepare a hospital fact sheet for the legislator (see page 5). 9. Review background information on the legislator(s) – biography, committee assignments, legislation introduced, etc.,--available from IHA Government Relations. 10. Plan luncheon or for group to go through cafeteria line. 11. Ask PR to cover the event and follow-up with local media, website and social media postings and article for the hospital newsletter and board reports (see page 7). 12. Send a personal note thanking the legislator(s) for taking the time to participate (see sample on page 6). Enclose a copy of the newsletter article or any media coverage. 4 Hospital Fact Sheet Hospital Name – City - Website Chief Executive Officer: [Name/Title, phone, email] Government Relations/Community Relations Director: [Name, phone, email] Summary: Mission statement, service area (counties), unique programs or specialty services. Organizational Characteristics Teaching Hospital Emergency Trauma Level ___ Perinatal Level ___ Critical Access Hospital Disproportionate Share Hospital - Medicaid Disproportionate Share Hospital - Medicare Characteristics/Annual Statistics Staffed Beds/Bassinets Emergency Visits Admissions Births Inpatient Days Inpatient Surgeries Outpatient Surgeries Outpatient/Clinic Visits xxx/xx xxx xxx xxx xxxxx xxx xxx xxx Personnel Total Employees Physicians on Staff Registered Nurses Volunteers xxx xxx xxx xxx Annual Financial Indicators Total Patient Revenue % Medicare % Medicaid % Inpatient % Outpatient Uncompensated Care Annual Community Benefits Annual Payroll and Employee Benefits Value of Goods and Services Purchased $xxx xx% xx% $xxx $xxx $xxx $xxx $xxx $xxx Other Community Services (examples) Programs such as: outpatient offices, block nurse program for shut-in seniors; multi-lingual programs; childhood obesity awareness programs; diabetes screenings; blood pressure checks; etc. 5 Sample Invitation Letter Dear (Legislator): As a member of the Illinois House of Representatives/Illinois Senate, I know that you will be considering legislation regarding a range of hospital and health care issues in addition to formulating a state budget. As the (CEO/President) of (hospital) in (city or community), and on behalf of our leadership team and the board of directors, I invite you to visit our hospital so that you can learn more about our role in serving the residents of District (#) and our thoughts on important health care issues. We would also like to highlight some recent changes at our hospital that have increased our ability to serve your constituents. I will call your office in the next few days to discuss when your schedule will permit you to visit our hospital and learn more about our service to the community. We look forward to visiting with you. Sincerely, Hospital President/CEO Sample Thank You Letter Dear (Legislator): Thank you for taking the time to visit with us at (hospital name) yesterday. It was a pleasure to (meet you/see you again) and to have the opportunity to share with you the great services and programs we offer for your constituents. I’ve heard from many employees that they appreciated seeing you here and having the chance to talk with you about issues important to them. As you continue your service in the General Assembly, I hope that you will feel free to contact me if there is any way I or any of our staff can be of assistance as you consider various health care proposals during the session. On behalf of our entire team at (hospital name), thank you for your service to our state. We sincerely appreciate your support. Sincerely, Hospital President/CEO 6 Sample Article or News Release LEGISLATOR [NAME] VISITS [HOSPITAL NAME] State Senator/Representative (name) visited (hospital) on (date) to talk about legislative issues important to (hospital). (Name of legislator) represents the (number) Senate/Representative District in the Illinois General Assembly, which includes (local city or community). The Illinois legislature will be dealing with a variety of health care funding and policy issues. Sen./Rep. Name and other legislators will be making important decisions regarding state funding, patient safety and overall health care policy that will impact (hospital) and (city or community). “I’m pleased that (legislator name) took the time to meet with us and learn more about our service to the community,” said (name), president and CEO of (hospital). “We had a good discussion about (fill in the blank) as well as (fill in the blank).” During his/her visit, (legislator name) toured many different areas of the hospital, including (examples). He/she also met with hospital leaders and board members to discuss community benefit programs provided by the hospital, quality initiatives and improvements, workforce issues, the need for appropriate and timely state payments and appropriate funding, workforce shortages, patient safety, and other critical health care issues. The visit to (hospital) was coordinated by the Illinois Hospital Association in an effort to help hospital leaders establish a good working relationship with their legislators. (Legislator) learned more about the hospital’s role in serving the residents of (legislative district #) as well as the challenges the hospital faces. [For a news release, please add the following paragraph] About the Illinois Hospital Association The Illinois Hospital Association (IHA), with offices in Naperville, Springfield and Washington, D.C., advocates for Illinois' more than 200 hospitals and nearly 50 health systems as they serve their patients and communities. IHA members provide a broad range of services – not just within their walls, but across the continuum of health care and in their communities. Reflecting the diversity of the state, IHA members consist of nonprofit, investor-owned, and public hospitals in the following categories: community, safety net, rural, critical access, specialty, and teaching hospitals, including academic medical centers. For more information, see www.ihatoday.org. 7 Legislative Visit Feedback Sheet Hospital name and city: __________________________________________________________ Date of visit: __________________________________ Name of Senator(s) or Representative(s): ______________________________________________________________________________ Name, title and phone number of person who led the program: ______________________________________________________________________________ Activities: Toured hospital Met employees Met with board chair/key management staff Discussed appropriate Medicaid funding and/or state employee health payments Discussed nurse staffing by acuity, workforce shortages, why nurse staffing ratios is bad policy Discussed readmissions, HACs Discussed impact of the Affordable Care Act Discussed patient safety and quality improvement issues Discussed the critical need for behavioral health safety net Took photographs and alerted local newspaper Sent follow-up thank-you letter Other _______________________________________________ Any comments from legislator(s) on priority issues listed above: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Other issues raised by legislator(s): ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Value of the mini-residency program and suggestions for future visits: ______________________________________________________________________________ ______________________________________________________________________________ Please photocopy this page and return via fax to IHA Government Relations at: 217-789-8933; or scan and email to sdunlap@ihastaff.org. 8