Media Kit 2013
Contact Information
Mailing Address: P. O. Box 1341, Conyers, GA 30012
Phone: 813-MOSUB10 (667-8210) / 770-866-8332
Fax: 886-821-0526
Email: thefreshstart@live.com
Website: www.thefreshstart.org
Ministry Website: www.mosubstance.org
Twitter: @thefreshstart1
Get to Know US today!
The Fresh Start
Fresh Start is televisions newest talk
show that is all about empowering
others and giving them an outlet to
have a fresh start!
2013 birthed an opportunity for
Althea Winifred to do what she loves
which is help others. Fresh Start is a
morning talk show that features
phenomenal guest that want to help
viewers turn their life and situations
around. It offers positive guidance
and allows for viewers to be
themselves and truly gain the
motivation they need to change
their circumstance.
Meet Our Host
Prophetess Althea Winifred is not just a woman on the move; she is a
Woman of God. She is an Evangelist, Prophetess, and Teacher of the Word
of God, Writer and Business woman. An Inspirational and Motivational
speaker known nationally and internationally, she is Founder and Director
of The Intercessor's Network Crowd, known as “The IN Crowd.” The group
consists of people in different countries committed to intercessory prayer
around the clock 7 days a week. The IN Crowd was established in January
2004. In addition, she is the Founder and Director of Ministries of Substance
International (M.O.S.I) and Perfecting of the Saints International
Fellowship, Inc (P.O.T.S.I.F) established by God.
On June 9, 2011 while in a place of starting over Prophetess Althea started a
program on BlogTalkRadio called "The Fresh Start" and to date there has
been 50,000 people who have tuned in and listen from around the
world. Only God! Now God is taking Fresh Start to be in your homes tune in
every Monday Morning at 5:30 am. You and your family are encouraged to
start your week with her in the word, interviewing people, local and
international artist, writers, singers, etc.
Althea is also producer, editor and writer of “Into The Clefts of the Rock” ~
Prophetic Magazine, Hope is in the Bag devotional and a creative Hats Maker.
She is the author of the following books: The Righteous’ Promises, Healing In
Is Your Words, Who Is The She Within You and Who Is The He Within You
Study Guides, But for a Moment - An Emotional Abusive Relationship and
Birthing it Through Prayer. Coming soon Atmosphere Changers - Leaving
Post to Position!!!
Althea has a Bachelor Degree in Business Administration with Emphasis in
Management and completed her Masters in Religious Education. Althea
firmly believes in the Father, Son and Holy Spirit and stands on the Word of
the Lord; knowing, that God is God whether the answer is Yes, No or
Wait. Her favorite scripture is Ezekiel 12:28 ~ "Therefore say unto them, thus
saith the Lord God; there shall none of my words be prolonged (postponed)
any more, but the word which I have spoken shall be done, saith the Lord
God".
Meet our Team
Smart, savvy, articulate, and professional are words that describe
public relations practitioner, Jodi Lewis. She has a consuming
passion for seeing others succeed, which has shaped her unique
approach toward her customers and clients. Earning a Bachelor’s
Degree in Criminal Justice from Fayetteville State University
(2005) and Master’s Degree in Professional Counseling from
Liberty University (2012) gave her the skills to earn a level of
respect in her current field. More recently Mrs. Lewis has earned
her Masters Degree in Public Relations and maintained a 3.8 GPA
throughout her studies.
Mrs. Lewis’ experience in the entertainment industry began in her
teens as a model. She hosted and produced a reality show entitled
“America’s Next Video Vixen”, judged and co-produced a local
talent show called “Can U Rip It 2”, and worked with local and
international artists such as Wayne Wonder, Dead Prez, Missy
Elliot, Jah Cure, and Trevor Hall. More recently she worked along
side with Green Partners with the One Bermuda Alliance and
assisted them with key campaign strategies that help the political
group win power and become Bermuda’s next ruling government.
Mrs. Lewis has also sealed a major contract with the Corporation
of Hamilton and was selected to honor Danny Glover with the
Bermudian Gombey Award in Los Angeles for the African Heritage
celebration. She has successfully assisted Crime Stoppers Cycling
Team secure and superseded their desired budget for their Jr.
Cycling Program and rebranded their entire organization so they
are better prepared for todays challenges. Mrs. Lewis has been
appointed Public Relations Manager for the Future Bermuda
Alliance which is the young professional governmental body in
Bermuda where she will manage branding this new organization
positively within the public’s eye. She also managed all PR,
marketing, sponsorship, and fundraising that assisted local artist
Lil Quan with going to BET 106NPark twice.
Mrs. Jodi Done’ Lewis
Public Relations Consultant
She has a proven record of designing business development
projects within the mental health industry, non-profit agencies,
the entertainment industry, as well as the toilet paper industry. All
of her experiences have allowed her to effectively operate as CEO
of J.D.LEWIS GROUP, and she continues to work toward building
the organization into one of the top public relations firms and
event management companies in Bermuda. Stay tune for updates!
Targeted Demographics
The Fresh Start will target:
•
both male and female viewers
•
between the ages 35-65
•
with a HHI of $55,000 +
•
College educated
Viewer Persona
Head of house adults who do the primary shopping for the
household and works a labor or corporate level job.
Commuter, whom is very active and actively seeks new
ways to increase the value of life.
Proven Result!
• The Fresh Start radio show has
attracted 50,663 listeners since
June 9, 2011.
• 21 different countries have tuned
in weekly
• 21,000 people have reviewed The
Fresh Start profile on Blog Talk
Radio
About AIB – aibtv.com
The Fresh Start will air on AIB TV on Monday mornings at 5:30 a.m. -6:00
a.m.!
AIB TV Fact Sheet
Statement
AIB inspires, uplifts and educates
viewers by creating and distributing
exceptional content across all media
Coverage Area:
AIB is seen in over 1,600,000 homes
across 19 metro area counties and is
viewed on Comcast-channel 5 and
AT&T U-verse-Channel 6. It is also
viewed globally via Internet Streaming
and Video On Demand at
www.aibtv.com
Source:
ClearVoice Research & Georgia State
University - 8200 Marketing Research
Group
Viewer Demographics
• Are leaders, influencers, innovators and
thinkers in the faith based community,
nonprofits,
educational institutions and community based
organizations.
• Are social and active in the community.
• Are active on Internet social networking,
business, news and faith based web sites.
• Have a household size larger than the national
average at 3+.
• Are more likely to have a HH income of $75,000
or greater.
AIB viewers:
• Are predominately home owners between the
ages of 25 – 54.
• Are much more likely to attend local events,
exhibits and movies.
• And are well informed with a higher
educational attainment that average TV viewers
with
91% having gone beyond high school and 49%
with a college degree and higher.
AIB TV Coverage Area
By Counties:
 Bartow
 Carroll
 Cherokee County
 Clayton
 Cobb
 Cowetta
 DeKalb
 Douglas
 Fayette
 Floyd
 Fulton
 Gwinnette
 Gordon
 Henry
 Jasper




Newton
Paulding
Rockdale
Walton
Advertising Opportunities
Best Advertising
opportunity available!!!
The Fresh Start is please to announce
its amazing Advertising Opportunities!
Television
Your company deserves the best and
brand presence is extremely important
to increase business and generate
revenue. Our marketing team has put
together a comprehensive package
that will ensure your ROI!
By taking key marketing areas such as
social media, television, radio,
website, and word of mouth we have
developed a package that
encompasses all of your marketing
needs!
We offer an Integrated Marketing
Solution!
WE DO IT ALL!!!
Radio
Increased
Brand
Awareness
Website
Social
Media
Television
The Fresh Start is offering 30 sec and 60 sec commercial spots that will air 1 time at 5:30 a.m. -6:00 a.m. per show.
Highlights: AIB attracts 1.6 million viewers in the metro Atlanta area | Commercial will show on AT&T U-Verse and
Comcast |
Contact Jodi Lewis for Spec Sheet which will detail format requirements for commercials jodi@jdlewisgroup.com
Website/ Social Media
The Fresh Start is offering product placement along with recorded commercial to be placed on our show website home page! This means your logo and
video clip will be seen by hundreds of people daily which will increase brand recognition and your online presence! Remember backlines are key to drive
potential customers to your company site!
The Fresh Start Twitter and Blog will feature your products, links to watch your advertisement on company website, or link followers to your site directly!
Twitter has a registered 175 million users who send 55 million tweets per day! Let us work on your behalf!
Contact Jodi Lewis for Spec Sheet which will detail format requirements for website jodi@jdlewisgroup.com
Radio
Blog Talk Radio is widely used and listen to around the world! Have your company’s 30 to 60 second PSA highlighted during our weekly
show by our host! The Fresh Start airs on Thursday nights at 9:00 p.m. EST
Highlights: The Fresh Start radio show has attracted 50,663 listeners since June 9, 2011 |21 different countries have tuned in weekly |
21,000 people have reviewed The Fresh Start profile on Blog Talk Radio
Contact Jodi Lewis for Spec Sheet which will detail format requirements for Radio jodi@jdlewisgroup.com
Pricing Chart
Why Advertise with The Fresh Start?
 Other than the highlighted
facts throughout this
media kit, “The Fresh
Start” team understands
key marketing, public
relations, branding, and
advertising techniques
needed to ensure your
companies success.
Ready to Act???
 “The Fresh Start” makes
this process easy. Contact
Jodi Lewis at
jodi@jdlewisgroup.com
with any questions,
requesting of additional
information, or to set up
your account.
 Visit
www.thefreshstart.com for
additional information!