MRKT 3350 – 002
Quiz Chapter 4
1. What is the highest characteristic of U.S. consumers when it comes to
product quality?
A. Durability
B. Easy maintenance
C. Trusted brand name
D. Reliability
2. Which type of financial information is the best tool for marketers to
determine the amount of discretionary income a person has?
A. Inflation
B. Purchasing Power
C. Household Income
D. Income class the person identifies with (lower, middle, upper)
3. Which of the following is not a social factor that affects marketing?
A. Values
B. Attitudes
C. Technology
D. Lifestyle
4. Which Federal Legislation controls false advertising?
A. Sherman act
B. Wheeler-Lea Act
C. Clayton Act
D. Foreign Corrupt practices act
5. 200 years ago individuals held strong beliefs about their values, attitudes,
and lifestyles. Which value is not one of their beliefs?
A. Upward Mobility
B. Conformity
C. Work Ethic
D. Multi-tasker’s
6. With the growth of dual-income families, the percentage of working wives
has increased dramatically. By what percent of the total family earnings does
a working wife bring in now a days?
A. 60%
B. 50%
C. 45%
D. 35%
7. If a company is marketing to households that are run by young, single
mothers through the use of radio media, which ethnic market are they
targeting?
A. White women
B. Hispanic American women
C. African American women
D. Asian American women
8. Generation Y people were born in what years?
A. Between 1979 and 1994
B. Between 1965 and 1978
C. Between 1946 and 1964
D. Between 1994 and 2005
9. People born between 1946 and 1964 are called:
A. Generation X
B. Generation Y
C. Generation Z
D. Baby Boomers
10. A defined group most likely to buy a firm's product can be referred to as:
A. Target Market
B. Demography
C. Applied Research
D. Basic Research
11. What is the primary determinant of a persons earning potential
A. Region
B. Education
C. Ethnicity
D. Career Field
12. Which marketing activities are affected by federal laws?
A. Competitive environment
B. Advertising
C. Pricing
D. All of the above.
13. Which of the following factors in the external environment are important to
marketing managers?
A. Social, Demographic and Economic
B. Tornados, Hurricanes, and Tsunamis
C. Ethics, Values, and Responsibility
D. Research, Development, and Inflation
14. What generation of people were born between 1965 and 1978- consisting of
40 million consumers?
A. Generation X
B. Generation Y
C. Generation Z
D. Baby Boomers
15. What is the study of people’s vital statistics, such as age, race and ethnicity,
and location?
A. Component Lifestyle
B. Environmental Management
C. Demography
D. Target Market
16. _______________ is perhaps the most difficult external variable for marketing
managers to forecast, influences, or integrate into marketing plans.
A. Sales Drive
B. Social change
C. Competitive advantage
D. Product Placement
17. These are the key determinants of what is most important and not
important?
A. Social Change
B. Component Lifestyles
C. Person's Values
D. Environmental Change
18. What protects innovators of new technology, the interest of society in
general, one business from another, and consumers?
A. Legal Factors
B. Government Regulation
C. Applied Research
D. Marketing Mix
19. Listed below are three economic areas that marketer show the greatest
concern for. Which of these answers are not correct?
A. Income
B. Inflation
C. Market Price
D. Recession
20. This type of research attempts to develop new or improved problems
A. Prominent Research
B. Basic Research
C. Applied Research
D. Confirmed Research
Answers
1. D
2. B
3. C
4. B
5. D
6. C
7. C
8. A
9. D
10. A
11. B
12. D
13. A
14. A
15. C
16.B
17.C
18.B
19.C
20. C