Retention Plan 2014-2016 May 2014 Endorsed by AALT August 2014 Table of Contents Introduction……………………………………………………………………………………………3 Planning Retreat Participant List………………………………………………………………….4 Executive Summary…………………………………………………………………………………5 Setting the Stage...……………………………………………………………………………………6 Radford University Vision and Mission……………………………………………………………6 Recent History of Retention Efforts………………………………………………………………..7 Consultant Observations…………………………………………………………………………..9 Situation Analysis…………………………………………………………………………………10 Retention Benchmarks…………………………………………………………………...10 RU Persistence and Retention Rates……………………………………………………..11 RU Graduation Rates by Cohort…………………………………………………………12 Retention and Graduation Rates at Virginia Public Universities……………………….12 Goal Quantification Table……………………………………………………………….13 Constructing the Plan……………………………………………………………………………..14 Force Field Analysis……………………………………………………………………………...14 SWOT Analysis……………………………………………………………………………………14 Student Satisfaction Data…………………………………………………………………………15 The Student Satisfaction Inventory………………………………………………………15 Student Focus Group Verbatim Suggestions for Improvement………………………….18 Retention Goals…………………………………………………………………………………..19 Retention Strategy Action Plans………………………………………………………………….24 Enhance Academic Support Services…………………………………………………….25 Improve the Quality of Academic Advising……………………………………………...29 Increase the Potential of UNIV 100……………………………………………………..31 Develop Additional Learning Communities……………………………………………..35 Facilitating Student Access to Campus Employment……………………………………38 Manage Enrollment Strategically………………………………………………………..40 Integrate Career Awareness into Students’ First-Year Curricula……………………….43 2 A Final Word………………………………………………………………………………………...44 Appendix………………………………………………………………………………………………45 Radford University Retention Plan 2014-2016 Introduction This retention plan specifies goals, strategies, and responsibilities for improving the quality of student life and learning at Radford University (RU). The planning process can be conceptualized by the following evidence-driven improvement model that emphasizes the critical importance of fact-based improvement planning, focuses on only the vital few improvements during each cycle in order to increase the probability of full deployment, recognizes the continuous nature of effective improvement approaches, and emphasizes consensus-building through cross-functional participation during the plan development. ACT (Institutionalize) We integrate the lessons learned from our study. We adjust our methods. We identify what more we need to learn. PLAN (Decide) We identify our purpose and goals. We formulate our theory. We define how we will measure success. We plan our activities. ASSESS (Evaluate) We monitor the outcomes, testing the theory of our plan. We study the results for signs of progress and success or unexpected outcomes. We look for lessons learned or problems solved. DO (Execute) We execute our plan, undertaking the activities, introducing the interventions, and applying our best knowledge to the pursuit of our desired purpose. and goals. Problems solved. 3 This plan was developed with the direct involvement of the personnel listed below, who participated in a one-and-one-half-day planning retreat on October 31-November 1, 2013 that was facilitated by Dr. Dave Trites, Noel-Levitz Senior Associate Consultant. (Dozens of other members of the RU community had previously been part of focus groups or other activities with Dr. Trites; their names will be forwarded upon request.) Those who subsequently contributed to the development of strategy action plans are listed on the respective action plans below or are serving on the retention plan implementation task force, which includes the Retention Team and Faculty Retention Task Force. Their names are listed in the appendix at the end of this document. Planning Retreat Participant List Name Position Ament, Suzanne Associate Professor of History Bell, Courtney Coordinator, Disability Resource Office Brunner, Matthew University Registrar Burke, Tod Associate Dean, College of Humanities and Behavioral Sciences Carter, Art Assistant Dean, College of Science and Technology; Chair, Information Technology Christensen, Neils Professor of Psychology Coulter, Megan Associate Registrar Devore-Greene, Angela Director, Disability Resource Office Dunn, Mike Director, New Student Programs Estes, Loretta Assistant to the Dean and Advising Coordinator, Waldron College of Health and Human Services Ferrari, Mary Professor of History Hanlon, Joel Senior Assistant Director, New Student Programs Hatfield, Lauren Assistant Director for Retention and Programming, Residential Life Hudson, Susan Part-time Retention Specialist, Office of New Student Programs Jenkins, Michele Associate Director, New Student Programs Jennelle, Stephanie University Controller Kennan, Bill Vice Provost Koussis, Katrina Student Lerch, Steve Interim Coordinator of Student Retention Mattson, Tracey Director, Learning Assistance and Resource Center Mekolichick, Jeanne Chair, Department of Sociology Millar, Diane Chair, Communication Sciences and Disorders Newcomer, April Assistant Advising Coordinator, Premajor Advising Center Oliver, Donna Advising Coordinator, College of Visual and Performing Arts Schwab, Nasim Advising Coordinator, College of Business and Economics Shoemaker, Pat Dean, College of Education and Human Development 4 Skeens, Lindsay Assistant Director, Office of New Student Programs Taylor, Ellen Director, Career Services and Community Engagement Templeton, Debra Assistant Vice President and Director, Institutional Research, Reporting, and Assessment Udd, Ed Chair, Recreation, Parks and Tourism Underwood, Susan Advising Coordinator, College of Science and Technology Webster-Garrett, Erin Professor of English; Director of Quality Enhancement Plan Williamson, Patti Advising Coordinator, Premajor Advising Center Executive Summary RU planning participants reached consensus on both an overall goal and goals for several subpopulations they believed represented the best retention improvement opportunities: The overall goal for Radford University is to achieve a retention rate of 76 percent for new fulltime degree-seeking freshmen who entered the university fall 2013; 79 percent for the same population who will enter the University fall 2014; and 82 percent for the fall 2015 cohort. The target subpopulations (detailed and quantified in the goal section of this plan) were identified as being at-risk following a Noel-Levitz analysis of data provided by the RU Office of Institutional Research. They include freshmen who commit to attending RU late in the admissions cycle; those majoring in departments in the College of Business and Economics and the College of Science and Technology; those with low high school grade point averages; those coming to RU from significant distances; those living in particular residence halls; those with large gaps between financial need and the financial aid they receive; and members of minority ethnic groups. The planning participants identified seven “vital few” strategies that should be implemented to attain the retention goals. Planning participants completed an exercise using three weighted criteria (likely impact upon retention; likely cost effectiveness; and feasibility; i.e., within institutional control and timely) to prioritize the seven strategies. In priority order, the strategies the participants identified are: 1. Ensure the optimum availability of academic support services in support of student learning. 2. Develop more systematic, intentional, and seamless advising interactions for students, especially for new freshmen, that emphasize relationship building and high expectations. 3. Develop alternative approaches to increase the potential of UNIV 100 in order to reach more new students with “college knowledge” information critical to their success. 4. (tie) Identify and develop additional learning community approaches that will expand access to the “power of the cohort” for new students including, where feasible, themed residential life experiences. 4. (tie) Develop a uniform, user-friendly, complete, single point of access for students who desire to work on-campus. 5 6. Manage enrollment strategically by using data to align outreach approaches with desired retention outcomes; i.e., capacity of targeted majors, learning readiness of applicants, desired profile of entering class, and consideration of alternate entrance criteria for late applicants. 7. Integrate career awareness into all new students’ first-year curricula to ensure a more complete understanding of the chosen majors for decided students and of the available alternatives for deciding students. Setting the Stage I. Radford University Vision and Mission Radford University is a comprehensive, midsize public university that is student-focused, providing its more than 9,900 students a diversity of outstanding academic programs. Well known for its strong faculty/student bonds, innovative use of technology in the learning environment and vibrant student life on a beautiful campus, Radford University offers many opportunities to get involved and succeed in and out of the classroom. Radford University welcomes students from the Commonwealth of Virginia, across the country and around the world. Students find inspiration in the surroundings – the manicured green lawns on campus, the steady roll of the New River, the wonders along the Blue Ridge Parkway, the stately university buildings, and a quaint downtown. Radford’s more than 150 undergraduate and graduate programs offer every student the opportunity to discover new talents, develop leadership skills, and experience personal growth. Radford University serves the Commonwealth of Virginia and the nation through a wide range of academic, cultural, human service, and research programs. First and foremost, the university emphasizes teaching and learning and the process of learning in its commitment to the development of mature, responsible, well-educated citizens. Radford University develops students’ creative and critical thinking skills, teaches students to analyze problems and implement solutions, helps students discover their leadership styles, and fosters their growth as leaders. Toward these ends, the university is student-focused and promotes a sense of caring and of meaningful interaction among all members of the University community. Research is viewed as a vital corollary to the teaching and learning transaction as it sustains and enhances the ability to teach effectively. Radford University believes in the dynamics of change and has a strong commitment to continuous review, evaluation, and improvement in the curriculum and all aspects of the university, so as to meet the changing needs of society. II. Recent History of Retention Efforts Radford University has always both challenged its students academically and offered them the support they need to persist and eventually graduate. Those efforts have paid dividends, especially over the past 20 years or so: data provided by RU’s Office of Institutional Research indicate that the institution’s fouryear graduation rate has increased from 28.2 percent for the fall 1994 cohort to 42.2 percent for the fall 2006 cohort, and the six-year graduation rate has increased from 46 percent for the fall 1994 cohort to 60 percent for the fall 2006 cohort. 6 While the increases are significant and praiseworthy, there has been a general recognition at RU that we can do even better. Doing so is important for multiple reasons. The Commonwealth of Virginia has linked institutional funding to student persistence and graduation. Moreover, improving retention and graduation rates makes economic sense for the University; since students who are retained do not have to be “recruited twice,” even relatively small increases in retention can pay significant dividends that our institution can invest in other areas. By far the most important reason, however, is the positive impact that the facilitation of students’ academic success can have upon their lives and the lives of their families. As analysts report that the average debt load for college graduates is approaching $30,000, there is an ethical imperative for institutions to ensure that they are providing students with every opportunity to succeed, lest those students leave without earning the academic credential that will enable them to repay what they owe. Accordingly, the University recently has enhanced its commitment to student retention, especially the retention of new students. While retention rates and graduation rates do not measure precisely the same thing, students who are not retained at an institution are unlikely to graduate from that institution. Moreover, retention rates are universally lowest during students’ first year of enrollment, increasing each year thereafter. At Radford University, for example, new freshmen retention rates have averaged approximately 75 percent annually over the past ten years. Given our 60 percent six-year graduation rate, the implication is that while there is a 25 percent attrition rate during year one of enrollment, only another 15 percent of our students leave over the next five years. Clearly, a focus upon the retention of new students will almost inevitably eventually yield higher graduation rates. In August 2012, Provost Sam Minner appointed Dr. Steve Lerch as part-time Interim Coordinator of Student Retention to provide oversight for the University’s retention efforts until the budget permitted a full-time coordinator to be hired. Dr. Lerch was initially charged with presenting the provost with a report on the current state of retention at RU. That report, co-authored by Dr. Lerch, Mike Dunn, the Director of New Student Programs, and Michele Jenkins, the Associate Director of New Student Programs with responsibility for the office’s retention initiatives, was presented to the provost and the Academic Affairs Leadership Team (AALT) in December 2012. While it acknowledged that students do not persist for many reasons, its focus was upon students who left the University for academic reasons. The report did more than just describe the “lay of the land.” It also recommended that RU implement numerous initiatives to improve retention rates. Some of these recommendations were “proactive,” describing ways the RU culture might be shaped or reshaped through programmatic and other initiatives designed to minimize students’ risk of non-completion. Others were “reactive,” outlining ways the University could assist those struggling academically to find success and eventually earn their degrees. (Fortuitously, many of the recommendations in the internal retention report were consonant with the retention strategies that emerged a year later through the retention planning sessions facilitated by Dr. Trites.) The proactive initiatives, which focused upon establishing an institutional culture fostering student success, were recommended in consideration of the work of Dr. Vincent Tinto, Distinguished University Professor of Sociology at Syracuse University, who has done extensive research on campus conditions that support students. Specifically, the report recommended that Radford University: 7 Establish high expectations for our students. The faculty and administration should understand our students’ backgrounds and then do our best to help them maximize their intellectual and personal potential before they complete their studies; Enhance the quality of academic advising. The University should recognize the critical impact advising plays in the success of our students, carefully examining its current organization and delivery, reallocating resources to advising as appropriate, and regularly assessing its quality; Offer additional academic support. RU has offered a wide array of support programs to students for many years. However, this support should be expanded and new programs that are consonant with best practices launched; Involve students as valued members of the institution. The University should enhance its orientation and welcome programming and redouble its efforts to get students involved in activities that link them to the institution, like undergraduate research; and Give students the opportunity to participate in settings that foster learning. RU should expand the number of “high impact” offerings like residential and non-residential learning communities. The reactive initiatives proposed in the report were suggested in recognition of the fact that, despite the University’s best efforts, some students will face academic difficulties. The report recommended a review of current academic probation and suspension policies and a redesign of programming intended to support students’ efforts to return to good academic standing. Provost Minner and the AALT accepted the vast majority of the recommendations in the report and authorized Dr. Lerch to work with campus constituencies to immediately pick off as much “low-hanging fruit” as possible. While limited resources have affected the institution’s ability to address many of the recommendations, with the support of Dr. Minner and many others in the campus community, Radford University implemented several changes in policies and practices during the 2013-2014 academic year. “Proactive” initiatives underway include: Enhancing the quality of academic advising, by: Implementing a plan to phase out assigning graduate students to serve as academic advisors, replacing them with full-time professional advisors; Developing a systematic method through which advising is assessed; Investigating (for the likely future purchase of) Customer Relationship Management (CRM) software that will facilitate the communication of advisors with students and with each other as they address student needs; and Developing a May 2014 Advising Institute for faculty who will be advising students during Quest, so that student-profile data is effectively utilized to direct students to combinations of courses that give them a reasonable chance to succeed. Offering additional academic and personal support, by: Entering into a partnership with Link-Systems to provide NetTutor online tutoring to RU students to supplement and complement the face-to-face tutoring available since 2005 in RU’s Learning Assistance and Resource Center; Refocusing UNIV 100, the one-hour introduction to higher education course taken by the vast majority of RU freshmen, so that critical learning outcomes for new students are universally addressed, and also piloting two-hour sections of the course. Effective fall 2014, UNIV 100 will continue through the entire semester instead of ending after the first ten weeks. Course 8 instructors will have the opportunity to address matters like second semester registration and preparation for final exams, which have heretofore not been covered; Hiring (in Student Affairs) an assistant director of residential life for retention to address the needs of at-risk students who live in residence halls; and Revising the University’s “Early Alert” program so that students with academic, behavioral, or emotional problems can be identified and offers of assistance can be delivered in a more timely manner. 9 Involving students as valued members of the institution, by: Planning for a more thorough orientation program in August 2014 for students who will not have attended orientation in June or July; and Enhancing fall “Welcome Week” activities. Giving students the opportunity to participate in settings that foster learning, by: Launching the Office of Undergraduate Research and Scholarship (OURS) to encourage and support students interested in collaborating with faculty on scholarly and creative projects; Expanding Living-Learning Communities. Based upon what the University learned through the administration of the College Student Inventory to biology majors last fall, RU will in fall 2014 pilot “Biology Connections,” a residential learning community in which as many as 48 biology majors will reside on the same floor of Stuart Hall, the residence hall which also houses their advising center. They will also take some of their classes in common in the building. Faculty will hold office hours and tutors help sessions in Stuart, the advising coordinator for the College of Science and Technology will personally advise each of the students in the community, and the residential life staff will design special programming with biology majors’ interests in mind; and Fully implementing the Scholar-Citizen Initiative, the Quality Enhancement Plan RU submitted to the Southern Association of Colleges and Schools in 2012 as part of its efforts to receive reaccreditation. “Reactive” initiatives implemented during 2013-2014 include: III. Revising the institution’s academic probation and suspension policies for the first time since 1996, such that they both recognize the transition issues faced by new students and “raise the bar” for continuing students; Eliminating exceptions to suspension and “SORTS,” the program designed to support students who would otherwise be suspended, while simultaneously developing and offering in spring 2014 a new course, UNIV 150, for new students on academic probation; and Sending personal invitations to academically suspended students, inviting them to apply for readmission to RU if they are ready to do so, and offering them information about the readmission process. Consultant Observations The observations below are among those Dr. Trites made about student life and learning on the campus of Radford University during his September 17-18, 2013 visit and the initial visit conducted by the full Noel-Levitz team assigned to RU on May 6-7, 2013. It is apparent that improved retention will be important for achieving an overall enrollment goal of 10,000 students. RU should build off its current success by further developing a systematic, intentional, and organized way to improve the success rates for students. As per Dr. Trites, there currently exists: An experienced group of senior leaders who value and understand the essentials of student success and advocate practices that encourage continuous improvement. The consultant commends these leaders for initiating this partnership with Noel-Levitz as it is tangible evidence of the administration’s support and commitment to improving the quality of student life and learning at Radford University. 10 A Retention Team and Faculty Task Force who demonstrated a comprehensive understanding of student success essentials and a sincere commitment to increasing the quality of student life and learning at Radford University. An increase in the most recent annual retention rate for the fall 2012 new student cohort (78%) that is slightly above the average return rate since 2006. A recent report to the provost on current retention status and recommendations that demonstrates a sophisticated understanding of retention principles and essentials. An organizational structure that appears to be effectively moving the RU student success agenda and is increasingly appreciated by key stakeholders. Limited faculty discussion and consensus-building relative to some aspects of the university’s retention programming. An understanding and acceptance of the critical role accountability plays in all high-performing organizations and its increasing influence in Virginia. Evidence of an awareness of the importance of focusing retention programming not only on freshmen, but also on sophomores and juniors in order to encourage successful transition toward graduation for these cohorts of students. Many excellent programs that serve to support RU students. Several of these are supported or have been incubated by the Office of New Student Programs, including a UNIV 100 one-credit course which is taken by a majority of new students and whose success has been well-documented. Also present is an extensive campus life/student activities program with more than 250 clubs and organizations available to students. Agreement that data-informed decision-making is essential to improving student success and that focusing on a “vital few” retention strategies that clearly align with targeted underperforming student subpopulations will optimize the opportunity to achieve the desired outcomes. The establishment of a new student retention goal of 82 percent by 2018, with no specific subpopulations targeted for achieving this goal. IV. Situation Analysis Retention Benchmarks Radford University retention and graduation rates have been essentially stable for several years and compare favorably with national four-year public colleges with traditional admissions selectivity. The following tables document benchmark rates provided by American College Testing (ACT) and the recent retention and graduation history at Radford University. These rates are comparable only in a general way; ACT collects annual return on new, first-time degree-seeking freshmen, while RU’s Fact Book contains rates for all freshmen in each cohort. Moreover, the ACT reports five-year graduation rates, but RU graduation rates in the table below are for six years (i.e., 150 percent of the traditionally expected time from matriculation to graduation), which is consistent with national Integrated Postsecondary Education Data System (IPEDS) reporting practices. The RU Fact book tables demonstrate a modest increase in graduation rates between five- and six-year reporting periods. 11 Annual Return Rate Admissions Selectivity BA MA PhD Highly Selective 87.5 Selective 81.3 82.9 82.9 Traditional 69.5 71.2 73.6 Liberal 60.3 65.8 62.0 Open 58.8 66.3 75.6 89.5 Source: Compiled from ACT Institutional Data File, 2011 Cohort Graduation Rate Admissions Selectivity BA MA Highly Selective 77.8 Selective 60.3 55.4 54.8 Traditional 40.7 37.2 39.6 28.1 36.5 33.6 41.0 78.7 Liberal Open PhD 12.0 Source: Compiled from ACT Institutional Data File, 2011 – graduation in three years for associate degree; five years for BA/BS RU Persistence and Retention Rates Radford University persistence and retention rates, illustrated in the table below, have been very stable for several years and compare favorably with retention rates nationally for four-year public universities. University Retention Rate Fall-to-Fall Fall Term All Freshmen Retained Next Fall All Sophomores Retained Next Fall All Juniors Retained Next Fall Overall Retention 2011 2,398 73.2% 1,834 83.6% 1,812 89.5% 81.2% 2010 2,066 75.0% 1,632 85.0% 1,965 90.1% 83.1% 2009 1,755 73.5% 1,950 84.8% 1,955 90.4% 83.2% 2008 2,228 75.9% 1,955 85.1% 1,848 90.4% 83.3% 2007 2,194 76.6% 1,863 84.4% 1,874 90.2% 83.4% 2006 2,117 74.9% 1,939 86.3% 1,865 91.0% 83.7% 2005 2,320 72.0% 1,959 83.1% 1,939 90.2% 81.2% 2004 2,177 75.9% 1,941 84.6% 2,001 90.3% 83.3% 2003 2,204 74.7% 2,074 84.5% 1,872 87.0% 81.7% 2002 2,247 75.7% 2,050 82.0% 1,816 87.4% 81.3% 2001 2,347 74.9% 1,992 82.3% 1,689 88.8% 81.2% 12 2000 2,193 76.4% 1,739 84.1% 1,719 89.6% 82.8% 1999 2,097 72.6% 1,728 82.5% 1,662 88.8% 80.6% 1998 1,970 73.0% 1,733 83.9% 1,643 87.4% 81.0% Source: Radford 2013 Fact Book – A student was counted as retained if he/she enrolled the following fall or graduated before the next fall. For the purposes of this table, freshmen are students who have completed 0-25 credit hours; sophomores, 26-55; juniors, 56-85; and seniors, 86 or more. RU Graduation Rates by Cohort The following graduation rates illustrate a very stable rate for the most recent cohorts of RU students. Six-year Graduation Rate by Cohort Cohort Graduated Six Years Six-Year Graduation Rate Fall 2006 Cohort 1,730 1,040 60% Fall 2005 Cohort 1,890 1,054 56% Fall 2004 Cohort 1,828 1,035 57% Fall 2003 Cohort 1,800 1,020 57% Fall 2002 Cohort 1,813 1,083 60% Fall 2001 Cohort 1,875 1,055 56% Fall 2000 Cohort 1,753 987 56% Fall 1999 Cohort 1,655 849 51% Fall 1998 Cohort 1,518 857 56% Fall 1997 Cohort 1,619 890 55% Fall 1996 Cohort 1,419 751 53% Fall 1995 Cohort 1,381 719 52% Fall 1994 Cohort 1,529 700 46% Source: Radford 2013 Fact Book – Graduation in 150 percent of traditional time. Retention and Graduation Rates at Virginia Public Universities Radford University retention and graduation rates, as illustrated in the table below, are lower than several other public universities in Virginia. Institution Retention Rate (Fall 2011 Cohort) Six-Year Graduation Rate (2004 Cohort) University of Virginia—Main Campus 97% 93% College of William and Mary 95% 90% James Madison University 91% 82% Virginia Tech 91% 80% 13 George Mason University 87% 63% Virginia Military Institute 87% 70% Virginia Commonwealth University 86% 50% University of Mary Washington 85% 75% Christopher Newport University 84% 60% Old Dominion University 80% 50% Longwood University 78% 59% Radford University 76% 57% Norfolk State University 73% 34% Virginia State University 71% 41% The University of Virginia’s College at Wise 63% 48% Source: Appendix D of 2012 RU Retention Report to the Provost Goal Quantification Table The table below offers trend data provided by the RU Office of Institutional Research for subpopulations identified through a Noel-Levitz analysis of data for recent RU cohorts as at-risk. These trend data helped the Retention Team quantify the goal statements. Goal Category Annual Return Rate Trend Leading Indicators Fall 2009 cohort annual return retention Students who are part of the fall 2009 cohort who enrolled fall 2010 Fall 2010 cohort annual return retention Students who are part of the fall 2010 cohort who enrolled fall 2011 Fall 2011 cohort annual return retention Students who are part of the fall 2011 cohort who enrolled fall 2012 Fall 2012 cohort annual return retention Students who are part of the fall 2012 cohort who enrolled fall 2013 Fall 2012 cohort term persistence Goal fall 2013 cohort Goal fall 2014 cohort I. Overall Retention (new first-time-incollege freshmen) 76.0% 76.1% 74.3% 78.1% 89.2% 88.0% 76% 79% 82% II. Late Commits (Registered for classes or after July 10) 64.9% 67.3% 53.8% 69.9% 82.0% 80.7% 70% 72% 74% IIIa. College Major or Subdivision (COBE) 73.0% 71.0% 68.5% 76.4% 89.4% 82.7% 75% 78% 80% IIIb. College Major or Subdivision (CSAT) 73.6% 73.1% 70.1% 75.9% 88.5% 83.0% 75% 78% 80% 14 Students who are part of the fall 2012 cohort enrolled spring 2013 Fall 2013 cohort term persistence Goals (see pages 19-23) for detail Goal fall 2015 cohort Students who are part of the fall 2013 cohort enrolled spring 2014 IV. HS GPA (2.92 or less) 66.0% 64.1% 65.0% 72.4% 84.6% 83.9% 68% 71% 74% V. Residence Hall (Madison, Muse, Draper, Washington, Tyler, Jefferson) 75.2% 73.6% 73.4% 77.6% 88.2% 87.1% 75% 78% 80% VIa. Pell Grant 76.1% 74.3% 73.5% 77.5% 89.4% 86.5% 75% 76% 78% VIb. Stafford Loan but not Pell 72.2% 74.8% 70.1% 78.4% 90.5% 89.2% 75% 76% 78% VII. Ethnicity (Black or African American) 74.3% 73.5% 69.5% 88.3% 92.4% 90.6% 76% 79% 82% Constructing the Plan I. Force Field Analysis Planning participants were asked to participate in a force field analysis early in the planning process as part of a “level setting” of the current enrollment state at Radford University and to support honest reflection on the underlying roots of the retention challenges. The driving and restraining forces provided by participants are documented below. Issue: Achieving Optimum Retention of Radford University Students Driving Restraining List of driving forces: List of restraining forces: II. Moral obligation Caring faculty and staff Win-win Student focused Beautiful campus Community oriented Faculty/student collaboration Education is the answer Administrative support Federal and state pressures Lack of resources Communication structure Battle fatigue Students are unprepared for college work Unwillingness to change Training Technology consistency in advising records Time Faculty/student interaction SWOT Analysis Planning participants were asked to construct a SWOT analysis as a summative activity to prepare for strategy idea generation. Those strengths, weaknesses, opportunities, and threats are listed below as they appeared on the flip charts. Strengths Willingness to spend time with students Weaknesses Teaching student’s responsibility 15 Willingness to look to better programs Excellent staff, faculty and instruction Excellent advising UNIV 100 Beautiful campus Advisors rock!! Excellent institutional research – data on which to base decisions Faculty involvement with students inside and outside class Staff helping and caring Passion for the students NSP Distribution of information Lack of communication – collaborations that go together – how a message is conveyed…live phone answers in critical offices (no phone tree), financial aid, admissions, student accts. Determining classes needed for our students Providing classes students want in freshman year Admit into major No real solutions for students who cannot make it in their major Lack of training (technology) Unwilling to change or merge to meet goals What is the RU experience? Knowing who we are Staffing and resources for student support centers Infrastructure – staffing Not doing enough to help students to better understand their major Technology issues in advising Non vocal students slip through the cracks Great resources but under resourced ($, staff) Opportunities Threats Re-think how work study/campus jobs are Demographic changes Funding – that provides resources to both students administered Willingness to improve services Improve our interactions with freshmen Hook students into career services in their freshman year Build on FYE successes: scale up and out Do more programming the first weekend (move-in weekend) Enrollment management – target majors Distance education Mentoring Utilize QEP to create student engagement opportunities in the early part of the RU experience and staff/faculty Divisions over curriculum, research vs. teaching III. focus, general lack of coherent and cohesive use of institutional vision/mission to guide decisions Student-focused but not attentive to climate: race/ethnicity Provincialism, egocentrism, silo-mentality Financial aid system $$ Recruitment – moving away from target population Resistance to change No money More staff student advising and support (AP not classified) Emphasis on front-line services (e.g., financial aid, compensation) Student Satisfaction Data The Student Satisfaction Inventory In fall 2013, RU students were asked to complete Noel-Levitz’s Student Satisfaction Inventory (SSI). Although less than 10 percent of RU students completed the instrument, the feedback they provided can help RU identify the areas students perceive as strengths and those to which additional attention should be devoted. The table below notes (in order) specific areas of strength and challenge. Strengths Item Number 16 8 33 7 29 Item The instruction in my major field is excellent. The content of courses within my major is excellent. My academic advisor is knowledgeable about requirements in my major. The campus is safe and secure for all students. It is an enjoyable experience to be a student on this campus. 16 68 39 55 6 69 72 45 76 65 26 Nearly all of the faculty are knowledgeable in their field. I am able to experience intellectual growth here. Major requirements are clear and reasonable. My academic advisor is approachable. There is a good variety of courses provided on this campus. On the whole, the campus is well-maintained. Students are made to feel welcome on this campus. On the whole, classrooms are well-equipped with up-to-date instructional technology. (This was an item RU added to the SSI.) Faculty are usually available after class and during office hours. Computer labs are adequate and accessible. 34 66 17 47 12 53 5 19 21 73 23 28 38 I am able to register for classes I need with few conflicts. Tuition paid is a worthwhile investment. Adequate financial aid is available for most students. Faculty provide timely feedback about student progress in a course. Financial aid awards are announced to students in time to be helpful in college planning. Faculty take into account student differences as they teach a course. Financial aid counselors are helpful. My academic advisor helps me set goals to work toward. The amount of student parking space on campus is adequate. Student activities fees are put to good use. Living conditions in the residence halls are comfortable (adequate space, lighting, heat, air, etc.) Parking lots are well-lighted and secure. There is an adequate selection of food available in the cafeteria. Challenges Noel-Levitz benchmarks each institution’s SSI data against similar institutions in its region. As compared to those institutions, it was gratifying to learn that RU students express higher satisfaction with their student experience on multiple items, and are less satisfied with only one: Benchmarked SSI Data: Higher Satisfaction vs. Four-Year Public Institutions in the South Item Number 16 8 33 7 29 68 36 39 55 58 69 72 45 25 47 65 49 2 59 35 Item The instruction in my major field is excellent. The content of the courses within my major is valuable. My academic advisor is knowledgeable about requirements in my major. The campus is safe and secure for all students. It is an enjoyable experience to be a student on this campus. Nearly all of the faculty are knowledgeable in their field. Security staff respond quickly in emergencies. I am able to experience intellectual growth here. Major requirements are clear and reasonable. The quality of instruction I receive in most of my classes is excellent. There is a good variety of courses provided on this campus. On the whole, the campus is well-maintained. Students are made to feel welcome on this campus. Faculty are fair and unbiased in their treatment of individual students. Faculty provide timely feedback about student progress in a course. Faculty are usually available after class and during office hours. There are adequate services to help me decide upon a career. The campus staff are caring and helpful. This institution shows concern for students as individuals. The assessment and course placement procedures are reasonable. 17 53 26 73 Faculty take into account student differences as they teach a course. Computer labs are adequate and accessible. Student activities fees are put to good use. Benchmarked SSI Data: Lower Satisfaction vs. Four-Year Public Institutions in the South Item Number 21 Item The amount of student parking space on campus is adequate. Data from the SSI were also benchmarked against those from southern four-year public institutions to gauge the comparative overall level of satisfaction of RU students. Students responded on a Likert scale, in which choosing “1” indicated the least satisfaction, and “7” indicated the greatest. Once again, relative to students at similar institutions, RU students appear quite satisfied: SSI Summary Questions So far, how has your college experience met your expectations? (1 to 7 Likert scale) 1=Much worse than expected 2=Quite a bit worse than I expected 3=Worse than I expected 4=About what I expected 5=Better than I expected 6=Quite a bit better than I expected 7=Much better than expected Rate your overall satisfaction with your experience here thus far. 1=Not satisfied at all 2=Not very satisfied 3=Somewhat dissatisfied 4=Neutral 5=Somewhat satisfied 6=Satisfied 7=Very satisfied All in all, if you had it to do over, would you enroll here again? 1=Definitely not 2=Probably not 3=Maybe not 4=I don’t know 5=Maybe yes 6=Probably yes 7=Definitely yes ***Difference statistically significant at the .001 level. 18 Radford University SSI National FourYear Publics— Southern SSI Difference 4.97 4.65 0.32*** 1% 1% 5% 29% 30% 19% 13% 2% 2% 10% 36% 23% 12% 13% 5.69 5.31 0% 1% 4% 6% 15% 49% 21% 2% 3% 7% 10% 18% 38% 19% 5.77 5.36 1% 4% 4% 6% 11% 31% 39% 4% 6% 5% 9% 11% 27% 34% 0.38*** 0.41*** Student Focus Group Verbatim Suggestions for Improvement The following verbatim written responses were provided and organized by a focus group of RU freshmen students who had been on campus for just a few weeks in response to the question: What should be done to improve student success at RU? They were first written on post-it notes, placed into an affinity diagram (i.e., organized into categories), and subsequently transcribed by the consultant. Employment We need connections to job possibilities Central area to access work-study would help a lot It is hard to find a campus job here We need more campus work-study A work-study job fair would be help us find work on campus Some campus jobs have bad hours requiring late work I would like to work but can’t find a job RU needs to keep organized about who is interested in working Infrastructure WiFi signs you off too fast Improvement on internet Professors and students have a few problems with D2L Parking at night…need closer lots The campus PD assistance is good Better Wi-Fi Tell students which version of Windows is being used so students aren’t late with assignments trying to download the software Learning I like online tests Gen eds should be cut down, because I am in the pre-nursing program and half the gen eds don’t even matter for me and my future career; we don’t want to pay for classes that have no point for our career Teachers need to be realistic about assignments Some required assignments are not relevant There is confusion about the core curriculum More time to complete tests is needed We are not provided enough information about resources that support learning Tutoring is very helpful 19 I need test anxiety management help I would like more study guides in my classes Advising I have no idea who my advisor is We need help from career services figuring out what my major should be Credit transfer is not assured so can be a waste of time and money My credit transfer questions have gone unanswered More assistance in choosing classes for new students is needed Group advising is not effective Some students are double majors or trying to balance more majors and need leniency with scheduling The different advising requirements in different departments is confusing Students who have transferred credits should still have just as much time to decide a major Communicating with Students Provide a process for one single individual to join intramurals…it is hard for one person Increase size/area at the club fair Create a club fair directory or group areas by subject Maybe require a tour of certain halls/buildings Pre-nursing is good at communicating Club fair is good IV. Retention Goals Following the analysis of available data and many hours of thoughtful conversation, the RU Retention Team reached consensus on reasonable overall short- and long-range retention goals. They also identified several populations they believed represented the best retention improvement opportunities. Following are those populations and draft goal statements for each. All of these potential populations will need to be reviewed prior to inclusion in the final plan, in consultation with institutional research, to ensure they accurately reflect goals that are specific, measurable, and attainable and to ensure full alignment with priority strategies. Following each statement, we present table(s) of data that participants used to inform the draft goal selection. (These goals are summarized above in the table on page 13.) A. Overall Goals 1. Radford University will achieve an overall retention rate of 76 percent for new freshmen who entered the university fall 2013 and 79 percent for new full-time degree-seeking students who enter the university fall 2014. 20 2. Radford University will achieve a retention rate of 82 percent for new freshmen who enter the university fall 2015. Retention rates will remain in the 82-84 percent range, as targeted by senior leaders at the institution, for subsequent cohorts. Fall Term Retention Rate (%) 2016 82.00 + (Goal) 2015 82.00 (Goal) 2014 79.00 (Goal) 2013 76.00 (Goal) 2012 78.00 2011 74.35 2010 76.10 2009 75.95 2008 78.24 2007 78.06 2006 76.80 2005 73.73 2004 78.47 2003 75.86 2002 77.49 2001 77.52 2000 79.08 1999 73.14 1998 75.88 1997 74.38 1996 75.30 1995 72.47 1994 68.10 1994-2012 Average 75.72 B. Goals for Subpopulations 1. Students committing to the university late in the admissions cycle. Radford University will achieve a retention rate of 72 percent for those fall 2013 entering students and 74 percent for fall 2014 entering students who are admitted within 180 days of the beginning of the fall term. 21 Retention Rates for Freshmen in Fall 2010, 2011, and 2012 Cohorts by Number of Days as an Admitted Student Rank Days Between Admission and First Day of Total Number Persistence Rate Classes Number Persisted (%) 1 257 or greater 1698 1413 83.22 2 210 to 256 1858 1452 78.13 3 181 to 209 1672 1226 73.33 4 180 or fewer 1930 1359 70.41 Total 7158 5450 76.14 In addition, Radford University will achieve a retention rate of 70 percent for fall 2013 freshmen students who registered for classes on or after July 10; 72 percent for similar students in the fall 2014 cohort; and 74 percent for students in the fall 2015 cohort. 2. Students entering RU with declared majors in selected colleges. Radford University will achieve an annual retention rate of 75 percent for fall 2013 entering students, 78 percent for fall 2014 students, and 80 percent for fall 2015 students who have declared majors in the College of Business and Economics and the College of Science and Technology. Retention Rates for Freshmen in Fall 2010, 2011, and 2012 Cohorts by College of Declared Major at Census Date Rank College Total Number Number Persisted Persistence Rate (%) 1 CVPA 674 554 82.20 2 CEHD 1080 871 80.65 3 WCHHS 751 593 78.96 4 CHBS 1387 1055 76.06 5 PMAJ 1445 1071 74.12 6 CSAT 888 644 72.52 7 COBE 933 662 70.95 Total 7158 5450 76.14 3. Students entering RU with marginal high school GPAs. Radford University will achieve an annual retention rate of 68 percent for students who enter fall 2013 with a high school GPA of 2.92 or less; 71 percent for similar students in the 2014 cohort of entering freshmen; and 74 percent for those entering RU in fall 2015. (The data in the table below reflect “equal bins” of data as analyzed by Noel-Levitz. The 2.92 GPA was recommended by RU’s Office of Institutional Research as being a more appropriate cut point for RU populations.) Retention Rates for Freshmen in Fall 2010, 2011, and 2012 Cohorts by High School Grade Point Average Rank GPA Total Number Number Persisted Persistence Rate (%) 1 3.45 or higher 1741 1446 83.06 2 Missing 10 8 80.00 3 3.15 to 3.44 1803 1406 77.98 4 2.88 to 3.14 1766 1347 76.27 5 2.87 or lower 1838 1243 67.63 Total 7158 5450 76.14 22 4. Students living in Madison, Muse, Draper, Washington, Tyler and Jefferson residence halls. These halls have historically had lower retention rates than others at RU. (As indicated below, Pocahontas and Bolling have also had low rates, but they will be offline in the near future because of renovations.) Radford University will achieve 75, 78, and 80 percent retention rates for freshmen in the 2103, 2014, and 2015 cohorts, respectively, who live in these residence halls. Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Total Retention Rates for Freshmen in Fall 2010, 2011, and 2012 Cohorts by Residence Hall Building Total Number Number Persisted Persistence Rate (%) Floyd 328 286 87.20 Ingles 238 198 83.19 Norwood 39 31 79.49 Trinkle 307 244 79.48 Stuart 318 252 79.25 Peery 381 301 79.00 Moffett 639 494 77.31 Madison 117 88 75.21 Draper 507 380 74.95 Muse 2819 2102 74.57 Pocahontas 287 214 74.56 Washington 408 303 74.26 Tyler 254 188 74.02 Jefferson 147 108 73.47 Off-campus 277 196 70.76 Bolling 92 65 70.65 7158 5450 76.14 5. Students whose financial aid is insufficient to meet their needs. Radford University will achieve a retention rate of 74 percent for fall 2013 entering freshmen with a $2,208.01 or greater gap between financial need and financial aid offered. The retention rate will increase to 76 percent for fall 2014 entering freshmen and 78 percent for fall 2015 entering freshmen in this situation. Rank 1 2 3 4 5 Total Retention Rates for Freshmen in Fall 2010, 2011, and 2012 Cohorts by Financial Aid Gap Gap Between Financial Need and Total Number Number Persisted Persistence Rate Financial Aid Offered (%) -$932.00 or less 1344 1074 79.91 -$931.99 to $0.00 1957 1507 77.01 Missing data 1784 1353 75.84 $0.01 to $2,208.00 730 540 73.97 $2,208.01 or more 1343 976 72.67 7158 5450 76.14 6. Students who are African-American. Radford University will achieve a retention rate of 76 percent for freshmen Black or African-American students in the fall 2013 cohort; 79 percent for those in the fall 2014 cohort; and 82 percent for those in the fall 2015 cohort. (While other ethnic groups also have lower than average retention rates and will benefit 23 from retention strategies, the numbers of Black students at the RU makes that ethnic group a notably sizable subpopulation of the total student body.) Rank 1 2 3 4 5 6 7 8 9 10 Total Retention Rates for Freshmen in Fall 2010, 2011, and 2012 Cohorts by Ethnicity Ethnic Group Total Number Number Persisted Persistence Rate (%) American Indian or Alaska Native 36 35 92.11 Native Hawaiian or Pacific Islander 27 22 81.48 White Caucasian 5993 4615 77.01 Hispanic of any race 256 193 75.39 Non-resident alien 4 3 75.00 Refused to disclose 81 60 74.07 Black or African-American 455 328 72.09 Two or more races 148 100 67.57 Asian 146 89 60.96 Race and ethnicity unknown 10 5 50.00 7158 5450 76.14 24 V. Retention Strategy Action Plans An essential step in the retention planning process is the formulation of appropriate key retention strategies and action plans designed to achieve the goals that have been established. Strategies represent the broad class of actions with long-term outcomes and are followed by detailed action plans which represent the immediate, short-term action steps that collectively form each strategy. Developing good activity/action plans is the most important, detailed, and time-consuming part of the quality enhancement (retention) planning process. The activity/action plans that follow are the heart of this plan. The action plans were developed in early 2014 by ad hoc teams of individuals representing RU faculty, staff, and students who refined the work of larger groups who participated in discussions and workshops led by Dave Trites in fall 2013. Each team was chaired by a “champion.” The initial action plans included some overlap, so the Retention Team examined and further clarified the plans in March and April 2014; it also prioritized actions within each of the strategies. Each plan includes the following: Additional Steps: what specific actions should we take as we adopt each retention strategy? Responsibility: who should have primary responsibility for making sure that the recommended actions are taken? (We recognize that the individuals listed may delegate this responsibility to someone who reports to him/her.) Completion date: what is a realistic date by which the action should be completed? (Note that multiple actions are already in various stages of completion.) Cost: if available, what is the Retention Team’s best estimate of the cost of implementation of the actions? Some actions, such as determining gaps in academic support services, involve doing data analysis or further investigation. Other than the time of the individuals involved, these actions are low- or no-cost. Other actions, like the expansion of learning communities, could vary considerably in cost depending upon how complicated the community is, whether the community is residential or not, etc. (For example, learning communities such as the existing non-residential Core Connections program and the new Biology Connections community referenced above forge connections between existing courses and utilize existing facilities and personnel. These programs can therefore be offered at virtually no additional cost. However, more expansive future programs may require renovations or new construction, and these campus makeovers and additional compensation for faculty-in-residence and other providers could prove quite costly. As reflected below, during the two-year life of this plan, we envision the creation only of learning communities that take full advantage of existing resources, and can therefore be offered at minimal cost.) Still other actions, such as bringing back Supplemental Instruction, will clearly require a significant allocation of resources. Outcome assessment: which of the goal categories (i.e., RU populations or subpopulations; see page 13, above) have the potential to be positively impacted if the actions are taken? The Office of Academic Assessment has been involved in conversations about the assessment of outcomes, and specific assessment plans will be developed as action plans are approved and implemented. The plans are listed on the pages that follow in the priority order recommended at the October 31November 1 Noel-Levitz workshop. As noted above, within strategies, items are listed in priority order. 25 Priority 1: Enhance Academic Support Services Key Strategy: Ensure the optimum availability of academic support services in support of student learning. Description/Explanation: IMPLEMENTATION SCHEDULE/TIMETABLE Additional Steps Responsibility Develop a program of Office of the Provost Supplement Instruction (SI) to augment tutoring support (ID faculty, courses, training). Identify coordination of SI to ensure full and complete deployment. Increase staffing to ensure Office of the Provost sufficient professional staff to provide administrative oversight and sufficient student tutors/SI peer leaders to meet demand during peak and non-peak times. Create a search database of existing supportive options associated with need (integrating forms of support to encourage access). Developing specific marketing plans for supportive services. Steve Lerch in conjunction with admissions and offices providing academic support Completion Date Fall of 2015 Cost $100,000 per year Assessment Goal categories I-VII Summer 2014 Reassigned time for a faculty member (estimate $15,000 per year) + $15,000 stipend Goal categories I-VII Possible administrative assistant ($25-30,000) Summer 2014 26 Cost of additional student tutors/leaders determined by implementation of the SI Time Goal categories I-VII Conduct a data analysis to determine salient gaps and need for academic support services. Develop rules of engagement (screening criteria) for support services (face-to-face or virtual) to ensure efficient alignment of student needs with available resources. Create an administrative position with oversight of academic support services, including but not limited to academic advising. Determine the appropriate organizational structure of those services. Integrate additional synchronous and asynchronous online approaches to support creative tutoring efforts. Susan Hudson Summer 2014 Time Goal categories I-VII Mike Dunn and Steve Lerch Fall 2014 $100,000 + benefits per year Goal categories I-VII Tracey Mattson Online tutoring was initiated in January 2014 Ongoing cost: $26 per hour, or approximately $65,000 per year Goal categories I-VII Academic Support Offices will gather data supplemented by NoelLevitz Student Satisfaction Inventory 27 Identify a centralized, Mike Dunn and Steve Fall 2018 welcoming location for Lerch potentially combined academic services. Office of Finance and Possibilities: a renovated Administration, with input existing building such as from Office of the Provost Whitt or Russell or a new and the Academic Support Academic Support Offices Building. Tenants would include DRO, LARC, SI offices, career services, pre-major advising, and other offices providing academic support. Champion: Rachel Hall, Freshmen Advisor, Pre-major Advising Center Ad Hoc Committee: Catherine Costello (Student representative) Jason Davis, Assistant Professor of Biology (Faculty representative) Angela DeVore-Greene, Director, Disabilities Resource Center David Horton, Assistant to the Dean, College of Science and Technology Steve Lerch, Interim Coordinator of Student Retention (NSP representative) Jackie McNabb, Director of Enterprise Systems 28 $30,000,000 (???) Goal categories I-VII Priority 2: Improve the Quality of Academic Advising Key Strategy: Develop more systematic, intentional, and seamless advising interactions for students (especially for new freshmen) that emphasize relationship building and high expectations. Description/Explanation: IMPLEMENTATION SCHEDULE/TIMETABLE Additional Steps Responsibility Reexamine and evaluate Connie Phillips in the human resource consultation with Bill classification system (and Kennan, Human pay) for advising to Relations, and the Office eliminate turnover of of Finance and professional advisors. Administration Provide seamless Jackie McNabb technology support for advising. Create adherence to an essential list of advising requirements; e.g., every student knows the name of his/her academic and faculty advisors (mentor). Develop a process to increase the course availability based on student demand; i.e., wait listing in registration and scheduling courses and sections based on degree audits. Completion Date By the end of the 20142015 academic year Cost Dependent upon money needed to appropriately adjust compensation and create new professional advising positions Outcome Assessment Goal categories I-VII As soon as a new CRM (Hobsons?) can be purchased Cost of the software package and RU Information Technology support staff none Goal categories I-VII Money to fund additional courses if needed. (Wait listing will help us better meet course demand, and trends will identify disciplines in which additional faculty should be hired.) Goal categories I-VII Loretta Estes, other advising coordinators, and April Newcomer (keeper of the advising website) Spring and Summer 2014 Matthew Brunner Begin Spring 2014 29 Goal categories I-VII Identify alignment options for increasing uniformity of advising services (i.e., online advising module for all students, advising at Quest, and advising topics in UNIV 100) Develop increased opportunities for advising prospective (new, admitted) students for success (prior to enrollment). Provide additional professional development to ensure advisors share best practices including access to needed data and information (professional travel for full-time and faculty advisors, faculty training, incl. an online module). Define the difference between mentoring and advising, define mentoring standards, and provide for a clear role for faculty mentors and professional advisors – this could be college (or department) based. Assess place of advising in faculty evaluation system and recommend changes to system if/as appropriate Marc Jacobsen, Mike Dunn and advising coordinators Summer and fall 2014 Initial cost of $12,500 funded by New Student Programs to compensate Quest Faculty Advisors for participation in the May 15, 2014 Quest Advising Institute No additional cost; during Quest 2014, will use data from instruments made available through NoelLevitz partnership Goal categories I-VII Marc Jacobsen, Mike Dunn, Joel Hanlon Begin in spring 2014 Donna Oliver and Deborah Kitts (assisted by other Advising Coordinators) Research travel budget during summer 2014; create online faculty advising module summer 2014 Cost of travel Goal categories I-VII Advising coordinators (with input from deans and chairs) and Faculty Senate Begin discussions, and planning, in 2014-2015 academic year Cost of hiring more professional advisors; potentially more incentives for faculty (those who keep advising and those who want to become mentors) – could be monetary or other types of compensation Goal categories I-VII 30 Goal categories I-VII Identify data needs to Deborah Kitts; Spring 2014 none Goal categories I-VII inform advising Institutional Research conversations (e.g., % of current freshmen advised by professional advisors). Increase integration of Ellen Taylor and advising Discussions in 2014-2015 Potential cost of Goal categories I-VII career advising into coordinators academic year. additional staff in Career advising process “Distributed” model of Center; cost of offering (including job shadowing) career advising by college additional COED 260 and integration of career will begin in fall 2014. courses and “Intro to experiences (more Major” courses involvement with Career Services, review of COED 260 courses and adding “Intro to Major” courses. Identify opportunities and Loretta Estes (and other Discussions have begun None unless students are Goal categories I-VII receptivity in colleges to Coordinators) spring 2014; ambassadors compensated for advance ambassadors and should be functioning in mentoring other peers to provide all colleges by the end of mentorship opportunities the 2014-2015 academic for students. year Champion: Loretta Estes, Advising Coordinator and Assistant to the Dean, Waldron College of Health and Human Services Ad Hoc Committee: Emily Guise (Student representative) Marc Jacobsen, Associate Director, New Student Programs (NSP representative) Deborah Kitts, Advising Coordinator, College of Humanities and Behavioral Sciences Jackie McNabb, Director of Enterprise Systems Diane Millar, Chair, Communication Sciences and Disorders (Faculty representative) Donna Oliver, Advising Coordinator, College of Visual and Performing Arts 31 Priority 3: Increase the Potential of UNIV 100 (see note below) Key Strategy: Develop alternative approaches to increase the potential of the UNIV 100 program in order to reach more new students with “college knowledge” information critical to their success. Description/Explanation: IMPLEMENTATION SCHEDULE/TIMETABLE Additional Steps Responsibility Investigate the potential to Michele Jenkins reorganize UNIV 100 so it runs to the end of the semester – two-credits. Develop a credentialing system for UNIV 100 instructors to ensure consistency of delivery, outcomes, and assessment. Develop two-hour UNIV 100 sections with particular themes for specific subpopulations of students, possibly linked to introductory courses in disciplines Mike Dunn; Michele Jenkins Lauren Hatfield and new NSP position with assistance from appropriate college or department Completion Date UNIV 100 will run until the end of the semester in fall 2014. However, it will remain only one credit hour: instead of meeting twice per week for ten weeks, it will meet twice per week for seven weeks and once per week for seven weeks. There will be exploration of expanding the course to two credit hours during the 2014-2015 academic year. Fall 2015 Cost Approximately $70,000: double the cost of the current UNIV 100 (moving from one credit to two credits) Outcome Assessment Goal categories I-VII $37,500 for stipend to train instructors (75 x $500) Goal categories I-VII Fall 2015 Additional $16,000 to pilot 10 sections at two credits Goal categories II-VI 32 Examine sub-population success rates of themed sections of UNIV 100. Develop SRP 2014 predictive model. Document the ROI that UNIV 100 provides. Mike Dunn NSP Fall 2016 none Goal categories II-V Mike Dunn June 1, 2014 Goal categories I-VII Institutional Research, in collaboration with New Student Programs Ongoing Part of Noel-Levitz collaboration It currently costs approximately $120,000 to offer UNIV 100. What is the ROI because of the impact of the course on retention rates? Goal categories i-VII Champion: Courtney Bell, Coordinator, Disabilities Resource Office Ad Hoc Committee: Dan Davidson, Chair, Department of Accounting and Finance (Faculty representative) Betty Dore, Professor, School of Teacher Education and Leadership (Faculty representative) Michele Jenkins, Associate Director of New Student Programs (NSP representative) Ashley Light, student representative Dana Trask, Assistant Advising Coordinator, College of Visual and Performing Arts A Special Note about UNIV 100 and the College Student Inventory Clearly, the most important campus-wide retention initiative we can put into place immediately will involve more effectively using Noel-Levitz data in UNIV 100. The vast majority of new freshmen enroll in UNIV 100, and the course already plays an enormous role in the retention of new students: data from Institutional Research show that those who have completed the course since its inception in 1995 have been approximately 11 percent more likely to be retained for their sophomore year than those who did not. Moreover, while there will undoubtedly be other resourcedependent initiatives we will want to put into place during 2014-2015, none will be as costly; the other “big-ticket” action items that are part of this plan—like reviving Supplemental Instruction—will almost certainly take an entire year to put into place. Noel-Levitz has developed the College Student Inventory (CSI) to enable institutions to gather information from entering freshmen very early in their college careers. In addition to demographic data, the CSI uses students’ self-reported data so that institutions can assess their academic motivation, ability to cope, and receptivity to support services. This information, in combination with the student’s Student Retention Predictor 33 (SRP)—a score that takes into account factors that have identified previous cohorts of students at the institution as being “at-risk”—can be used to recognize individual students and groups of students who could benefit from early institutional intervention. The retention dimensions of Noel-Levitz’s partnership with Radford University were initiated when Dr. Trites made his second visit to the institution on August 12 and 13, 2013. Owing to the shortness of time between his visit and the beginning of the fall semester, rather than attempting a full administration, the CSI was piloted at RU in the fall of 2013 in a small group of UNIV 100 and BIOL 160 classes. (The latter were included at the request of the dean and department chair, who expressed special concern about the retention of biology majors.) Students completed the CSI in a computer lab during the second week of classes. Staff from the New Student Programs then visited the classes, distributing students’ individual reports and debriefing the class as a group. Students were given an assignment that involved responding to a question like: “Now that you know more about your strengths and potential challenges, how will you use your strengths (e.g., the fact that you appear to be very receptive to receiving academic assistance) to address areas of weakness (e.g., the fact that your verbal and writing confidence is shaky)? The ideal situation, of course, is for every entering student to take the CSI and spend time with a faculty or staff member who will have at least one one-on-one conversation with him/her about his/her report. That is, in fact, the plan for the administration of the CSI going forward. Specifically: 1. Noel-Levitz’s College Student Inventory (CSI) will be administered to all new students during Quest 2014. Administration of the CSI to all students is included in RU’s contract with Noel-Levitz, so there will be no additional cost incurred. 2. UNIV 100 has been expanded such that it does not end after ten weeks of the semester. It will meet twice weekly for the first seven weeks of the semester and once weekly for the next seven. Instructors have indicated their preference that the course continue through the semester so that they can better assist students with matters like working with advisors, registration for spring classes, and preparing for finals, which currently occur after the course is over. Significantly, the extension of the class over the full semester will enable students to take Noel-Levitz’s Mid-Year Student Assessment (MYSA), which complements the CSI and should be administered during the last few weeks of the fall. The MYSA will also be administered at no additional cost to RU. (UNIV 100 is the only course in which most new freshmen are enrolled, and unless we administer the MYSA as part of a course, response rates are likely to be miniscule.) Comparing CSI to MYSA data will help us see where our students have grown and where they still need help. There will be 21 class meetings of UNIV 100 instead of the current 20. If UNIV 100 instructors are paid equivalent to RU’s lowest-paid adjuncts, they would earn $900/credit hour. However, while students will continue to receive one hour of credit, the 21 course meetings will be equivalent to the number in a course worth 1.5 hours of credit. Therefore, each instructor should receive an instructional stipend of $1,350. 34 3. Fifteen “CSI experts” will be trained during the summer to visit UNIV 100 classes and do group debriefs of the CSI results early in the fall. Each will receive $100 for the training and class visits. Three members of the New Student Programs staff did this for the pilot of 16 sections last year, but we need more “experts” to cover 70 sections early in the semester. 4. UNIV 100 instructors will be trained to do individual CSI debriefs with their students. At a minimum, we want them to have meetings with the five or so students in each class identified by the CSI as being most at-risk. Ideally, they will spend at least some one-on-one time with each student, regardless of his/her level of risk. We would propose adding $200 to each instructor stipend to cover summer training and the time they will spend discussing CSI results with individual students. In fall 2013, Faculty Instructors received $1,000 stipends. Therefore, apart from Peer Instructor stipends—which will be unchanged for 2014—the cost to deliver 70 sections of UNIV 100 was $70,000. Beginning in 2014, each faculty instructor would receive an instructional stipend of $1,350 to cover the delivery of the course plus an additional $200 for work with students using the CSI, for a total of $1,550. Over 70 sections of the course, the additional cost is $550 x 70, or $38,500. Adding the stipends of the “CSI experts” (15 x $100, or $1,500), the cost of implementing this initiative next year will be an additional $40,000 beyond the current UNIV 100 budget. The assumption is that financial support for this initiative will come from state funding earmarked for retention. At some point during the 2015-2016 academic year, students in the fall 2014 freshmen cohort will be administered a third Noel-Levitz instrument, the Second-Year Student Assessment (SYSA). The method through which the SYSA will be administered has not yet been determined. However, as with the CSI and the MYSA, the costs of our students taking the MYSA and its analysis by Noel-Levitz are included in RU’s contract with Noel-Levitz. 35 Priority 4 (tie): Develop Additional Learning Communities Key Strategy: Identify and develop additional residential and non-residential learning community approaches that will expand access to the “power of the cohort” for new freshmen students. Description/Explanation: These learning community options should include both residential and nonresidential experiences IMPLEMENTATION SCHEDULE/TIMETABLE Additional Steps Responsibility Completion Date Cost Outcome Assessment Residential life realities Mike Dunn and Lauren Early February 2014; none Goal categories I-VII need to be studied to Hatfield meet with key result was location of determine capacity for individuals in Residential Biology Connections; a developing residential Life pilot learning community learning for fall 2014, in Stuart Communities. Hall Identify faculty who may Mike Dunn and Susan February 2014 none Goal categories I-VII be interested in Hudson (in conjunction participating in learning with Joel Hagen for communities. Biology Connections) Determine if residential halls could be limited to freshmen and sophomores. Mike Dunn, Lauren Hatfield, and other members of Residential Life staff March 2014 none Goal categories I-VII Investigate/research past learning community success at Radford and best practices at other institutions to determine what “works.” Mike Dunn and Steve Lerch from NSP; Irvin Clark and Residential Life staff March 2014 none Goal categories I-VII 36 Determine potential access to residential classrooms in the context of safety and security and other areas that are natural places for learning communities to be located; remodel sites if/as needed Conduct focus group of freshmen to ID learning community preferences. Redo training for residential life staff who will work in learning communities to emphasize theme-related programming. Promote/market learning communities to encourage student participation. Lauren Hatfield Mid-march 2014 None, unless building renovations are required Goal categories I-VII New NSP position Fall 2014 none Goal categories I-VII Mike Dunn and Lauren Hatfield Summer 2014 for staff working with Biology Connections; future summers as new residential communities come online May 2014 for Biology Connections none Goal categories I-VII Minimal costs for flier development and mailing Goal categories I-VII May 2015 none Goal categories I-VII May 2015 none Goal categories I-VII Susan Hudson for Biology Connections; new NSP position for future communities. New NSP position; Lauren Hatfield and other Residential Life staff Identify ways to integrate student life and professional activities into learning communities. Investigate connecting New NSP position learning community with autobiographical writing class to accelerate personal connections with individual stories. 37 Evaluate retention rates for Mike Dunn and Susan Summer 2014 none two-credit UNIV100 Hudson students for out-of-state and at-risk students offered during fall 2014. Compare retention rates Mike Dunn and Fall 2014 none for dual enrollment Institutional Research students enrolled and not enrolled in Core Connections Evaluate reasons why Lauren Hatfield, new NSP Ongoing. Data for none students are and are not position, and Institutional Biology Connections academically successful in Research community will be learning communities at available in Fall 2015 RU. Identify coordination New NSP position; Mike Fall 2014. New options none options for expanding Dunn; Lauren Hatfield for fall 2015 should be residential and nonidentified by late in the residential learning fall 2014 semester communities….creative options may be appropriate. Champion: Donna Dunn, advising coordinator, College of Education and Human Development Goal categories I-VII Goal categories I-VII Goal categories I-VII Goal categories I-VII Ad Hoc Committee: Niels Christensen, Assistant Director of the Honors Academy and Professor of Psychology (Faculty Representative) Megan Coulter, Associate Registrar Mike Dunn, Director, New Student Programs (NSP representative) Lauren Hatfield, Assistant Director of Residential Life for Retention Alexis Male (Student representative) Pat Shoemaker, Dean, College of Education and Human Development 38 Priority 4 (tie): Facilitate Student Access to Campus Employment Key Strategy: Develop a uniform, user-friendly, complete, single point of access for students who desire to work on-campus. Description/Explanation: IMPLEMENTATION SCHEDULE/TIMETABLE Additional Steps Responsibility Work with RU administration to develop Steve Lerch and policies that ensure that all student Carolyn Sutphin, in employment opportunities are posted on a collaboration with centralized access point. appropriate representatives from Financial Aid, Student Affairs, and Finance and Administration Determine the best place to manage and Jaime Hunt, Carolyn maintain the access point that provides Sutphin and maximum campus employment access for representative from students. Financial Aid Educate campus about and advertise the University Relations central point of access (for students and employers). Develop hiring practices that allow fair Teresa Slaughter, in and equal access to existing positions. conjunction with Examine logistics underlying individual Financial Aid and all department hiring processes RU divisions and colleges Inventory all campus employment Cindy Eller, in opportunities that exist and determine the conjunction with IR, impact of campus employment on HR, Financial Aid, and retention. (i.e., sub-populations) NSP Tag employment opportunities to allow John Liptak and Tim students to match their needs and Filbert qualifications with job requirements (including service, freshmen friendly and volunteer opportunities). Completion Date May 2015 Cost none Outcome Assessment Goal categories I-VII May 2015 none Goal categories I-VII May 2015 none Goal categories I-VII May 2015 none Goal categories II and IV May 2015 none Goal categories I-VII May 2015 none Goal categories I-VII 39 Determine a process that connects Mike Dunn May 2015 freshmen with campus employment opportunities matched to their set of needs and attributes. Champion: Alice Coughlin, Associate Director for Student Activities Operations none Ad Hoc Committee: Suzanne Ament, Associate Professor of History (Faculty representative) Joel Hanlon, Senior Assistant Director, New Student Programs (NSP representative) Laura Jacobsen, Associate Professor, School of Teacher Education and Leadership (Faculty representative) Jerry Lester, Assistant Director of Financial Aid Kaleb Newago (Student representative) Barbara Porter, Director of Financial Aid Carolyn Sutphin, Career Services and Community Engagement 40 Goal categories I-VII Priority 6: Manage Enrollment Strategically Key Strategy: Manage enrollment strategically, especially for first-time, degree-seeking, academically underprepared, and late admit students by using data to align outreach approaches with desired retention outcomes; e.g., capacity of targeted majors, learning readiness of applicants, desired profile of entering class, and consideration of alternate entrance criteria for late applicants. Description/Explanation: This approach will balance input financial management with student-centered outcome management considerations. IMPLEMENTATION SCHEDULE/TIMETABLE Additional Steps Responsibility Completion Date Cost Outcome Assessment Examine admissions James Pennix and Damian December 2014 none Goal categories II and IV criteria focusing on those Allen indicators that are highly correlated to retention. Encourage the University James Pennix July 2014 Additional names can be Goal category I to strategically expand the purchased for $.34 each. It recruitment market and is estimated a minimum of align growth with 50,000 additional names appropriate supportive will be needed. Total services. estimate $17,000. Provide special Mike Dunn and Loretta Fall 2014 (pilot) Current resources will be Goal category II orientation, transition Estes reallocated to services, and advising accommodate separate support for late commits sessions for identified atand other at-risk risk populations. populations. Investigate the nature of Damian Allen December 2014 none Goal categories I-VII the late commit challenge: Answer the question of why the late commits are leaving and their reasons for departure. Also, investigate the impact of financial considerations on the enrollment of late commits. 41 Refine a communication flow that focuses the attention of late admits on financial aid issues. Use campus employment as retention strategy for late committing and enrolling students. Investigate specific yield strategies to decrease number of late commits. Develop a strategic financial aid plan to increase retention. Allison Pratt and Barb Porter Fall 2014 none Goal categories I-VII Ellen Taylor and Barb Porter Plan in place by March 2015 none Goal categories I-VII James Pennix and Damian Allen Summer/Fall 2015 none Goal categories I-VII Wendy Lowe, Allison Pratt and Barbra Porter July 1, 2014 (Plan) for fall 2015 class While additional resources will be necessary to expand the University’s internal financial aid pool, no additional cost will be incurred in the development of the plan. Champion: Debra Templeton, Assistant Vice President and Director of Institutional Research Ad Hoc Committee: Damian Allen, Reporting and Faculty Data Warehouse Manager, Institutional Research Kim Butterfield (Student representative) Art Carter, Associate Dean, College of Science and Technology and Chair, Information Technology (Faculty representative) Tabitha Greear, assistant advising coordinator, Waldron College of Health and Human Services James Pennix, Dean of Admissions/Doug Brady, Associate Director of Admissions Chad Reed, Director, Office of Budget and Financial Planning Lindsay Skeens, Assistant Director, New Student Programs (NSP representative) 42 Priority 7: Integrate Career Awareness into all Students’ First Year Curricula Key Strategy: Integrate career awareness into all new student’s first-year curriculum to ensure a more complete understanding of the chosen majors for decided students and of available alternatives for deciding students. Description/Explanation: IMPLEMENTATION SCHEDULE/TIMETABLE Additional Steps Responsibility Investigate the persistence Patti Williamson, Nasim reporting of pre-major Schwab, Susan Hudson, retention to inform and new NSP position understanding of the transition process into the student’s major choice Create additional Steve Lerch, and opportunities for students individual advising to learn more about coordinators or majors during the intake department chairs for each process (electronic and college otherwise). Review the assignments of advisees to ensure identification of new student assignments. Integrate advising practice Jackie McNabb issues into (Hobsons) CRM ongoing training and support. Completion Date December 2014 Cost none Outcome Assessment Goal categories I, II, and III. Fall term 2014 none Goal category I and III. August 2014 decision anticipated Part of cost of Hobsons contract Goal categories I-VII 43 Development of the career coaching approach, including assignments and development of coaching, résumé prep, alumni bridge development, advisory boards, internships and programming that are college specific. Develop a required careerrelated experience for all majors (Intro to Career). Ellen Taylor in coordination with individual college leadership (college deans, advising coordinators, and leadership teams) Conversations with College Leadership will begin spring 2014. The implementation strategy is contingent upon new funding request, currently under consideration. Dependent upon level of funding received through new funding initiative. Goal categories III and VII Susan Underwood and Justin Anderson; Nasim Schwab; Patti Williamson Fall 2015 development; fall 2016 Implementation Will vary by college Goal categories II, III and V Use the CSI and other Susan Hudson; new NSP Summer 2014 none information to inform position educational planning and major choices…early in the intake process. Champion: Nasim Schwab, Advising Coordinator, College of Business and Economics Ad Hoc Committee: Justin Anderson, Assistant Professor of Biology (Faculty representative) Dan Davidson, Chair, Department of Accounting and Finance (Faculty representative) Susan Hudson, Retention Projects Manager (NSP representative) James Lollar, Chair, Department of Marketing (Faculty representative) Brittni McMillian (Student representative) Ellen Taylor, Director of Career Services and Community Engagement Susan Underwood, Advising Coordinator, College of Science and Technology Patti Williamson, Advising Coordinator, Pre-major Advising Center 44 Goal category I-VII VI. A Final Word This plan does not ensure results. It would be folly for this or any plan to guarantee retention outcomes. However, it does document a disciplined appraisal of current retention realities at Radford University. It also reflects thoughtful goal setting taking those realities into account. Utilizing our knowledge of the characteristics of RU students and best practices in student retention, this document identifies priority improvement targets and outlines specific strategies and attendant action plans. It was developed through a careful planning effort involving representatives of diverse RU constituencies, all of whom are dedicated to facilitating student success. Upon approval, this plan will serve as a communication tool that describes what RU expects to achieve and how it will accomplish it. Radford University has already committed significant financial and human resources to improving student retention. This plan proposes specific future retention goals, points RU in a direction that should enable our institution to achieve those goals, and recommends a direct and practical route the University should take to reach its destination. Continuing investment by the RU community is crucial for the success of this plan. We are confident that our investment will pay significant dividends for our institution and— more importantly—for the students who attend our University and the families who entrust their sons and daughters to us. 45 APPENDIX Radford University Retention Committee Neils Christensen, Associate Director, RU Honors Academy, and Professor of Psychology Irvin Clark, Associate Vice President for Student Affairs and Dean of Students Mike Dunn, Director, New Student Programs Loretta Estes, Assistant to the Dean and Advising Coordinator, Waldron College of Health and Human Services Lauren Hatfield, Assistant Director of Residential Life for Retention Susan Hudson, Retention Projects Manager, New Student Programs (part-time) Michele Jenkins, Associate Director, New Student Programs Steve Lerch, Interim Coordinator of Student Retention (part-time) Radford University Faculty Retention Task Force Art Carter, Associate Dean, College of Science and Technology, and Associate Professor and Chair, Department of Information Technology Mary Ferrari, Professor of History Jessica Goldsmith, Assistant Professor, Department of Interior Design and Fashion Dale Henderson, Associate Professor and Chair, Department of Management Kevin LoPresto, Associate Professor, School of Teacher Education and Leadership Diane Millar, Professor and Chair, Department of Communication Sciences and Disorders 46