NAEYC Affiliate
Relations Report
June 5th, 2010
NAEYC National Institute for Early
Childhood Professional Development
Phoenix, AZ
Gwen Simmons, Director
Matt Seiler, Affiliate Relations Coordinator
Congratulations!
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Delaware AEYC Receives TEACH Contract
Texas AEYC Hired New Senior Staff
Maine AEYC Held Their First Member Event
Pennsylvania AEYC Awarded Funding through
the BEST Initiative
◦ New Hampshire AEYC and Metro Detroit
Featured in Young Children
Affiliate Success Stories
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Innovation Grants
Trends
Membership
Roles and Functions – Early Analysis
Current and New Projects
Resources and Important Dates
Affiliate Relations Report
Purpose
“to build true, sustainable capacity within
an Affiliate”
Funding Levels
 $25,000 available in current FY
 Anticipate funding up to 5 - $5,000 grants
Innovation Grants
“True sustainable capacity building means
increasing an affiliate’s ability to
meaningfully engage members and
potential members in programs,
networks, and initiatives that sustain or
increase membership involvement,
enhancing the affiliate’s work toward
fulfilling their mission”
Innovation Grants
Intentionality
◦ Tie Innovation Grants to NAEYC’s Vision 2015
◦ Focus of the grants annually to give priority to
one of five broad goals from NAEYC’s Vision
2015
 Year One: Outreach and Engagement
 Year Two: Leadership
Innovation Grants
Review Panel
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Former NAEYC Governing Board member
Current AC Executive Committee member
Local or State Volunteer Leader
NAEYC Staff (non-voting)
Alternate
Innovation Grants
Time Line
 June 14 - Grant application posted online
 June 16 – Affiliate Relations hosts
national conference call
 July 12 – Review Panel in place complete
with orientation
 July 26 - Grant applications due
 August 31 - Grants awarded
Innovation Grants
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Task Force Members
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Mary Margaret Gardener, Chair, VA
Denise Corvino, NH
Gege Kreischer, FL
Mark McHugh, IL
Gwen Simmons, NAEYC Staff
Innovation Grants
Reconvening Task Force
 Charged with the Review of the Current
Technical Assistance Menu for Relevancy,
Use and Effectiveness
 New Joint Leadership
 Summer Conference Calls
 Recommendations to ACEC August 2010
TA Review Taskforce
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Completed Site Visits
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New York – Local Affiliate Leadership Conference
Florida – Local Affiliate Leadership Conference, Board Training
Nevada – Board Consultation
District of Columbia – Board Consultation
Washington – Local Affiliate Leadership Conference
North Dakota – Local Affiliate Leadership Conference
Missouri – Board Consultation
Future Site Visits
◦ Michigan, Utah (WSLN), Idaho, Massachusetts, Alaska,
Pennsylvania, Alabama, Wyoming
Affiliate Relations Site Visits
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Impact of Economy
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State Affiliates Restructuring
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State Affiliates Reinvesting in Local
Affiliate Chapter Relationships
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Local Affiliate Chapters Dissolving
Trends
Why a Local May Dissolve
◦ No longer functioning in accordance with their
bylaws or the NAEYC Charter Agreement
◦ Dissolving as part of a reorganization effort at
the state level
◦ Dissolving in order to merge with a
neighboring local affiliate chapter
Trends
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Consultant
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Interviews
◦ Key Current and Former Leaders
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Surveys
◦ Affiliate Network
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White Paper
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Strategic Plans and Annual Reports 2011
Trends and Next Steps
Orientation Modules
 Developed and Available
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Under Development
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Online Data & Information Management Tools (September 2009)
Fiduciary Responsibility (November 2009)
Policy 101 Overview (January 2010)
Working with the Media: A Guide for Affiliates (February 2010)
Social Media 101 – Part One (April 2010)
Growing Your Board for 2015: Effective Nominations and Succession Planning
Outreach and Engagement: Membership and Marketing
NAEYC Leadership
Social Media 101 – Part Two
Looking for Affiliate Models to Showcase as “Best Practice” for the Above
Mentioned Modules.
Resources
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Surveys
◦ Affiliate Member Benefit Survey
 40/49 State Affiliates Responded to Date
 155/278 Local Affiliate Chapters Responded to Date
 Goal is 100% Participation
◦ Top 10 Member State Survey
◦ Social Media 101 Survey
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Leadership Calls
◦ Archived on the Affiliate Resource Page
◦ December, February, March, April and May Calls Hosted: Average of 71 Affiliate
Leaders Participating on Each Call
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New President Call Series
◦ January and April Call Hosted
◦ Next Call Scheduled for September
Resources
Our New Look!
78,847 (Current as of 6.3.2010)
 Stabilized this past month
 Greatest loss in Comprehensive
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Membership
FY06
FY07
FY08
FY09
FY10
July
May
March
January
November
September
July
May
March
January
November
September
July
May
March
January
November
September
July
May
March
January
November
September
July
May
March
January
November
September
Comprehensive
25,000
20,000
15,000
10,000
5,000
0
 New personalized approach
◦ Tailored messages that recognize the member and the
age group they work with (IT, PreS/PreK, K, Primary)
 Targets lapsed members since 9.2008
◦ 75% with e-mail in system – electronic campaign
◦ Multiple “touches”
◦ Planned participation for Affiliates
 Goal: Welcome back 700 members
Summer Member Campaign
 Welcome Back Gifts
◦ Selection of NAEYC book titles reflecting each of the age
groups
◦ Renew during campaign and receive an extra 3 months
of membership for the price of one year
 Catch the Excitement!
◦ Listen to the archived call from June 3rd
◦ Participate in the next call
◦ States asked to “sign on” by June 21st
Summer Member Campaign
Summer Campaign Will
◦ Inform Our Thinking for Future Campaigns
◦ Provide Insight on How Best to Partner with
Affiliates in a Future Campaigns
◦ Set New Standards of Practice
◦ New Thinking…Fresh Approach…Outreach and
Engagement…Vision 2015
Fall Member Campaign
Specific Business Practices Criteria Not Met
by Local Affiliates 2009-2010
45
Number of Affiliates
40
35
30
25
20
Amount
15
10
5
Question Number
2f
5
2g
17
2a
6
3
2b
18
2e
blank
10
14
16
15
7
11
9
12
8
2d
4
2c
13
1
0
08-09 Top Unmet Criteria
2f – Non-profit mailing permit
10 – A Personnel Committee is in place
12 – Sales Tax reports are submitted for sales tax collected on applicable sales
09-10 Top Unmet Criteria
2f – Local / State Sales Tax Exemption
5 – A public policy report is kept and updated with all advocacy / lobbying activities
2g – Non-profit mailing permit
Specific Governing Board Criteria Not Met
by Local Affiliates 2009-2010
45
Number of Affiliates
40
35
30
25
20
Amount
15
10
5
0
8
Blank
5
3
2
1
Question Number
08-09 Top Unmet Criteria
6 – An effective Board Orientation Process is place
09-10 Top Unmet Criteria
6 - An effective Board Orientation Process is place
7
4
6
Specific Membership Criteria Not Met by Local
Affiliates 2009-2010
Number of Affiliates
60
50
40
30
Amount
20
10
0
6
2
7
8
3
1
5
4
Question Number
08-09 Top Unmet Criteria
4 – A written Marketing Plan for member recruitment and retention
5 – A current membership brochure is used that portrays the affiliate as a high
performing organization
09-10 Top Unmet Criteria
4 – A written Marketing Plan for member recruitment and retention
5 – A current membership brochure is used that portrays the affiliate as a high
performing organization
Number of Affiliates
Specific Organizational Development Criteria Not
Met by Local Affiliates 2009-2010
70
60
50
40
30
Amount
20
10
0
1
5
2
4
Question Number
7
6
3
08-09 Top Unmet Criteria
3 – A nominating Committee is in place and includes a chair and at least three others
6 – The board annually reviews the completed R and F and develops a plan to address the
unmet criteria
7 – The local affiliate participates in the TA provided by the state and/ or NAEYC
09-10 Top Unmet Criteria
3 – A nominating Committee is in place and includes a chair and at least three others
6 – The board annually reviews the completed R and F and develops a plan to address the
unmet criteria
7 – The local affiliate participates in the TA provided by the state and/ or NAEYC
Number of Affiliates
Specific Programs and Services Criteria Not
Met by Local Affiliates 2009-2010
80
70
60
50
Amount
40
30
20
10
0
3
2
7
4
9
8
6
11
Question Number
5
1
10
08-09 Top Unmet Criteria
10 – The affiliate has an NAEYC Accreditation committee with at least three members
5 – The affiliate has a public policy committee
11 – The accreditation chair contact information is listed in the online system
09-10 Top Unmet Criteria
10 – The affiliate has an NAEYC Accreditation committee with at least three members
1 –The affiliate conducts an annual customer service survey and the results are shared with
the governing board
5 – The affiliate has a public policy committee
Adding a New Local Affiliate Chapter
◦ Business Rules Finalized
◦ Two Step Process
 Internal and Specific to States
◦ Compliance Roles and Functions
◦ Verification by State
 NAEYC
◦ Charter Agreements
◦ Insurance
◦ Assigning Member to New Local
Current Projects
Streamlining Membership Dues Checks
 New Group Membership Form
◦ YC or TYC
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Direct Deposit
◦ September 1st
◦ 100% Participation Required
Current Projects
Upcoming Important Dates
 June 14 – Innovation Grant Posted Online
 June 16 – Innovation Grant Conference Call
 June 30 – Dues Update Report Due
Final Date to Add New Affiliates
 July 26 – Innovation Grant Applications Due
 July 30 – Insurance Certificates Sent
 September 1 – Direct Deposit Begins
 September 20 – Annual TA Plan Published
Visit the Affiliate Resource for helpful resources
ww.naeyc.org/affiliates/forms
Important Dates
Thank You for Your
Leadership
NAEYC Office of Affiliate Relations
1313 L Street NW Suite 400
Washington, DC 20005
Gsimmons@naeyc.org
1-800-424-2460 ext. 8856
Mseiler@naeyc.org
1-800-424-2460 ext. 8821
www.naeyc.org/affiliates/forms