Boston, MA
WHO WE ARE
Social Media Specialist - Sam Perrcolo
4 Years – Event Coordinator – MTV (The Jersey Shore)
C h ief M a rket ing O f fic er – M a t t Fa lc o ne
7 Ye a r s - D i rec to r o f M a rket ing – V H 1
Online Marketing Manager - Marissa Velez
5 Years – Lead Web Developer - Google
Account Director – Nadya Kaitsunas
6 Years – Channel Marketing Manager - MTV
Event Marketing Manager - Katherine
Gregory
5 Years – Social Media Analyst - Microsoft
AGENDA
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Who We Are
Our Statement
Accomplishments
Marketing Objectives
SWOT Analysis
Segmentation and Behaviors
Marketing Mix
Implementation
Evaluation
OUR MISSION
Our goal is to work with businesses to
increase their brand image by generating
unique and creative music videos that highlight
their company’s strengths and produce tangible
awareness and recognition for their business.
WHAT WE DO
• Work collaboratively with small to medium sized businesses
and Universities across the New England region
• Create professional music videos that promote business and
universities values or products
• Assist in promoting the videos through the web, and social
media
• Create tangible brand awareness and promote our customers
companies, universities, or products by tracking performance
and giving reoccurring reports
ACCOMPLISHMENTS
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Hubspot Inbound Marketing Award – Video – 2010
Hubspot Gold Cer tified Member - 2010
Video Marketing Award – Video – 2009
Viral Video of the Year – New England Region – Polar
Beverages - 2011
BRAND AWARENESS
• To increase our brand awareness:
• Work with non-profits and charities in the New
England area
• Film crews and marketing employees are broken up
into teams and upload weekly Viddy videos showing
their “creative” side
• Promote these efforts via our social media channels
and website
• Viddy
• Twitter
• YouTube
MARKETING OBJECTIVES
• Grand opening event = 50+ qualified Leads
• That ‘firm bookings’ from corporate clients = 2x
growth per week within 6 months post launch
• That at least 1 positive article per month 2 months
pre-launch and per-month 6 months post launch
• Create a measurable system that evaluates
effectiveness of the videos
SWOT
Strengths
• High quality video
production skills
• Par tnerships with Ad
agencies across New
England
• A team with 25+ year s of
video production
experience
• Ef fective promotional
videos that reflect the
costs
Weaknesses
• High cost of production
• Limited brand awareness
• Limited to the New
England area
• Limited areas of market
SWOT
Opportunities
Threats
• Target other segments
• Expand our ser vices to
other regions in the US
• Increasing ser vice
• Leverage social media:
• Lower costs of
advertising
• Expand brand
awareness
• The economic decline
• Competitors of fering
similar ser vices
• The increase in YouTube
popularity
• Traditional ways of
adver tising in university
markets
DIRECT COMPETITION
MVP
LightHouse
Avenue100
Racepoint
Corporate Film Production
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Promotional Video Production
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Stage Show Production
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Music Video Production
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Educational Video Production
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Web Video Production
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Marketing Communications
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INDIRECT COMPETITION
YouTube
Google Videos
Viemo
TARGET SEGMENTS AND BEHAVIOR
Small-Medium Businesses
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1-250 Employees
< $50 million in annual revenue
Industries:
• Technology
• Transportation
• Logistics
• Clothing
• Food and Beverage
• Automotive
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Product and Ser vice Marketing
Manager s and CMOs
Practical and rational in spending –
tangible results
Constantly looking for ways to
freshen up brand image
Looking for the next thing to take
the competitive advantage – the
next big thing
Asking Questions: “How much is this
going to cost, and what tangible
results are we likely to see?”
CORPORATE VIDEOS
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Employee of the month
Holiday parties
Trade shows
Company ceremonies
Product promotion
Departmental building
TARGET SEGMENTS AND BEHAVIOR
• Director of PR at
Univer sities
• Hectic Schedule
• 300+ colleges in the New
England region
• Lack of production skills
• Asking Questions: “How is
this going to make us stand
out from the norm?”
UNIVERSITIES VIDEOS
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Sporting Events
Graduations and Ceremonies
Lectures and Presentations
Virtual Tours
WHO WE AREN’T TARGETING
Kids & Teens
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Birthdays & Bar Mitzvah
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Not old enough
Out of price range
Professional route
Sticking to corporate/professionals
We want to expand brand image-these do not allow
us to.
BOOK TODAY!
Go to
www.MVPboston.com
Once selected, pick a
date for ability, and click
BOOK NOW
Click the link for PACKAGE
OPTIONS
Fill out contact
information as well as a
short description of
what type of video you
want.
Select the package of
your choice.
(silver/platinum/gold)
Wait for a confirmation
email. A representative
will contact you via
telephone within 24
hours
MARKETING BUDGET
Advertisement Media
Total Cost FY2013
Events
$31,500
PPC
$10,000
Email Ads
$15,500
TV Ads
$24,000
Total Cost
$81,000
PRICING PACKAGES
• Silver $999
• Basic Production and Editing: 70% of Colleges
choose this package
• Gold $1499
• Longer film time, higher editing and production
value
• Platinum $1999
• Highest quality, logos included and scripting
provided
SILVER
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2 Cameras
1-5 Minutes
Basic graphic and logos
Full final editing
GOLD
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3-4 Cameras
1-8 Minutes
Graphics, Logos, Photos and Product images
Full Final Edit
Production Music provided
PLATINUM
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5-6 Cameras
1-15 Minutes
Graphics, Logos, Photos and Product images
Full Final Edit
Production Music provided
Scripts and Alternate Wardrobes provided
FY2013 SALES FORECAST
FY2013
Sales Data
Total Sales
Q1
24 Silver, 18 Gold
$50,958
Q2
32 Silver, 21 Gold, 11 platinum
$85,436
Q3
30 Silver, 16 Gold, 9 platinum
$71,945
Q4
35 Silver, 27 Gold, 17 platinum
$109,421
Total
121 Silver, 82 Gold, 37 Platinum
(240 Total)
$317,760
FY 2013 SALES FORECAST
60
50
40
Universities
Businesses
30
20
10
0
Q1
Q2
Q3
Q4
SILVER
Silver Package Sales
20%
29%
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
26%
25%
GOLD
Gold Package Sales
22%
1st Qtr
2nd Qtr
33%
3rd Qtr
4th Qtr
26%
19%
PLATINUM
Platinum Package Sales
0%
30%
46%
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
24%
PROMOTIONAL PLAN
 Promotion 1: New Year Kick Of f – January 4, 2013 @ 8 PM-1
AM
• For our small-medium business segment and college segment
• Host a New Year kick of f party
• At Faneuil Hall Marketplace
• We will provide food and beverages and give a presentation on
the benefits of using Music Video Productions
• Anyone who signs up for a music video at the kick of f party =
10% of f their purchase
• Goal = get 50 businesses/colleges to sign up today
PROMOTIONAL PLAN
 Promotion 2: Summer Kick Of f BBQ – June 7, 2013 @ 4 PM-11
PM
• For our small-medium business segment and college segment
• Host a Summer Kick of f BBQ
• At the Beach Comber in Wellfleet on Cape Cod
• We are going to have a drawing for all who attends
• Chose at random 2 (one from each segment) = a free music
video.
• Goal = Get 100+ qualified marketing leads
PROMOTIONAL PLAN
 Promotion 3: TV Commercial
• We are going to create a commercial advertising
Music Video Productions
• Air on local cable channels
• The commercial will include our company
information
• Location
• Phone number
• Website
• We are going to have short clips of our productions
in these ads to give people an idea of what we do
PROMOTIONAL PLAN
 Promotion 4: Free Music Videos
• Multi-touch email campaign from Dec 1-Jan 31 to
businesses and colleges in the area
• Registration open between January 1 and January 31
• 2 companies/colleges will be chosen at random =
win a free music video
• Goal = 400 Marketing qualified leads
PROMOTIONAL PLAN
 Promotion 5: BC Ice Hockey Push
• Will work with Boston College to help promote their Men’s Ice
Hockey team
• The campaign will run from Aug 31 – April 20 (The end of the
NCAA Tournament)
• Well use the following mediums:
• Multiple emails to prospective fans in the Boston area
• Creative flyers around the BC campus
• New web pages will be placed on BC’s athletic website
• The BC Men’s Hockey team won the NCAA tournament in 2011
• Currently ranked #1 in the nation.
• We will be helping promote the upcoming tournament
• Increase Men’s Ice Hockey attendance and fans
• Gaining top-tier recruits for Men’s Ice Hockey
• Emphasize pride in sports at BC
TWITTER
YOUTUBE